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Adspeak

Love it or hate it, the advertising and marketing industry is the ultimate broker of power and influence in the world today. Adspeak, hosted by ADWEEK editor in chief Ryan Joe, brings to life stories from our top reporters, delving into the people, brands, ad agencies, and adtech giants that shape how we view the world, the products we buy, and the entertainment we enjoy. Hosted on Acast. See acast.com/privacy for more information.

business marketing

All Episodes

36:20

Shake It Up with Tejari | Young Influentials

Adspeak ·

2023/11/07

Maintaining a healthy diet can be a challenge, especially when you're on the move. However, Tejari has got you covered with its plant-based protein powders that make for healthy and delicious snacks. In this episode, Roma Patel, the founder of Tejari, shares the unique features of her product, the challenges of finding suitable distributors, and the future plans of the company.Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts or following the show on Spotify! Hosted on

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17:00

What Influencer Aversion Says About Internet Culture

Adspeak ·

2023/11/06

Marketers are more aware than ever of the importance of language and the power it can wield.So why then, is the term 'influencer' increasingly viewed as a 'dirty word' among brands, and the consumers they sell to?With many advertisers now proudly enlisting 'creators' to front campaigns, Adweek reporterEmmy Lederman decided to probe this debate around verbiage.This week, she joins Adweek's Europe brand editor, Rebecca Stewart, on the podcast to discuss what she uncovered.The pair also discuss whether

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10:37

NBA Champion Matt Barnes on The Evolution of Locker...

Adspeak ·

2023/11/02

Retirement typically leads to rest, relaxation and enjoying the fruits of one’s labor. But for athletes like NBA Champion Matt Barnes, it can open the door to another world of opportunities and ventures.On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona is joined by Barnes at Brandweek’s Marketing Vanguard Lounge. The former pro basketball player, who played 14 seasons in the NBA on teams like The Golden State Warriors and The New York Knicks, is an entrepreneur,

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39:03

We Go Together with NBCU | Young Influentials

Adspeak ·

2023/10/31

Many people wonder what makes the perfect brand partnership and why certain creators, celebrities, and companies are chosen for collaborations. In this episode, Sari Feinberg, SVP of Marketing & Content Partnerships for NBCUniversal’s Advertising & Partnerships division, shares her experience in the media industry and the best practices for brand alignment. She explains how to work with other companies and find the right talent to convey the messaging, making brand partnerships

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26:00

Busting Weed Taboos with The Devil's Lettuce

Adspeak ·

2023/10/30

Spooky season is in full swing, and to mark the occasion cannabis dispensary Embarc has launched a new brand dubbed the Devil's Lettuce.Thequirky ad campaign to promote itdraws inspiration from movies of the Reefer Madness era and equates the stigma of cannabis consumption with monsters and villains from retro Hollywood horror flicks and PSAs.Courtney Zalewski, chief brand officer at Embarc, joined Adweek's community editor, Luz Corona, and Europe brand editor Rebecca Stewart, to talk through the

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46:05

YTPAA Presents: Young Influentials

Adspeak ·

2023/10/24

Starting today, Adweek's Young Influentials podcast will be featured every Tuesday on the Yeah, That's Probably an Ad feed! From influencers to C-suite executives, host Colin Daniels sits down with some of the most influential voices in media, tech, and marketing who are creating real change in their fields. Whether they’re helping people match and make connections or developing the social strategy behind our favorite TV shows, these individuals are the brains behind things we watch and see daily

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26:31

Creating Genuine Connections With Consumers is Rare...

Adspeak ·

2023/10/23

On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona and Adweek reporter Emmy Liederman are joined by Rare Beauty CMO Katie Welch at Brandweek’s Marketing Vanguard Lounge.The trio discusses what goes on in front of and behind the scenes to ensure consumers feel good in their products, whether it’s working closely with founder Selena Gomez to ensure the brand stays true to championing real beauty to supporting Gomez’s Rare Impact Fund, a nonprofit created to provide young

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26:24

Real LGBTQ+ Allyship from Brands Matters Now, More...

Adspeak ·

2023/10/19

In October, Dylan Mulvaney issued a message to advertisers after former brand partner Bud Light failed to support her through transphobic hate and dented its own sales in the process.“If you’re going to ask us to capitalize on our vulnerabilities and our traumas, at least have our backs when the going gets tough," she said.During a panel at Social Media Week Europe, Adweek's Europe creativity editor Brittaney Kiefer was joined by Coolr'sJack Hyslop, Jen Leung from Leo Burnett U.K., and Natalie Wills

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36:26

Happy Hour with Tip Top Proper Cocktails

Adspeak ·

2023/10/16

When you think of cocktails, canned drinks may not be the first thing that springs to mind. But startup Tip Top Proper Cocktails has been shaking up the drinks industry with its range of high-end mixed beverages since its launch in 2019.From gin and tonics to espresso martinis and margaritas; whatever your poison is Tip Top has it covered online, in-store, and even in the air.Neal Cohen, co-founder and chief brand officer sat down with Adweek’s community editor, Luz Corona and senior producer Al

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33:18

How We Chose Adweek's 2023 US Agency of the Year Winners

Adspeak ·

2023/10/10

TheAdweek Agency of the Year 2023 winners have finally been crowned.The awards program saw agency entries painstakingly chosen by Adweek’s editorial team. Leading the judges was Adweek's managing editor, brands and agencies, Jameson Fleming.This week on the podcast, he joins community editor, Luz Corona, and Europe brands editor, Rebecca Stewart, to discuss the selection process, as well as what makes a winning agency and the one piece of advice he'd give to any shop hoping to make the cut in

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24:46

Adweek’s 2023 Multicultural Agency of the Year: The...

Adspeak ·

2023/10/10

How do you reach multicultural audiences in a market that's rapidly approaching a “majority-minority” status?The Community, which has just been crowned Adweek’s 2023 Multicultural Agency of the Year, is helping brands figure out just that.On the latest episode of Yeah, That’s Probably an Ad, community editor Luz Corona and digital editor Colin Daniels are joined by The Community’s CEO, Luis Montero, at Brandweek’s Marketing Vanguard lounge to discuss how the agency's approach to creative goes back

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26:59

The Writer's Strike is Over, But What's Next for...

Adspeak ·

2023/10/02

TV and film writers have officially ended their five-month strike, thanks to union leaders approving an agreement withthe Alliance of Motion Picture and Television Producers.However, with TV sales hard by the action, this Hollywood story isn't quite over yet.Advertisers might welcome re-runs being swapped out for new content in the coming months. Despite this, the ongoing shift to ad-free streaming, and a proliferation of digital platforms including TikTok and YouTube combined with lingering

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19:28

Josh Duhamel & Josh Algra's Dakota Media Is Playing...

Adspeak ·

2023/09/26

Being a creative comes naturally to Josh Duhamel. The writer-director-producer has been in the Hollywood scene since the early 2000s, with major accolades including his lead role in the Transformers franchise, along with roles on the small screen like The Mighty Ducks.And now, the actor can add creative and production agency co-founder to his resume.On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona and senior producer Al Mannarino are joined by Duhamel and his fellow

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24:53

TelevisaUnivision Is Opening Doors and Educating...

Adspeak ·

2023/09/19

While most brands view connecting with the Hispanic and Latinx audience as a challenge, the TelevisaUnivision team sees it as an opportunity.On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona is joined by TelevisaUnivision EVP, chief growth officer Dan Riess to talk about the current state of Hispanic marketing. Following president of sales Donna Speciale’s Brandweek session, Riess sheds more light on the broadcast network’s approach in relationship-building with

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32:43

Why Corporate America Should Care About Loneliness

Adspeak ·

2023/09/11

Earlier this year, the U.S. Surgeon General issuedan advisoryon the public health crisis of isolation and loneliness. According to the report, lack of social connection can have the same results on physical health comparable to smoking daily.On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona and Adweek reporter Emmy Liederman are joined by Madison Utendahl, founder of branding and design firm Utendahl Creative. The group has a refreshingly honest conversation around

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30:27

How the Kansas City Chiefs Are Winning On and Off The...

Adspeak ·

2023/09/05

Two years ago, an official full-time marketing team for the Kansas City Chiefs brand was formed for the first time ever. One year ago, the team won the Super Bowl.On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona and Adweek Podcast Network senior producer Al Mannarino are joined by Lara Krug, cmo and EVP of marketing at Kansas City Chiefs. The Chiefs are winners on the field and off, as seen in the fandom that has surged throughout the years, thanks to charismatic

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26:05

Inside Jurassic Park's Dirty 30 Celebration

Adspeak ·

2023/08/28

Move over Barbie–there’s another legacy brand pulling out all the nostalgic stops.On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona and guest co-host Heide Palermo are joined by Universal Pictures’ David O’Connor, president of Franchise Management, Theatrical Brand Marketing, and Global Partnerships. The crew discusses Jurassic Park’s multi-day, multi-faceted 30th-anniversary celebration, anchored in immersive experiences commemorating three decades of dino-mania

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24:51

Pop! Yourself Into The Future of Fandom

Adspeak ·

2023/08/22

There are millions of podcast hosts in the world but, as Funko proves in the latest episode of Yeah, That’s Probably An Ad, there is only one Rebecca Stewart and Luz Corona.On the latest episode, the Adweek Europe brand editor and community editor are joined by Funko’s VP of POP! Yourself & Retail, Dave Beré, who unveils the latest product offering for the brand of collectible figurines. POP! Yourself grants consumers the experience to create their own Pop! figures. The group discusses why Funko

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22:37

Havas Formula Chief Tara Reid is Helping CEOs...

Adspeak ·

2023/08/14

If 2023 has taught us anything, it's that modern leaders must be equipped to handle growing public scrutiny.In an economy where customers want brands to live their values, a single Tweet or TikTok video can whip a media frenzy. This means CEOs -- from ex-Twitter boss Elon Musk to Bud Light's Brendan Whitworth -- are increasingly being thrust into the spotlight to answer tough questions that would typically fall to their marketing or PR peers.Tara Reid, CEO at PR agency Havas Formula, is at the

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26:01

Why the Future of the US Women’s Soccer Brand Will...

Adspeak ·

2023/08/07

Disclaimer: This episode was recorded prior to the US Women’s Soccer team's elimination from the FIFA Women’s World Cup on Sunday, August 6th.It was a heartbreaking exit for the US Women’s National Team (USWNT) this World Cup. But the future of the brand still looks bright, thanks to the foundation laid down by key players throughout the sport’s history.On the latest episode of Yeah, That’s Probably An Ad, Adweek Europe brand editor Rebecca Stewart and community editor Luz Corona are joined by

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533 results

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