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PODCAST

Fundraising Bright Spots

Rob Woods, Bright Spot

A podcast for fundraisers who want ideas, examples and inspiration to help you raise more money for your charity or non-profit. Rob is an author and award-winning fundraising trainer. Each week he and his guests share examples of successful fundraising, as well as lots of practical tips to help you apply these techniques in your own job.

education non-profit

All Episodes

00:31:17

45. Richard Turner – How to create fabulous...

Fundraising Bright Spots ·

2020/12/01

If you’re looking for sound principles and real examples to help you deliver successful fundraising during the pandemic, I hope you’re going to find this episode really helpful. Because this time I’m sharing the first part of an interview with a hugely experienced fundraiser named Richard Turner, who shares his highlights from an inspiring new piece of research carried out by the Chartered Institute of Fundraising’s Supporter Experience group. Over recent months, Richard and his colleagues in the

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00:32:25

44. Max Newton – Achieving what seems IMPOSSIBLE, in...

Fundraising Bright Spots ·

2020/11/26

If you’d like ideas to help you more confidently embrace very difficult, or even impossible-seeming challenges in this gruelling year, I hope you’re going to love this episode! Because this time I talk to Max Newton, who is Head of community fundraising at Shelter. Earlier this year, Max completed the Tunnel Ultra, running for 200 miles non-stop (yes, you read that right!), back and forth through a dark tunnel. It took around 50 hours. I was determined to get Max on the podcast to share some of the

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00:32:28

43. Paul Nott – Getting a new job you’ll love, even now

Fundraising Bright Spots ·

2020/11/20

As more charities are struggling financially, you may find yourself having to look for a new job when you really hadn’t planned to. And you may feel under more pressure at interview than normal. How do you succeed in the job market in these turbulent times? So I recently organised a live Group Coaching for the Bright Spot Members Club to help members win in today’s (and tomorrow’s) job market. Our guest expert was the always-inspiring Paul Nott, who is among other things, an excellent career coach

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00:35:12

42. Louise Morris – Increasing Major Donor income...

Fundraising Bright Spots ·

2020/11/10

Major donor income is incredibly important to most charities looking to make up for the continuing COVID-induced shortfall in other areas in 2020 and 2021. So today we’re looking at an approach to major gift fundraising that solves some all too common pitfalls that frequently hamper success. This is the first part of my recent interview with a brilliant fundraiser named Louise Morris, Director at Summit Fundraising. Together we’ve just created a new learning bundle on major donor fundraising for

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00:22:37

41. Jamal Iqbal, Part 2 – Story-telling, internal...

Fundraising Bright Spots ·

2020/10/28

If you work in development in the Higher Education sector, or in major donor fundraising in any charity, I hope you will find this episode helpful. It’s the second half of my recent interview with a very successful fundraiser named Jamal Iqbal. Jamal is Head of Development at the Faculty of Engineering at Imperial College London, and his team have been getting consistently great fundraising results in the last couple of years. So I was keen to ask Jamal what he has found makes the difference in

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00:28:31

40. Craig Linton – FIVE ideas to boost Individual...

Fundraising Bright Spots ·

2020/10/20

As other income streams are decimated by the effects of the pandemic and varying levels of lockdown, fundraising income from individual donors is more important than ever for many charities. And clearly there are both pitfalls to beware and opportunities to make the most of. So in this episode, I was delighted to talk to the wise and ever-practical Craig Linton (aka The Fundraising Detective). In his excellent book, Donors for Life, Craig shared many means by which charities can ongoingly build

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00:29:57

39. Jamal Iqbal – Growing major donor income in...

Fundraising Bright Spots ·

2020/10/15

Aristotle observed that excellence is less about one-off events and more about habits. If you broadly agree with this idea, then what are the habits that move the needle for improved RESULTS in your field of fundraising? If you work in development in the Higher Education sector, or in major donor fundraising in any charity, I hope you will find this episode instructive, because I share the first half of a really interesting interview with an experienced high value fundraiser named Jamal Iqbal

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00:29:08

38. Ben Swart – Strategic corporate partnerships; why...

Fundraising Bright Spots ·

2020/09/28

For many years, the orthodox way to secure a charitable partnership has been to apply through a formal process to the biggest companies. It usually involves several stages, is time-consuming, and only has one winner. Though there are upsides to this model, (especially for the lucky few charities whose brand is popular enough to win the staff vote that is often the final hurdle), there are many downsides, especially if your charity is less well known. Another option is to proactively seek

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00:27:39

37. Dr Claire Routley – Silo smashing and promoting...

Fundraising Bright Spots ·

2020/09/21

I recorded this interview with Dr Claire Routley, an expert in expert legacy fundraising, in early March 2020, when the world felt very different. Nevertheless, our subjects of culture change and breaking down barriers within your charity, are as relevant as ever. We talk about a piece of research Claire carried out on behalf of the National Trust, all about how to increase interest in promoting legacies across the various teams within a charity. Though we talk largely about the cross promotion of

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00:22:01

35. Andy Watts – Trust fundraising ideas for chaotic...

Fundraising Bright Spots ·

2020/08/31

Though some funders keep relationships with charities very formal, many of them really appreciate it when charities go the extra mile to create a deeper relationship. But how do you go about building these relationships, both with existing funders, and indeed, with ones that are not yet supporting you? This is the second half of my recent interview with Andy Watts, Head of Trusts and Foundations Fundraising at Sue Ryder. In his first year at the charity, trusts income increased by 349%, largely

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00:31:46

34. Emma Insley – Six ways to improve your impact...

Fundraising Bright Spots ·

2020/08/13

Many charities have had to change their strategy or focus since the pandemic began, in order to adapt to the new challenges the world is facing. These changes have many implications for how you measure the difference your charity is making. In this episode, I was delighted to talk to The Queen of Impact, Emma Insley, an experienced fundraiser who has spent many years developing tools and strategies for improving charities’ ability to measure and demonstrate impact. In the interview, Emma shares six

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00:27:19

33. Paul Davies – Generating major gifts momentum

Fundraising Bright Spots ·

2020/08/05

What can you do to build relationships, warm, generous relationships with major donor supporters, even during the pandemic? If you are a high value fundraiser, or you manage one, I hope you will find this episode helpful and encouraging as I talk to someone whose fundraising practice, confidence and RESULTS have soared over the last six months. Paul is Head of Communications and Development for the orchestra and charity Manchester Camerata. Paul attended Bright Spot’s Major Gifts Mastery Programme

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00:28:07

32. Andy Watts – The trust fundraising approach that...

Fundraising Bright Spots ·

2020/07/30

Charities sometimes treat trusts in a more distant, formal way compared to the way they treat other donors. This is often a missed opportunity, given that every trust is run by people who care and would enjoy a warmer relationship. In this episode I share an interview with Andy Watts, a very successful fundraiser who is Head of Trusts and Foundations Fundraising at Sue Ryder. In his first year at the charity, trusts income increased by 349%, in large part thanks to the strategy of proactively

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00:29:26

31. Damian Chapman – Corporate fundraising for a...

Fundraising Bright Spots ·

2020/07/26

What do you do to succeed when your charity is in a very clear niche that is not universally popular? Many charities get demoralised or waste energy trying to appeal to everybody. The best strategy is to embrace the situation and find a way to turn it to your advantage. In this episode I talk to Damian Chapman, a very experienced fundraiser who has been fundraising director at several small charities and is currently at the Charity for Civil Servants. In addition to getting his views on some

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00:32:01

Episode 30. Lucy Squance – Partnering with another...

Fundraising Bright Spots ·

2020/07/13

Given the events of 2020, most charities are now thinking more radically about their strategies than ever before. And one option to consider for certain projects is partnering with another charity. In this episode I share an interview I conducted in the summer of 2019 with Lucy Squance, Director of supporter-led fundraising at Alzheimer’s Research UK (ARUK). The subject of our discussion is Dementia Revolution, a collaboration between ARUK and the Alzheimer’s Society, and in particular the

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00:31:49

29. Rob Woods - Seven ways to increase income through...

Fundraising Bright Spots ·

2020/07/05

Too often, charities encourage their fundraisers to focus primarily on money, rather than building great relationships with the kinds of people who care about their cause. But even if you agree that relationship-focus rather than money-focus makes sense in theory, how do you do it in practice? In major donor, trust and corporate fundraising, a great way is to deliberately spend more energy in seeking conversations with people who care, as a valuable end in itself. We have found that achieving more

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00:28:18

28. Dr Claire Routley – Talking to supporters about...

Fundraising Bright Spots ·

2020/06/23

I recorded this interview with Dr Claire Routley, an expert in expert legacy fundraising, in early March 2020. The subject of our conversation was legacies. In particular, we explored some of the reasons people choose to leave a gift in their will; why many charities fail to talk about this subject to their closest supporters; and tips to help you talk to your own supporters about this fantastic way of supporting. Since early March, during the pandemic, inquiries to will-writing services have gone

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00:27:16

27. Emily Casson – More digital fundraising...

Fundraising Bright Spots ·

2020/06/16

If you’ve realised how crucial digital fundraising is during the pandemic, and you’re searching for ideas or just reassurance about what to do, I hope you will find this episode really helpful. In it, you will hear the second half of my recent interview with the brilliant (and award-winning) Emily Casson, digital marketing manager at Cats Protection. In today’s episode Emily talks about practical tactics to increase donations through your website; working with streamers and on-line influencers and

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00:22:22

26. Stevie Nicholson – Helping colleagues stay...

Fundraising Bright Spots ·

2020/06/10

There are many factors that make it hard for your team to keep positive and proactive at the moment. In many charities, being separated geographically from colleagues for such a long time is having a serious effect on morale, confidence and problem solving. In this episode of the Fundraising Bright Spots podcast, I was delighted to talk to Stevie Nicholson, an Area Fundraising Manager at Diabetes UK. Stevie and her colleagues saw how crucial it was to regularly connect with and help colleagues

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00:30:42

25. Emily Casson – Effective digital fundraising...

Fundraising Bright Spots ·

2020/06/03

As most people have spent more time looking at their phones and tablets than ever before in recent months, digital fundraising has become more important than ever. If you’re a regular listener to this podcast, you’re probably already aware of the phenomenal track record achieved by Cats Protection in digital fundraising over the last few years, and Emily Casson’s down to earth approach which has helped achieve it. Emily is the charities’ Digital Marketing Manager and in episodes 15 and 16, she

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