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PODCAST

LevelUp

Unity / Melissa Zeloof

Mobile games and apps are a multi-billion dollar industry. But what goes into making these popular apps and games? Join us as we speak to titans of the mobile world as we learn how they design, develop, monetize, and market their apps.

leisure games

All Episodes

00:22:51

MAG Interactive | How to Make Hyper-Casual Games,...

LevelUp ·

2018/12/11

Discover the basics of how to make, design, plan and develop hyper-casual games with hyper-casual game idea fundamentals on this episode of LevelUp.Paul Woodbridge, Director of Design at MAG Interactive, shares what goes into designing a hyper-casual game, his team’s development process and standard KPIs, best practices, and the future of the hyper-casual genre. Read the edited highlights here: https://www.ironsrc.com/podcasts/how-to-make-hyper-casual-games-part-1-designing/

en

00:21:26

ironSource | The Next Generation of Designing...

LevelUp ·

2018/10/17

Dan Greenberg, Chief Creative Officer at ironSource, shares what goes into designing hit playable ads, discusses where we can expect to see AR pop into mobile gaming, and reveals the game studio he admires most (spoiler - they build games for toddlers). Read the edited highlights here: https://www.ironsrc.com/podcasts/the-next-generation-of-interactive-mobile-ads/

en

00:21:26

ironSource | The Next Generation of Designing...

LevelUp ·

2018/10/17

Dan Greenberg, Chief Creative Officer at ironSource, shares what goes into designing hit playable ads, discusses where we can expect to see AR pop into mobile gaming, and reveals the game studio he admires most (spoiler - they build games for toddlers). Read the edited highlights here: https://www.ironsrc.com/podcasts/the-next-generation-of-interactive-mobile-ads/

en

00:18:24

Gram Games | User Acquisition for Mobile Games

LevelUp ·

2018/10/02

Tatyana Bogatyreva, Head of User Acquisition at Gram Games, discusses mobile user acquisition strategy and the differences between UA in ad-driven games and IAP-heavy titles. Tatyana gives advice on cracking UA with limited resources, and reveals why understanding monetization is imperative for executing a strong UA strategy. Read the edited highlights here: https://www.ironsrc.com/podcasts/cracking-user-acquisition-strategies-for-iap-and-ad-driven-titles/

en

00:18:24

Gram Games | User Acquisition for Mobile Games

LevelUp ·

2018/10/02

Tatyana Bogatyreva, Head of User Acquisition at Gram Games, discusses mobile user acquisition strategy and the differences between UA in ad-driven games and IAP-heavy titles. Tatyana gives advice on cracking UA with limited resources, and reveals why understanding monetization is imperative for executing a strong UA strategy. Read the edited highlights here: https://www.ironsrc.com/podcasts/cracking-user-acquisition-strategies-for-iap-and-ad-driven-titles/

en

00:20:54

Zeptolab | Balancing Ad Monetization with User...

LevelUp ·

2018/09/03

Jane Anderson, Head of Ad Monetization at Zeptolab, shares how she’s seen the game industry change over the last few years, provides insights on how to successfully balance user experience with ad monetization, and discusses the huge potential for brand advertisers in the gaming space. Read the edited highlights here: https://www.ironsrc.com/podcasts/balancing-ad-monetization-with-user-experience/

en

00:20:54

Zeptolab | Balancing Ad Monetization with User...

LevelUp ·

2018/09/03

Jane Anderson, Head of Ad Monetization at Zeptolab, shares how she’s seen the game industry change over the last few years, provides insights on how to successfully balance user experience with ad monetization, and discusses the huge potential for brand advertisers in the gaming space. Read the edited highlights here: https://www.ironsrc.com/podcasts/balancing-ad-monetization-with-user-experience/

en

00:29:20

Kolibri Games | How To Make An Idle Game: Idle Game...

LevelUp ·

2018/08/19

Join Nate Barker, Director of Biz Dev at Kolibri Games, in talking about idle games. Learn strategies for making and designing idle games that will monetize. Learn more here: https://www.ironsrc.com/podcasts/designing-idle-games-for-active-players/

en

00:29:20

Kolibri Games | How To Make An Idle Game: Idle Game...

LevelUp ·

2018/08/19

Join Nate Barker, Director of Biz Dev at Kolibri Games, in talking about idle games. Learn strategies for making and designing idle games that will monetize. Learn more here: https://www.ironsrc.com/podcasts/designing-idle-games-for-active-players/

en

00:23:53

Pixelberry | The Social Impact of Gaming

LevelUp ·

2018/06/11

Carissa Gonzalez, User Acquisition Manager at Pixelberry, shares her insights on everything from being a woman in the game industry, to how we've seen game marketing evolve, and how you always need to question the data. Read the edited highlights here: https://www.ironsrc.com/podcasts/the-social-impact-of-gaming/

en

00:23:53

Pixelberry | The Social Impact of Gaming

LevelUp ·

2018/06/11

Carissa Gonzalez, User Acquisition Manager at Pixelberry, shares her insights on everything from being a woman in the game industry, to how we've seen game marketing evolve, and how you always need to question the data. Read the edited highlights here: https://www.ironsrc.com/podcasts/the-social-impact-of-gaming/

en

00:23:30

Gram Games | Setting Company Culture as a Business...

LevelUp ·

2018/05/17

Erin O'Brien, Head of Culture at Gram Games, discusses what it means to set company culture as a business imperative and shares her secret sauce for nurturing a strong community in the workplace. Read the edited highlights here: https://www.ironsrc.com/podcasts/setting-company-culture-business-imperative/

en

00:23:30

Gram Games | Setting Company Culture as a Business...

LevelUp ·

2018/05/17

Erin O'Brien, Head of Culture at Gram Games, discusses what it means to set company culture as a business imperative and shares her secret sauce for nurturing a strong community in the workplace. Read the edited highlights here: https://www.ironsrc.com/podcasts/setting-company-culture-business-imperative/

en

00:33:46

GameIS | Building Great Game Communities

LevelUp ·

2018/05/15

Nir Miretzky, Chairman of GameIS, covers everything on what it takes to establish and maintain strong game communities and illustrates the trends and challenges in developing mobile games. Read the edited highlights here: https://www.ironsrc.com/podcasts/building-great-game-communities/

en

00:33:46

GameIS | Building Great Game Communities

LevelUp ·

2018/05/15

Nir Miretzky, Chairman of GameIS, covers everything on what it takes to establish and maintain strong game communities and illustrates the trends and challenges in developing mobile games. Read the edited highlights here: https://www.ironsrc.com/podcasts/building-great-game-communities/

en

00:35:25

Nexon | Bridging East and West in Gaming

LevelUp ·

2018/04/10

Warren Woodward, Director of User Acquisition at Nexon, shares his insights on mobile user acquisition, the importance of soft launches (can you get away without one?) and what it’s like bringing games from East to West and vice versa. Read the edited highlights here: https://www.ironsrc.com/podcasts/bridging-east-and-west-in-gaming/

en

00:35:25

Nexon | Bridging East and West in Gaming

LevelUp ·

2018/04/10

Warren Woodward, Director of User Acquisition at Nexon, shares his insights on mobile user acquisition, the importance of soft launches (can you get away without one?) and what it’s like bringing games from East to West and vice versa. Read the edited highlights here: https://www.ironsrc.com/podcasts/bridging-east-and-west-in-gaming/

en

00:36:47

Deconstructor of Fun | The Rise of Hyper-Casual and...

LevelUp ·

2018/03/06

Hear Mishka Katkoff, Director of Product Management at Rovio and the founder of gaming blog Deconstructor of Fun share his predictions for the gaming industry in 2018 (will AR mature this year?), and discuss whether we've hit a peak with hyper-casual games. Read the edited highlights here: https://www.ironsrc.com/podcasts/the-rise-of-hyper-casual-2018-gaming-trends/

en

00:36:47

Deconstructor of Fun | The Rise of Hyper-Casual and...

LevelUp ·

2018/03/06

Hear Mishka Katkoff, Director of Product Management at Rovio and the founder of gaming blog Deconstructor of Fun share his predictions for the gaming industry in 2018 (will AR mature this year?), and discuss whether we've hit a peak with hyper-casual games. Read the edited highlights here: https://www.ironsrc.com/podcasts/the-rise-of-hyper-casual-2018-gaming-trends/

en

00:27:27

Kongregate | The Monetization and Marketing Loop

LevelUp ·

2018/02/07

Tune in to hear how Jeff Gurian, VP Ad Monetization and Marketing at leading game publisher Kongregate, views the monetization and game marketing loop, what's going to happen to user acquisition, and whether we're going to see more major game companies invest in TV. Read the edited highlights here: https://www.ironsrc.com/podcasts/the-monetization-and-marketing-loop/

en

161 results

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