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PODCAST

Keep What You Earn

Shannon Weinstein

Keep What You Earn is a podcast for entrepreneurs of all levels to use their financial information as a source of inspiration rather than intimidation. Your host, Shannon Weinstein, is a CFO, CPA and business mentor with a knack for simplifying the complex concepts of money into everyday examples and analogies you can actually understand. Join Shannon and her guests as we unlock new growth strategies, tax tips and mindset shifts so you can scale your business with confidence. [Disclaimer: Any

business entrepreneurship

All Episodes

22:24

How to Book & Deliver a TEDx Talk with Ashley Stahl

Keep What You Earn ·

2024/08/13

On today's episode, we have a fascinating guest - Ashley Stahl, an entrepreneur, bestselling author, podcast host, and top 100 ranked TEDx speaker. In this episode, Ashley unpacks the secrets to booking and delivering a rock solid TEDx talk that makes an impact. She explains the key differences between TED and TEDx, and reveals that it's actually possible for anyone to pitch and land a TEDx talk with the right approach. Ashley shares her insights on identifying your core message and original ideas

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13:11

Why You Should Tell Your Kids to Study Accounting

Keep What You Earn ·

2024/08/12

In this episode, Shannon makes a compelling case for why accounting is an excellent field of study that provides immense career flexibility and earning potential. While many students pursue majors based on their current passions, Shannon argues it's wiser to choose a versatile field like accounting that will provide more career options as interests and technology inevitably change over time. Accounting is not just about math, but learning the rules and language of business - knowledge that can be

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17:42

What You May Not Know About Running a Nonprofit with...

Keep What You Earn ·

2024/08/07

In today's episode, we have a special guest, the incredible Stephanie Skryzowski, founder and CEO of 100 Degrees Consulting. Join Shannon and Stephanie as they dive deep into the world of running a nonprofit. We'll explore the unique challenges and rewarding experiences of managing nonprofits, uncover essential tips on fundraising, overcoming scarcity mindsets, and leveraging cash flow planning. Whether you're currently running a nonprofit, thinking of starting one, or just curious about the

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24:35

How to Financially Grow as a Nonprofit with Stephanie...

Keep What You Earn ·

2024/08/06

In today's episode, we dive deep into the financial intricacies of running a nonprofit with our expert guest, Stephanie Skryzowski. As a CPA and fractional CFO specializing in the nonprofit sector, Stephanie brings a wealth of knowledge about the unique challenges and opportunities that nonprofits face. From debunking common myths about nonprofit finances to providing actionable advice on managing cash flow, fundraising, and compliance, Stephanie sheds light on the vitally important but often

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14:39

How to Prepare to Sell Your Business

Keep What You Earn ·

2024/08/05

In today's episode, we're diving into a topic that can evoke a mixture of excitement and anxiety for many business owners: preparing to sell your business. Drawing from personal experience and professional insights, I’ll share essential steps to ensure you’re ready when the time comes to make an exit. We’ll explore the importance of documenting standard operating procedures (SOPs), building contingency plans, and tightening up your financials. Whether you're planning an imminent sale or just want to

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08:00

Are You Overspending on Networking?

Keep What You Earn ·

2024/08/02

Today we're diving into a critical question that every entrepreneur needs to consider: Are you overspending on networking? While networking groups can be fantastic for business growth and connections, there's a fine line where the cost may outweigh the benefits. In this episode, we break down how to evaluate whether a networking group is worth your time and investment. We'll explore how to identify the right communities, the importance of adding consistent value, and the power of being in

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18:40

What I Learned from Getting My First Job

Keep What You Earn ·

2024/07/19

Today's episode is packed with personal stories, from my humble beginnings at Elon University in North Carolina to navigating the high-stakes world of accounting internships and interviews. You'll learn how networking, strategic thinking, and a little bit of hustle helped me secure a coveted position at EY in Boston. If you've ever wondered what it takes to break into a competitive industry or how to turn setbacks into opportunities, this episode is for you. So, get ready to glean some inside tips

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16:17

You Don't Actually NEED An Accountant

Keep What You Earn ·

2024/07/18

In today's episode, we're diving into a topic that might surprise you: "You Don't Actually NEED an Accountant." We'll explore when it's truly essential to hire an accountant and when you can manage your finances on your own. From bookkeeping basics to the role of tax professionals, we'll walk you through a hierarchy of financial needs as your business grows. Whether you're just starting out or scaling up, this episode will help you prioritize your financial investments smartly. So let's get started

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11:16

When to Invest in Premium Products and Services

Keep What You Earn ·

2024/07/11

In today's episode, we delve into a common dilemma faced by business owners—deciding when to invest in premium products and services. We'll explore a practical three-factor framework to help you make smart spending decisions, evaluate the worth of paying for top-tier solutions, and examine whether these investments truly generate returns or simply add unnecessary costs. Whether it's about software tools, products, services, or even people, we'll guide you on how to invest wisely to boost your

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29:42

Embracing the Building of Your Business with Kirsten...

Keep What You Earn ·

2024/07/09

Joining us today is Kirsten Halik, founder and CEO of Crowned Athletics. Kirsten takes us through her incredible journey of launching her business, from overcoming the odds without any industry experience to building a multi-seven-figure company. We'll dive into the inspiration behind her chic activewear designs, her early challenges with manufacturing and marketing, and how a near-death experience shaped her entrepreneurial path. Her commitment to community building and understanding customer

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11:24

Moving to a Tax-Free State - Worth it?

Keep What You Earn ·

2024/07/08

Today, we're diving into a hot topic many entrepreneurs and individuals are curious about: the pros and cons of moving to a tax-free state. In this episode, we'll explore the idea of relocating to states without income tax like Florida, Texas, and Nevada, and whether the tax savings truly make it worth uprooting your life. We'll dig into the potential hidden costs, such as higher property taxes and insurance, and weigh them against the benefits. Plus, I'll share personal insights on why not all

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14:58

What Can a Balance Sheet Reveal About Your Business?

Keep What You Earn ·

2024/07/04

Today, we're diving into one of the most underappreciated yet powerful tools in your financial toolkit—the balance sheet. We'll explore how this financial statement can reveal the true health of your business, uncover potential errors, and provide insights beyond what your profit and loss statement can offer. Whether you're new to business or a seasoned entrepreneur, this episode is packed with practical advice to help you make sense of your numbers and drive your business forward. What you'll

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21:43

Silence These Voices In Order to Succeed

Keep What You Earn ·

2024/06/28

In today's episode, we'll dive deep into the three critical internal voices that could be sabotaging your entrepreneurial journey: comparison, overwhelm, and the fear of making others feel bad. I'll share personal anecdotes and strategies that have helped me—and can help you—keep these voices at bay, enabling you to focus on what's truly important for your success. Whether you're just starting out or looking to refine your approach, this episode is packed with actionable insights to help you stay on

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14:42

Navigating Tax Rules for Digital Sales

Keep What You Earn ·

2024/06/27

Today's episode is all about navigating the complex landscape of tax rules for digital sales. As more and more businesses shift towards offering digital products, understanding the intricacies of sales tax becomes crucial. From the outdated NAICS codes to the pivotal Wayfair decision, we'll delve into how different states treat digital products for tax purposes and what you need to know to stay compliant. Whether you're new to selling online or looking to refine your tax strategy, this episode is

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34:18

Sales Conversations That Convert with Nikki Rausch

Keep What You Earn ·

2024/06/25

Today, Shannon and Nikki Rausch dive deep into the art of sales conversations that convert. In today's episode, Shannon and Nikki explore insightful strategies to make your sales process more efficient and client-friendly, emphasize the importance of not making assumptions about your customer's willingness to invest, and discuss the true value of authentic, genuine interactions in sales. CEO of Sales Maven, Nikki Rausch has the unique ability to transform the misunderstood process of “selling”.

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07:37

This Could Be the Most Expensive Sales Mistake You Make

Keep What You Earn ·

2024/06/24

Today's conversation delves into a pivotal topic that many entrepreneurs face—misalignment between their sales offers and their target audience. I'll explore why your sales pipeline might be drying up, the consequences of offering high-ticket items to a mismatched audience, and the importance of ongoing market research. Plus, I'll share insights on how to align your products or services with your customers' needs, whether that means expanding your reach or adjusting your offerings. Tune in to

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12:08

A Shortcut to Business Travel Deductions

Keep What You Earn ·

2024/06/21

In today's episode, we'll dive into a topic that often complicates business finances—business travel deductions. Whether you're a solo entrepreneur or managing a team of traveling employees, keeping track of travel expenses can be daunting. But don't worry, I've got you covered. I'll be sharing a smart strategy using GSA per diem rates to simplify this process, ensuring you stay organized and compliant. Plus, I'll sprinkle in some practical tips to make your travel expense tracking hassle-free. Stay

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10:21

Why You May Want a C Corp in Your Business Structure

Keep What You Earn ·

2024/06/14

Today, Shannon breaks down the key differences between C Corporations and S Corporations, highlighting the advantages and disadvantages of each. She explains how a C Corporation can be beneficial for certain businesses, especially when considering investors and tax strategies. Listeners are encouraged to explore C Corporations as a potential option within their business structure. Join Shannon as she simplifies complex tax concepts and empowers entrepreneurs to make informed financial decisions.

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15:33

What Should You Track in Your Books?

Keep What You Earn ·

2024/06/13

Today, we’re diving into a crucial yet often overlooked aspect of running a successful business: your bookkeeping. As many of you are catching up on your books from last year or transitioning to new relationships with bookkeepers and accountants, it’s vital to understand what you should be tracking and how to customize your financial records to suit your business needs. In this episode, we’ll explore how to effectively use your chart of accounts in QuickBooks, differentiate between income and cost

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20:15

Listen to This Before Creating a Partnership

Keep What You Earn ·

2024/06/12

Today, we're diving into a critical topic for entrepreneurs—creating a business partnership. While partnerships can be incredibly rewarding, they come with their own unique set of challenges and responsibilities that can make or break your business. In this episode, we'll explore what a partnership truly entails, from the tax implications to the importance of aligning ownership with effort. I'll share insights on guaranteed payments, equitable profit distribution, and the potential pitfalls that

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