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PODCAST

The Podcast Accelerator: How to Grow Your Podcast

Hosted by Mark Asquith, the accomplished co-founder, and Managing Director of podcasting platform Captivate, The Podcast Accelerator is your comprehensive guide to mastering the art and business of podcasting. With a strong focus on delivering actionable insights, cutting-edge strategies, and industry-leading knowledge, this podcast is designed to help you propel your podcast to the next level. Drawing on "That British Podcast Guy"s" extensive experience in podcasting, The Podcast Accelerator

technology marketing

All Episodes

08:27

How Social Media Affects Your Podcast SEO

The Podcast Accelerator: How to Grow Your Podcast ·

2020/09/23

I ALWAYS recommend that podcasters set themselves up on social media. It’s the best way to connect with your audience, foster relationships with your fans and encourage people to share new episodes when they go live. But did you know that it also affects your SEO performance?Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and

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09:00

Podcast SEO 101: Google's Algorithm Basics

The Podcast Accelerator: How to Grow Your Podcast ·

2020/09/21

Your podcast, like any form of content on the web, is searchable by Google. So, to make your podcast more visible and win more listeners, you need to master the mighty Google Algorithm! In this episode, I break down exactly what Google wants and how you can start optimizing your podcast content starting today.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The

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08:55

Podcast SEO 101: A Quick SEO Keyword Hack

The Podcast Accelerator: How to Grow Your Podcast ·

2020/09/18

You know you should include keywords in your podcast metadata for SEO. But what's the recipe for the best, most effective keyword for your show? Here I explain how to identify and choose your keywords to maximise your podcast's discoverability.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media,

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07:24

Podcast SEO 101: What Are Keywords?

The Podcast Accelerator: How to Grow Your Podcast ·

2020/09/16

If you've looked into SEO for your podcast, chances are you've heard about keywords. But how do you identify the most effective keywords to use, and how do you use them correctly to get the most benefit? In this episode, I'm going to demystify keywords and how you can make them work for your podcast.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British

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08:26

Setting Expectations for Your Podcast SEO

The Podcast Accelerator: How to Grow Your Podcast ·

2020/09/14

Optimizing your podcast for search engines is really important, but it is a long game to play. Small, consistent tweaks to your podcast SEO will add up to long-term benefit eventually, but it won't happen overnight.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that

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08:55

Podcast SEO 101: The Basics of Metadata

The Podcast Accelerator: How to Grow Your Podcast ·

2020/09/11

Meta-what-now!? If you're just getting started with SEO for your podcast, terms like 'metadata' can have you pretty stumped. Spoiler: it refers to something you already do every. Single. Time you upload! Here's how you should use metadata to boost the discoverability of your podcast.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and

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10:22

Podcast SEO 101: Should You Create Podcast...

The Podcast Accelerator: How to Grow Your Podcast ·

2020/09/09

Creating transcripts from your podcasts is a really popular method of repurposing your audio. They're also really handy for SEO purposes, and really important for accessibility too. But are they worth the time it takes to transcribe and correct them?! I want to show you some ways that you can bring creativity, accessibility AND value to your podcast repurposing WITHOUT transcripts.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and

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07:55

Podcast SEO 101: The Future of Podcast Discoverability?

The Podcast Accelerator: How to Grow Your Podcast ·

2020/09/07

It's competitive out there for us podcasters! There's well over a million podcasts by now, so how do you make sure your brilliant audio content gets in front of the right people? In this episode, I'm going to tell you why you should bother with SEO for your podcast and exactly what to do to give your podcast the best chance at ranking highly.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting

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09:40

Should I Optimise My Podcast For Voice Search?

The Podcast Accelerator: How to Grow Your Podcast ·

2020/09/04

Google started indexing podcasts waaaay back in 2019. Lots has changed since then, including the continued rise of voice search. Whether it's Alexa, Cortana, Siri or just plain old 'Google', should you optimise your podcast episodes for voice search, and what's the best way to make sure your content actually shows up when people ask for it?Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting

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10:02

One Simple Thing You Can Do Right Now To Grow Your...

The Podcast Accelerator: How to Grow Your Podcast ·

2020/09/02

What can you start doing today to market, promote and grow your podcast, that is easy to implement but still gets results? Sounds like the Holy Grail, doesn't it?! Today, I list a super simple thing that you can do today (yes, really) to help grow your podcast.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of

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09:37

How Do I Get My Listeners To Share My Podcast?

The Podcast Accelerator: How to Grow Your Podcast ·

2020/08/31

Let's be honest: when was the last time you shared a piece of content you liked with your friends or network? Word of mouth, referrals or social proof is one of the most powerful marketing tools available to us as podcasters. Here's how to foster it for your podcast.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder

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09:40

Happy 200th Episode Podcast Accelerator!

The Podcast Accelerator: How to Grow Your Podcast ·

2020/08/28

Today marks the 200th episode of Podcast Accelerator, so it seems as good a time as any to reflect on how much this show, this industry and my audience has changed since I started it, and why evolution in podcasting is so essential.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast

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11:14

3 Key Concepts of Effective Podcast Marketing!

The Podcast Accelerator: How to Grow Your Podcast ·

2020/08/26

In order to be effective and really grow your show, you need to understand and create a marketing strategy that covers the three hurdles that every podcaster faces. Today, I want to introduce you to the Podcast Discoverability Triangle and what it means for your marketing.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and

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08:30

Podcast Marketing: Treat Your Show Like a Business

The Podcast Accelerator: How to Grow Your Podcast ·

2020/08/24

As a business owner, you think in terms of marketing campaigns. You set goals and outcomes, define messaging and personas. You test, measure, stop, revisit. As podcasters, we're the exact opposite. Here's why when it comes to marketing your podcast, you need to think more like a business.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy

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08:53

How to Market Your Podcast Locally

The Podcast Accelerator: How to Grow Your Podcast ·

2020/08/21

There are people out there that don't know what podcasts are! There could be - in fact, probably is - a big portion of your target audience out there, but they just don't know your podcast exists or how to access it. Here's how to fix it.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the

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09:45

Your Podcast Listener Experience Needs an Upgrade

The Podcast Accelerator: How to Grow Your Podcast ·

2020/08/19

Listening to a podcast is an investment (here's looking at you, Dan Carlin). None of us can turn back time, so you need to be giving your audience the very best listening experience every single time they tune in. Here are some of my tried-and-tested ways to start doing that today.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO

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08:46

Podcast Branding Misconceptions

The Podcast Accelerator: How to Grow Your Podcast ·

2020/08/17

Not colours, fonts, logos or even your audio, but your living, breathing podcast brand. It's crucial to your podcast's growth, and in fact everything you do that is tied to your podcast, but is it truly reflective of what you want it to be?Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the

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07:24

How Many Podcast Episodes is Too Many?

The Podcast Accelerator: How to Grow Your Podcast ·

2020/08/14

If your listeners are tapering off or your downloads have flattened, you might be tempted to produce more content to try and get your numbers back up. That's exactly what you SHOULDN'T be doing. Here's why.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates

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08:55

The Way To Guarantee Sustained Podcast Growth

The Podcast Accelerator: How to Grow Your Podcast ·

2020/08/12

Podcasting is a long game to play. A handful of episodes down the line, how do you continue to give your listeners what they want and stay relevant to their interests? How do you even find out what that is? Here's one thing to apply to your podcast in order to guarantee sustainable growth: testing.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British

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12:59

How to Design a Podcast Listener Avatar

The Podcast Accelerator: How to Grow Your Podcast ·

2020/08/10

Your podcast probably doesn't have global appeal, and it doesn't need to, either. Instead of trying to get in Apple's Top 50, you need to be marketing to the people who will love and value your podcast. But who are they, and how do you reach them?Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media,

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