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PODCAST

Attributed - A podcast by Dreamdata

Welcome to the Attributed Podcast by Dreamdata where every week we host inspiring guests from across the B2B go-to-market space. Together we explore the biggest challenges facing Marketing, Sales, and Ops teams and discuss innovative ways to optimise growth and fire up revenue.

business marketing

All Episodes

40:16

Illuminating the B2B buying journey

Attributed - A podcast by Dreamdata ·

2023/04/24

On this episode of Attributed Steffen Hedebrandt is a guest on the Loop Podcast hosted by Alice de Courcy Group CMO at Cognism.B2B Buying behavior has changed tremendously during the last few years. It has shifted toward omnichannel, B2C-like experiences and personalization.Steffen and Alice discuss those changes and how can we use attribution to illuminate the multitude of touch points within that journey.Enjoy the episode and don’t forget to rate us and give us a comment. For more

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36:56

How to Attribute B2B Marketing Activities to Revenue

Attributed - A podcast by Dreamdata ·

2023/04/20

On this episode of Attributed Steffen Hedebrandt is a guest on SaaS Marketing Superstars hosted by Aaron Zakowski. Steffen is sharing his experience of working with various B2B companies. He will go through topics like:How to properly evaluate B2B attribution insightsMetrics and touchpoints that can be used to determine meaningful customer engagementWhat are the biggest problems B2B companies are facing with attribution and how to solve them? How to use LinkedIn and Podcast to grow your

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35:45

Analyst Relations - the missing link in your B2B...

Attributed - A podcast by Dreamdata ·

2023/04/17

Analyst Relations - the missing link in your B2B marketing strategy?Have you considered implementing an Analyst Relations (AR) strategy?Join our next guest, Wendy Shlensky, an AR expert with over 20 years of experience working with industry analysts at Canopy Communications & Marketing, as she shares her knowledge and insights on how AR can drive revenue through influence.You’ll learn:- What AR actually is? / Insights all CMOs should know- Why is it important?- When you should start

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29:52

How to achieve sales and marketing alignment

Attributed - A podcast by Dreamdata ·

2023/04/13

On this episode of Attributed Steffen Hedebrandt is a guest on the Be a B2B Leader Podcast hosted by Felicjan Rybka. Any conversation about a B2B go-to-market funnel needs to start with Sales and Marketing alignment. And vice versa. But it’s not as easy…Steffen is sharing his recipe of how to achieve Sales and Marketing alignment in just three steps and explains why you should look at data to repeat the success. He will also go through self-reported attribution and its role in analytics as

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39:41

Is Attribution killing Marketing?

Attributed - A podcast by Dreamdata ·

2023/04/06

Historically Marketing was a creative craft.Then we introduced Attribution and everyone in leadership saw a silver bullet to finally harness the creative spirits with revenue numbers.Are we totally killing marketing by asking for numbers?Where is the balance?Why are we even having this question?Carey Picklesimer is an Attribution expert focusing on Marketo consulting.We will get on straight talking about attribution. She has seen both sides of the coin. How can we balance creativity and

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37:45

The Guide to a B2B Influencer Marketing Strategy

Attributed - A podcast by Dreamdata ·

2023/04/03

THE B2B customer journey is long and a part of it is not visible.Zoe Hartsfield is collaborating with several companies helping them to drive brand visibility and demand in B2B.We will unpack that process and discuss the best ways to collaborate with known B2B voices on Linkedin.- What is Influencer Marketing for B2Bs?- Benefits of adding external micro-influencers to talk about your brand- How is influencer Marketing shaping B2Bs?- How do I find those influencers?- How does a best

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31:29

How Cognism shifted from Lead Generation to Demand...

Attributed - A podcast by Dreamdata ·

2023/03/30

Marketing and Sales can only maximize growth when they are aligned and have an equal seat at the revenue table.Our Guest Fran Langham works as a Global Head of Demand Generation at Cognism.Fran is going to share Cognism’s journey of going from LG to DG and how it resulted in an increase in high-intent demo requests, hand-raisers and people who are actually looking to buy.Enjoy it and don’t forget to subscribe and leave us a comment. Connect with Fran

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35:52

Figure out your Revenue Machine

Attributed - A podcast by Dreamdata ·

2023/03/27

In this episode of Attributed Lars Grønnegaard is a guest on the B2B SaaS CEOs Podcast hosted by Josef Fallesen. Lars is sharing his advice on GTM strategies for startups and GTM data. You will hear what are Dreamdata's top KPIs and why they chose them as well as what is Lars’ take on ever-feared cold calling. Enjoy the episode and don’t forget to rate us and give us a comment. For more episodes got to the B2B SaaS CEOs Podcast: https://open.spotify.com/show/3E2xZDzFIKoUkIzPGfCRLKConnect

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30:32

Account Based Marketing mastery.

Attributed - A podcast by Dreamdata ·

2023/03/23

Account Based Marketing strategy requires:- Precise planning- Clear knowledge of the target accounts- Good coordination across all revenue teams- Many well-planned steps to prove them working to upper managementPixelz is one of the companies that master ABM like none else and Katrine Rasmussen (CMO) steering the ship. In this episode, we will discuss everything about ABM campaigns and how to master their execution. Enjoy the episode and don’t forget to rate us and give us a comment. Connect

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28:34

The Secret to Better LinkedIn Ads Performance:...

Attributed - A podcast by Dreamdata ·

2023/03/20

Wait, even more value from LinkedIn Ads?! Yes!LinkedIn Offline Conversions allows you to attribute sales-funnel data back into the Campaign Manager. That is, you can tell LinkedIn what your most successful campaigns have been in dollars and deals!And with Dreamdata, you can automate this process and feed only data you’re fully confident in.This means better matching, ad relevance optimisation, reporting, and ultimately better RO.To unpack this awesome feature we’re hosting LinkedIn’s very

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46:40

What's the best way to do B2B LinkedIn Ads?

Attributed - A podcast by Dreamdata ·

2023/03/16

Is LinkedIn the place to run your Ads? Let’s see:- Ads on LinkedIn reach more than 13% of the entire world population.- 4 out of 5 LinkedIn members are decision-makers.- The average ROI of LinkedIn ads is 17.60%.- You can target exactly the accounts on your target listLinkedIn is especially useful for B2B businesses. If you want to reach your target audience as a B2B Marketer you should learn the best practice of applying LinkedIn Ads as a part of your inbound strategy.But how to stand out

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25:58

To gate or not to gate your B2B content?

Attributed - A podcast by Dreamdata ·

2023/03/13

Content gating has become an existential topic.Everyone has an opinion and YES or NO depends on many factors.In this episode of Attributed CEO of Dreamdata Lars Grønnegaard is sharing his opinion on the matter and going through some facts:Which content should you gate?Why gating is not always a bad ideaThe cost of gating your content: conversions = $User experience on the websiteEnjoy the episode and don’t forget to rate us and give us a comment. Connect with Lars Grønnegaard:

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53:39

Social selling in your marketing strategy - why you...

Attributed - A podcast by Dreamdata ·

2023/03/09

In this episode, Laura Erdem AE at Dreamdata is a guest on the Social Media Sucks podcast hosted by Yu Zhao and Chris Kubbernus.Social selling is a new approach to selling that allows salespeople to establish relationships and target prospects through existing connections. If done right, it can replace the dreadful practice of cold calling. Laura is sharing the benefits and different approaches to social selling, tips and tricks on how she grew her personal following on LinkedIn by

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36:14

How to Spark Energy into B2B ads?

Attributed - A podcast by Dreamdata ·

2023/03/06

In the ocean of B2B Brands, everyone is trying to stick out. How to make sure your buyers are not greeted with the same boring message, product and content…Our host Laura Erdem meeting with Zineb Layachi - The dream team girls are going to share their stories and ideas on the creative approach and using fun in B2B.Enjoy the episode and don’t forget to rate us and give us a comment. Connect with Zineb Layachi: https://www.linkedin.com/in/zineblayachi/Connect with Laura Erdem:

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41:01

Are you Attribution Ready?

Attributed - A podcast by Dreamdata ·

2023/03/02

You’re thinking about kicking off Attribution but is your organisation ready for it?You don’t want to invest in a platform and not be getting any value from it.Our Guest Andrew Smith CEO at Attributa is going to talk about when organisation is ready to take that step and is going to provide you with full Attribution Readiness Checklist.Hope you enjoy the episode and please let us know what you think rate and leave us a comment. Connect with Andrew Smith:

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30:46

Achieving Marketing Alignment with Sales

Attributed - A podcast by Dreamdata ·

2023/02/27

Steffen Hedebrand, CMO and Co-Founder at Dreamdata is a guest on the B2B Power Hour Podcast hosted by Nicholas Thickett and Morgan Smith. Steffen shares his recipe on how to align marketing and sales teams. A well-oiled go-to-market team will mean better targeting, nurturing, and selling; ultimately leading to more pipeline and revenue. But what is the best way and what are the metrics that drive real success? Enjoy the episode and don’t forget to rate us and give us a comment. Listen to

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38:32

Growth Channels: Should you diversify or stick to one...

Attributed - A podcast by Dreamdata ·

2023/02/23

Are you putting all your eggs in one basket??A lot of companies do - They try to find ‘The One channel that brings all the money and then just stick with it.With the constant changes in the digital space and the way we do Sells it might not be the best approach. In today’s episode our guest Casper Emil Sciuto Rouchmann the Founder of SparkForce talks about why you should be diversifying your marketing strategy.Enjoy the episode and don’t forget to rate us and give us a comment. Connect with

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72:41

Marketing Operations perceptions | How to do Attribution

Attributed - A podcast by Dreamdata ·

2023/02/20

In this episode, Steffen Hedebrandt CMO and Co-founder at Dreamdata is a guest on the What’s MOPs got to do with it Podcast hosted by Karla Wentworth and Simon Daniels. Steffen is sharing his thoughts and experience on B2B attribution and what role MOPs have to play in measuring marketing success. Enjoy the episode and don’t forget to rate us and give us a comment. For more episodes go to What’s MOPs got to do with it Podcast: https://www.whatsmops.com/podcastConnect with Simon Daniels:

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33:12

Gifting in B2B Marketing - better do it right!

Attributed - A podcast by Dreamdata ·

2023/02/16

Gifting in B2B Marketing - if you do it better do it right!If you were to send a gift to your prospect: What would it mean for the closing rate? Gifting is such an unused touch in B2B Marketing. It might seem impersonal to send a cup or a t-shirt… At the same time it might seem too much to send your prospect a golf club. What works in B2B Marketing if you want to do gifting right? In this episode, we talk to Nick Bennett who is the master of the topic. Enjoy the episode and don’t

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30:22

Lars Grønnegaard Dreamdata - Revenue Attribution

Attributed - A podcast by Dreamdata ·

2023/02/13

Lars Grønnegaard is a guest on Code Story Podcast hosted by Noah Labhart. This is the story about Dreamdata creation. Get to know Lars, one of Dreamdata’s co-founders and CEO. Outside of work, Lars is a family man who loves mountain biking and Alpine Skiing. Prior to his current venture, Lars was primarily a product guy. While running a product team as an SVP of Product at Trustpilot he knew growth was driven by a mix of marketing, product and sales activities. With no understanding of

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