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PODCAST

Marketing Freaks

Overdrive Digital

The Marketing Freaks podcast by Overdrive Digital. Join us for a series of expert interviews and tons of tips on how you can improve your digital marketing performance. If you enjoy it, please do subscribe :)

business marketing

All Episodes

37:47

#EP039 - So You Want To Market Your Business In...

Marketing Freaks ·

2021/02/16

What this episode covers: · How to plan your approach to marketing in China · Some of the biggest mistakes companies make · What platforms are available / the options you have · What sort of budgets you should be considering Enjoy!

en

27:44

#EP038 - Our 2021 Predictions for PPC & Paid Social

Marketing Freaks ·

2021/02/02

What this episode covers:What direction we see paid media going inStrategies and areas to focus onHow to plan for differing circumstances If you enjoy this episode, please do let us know and don’t forget to subscribe for more!

en

32:01

#EP037 - 30 Minutes With Robbie Knox

Marketing Freaks ·

2021/01/21

What this episode covers:Robbies background in video productionHow his YouTube channel has grownHow brands can make more of videoAdvice for anyone looking to grow their audience on YouTube

en

35:07

#EP036 - Selling £1m of Car Mats in 12 Months, Ash Young

Marketing Freaks ·

2020/12/14

What this episode covers:What the carmats.co.uk project is all aboutPre-launch activity and getting setupGetting the all-important first ordersWhich marketing channels have been the most effectiveThe future of carmats.co.uk Hope you enjoy the episode as much as I did making it, and please do subscribe for future episodes!

en

47:01

#EP035 - A Podcast About Podcasts, Jay Ludgrove

Marketing Freaks ·

2020/12/01

What this episode covers:Jay’s background and entrance into the world of podcastingWhere the value lies in podcasting How to get the maximum value from your effortsWhere to startEquipment recommendations

en

33:15

#EP034 - How To Market and Grow Your Subscription...

Marketing Freaks ·

2020/11/17

What this episode covers:James’ background in publishingHow marketing for subscription services differsWhat channels work well for driving growthHow other areas of the business support subscriptions Thank you to everyone listening in and if you enjoy the episode please do consider leaving a review on Apple Podcasts and subscribing on Spotify. Enjoy!

en

33:14

#EP033 - Morning Brew - 2.5 million subscribers and...

Marketing Freaks ·

2020/11/10

What this episode covers:Background of Morning BrewWhat makes Morning Brew so successful?How has the marketing channel mix evolved?How to measure genuine growth activity Advice for anyone looking to grow their email channel Enjoy!

en

35:06

#EP032 - Always Know Who's Calling, Andy Vale

Marketing Freaks ·

2020/10/21

What this episode covers: · Why call tracking is often confused · How to get setup and some of the options available · How call tracking works · Call data trends across various sectors Enjoy!

en

39:52

#EP031 - Why Cultural Fit Matters, Spencer Gallagher

Marketing Freaks ·

2020/10/06

What this episode covers:Spencer’s backgroundThe Agencynomics storyWhat makes a good agency / client fitFinding cultural fitHow to find the right agency for you

en

39:31

#EP030 - 20 Years in Business, Mark Slocock (GPMD)

Marketing Freaks ·

2020/09/22

What this episode covers:GPMDs 20-year storyHighlights / lowlights of 20 years in businessHow to recruit A playersOperations and softwareThe future of ecommerce Thanks again to Mark for making the time and hope you all enjoy this one!

en

25:54

#EP029 - Getting Your Facebook Ads Account Structure...

Marketing Freaks ·

2020/09/15

What this episode covers:Why account structure is so importantHow to plan and map out your structureOur starting pointHow CBO impacts thingsHow to group your audiencesThe importance of naming conventions

en

33:40

#EP028 - Growing Your Influence, Neal Schaffer

Marketing Freaks ·

2020/09/08

What this episode covers:Neal’s background and history with marketingThe growth of influencer marketingHow to approach social & influenceMicro influencersEasy ways brands can get started Enjoy!

en

23:27

#EP027 - Don't Mention 'The Thing'

Marketing Freaks ·

2020/08/04

Here’s what we cover:Performance we’re seeing on paid socialPerformance we’re seeing on PPCCurrent trends on the platformsRecommendations based on what’s working

en

45:27

#EP026 - Ecommerce Growth at Andertons Music, Jack...

Marketing Freaks ·

2020/07/21

What this episode covers:Jacks background and combination of agency vs. in-house experienceHow brands and agencies need to work betterKey focus points of an in-house role at a growing ecommerce brandThe role of content in ecommerce

en

38:58

#EP025 - How to Manage Remote Teams, Mike Arnesen

Marketing Freaks ·

2020/07/14

What this episode covers:Pros and cons of working remotelyRecruitment benefitsHow the costs / office savings work out in practiceChallenges to working remoteAdvice for remote team management

en

33:18

#EP024 - How We Run Facebook Ads

Marketing Freaks ·

2020/06/30

What this episode covers: Account planning - what to prioritise first, how to decide on the best structureAccount structure – why account structure matters and how to decide what’s best for youAvoiding shiny objects – not getting distracted!Tracking performance – how to understand what’s working and how to review performance

en

38:19

#EP023 - Selecting the Best Ecommerce Platform for...

Marketing Freaks ·

2020/06/23

What this episode covers:How to start the planning process and understand what your business needsHow to manage the risk of any platform migrationHow to research your optionsHow to select the right partner for the job

en

28:19

#EP022 - Marketing for the Music Sector, Alison Clancy

Marketing Freaks ·

2020/06/16

What this episode covers: Why Alison decided to niche down on the music sectorWho Alison works with – what type of artists / what stage of their careers?Live music is obviously struggling in the Covid world – how has this impacted the sector?What’s working well for music artists when it comes to marketingWhere should independent artists start when it comes to marketing?

en

37:46

#EP021 - Marketing in a World Turned Upside Down,...

Marketing Freaks ·

2020/06/10

What this episode covers: Shifting your marketing to a rapidly changing sectorAmanda’s journey on TwitterBeing a working parent in lockdownMarketing “would you rather”

en

30:34

#EP020 - How to Get Your Budget Distribution Right

Marketing Freaks ·

2020/06/01

What this episode covers:Our new nameHow to review budget distributionTools to monitor spend and help with decisionsThe importance of prioritising your goals

en

179 results

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