x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Audio Branding

Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I explore that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music, technology and science. Want to be a guest on Audio Branding? Do you contribute something unique to the world of sound? Send me

education marketing

All Episodes

29:39

How to be a Better Speaker and Hit all the Right...

Audio Branding ·

2023/08/30

“So I think that when people can get that one word that hits them in the heart and in the gut, that’s what makes a good podcaster. When it’s just information, it’s information. And that’s where we often think, well, ‘I’ll just read the blog.’ You know, ‘I’ll go get a book on that.’ ‘I’ll look it up.’ You know, ‘I’ll just do a Google search and find it.’ But if someone is adding something to it that we haven’t thought about, and it puts a feeling to it and a story, and it makes us come alive, that’s

en

38:44

How to be a Better Speaker and Hit all the Right...

Audio Branding ·

2023/08/23

“Most people speak with three different rhythms in a sentence. So if I’m not thinking about it, I have certain parts that are gonna be faster and other parts where maybe I’m thinking about, they’ll be slower, and then something in the middle. That’s what keeps our attention with that melody, that melodic change that’s happening there.” -- Elaine ClarkMy next guest is the author of two best-selling books, There’s Money Where Your Mouth Is and Voice-Overs For Podcasting, the creator of two voice and

en

34:06

The Business of Podcasting in a Creator Economy: A...

Audio Branding ·

2023/08/16

“And I say this, y'all, if you're actors out there are trying to audition and you're looking, when you meet a casting director, tell them, look them in the eye and say 'hey, you could literally be the person who braced me and I will forever be in debt to you, and I would love to make you a big famous casting director.' I have to be honest, people have said that to me and it works, and they are gigantic celebrities and I'm honored, and my life would be nowhere without them. But it's the alchemy of

en

34:56

The Creator Economy And Building Community: A...

Audio Branding ·

2023/08/09

“Audio has had exponential growth these last four years. I mean, there’s just this power. It used to be supportive of video, and I think back to, like, Spielberg and Dolby and, like, some of the original advances that happened in the beginning part of my life. It seemed dormant up until these last four. So what a cool time to be in audio.” -- Vinnie PotestivoThis episode’s guest is an Emmy Award-winning brand advisor with a twenty-five-year track record of guiding personal brands and founder-led

en

40:37

Voice-Actor Friendly Audio Tech: A Conversation with...

Audio Branding ·

2023/08/02

“No, it’s true. No, you’re absolutely right. Yeah, it does trigger memories. I remember sitting in my bedroom in my parents’ house hearing certain songs like ‘Double Dutch Bus,’ that song from the early 80s, it triggers a memory instantly. Or Earth, Wind and Fire, playing my parents’ vinyl records, certain songs like instant memory of where I heard that song.” -- George WhittamThis episode’s the second half of my interview with audio engineer, podcast host, and all-around sound expert George Whittam

en

28:50

Voice-Actor Friendly Audio Tech: A Conversation with...

Audio Branding ·

2023/07/26

“And so he told me all about this, he showed me the facility that they have at the school, which was small, but very state-of-the-art digital audio recording technology for 1993. It was very state-of-the-art. And I was like, ‘Ooh, this is cool!’ And so I started realizing this is where I should be, I should be in the recording department. But they didn’t have one. They had a music school. That means I have to audition and get into music school if I want to study recording.” -- George WhittamThis

en

29:35

The Future Strategy of Audio Branding: A Conversation...

Audio Branding ·

2023/07/19

“I think there’s a responsibility to know that if you’re emotionally connecting people, if you know that we have the power to persuade, in a way, that is, that wields real results and real people, like let’s not manipulate, you know? Let’s make sure that that’s an authentic thing that needs, that you’re creating and you’re not driving something fake. You’re not driving, because it’s gonna be, it’s gonna be, they’re gonna smoke it out anyway at some point in time. It’s not gonna work.” -- Adam

en

34:03

Advertising & Audio Branding Strategy: Goosebump...

Audio Branding ·

2023/07/12

“Music’s played a major role in my life growing up. It’s always been ingrained in me. So, you know, I remember as a really young kid, like kindergarten, going to my grandparents’ house or great grandparents’ house and mashing the keys on their Wurlitzer organ, right? And then mom and grandma are in the other room going ‘sounds great, hon!’ And I’m like, ‘yeah, it’s great.’ Notice they weren’t in the room with me, they were in the other room, because there’s a volume pedal on that thing.” -- Adam

en

25:09

Free and Open Podcasting: A Conversation with Rob...

Audio Branding ·

2023/07/05

“And it surprised me that it took so long for people to adopt the on-demand aspects of audio. It’s been a very, it’s been kind of a slow adoption curve is what I’ve seen. I think that the on-demand side of video grew much quicker, which I think is an interesting case, even as it applies today as we look at the podcasting space. We’re still, you know, we’re still chipping away at it, as they say.” -- Rob GreenleeThis episode’s the second half of my conversation with technologist, podcasting pioneer,

en

39:47

Free and Open Podcasting: A Conversation with Rob...

Audio Branding ·

2023/06/28

“And it surprised me that it took so long for people to adopt the on-demand aspects of audio. It’s been a very, it’s been kind of a slow adoption curve is what I’ve seen. I think that the on-demand side of video grew much quicker, which I think is an interesting case, even as it applies today as we look at the podcasting space. We’re still, you know, we’re still chipping away at it, as they say.” -- Rob GreenleeThis episode’s guest is the CEO of Spoken Life Media and host of the Spoken Life Show

en

31:48

In the Clubhouse: Audio Electronics Explained - Part 2

Audio Branding ·

2023/06/21

“I think, you know, in terms of quality and even the manufacturing, I’ve been very pleased with what I’ve been seeing from quote-unquote competitors. And as far as competing, I think the Pod Mobile is kind of different in the application and though there’s a lot of overlap and one can choose to, for certain applications, it can choose from multiple options, the packaging and the range of things that Power Mobile does is quite different.” -- Fernando Eid PiresThis episode's the second half of The

en

37:42

In the Clubhouse: Audio Electronics Explained - Part 1

Audio Branding ·

2023/06/14

“Well, if you want sound to go further, you don’t... Some people say it throws sound or something like that. It doesn’t, sound moves on its own. It’s a wave, but what you can do is control the dispersion of it. So if you’ve got your garden water hose and you put it on spray, it’s the same amount of water coming out, but it goes, it sprays out in all different directions, or at least quite a bit. And then if you twist it and make the setting where it goes straight out, okay, it will be more

en

25:40

Digitize Your Reality: A Conversation with Randy...

Audio Branding ·

2023/06/07

“The interesting thing about Napster was, you know, they built this really cool community and everyone had to upload their music to a server. So they controlled the servers. And because the music business doesn’t understand it and because it wasn’t their thing, they killed it. So the people who had designed that software were like, okay, then let’s just make every computer a server. And then like Gnutella and LimeWire came out and it was like, it almost destroyed the industry. They were able to take

en

31:54

Digitize Your Reality: A Conversation with Randy...

Audio Branding ·

2023/05/31

“One of the biggest problems that we have in the world today is that we’ve devalued music to, it’s basically free. And, you know, I keep seeing these articles like, well, ‘what if Spotify charged you $14.99 a month?’ That isn’t going to fix the problem. Getting another billion dollars in the system so that Universal or Sony can get another $800 million into their coffer... it’s not going to the artists.” – Randy SosinThis episode’s guest is a groundbreaking filmmaker who has been at the helm of some

en

29:11

In the Clubhouse: The Power of Digital Audio For...

Audio Branding ·

2023/05/24

“If you were thinking more towards the sonic branding aspect of finding a specific sound or a musical tone that represents the company, the way that I like to approach it is, what don’t you sound like? Because sometimes that’s too obtuse of an idea to think about. But like, if you know of something that’s your competition, maybe they have a sound and you go, I’m not this sound because I don’t like this. I don’t know. I just wanted to put that out there, that recognizing your competition, and also to

en

34:54

In the Clubhouse: The Power of Digital Audio For...

Audio Branding ·

2023/05/17

“I mean there’s a foundation that needs to be put into place. You don’t just say I want this, I want that, you know send me this, send me that. And then you have the people that are very sophisticated and they want like crazy experiences within their marketing and their advertising. So it’s kind of like two ends of the spectrum. You’ve got the people that know so much and wanna take advantage of every new technology. And then you’ve got the people that didn’t even want a sound logo and now they’re

en

31:47

Mobile Audio Technology & Podcasting On the Go: A...

Audio Branding ·

2023/05/10

Mobile Audio Technology & Podcasting On the Go: A Conversation with Fernando Eid Pires - Part 2“Eyesight's probably the first sense most prioritized by the brain but right behind it is hearing and it can influence your state of mind, your emotions. You know, if you put the right music to work, you work better. If you put the right music to work out, you work out better, you know. If you want to have a romantic date, there's a very different kind of music you'll want to play there. Well, needless

en

36:07

Mobile Audio Technology & Podcasting On the Go: A...

Audio Branding ·

2023/05/03

Mobile Audio Technology & Podcasting On the Go - Putting Audio to Work“I get a bigger satisfaction working with things that has a constraint in terms of budget, you know, cannot be overly expensive. You have to deliver a ton of value for the money. I think this is so cool to work with that and like kind of, you know, work a miracle out of the parts that you have. Then, you know, go super fancy and, oh, this is the best thing ever. And you should pay, you know, ten grand for this. And then you

en

30:25

Through Music and Sound: A Conversation with John...

Audio Branding ·

2023/04/26

“I’ve said this quite a few times, but it still rings true: I think that the superpower of sound is that people think about what they see, but they feel what they hear. And that is magic, I mean, that is transformative. That is what turns audiences into fans.”-- John TaiteThis week's the second half of my interview with content entrepreneur, keynote speaker, and Made Music Studio EVP John Taite as we talk about his work for such clients as Turner Classic Movies and Panera Bread, the future of social

en

31:32

Through Music and Sound: A Conversation with John...

Audio Branding ·

2023/04/19

“There are so many things where it's about that emotional connection to brand experience or product, and, as we're creating that, you mentioned earlier, we're operating in an area which is very very heavily connected to the subconscious reaction to sound. You have to be very responsible about that, I mean, it is that 'with great power comes great responsibility.’” -- John TaiteMy guest for this episode is an award-winning content entrepreneur, keynote speaker, and the EVP of Global Brand

en

319 results

Similar Podcasts

Science Talk

Albert Einstein College of Medicine

五分钟心理学

柠檬心理

Daily Facts

Amalia Dupray and Montgomery Jones.

Les dents et dodo

BFMTV

Veterinary Clinical Podcasts

The Royal Veterinary College