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PODCAST

Run a Profitable Gym

Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a

business entrepreneurship

All Episodes

22:45

Two-Brain Tinkers: Wealth, Leadership, Lifestyle and...

Run a Profitable Gym ·

2024/10/17

Gym owners in Two-Brain’s Tinker group have hit about $100,000 in net owner benefit and are working toward reaching $1 million net worth. In fact, the program has certified 54 millionaire gym owners—with seven earning that status in the last quarter alone.Today on “Run a Profitable Gym,” Mike Warkentin sits down with Joleen Bingham, one of the program’s leaders, to explain exactly how top gym owners use Tinker to level up. Tinkers focus on four pillars that strengthen their businesses a...

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26:10

Stages of Two-Brain Mentorship: From Quick Wins to...

Run a Profitable Gym ·

2024/10/14

You have access to tons of information about growing your gym, so what’s keeping you from getting results on your own?Just like the clients in your gym, you need a coach—someone to help you set a goal, build a plan to accomplish it and stick to that plan.Today on “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper outlines the phases of Two-Brain mentorship and explains exactly how they’re designed to help fitness entrepreneurs grow their businesses fast. Two-Brain clients are set ...

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37:34

When the S&*$ Hits the Fan: Preparing for Downturns...

Run a Profitable Gym ·

2024/10/10

Gyms are fragile businesses. Seasonal fluctuations, local competition, staff departures, economic changes and even pandemics can all reduce or eliminate profit. At a recent meetup for top gym owners, Two-Brain mentor Kenny Markwardt laid out a plan to help entrepreneurs prepare for a financial downturn.In this episode of “Run a Profitable Gym,” Kenny walks through his four-stage plan with host Mike Warkentin.Performing a stress test will help you see just how prepared your business is fo...

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16:19

Get Your Reps In: Practice Scenarios to Grow Your Gym

Run a Profitable Gym ·

2024/10/07

Gym owners give their members reps to help them get results, and business experts do the same thing with their clients.In this episode of “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper presents several common scenarios gym owners face regularly. If you practice operating in these situations, you’ll be ultra-prepared when they come up in the real world. And your gym business will grow.Chris gives you practice reps for selling, performing goal review sessions, using the Prescrip...

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32:25

Closing King Shares Secrets of Airtight Gym Sales Funnel

Run a Profitable Gym ·

2024/10/03

“We've documented absolutely everything in our sales process,” says closing king Brian Foley, owner of Activate gym in Killarney, Ireland.Brian and his team at Activate were on the July leaderboard for close rate, which ran from 22 to 34 new clients.In this episode of “Run a Profitable Gym,” host Mike Warkentin grills Brian on his impressive sales funnel to find out how his gym closes so many new members. For starters, Brian has processes for absolutely everything, from the moment a lead ente...

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31:35

Why Run Paid Ads? (And How to Know You're Not Wasting...

Run a Profitable Gym ·

2024/09/30

Last year, Facebook generated US$131 billion in ad revenue, proving that paid ads work—but they don’t work for everyone.In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with Two-Brain chief marketing officer John Franklin to break down why some gym owners struggle with paid ads while others have great success.The most common ad mistakes gym owners make are not understanding key metrics, underspending and giving up too early.John also details the common flaws of unsucce...

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27:43

3X Revenue: When Every Dollar You Spend at Your Gym...

Run a Profitable Gym ·

2024/09/26

Ivan Racic’s gym, CrossFit XV in Croatia, has tripled its revenue since joining the Two-Brain Business mentorship program three years ago, and month after month Ivan is consistently earning more. This July, Ivan landed on Two-Brain’s marketing leaderboards for set rate and show rate—the number of leads who book appointments and the number of bookers who actually show up.Today on “Run a Profitable Gym,” host Mike Warkentin learns exactly how Ivan managed to book so many appointments and get so...

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14:52

Summer Storm of New Clients: Gym Sales and Marketing...

Run a Profitable Gym ·

2024/09/23

Are you using your leads to grow your gym? In this episode of “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper presents the monthly leaderboards for set, show and close rates.The owners of the gyms on our leaderboards have mastered key areas of the marketing funnel: they get leads to set appointments, they work hard to ensure people show up, and they change lives by closing sales.Chris shares proven practices from these top gym owners, including tracking metrics weekly, hiring a...

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37:28

Hire, Develop, Retain: A Stellar Staffing Plan for...

Run a Profitable Gym ·

2024/09/19

Today’s guest, Joleen Bingham, has developed an ascension model to help you retain staff by creating careers for them. Since implementing the model, Joleen’s staff retention has improved, and she has multiple team members earning over $100,000 a year.In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with Joleen, a multi-gym owner and the leader of Two-Brain’s Tinker program for upper-level gym owners.Joleen’s model begins with a consistent, structured hiring process tha...

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40:34

Coach Ascension: How Top Gym Owners Create Careers...

Run a Profitable Gym ·

2024/09/16

A link is missing between credentials and careers in the fitness industry—and it’s costing gym owners a lot of great people. Common story: A trainer starts making $20 per class and works up to coaching 40 sessions a week. But the trainer isn’t making enough money and can’t see a way to make more without burning out. So the coach leaves the fitness industry to “get a real job.” The gym owner shrugs and tosses another coach into the cycle. Sound familiar? If so, this episode of "Run a Profitabl...

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49:16

Descent Into Hell: Poor Partnership Planning Can Cost...

Run a Profitable Gym ·

2024/09/12

It’s Worst-Case Scenario Week on “Run a Profitable Gym.”Today, host Mike Warkentin is joined by Matthew Becker, owner of GymLaywers.com, who shares stories of partnerships from hell and explains how to avoid them. Partnerships in gyms can go wrong fast and create living nightmares for entrepreneurs. Partners might have very different views on topics such as dating members, day-to-day operations and finances, and sometimes a partner might even be involved in illegal activities. Or maybe one pa...

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36:36

Life-Saving Lessons: Gym's Instant Response Keeps...

Run a Profitable Gym ·

2024/09/09

Although fitness training is incredibly safe, injuries and emergency situations are unavoidable.The best plan: Be prepared. In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with Erik Zeyher, owner of Warlock Athletics in New York.In mid-August, one of Erik’s clients had a heart attack at the gym. Coaches and other members quickly worked together to administer CPR and resuscitate the member using the gym’s AED.At the hospital, the member's wife said that if her husband ...

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30:04

The Exact Cure for Summer Slumps in Gym Revenue in 2025

Run a Profitable Gym ·

2024/09/05

Most gym owners experience a revenue slump during the summer months. But today’s guest posted his greatest monthly revenue total of the year in June.In this episode of “Run a Profitable Gym,” host Mike Warkentin digs into summer revenue with Stan Skolfield of Skolfield Sports Performance in Maine.Stan’s gym focuses on youth sports performance, and his summer programs—perfect for kids who are out of school—generate front-end revenue and downstream revenue for rest of the year.In summer, Stan r...

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13:31

Explosive Summer Revenue: Tips From Top Gyms Around...

Run a Profitable Gym ·

2024/09/02

For many gym owners, revenue drops off a cliff in summer. For others, it soars higher than ever. How can you make sure your gym is crushing it instead of crashing in summer?In this episode of “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper presents the Top 10 revenue leaderboard for June 2024 and shares the leaders’ tactics.The top gym in June posted its best month of revenue thanks to a very successful kids summer program that’s a feeder for its main offerings. Your takeaway: ...

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75:55

Sevan and Coop: "This Is How We Help Gyms Grow"

Run a Profitable Gym ·

2024/08/29

What are the best gyms in the world doing?Two-Brain Business’ annual "State of the Industry" report has the answers. It’s the most robust dataset on microgyms anywhere in the world, and it helps gyms grow by enabling their owners to make decisions based on science instead of guesswork.You can be part of the 2024 report and get access to 16 special resources for gym owners by submitting your survey response before Sept. 4, 2024, via the link below.In this special episode of “Run a Profitable G...

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13:09

What Sets the Best Gyms in the World Apart?

Run a Profitable Gym ·

2024/08/26

Why did you become a gym owner? The simple answer is probably to help others, but the more complicated answer is that many of us have had our own health and fitness transformations. Many of us have seen depression, obesity and sickness reversed by the pursuit of fitness and health, and we want nothing more than to share that knowledge, joy and wellbeing with others.But the fitness business is far too fragile. A new law or rent increase might be all it takes for a host of gym owners to run out...

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44:43

The Evolution of Gym Programming: Jason Khalipa and...

Run a Profitable Gym ·

2024/08/22

An undeniable truth in the fitness industry: If your athletes aren’t getting results, they’re going to go somewhere else. In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with two of the minds behind NCFIT, a programming and coaching development provider for CrossFit affiliates. Jason Khalipa, a CrossFit Games champion, is NCFIT’s founder and owner. Matt DellaValle, aka “MDV,” is the company’s chief fitness officer.The trio discuss the evolution of gym programming over...

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32:32

Beyond "Spicy": How to Ensure Your Programming Gets...

Run a Profitable Gym ·

2024/08/19

In 2024, workouts shouldn’t be hard for the sake of being hard.You must ask, “What outcome is this workout designed to produce?” and “What are my clients’ goals?”In this episode of “Run a Profitable Gym,” Mike Warkentin sits down with Chris Cooper, Two-Brain founder and owner of Catalyst Fitness, to talk about what good programming looks like.One way to ensure you’ve got strong programming is by outsourcing it to an expert provider like NCFIT, Mayhem or CompTrain.But whether you outsource you...

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35:36

Paid Marketing Secrets: Colm O'Reilly's Tips for Gym...

Run a Profitable Gym ·

2024/08/16

What do your prospective clients need to see one week before joining your gym?In this episode, host Mike Warkentin and marketing expert Colm O’Reilly talk about how to build a direct-response campaign that stops the scroll and brings in new members.A direct-response campaign asks people to take action and makes it easy to do so: “Do you want to get fit? Here’s how to get started.”Colm—a Two-Brain mentor and the owner of CrossFit Ireland and We Do Your Paid Marketing—explains the importance of...

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29:53

Brand and Direct Marketing: Essential Tactics for Gym...

Run a Profitable Gym ·

2024/08/15

When you think of a business with an iconic, unforgettable brand, what comes to mind? What sets this brand apart?In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with Two-Brain CMO John Franklin to talk about how gym owners can use brand and direct-response marketing to grow their businesses.Brand marketing is all about telling your story: why you do what you do, and for whom.Direct-response marketing is all about creating offers to get people to do something specific ...

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209 results

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