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PODCAST

The Empathy Edge

Failed product launches. Furious customers. Dysfunctional teams. Many of the problems we face in the business world (and frankly, society) stem from the same root cause: Lack of empathy. Speaker, author, strategist, and empathy advocate Maria Ross shares keen insights and inspiring interviews that prove empathy and compassion are the new paths to market-winning performance. Leveraging both inspiring stories and hard data, Ross connects empathetic leadership, cultures and brands to innovation,

business marketing

All Episodes

52:16

Anna Liotta: Understanding Generational Codes

The Empathy Edge ·

2023/06/20

So much of our inability to connect in the workplace comes down to creating an Us vs. Them mentality when it comes to different generations. Research shows that we have five generations all coexisting in the workplace - so we need to sort this out. Such misunderstandings turn off our empathy and cause us to underperform, feel resentful, or blame others.Today, you are in for a powerful lesson in Generational Codes. - what they are, why they matter, and how you can leverage them to build bridges with

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37:09

Dannie Lynn Fountain: Ending Checkbox Diversity

The Empathy Edge ·

2023/06/13

Is your organization guilty of checkbox diversity? You know, "Let's hire one person from a marginalized group and call it a day on our DEIB efforts?" Today's show explores how to avoid checkbox diversity and leaving out important groups in DEIB strategy to create a meaningful inclusive culture that transforms mindsets, boosts business performance, and allows people to do their best work for you. Dannie Lynn Fountain and I talk about how to avoid checkbox diversity, the importance of considering the

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32:53

Rae Shanahan: The Empathy Gap: 2023 State of...

The Empathy Edge ·

2023/06/06

It's 2023 - we had a major global pandemic, geopolitical upheaval, and market ups and downs. So how are we doing when it comes to making the workplace more empathetic and adapting to everything that's hit us? For 8 years, Businessolver, a leader in benefits technology has conducted their State of Workplace Empathy Report. This report has come to be the gold standard in workplace empathy and leadership. And this year? Well, let's just say we have some work to do. In some ways, we've gone backward,

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29:22

Andrea Feigl: The Business Case for Private/Public...

The Empathy Edge ·

2023/05/30

OK, real talk. I have taken a bit of heat over the years for trying to make a business case for empathy. When some folks saw my TEDx talk about how to trick leaders into being empathetic by showing them the benefits to the bottom line, they bristled. "How can you convince people to embrace empathy for selfish reasons?! That's not compassionate at all,’ they said. My perspective has been and will always be that to persuade people to take action, you need to make a case for what's in it for them to

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42:09

Dr. John Demartini: Why Motivation Doesn't Work

The Empathy Edge ·

2023/05/23

As leaders, we are tasked with "motivating" others. And empathy plays a role in that - in understanding what motivates others and hopefully, tying that to the goal you are trying to accomplish. But this is still a very ego-centric way of managing others. Making them "do what we want them to do" which my guest today tells us will never work. Today's guest, Dr. John DeMartini shares the science of goal setting, why motivation doesn't work, and how to discover your own - as well as others '- highest

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10:00

May Hot Take: Words Matter AND Words Can Divide

The Empathy Edge ·

2023/05/16

Words matter. As a brand storyteller, I have emphasized this in my work with clients. They can be used to provoke or unite us. To inspire or anger us. They can be used as peacemakers or weapons. You can just turn on the news or listen to political talking points to see this in action. In our highly charged politicized world, and the challenge of ever-changing language, it can be difficult to keep up with what is the current acceptable word and what, just a few years ago, is now no longer socially

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39:23

Stephanie Sarazin: What Is Ambiguous Grief and How To...

The Empathy Edge ·

2023/05/09

Divorce. Losing a family member to addiction. The end of a friendship. Empty nesting. Even the loss many of us felt during the Pandemic. These are all examples of ambiguous grief. Today's guest is Stephanie Sarazin, a writer, researcher, and experiential expert in ambiguous grief. We talk about what ambiguous grief is and how it's different from grief brought on by death, how different people cope with it, the stages, and the importance of empathy to help people heal and feel witnessed. We discuss

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36:32

Catherine Bell: How to be An Awakened Company and Leader

The Empathy Edge ·

2023/05/02

Your organization is not just some static, monolithic thing. It's actually a forest - living, breathing, adapting, full of evolving biodiversity. Often leaders get stuck, focusing on our productivity and numbers, and end up underperforming as a result, causing disengagement and mental health crises in their wake. Today, Catherine Bell shares how integrating consciousness, empathy, and relationship-building creates an Awakening Company that combines profitable performance with conscious purpose.We

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31:49

Dr. Michele Borba: Our Future Depends on Teaching...

The Empathy Edge ·

2023/04/25

Are children more or less empathetic than they used to be? We adults, parents or not, should care about the answer since younger generations are our future corporate, government, and civic leaders. How important is empathy to their success, and how can empathy be increased and stretched?Today, I talk with Dr. Michele Borba about the value of empathy and why it's crucial we teach character to our children. She shares research that empathy has been on the decline for children since 2000, and what

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43:20

Cynthia Owyoung: Diversity and Inclusion Deliver Real...

The Empathy Edge ·

2023/04/18

The data show that diverse leadership teams and inclusive cultures deliver better performance and engagement. So why are so many diversity, equity, inclusion, and belonging (DEIB) initiatives stalling out? My guest today, Cynthia Owyoung, shares where mistakes are being made and whether public pledges of anti-racism support and proposed changes to corporate culture have made a difference. We discuss what brought Cynthia to this work and how her experiences as a Chinese-American shaped her

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10:33

April Hot Take: How to Engage Your Dream Customers...

The Empathy Edge ·

2023/04/11

Porsche and Honda both make cars. They do NOT have the same brand story. They are not selling to the same people. Customers buy from them for very different reasons - not simply "because I need a car." Your business, no matter what industry you are in, needs to understand this.People often ask me, "How the heck did you, as a brand strategist, come to now be an empathy advocate, author, and speaker?" And I tell them the truth: Empathy has been the success secret of my marketing career.Marketers get

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29:17

Renée Freeman: Coaching Leaders to Embrace Inclusion

The Empathy Edge ·

2023/04/04

You're an executive who believes strongly in creating a diverse, equitable, and inclusive workplace. Now what? Many executives fear taking action in this space because they are afraid to fail in public. My guest today is Renée Freeman, Principal and founder of Freeman Consulting, a DEIB expert who coaches executives on fostering a nuanced understanding of the importance and value of inclusivity and belonging in the workplace. Renée conducts workshops, focus groups, and listening sessions for local

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35:31

Daina Middleton: How to Do Layoffs with Humanity,...

The Empathy Edge ·

2023/03/28

Leaders are being asked to be more emotionally aware and embrace emotions at work. But how to do that in ways that are appropriate and comfortable for everyone? Gone are the days when we separated work and life and we now realize that we can't bring our whole selves to work without acknowledging our humanity. That can mean messy, uncomfortable emotions - and if you as a leader have not shored up your own emotional awareness, you may struggle. Nowhere is this more deeply felt than when having to

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8:06

March Hot Take: Leaders, Do You Understand the...

The Empathy Edge ·

2023/03/21

Leaders today need to understand the assignment. And it's no longer about telling people what to do like a ruler from on high, filling out paperwork, or even getting a cushy office. Unless your WFH space is decked out and super-glam.So I ask you: Do you fully understand the assignment….or are you working off an outdated model of the skills you need to be a successful leader? Key Takeaways:Foster collaboration - diversity enables your organization to look at challenges from every angle without

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39:48

Tiffany Dufu: Elevating Women Through Support,...

The Empathy Edge ·

2023/03/14

How can we elevate women by connecting and engaging with each other and holding ourselves accountable to our intentions? How can companies who want to attract and retain top talent do the same? I had a great time talking with my guest today, Tiffany Dufu, about her mission to support and elevate women. Tiffany shares her personal story and the mantra her mother used to tell her every day that she hopes to whisper into other women's ears. We discuss The Cru's mission and business model - and how they

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33:03

Dr. Gina Baleria: Empathy in Journalism and Today's...

The Empathy Edge ·

2023/03/07

Modern media and the state of journalism today is, well…interesting. With fake news, misinformation, and clickbait - combined with more news outlets folding or being snapped up by private equity companies - it's a bit of a minefield. So I reached out to my friend Dr. Gina Baleria to help us make sense of it all. Today, Gina and I talk about the state of the journalism industry. We discuss that in addition to knowing how to write, research, and interview, journalists need intangible skills such as

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36:01

Emilia D’Ánzica: What Customer Success Managers Need...

The Empathy Edge ·

2023/02/28

If you're not in tech, you may not be familiar with Customer Success (CS) within your organization and how essential it is to the company's long-term success. Even if you do know what it is, perhaps your company isn't fully leveraging what it can do to catapult growth and revenue. Turns out, empathy is a key skill for CS managers, in addition to other traits my guest today will share. Emilia D'Anzica is the founder of Growth Molecules, an emerging management consulting firm that helps companies

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35:28

Rhonda George-Denniston: Why Betting on Your People...

The Empathy Edge ·

2023/02/21

Does your organization actually bet on its people? Like, truly invest in and grow your people - even if you know they may not stay more than a few years? Well, today, you'll learn that doing so is a smart business strategy and one that has helped TBWA Worldwide dominate in the advertising industry across the globe. Today, we talk with the delightful Rhonda George-Denniston, Chief Learning Officer at TBWA Worldwide. We discuss why her company has elevated learning to the C-suite, what today's leaders

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8:30

February Hot Take: Why Can't We Do Business With Love?

The Empathy Edge ·

2023/02/14

Think about your organization's values for a second. I bet you have values such as integrity, honesty, innovation, or others that are similar. Maybe you have something like, Take Risks, or Customer Obsession, or even Embrace Curiosity. But do you have the word "love" anywhere on that list? Does even saying that in a business context make you feel a bit nervous?While it's Valentine's Day season and we're talking about love in all its forms this time of year, I bet you never thought about including

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45:40

Ed Kirwan: Empathy Week: Using the Power of Film to...

The Empathy Edge ·

2023/02/07

If we help young people develop empathy throughout their educational journey, they can boost understanding, reduce bias, and nurture a culture of belonging and increased well-being. Of course, many of us adults need this, too! My guest today, Ed Kirwan, founder, and filmmaker of Empathy Week, is tackling the challenge for future generations so that maybe someday there won't be a need for empathy books like mine because this skill will be so ingrained in our consciousness, starting from a young

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293 results

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