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PODCAST

Make Marketing Suck Less for Expertise-Driven Solo Businesses

Dr. Michelle Mazur

The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks. I"m your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know you don’t need any of that BS to run a thriving business. Each week, I share unconventional strategies

business marketing

All Episodes

19:21

Is the 3 Word Rebellion Messaging Intensive Right for...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2021/10/26

Are you one of those business owners who doesn't want to be too salesy or too self-promotional in your business? I'm on a mission to show you how to sell without feeling salesy, to show that you can talk about your services and still create value and help people, and also how to promote your work. In this episode, I am sharing the main characteristics of my right-fit clients who are ready to work with me on the 3 Word Rebellion Messaging Intensive. Listen in now! Visit this episode’s blog

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15:27

The Best Way to Create Content that Engages Your...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2021/10/19

There's a piece of internet marketing advice that floats around the internet that we, myself included until lately, largely ignore -- and that advice is to listen and pay attention to what your clients are saying back to you, what questions they ask, what their everyday struggles are. This is an excellent way to create content and copy that actually engages with your right fit clients and it doesn't have to be complicated or techy. I'm sharing how on today's episode of Rebel Uprising,

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11:12

Why You Should Ditch Ideal Client Avatars & Do This...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2021/10/12

How many ideal client avatars have you created for your business? Probably a crap ton. This is usually heralded as one of the first steps to creating a solid messaging and marketing strategy. But here's the thing, all of those ICAs? They are a figment of your imagination. They don't exist, and do you know who you can't market or sell to? People who don't freaking exist. So let's burn all of those ideal client avatars and start paying attention to what actual clients say and have

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10:22

The Missing Ingredient for Wildly Effective Word of...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2021/10/05

If you rely on word of mouth marketing, you have to be sure that your clients know how to explain exactly what it is that you do. You want them to be able to say more than you're magical, or it's so great to work with you. You want them to be able to refer you to their friends and colleagues with specific and actionable language. How? Tune into today's episode to find out! Visit this episode's blog post here:

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12:09

3 Ways to Repel Clients Who Aren't the Right Fit for...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2021/09/28

You don't have to work with shitty clients. One thing that breaks my heart is when my clients are working with people who don't appreciate their skills or talents, or they're working with people who just are not ready for the transformation that they are offering through their work. You don't have to work with these people. In fact, you can use your marketing and your messaging to screen them out, to repel them. I realize that sounds scary to repel people, but it's exactly what you want to

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12:25

The Only Remaining Way to Stand Out in Business

Make Marketing Suck Less for Expertise-Driven Solo... ·

2021/09/21

What if I told you there was only one way left to stand out online? This has been something I've been thinking about for a while, and now I'm finally ready to share it. Listen in to this episode to hear what exactly that one way is and how you can start employing it in your business today. Visit this episode's blog post here: https://drmichellemazur.com/2021/09/the-only-remaining-way-to-stand-out-in-business

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1:25

A Programming Note

Make Marketing Suck Less for Expertise-Driven Solo... ·

2021/08/31

The Rebel Uprising podcast is going on a short hiatus for a very GOOD reason. Listen in for the update and an exciting announcement. In the meantime, be sure to check out our sister podcast Duped: The Dark Side of Online Business

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21:25

[Summer Fun] How to Root Out Bro Marketing that's...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2021/08/24

There's an awakening happening in the online business world: business owners are finally realizing the toxic and manipulative nature of bro marketing. However, they don't realize that bro marketing is lurking inside their businesses still. So let's root it out during this summer fun replay episode of the Rebel Uprising Podcast. Catch the original blog post with a transcript and links for this episode here:

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42:10

[Summer Fun] Duped: The Bro Marketing Binary

Make Marketing Suck Less for Expertise-Driven Solo... ·

2021/08/17

It’s easy to think “I’m not like them. I would never knowingly manipulate people into buying from me. I’m not like those Bros!” But what if it’s more complicated than that? There is not a Bro Marketing Binary. What if Bro Marketing is the air we breathe online? You may not look like a Bro, but that doesn’t mean Bro Marketing isn’t lurking in your business and that’s exactly what we are breaking down in this episode of Duped for our 2021 Summer Fun series. Visit this episode's blog post

en

14:15

4 Reasons the StoryBrand Framework Didn't Work for...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2021/08/10

The StoryBrand framework is heralded as the gold standard for business messaging. But what if you bought the book, took the course, or even worked with a StoryBrand consultant, and it just didn’t work for your business? There are good reasons that the StoryBrand framework didn’t work for your business so let’s discuss those and what you can try instead on today's episode of the Rebel Uprising Podcast. Visit this episode's blog post here:

en

20:28

8 Jobs Your Message Does for Your Business

Make Marketing Suck Less for Expertise-Driven Solo... ·

2021/08/03

Have you ever sat down and thought about what your message does for your business? The words on your website, the post you share on social media, etc. Those words bring new people to your community, bring you clients and bring you more opportunities to share that message. Your message does a ton for you and your business and we're going to discuss the eight specific things that your message can do for you when you have the right message on today's summer fun episode of the pod. Visit

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16:59

[Summer Fun] Creating the Audience Journey to Yes

Make Marketing Suck Less for Expertise-Driven Solo... ·

2021/07/27

You’ve created Your 3 Word Rebellion and you’re ready to grow your movement. So now it's time to take the next step and create your audience or customer journey so that the right people can easily say yes to your 3 Word Rebellion, to being a part of your movement, to what you've got to offer. But how exactly do you talk about your messaging so that people are excited to join in the impact? That’s what we’re breaking down on today’s episode of Rebel Uprising.Visit this episode’s blog post

en

15:10

[Summer Fun] Why You Are Not Your Message

Make Marketing Suck Less for Expertise-Driven Solo... ·

2021/07/20

“You are your message” is advice that shouldn't be followed nor is it how you should approach your message. Believing this may keep you thinking small and prevent you from connecting with the right clients for your business. Listen in to today's episode to learn how you should instead view your message so you can have a healthier relationship with your business (starting today). Visit this episode's original blog post here:

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17:08

[Summer Fun] The Brené Brown Case Study: Why Radical...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2021/07/13

The key to successful messaging? Consistency. There is no better example of this than Brené Brown. So today on the podcast, we're replaying one of my most downloaded episodes of all time so you can learn why consistency works and how it can impact your business. Visit this episode's blog post here: https://drmichellemazur.com/2019/06/the-brene-brown-case-study-the-curious-of-case-of-why-consistency-works.html Book a consult call with Michelle here: www.drmichellemazur.com/3wr

en

35:03

What the Heck Is Branding with Robyn Graham

Make Marketing Suck Less for Expertise-Driven Solo... ·

2021/07/06

In the online business world, we tend to throw around a lot of jargon that is never defined. One of those words is “brand” or “personal branding” or “branding” in general. So today, branding expert, Dr. Robyn Graham is on the show to tell us exactly what a brand is, what it does for your business and the steps you can take to create your own personal brand. Visit this episode's blog post here: https://drmichellemazur.com/2021/07/what-the-heck-is-branding-with-robyn-graham

en

19:09

Why Your Words & Message Matter More than You Think...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2021/06/29

Have you ever been told that your messaging doesn't really matter because at the end of the day it's just a bunch of words? Today on Rebel Uprising I want to break that myth wide open. I'm sharing why words and the language you use every day actually do matter to the success (or failure) of your business. For a transcript and links, visit here: https://drmichellemazur.com/2021/06/why-your-words-message-matter-more-than-you-think-in-business.html

en

19:50

What’s the #1 Reason Your Clients Buy from You?...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2021/06/22

Online business has messed with our heads and made us believe that we can't market our offers without relating the results of what we produce back to money. But here's the deal my Rebel friend, you can't promise anyone that they will make money, period. So what can you promise and what's the reason that your clients buy from you? Enter your "why buy statement," we'll be breaking this down on the show today so you can start using it in your own business ASAP. For a transcript with links,

en

19:57

Brand Messaging Platform: What it is & Why Your...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2021/06/15

What if you could have an app that would tell you exactly what to say and write for your business? It would tell you what content you would need to create for an upcoming marketing campaign or the launch of your group program, or just for general social media. You would never have to guess what's most efficient, and you would know how to bring people into your business. Well, you can have this, but it is definitely not an app. It's called brand messaging platform and it documents how you

en

25:03

How We Can Support Your Business’s Messaging & Marketing

Make Marketing Suck Less for Expertise-Driven Solo... ·

2021/06/08

When was the last time you told the world how they could work with you? One of the things I'm always pushing my clients to do is tell the world how they work with people on a consistent basis, because I see them marketing themselves, whether it's on social or their email list, but not telling people, their community that, “Hey, I have a process and it can help you get a result.” If you've been listening to this podcast for a while, you hear me talking a lot about messaging, marketing,

en

17:48

How to Know If Your Business is READY for Messaging

Make Marketing Suck Less for Expertise-Driven Solo... ·

2021/06/01

Helping people to decide whether or not to work with you is an act of service. It's an act of helping people figure out if they are ready and I mean, really ready to experience your work and the transformation that your offers promise to them. So, how do you know when someone is ready to work with you? What are the sure-fire signs that they are ready for that work and the transformation? On today's episode, I'm sharing the 5 messaging readiness indicators to model how you can do this in

en

415 results

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