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PODCAST

The Brave Technologist

Technology is reshaping society—but how are users included in the conversation? The Brave Technologist explores how emerging technologies like artificial intelligence, machine learning, and Web3 are influencing our lives, our choices, and our collective future. Unlike many tech podcasts that focus on hype and disruption, this show puts users at the center of the conversation. Each episode features thoughtful discussions with technologists working to ensure that innovation serves the public

technology marketing

All Episodes

01:03

Introducing Season 5: Featuring Women Marketers

The Brave Technologist ·

2022/08/15

Many of the most memorable brand campaigns have been driven by cutting edge marketers who are driving innovation and massive growth for some of the most beloved brands. In Season 5 of The Brave Marketer Podcast, we’re getting a fresh perspective and highlighting women marketers who are making an impact in both crypto and mainstream brands. We’ll cover topics like: Web3, cookieless advertising, crypto marketing, privacy and future-proofing your brand. Each week, top marketers will share the

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24:04

Understanding Exotic Options and Marketing Tactics...

The Brave Technologist ·

2022/06/13

Winston Zhang, Co-founder at Cega, shares how they’re preparing for their upcoming mainnet launch. He discusses the marketing strategies they’re working on, including an NFT collection, and a major risk they took by differentiating their visual branding. He also educates us on the benefits of exotic options, even in a bear market. In this episode we discuss: How to increase mainstream of adoption of your products Focusing on your customers instead of your competitors Differentiating through

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35:10

Experiential Marketing and Making Crypto Events More...

The Brave Technologist ·

2022/04/18

Jay Kurahashi-Sofue, VP of Marketing at Ava Labs, discusses how his team disrupted the traditional event experience with their recent Avalanche Summit in Barcelona, along with some of the risks they took that really paid off. He also shares the biggest opportunities for crypto marketers across all stages of the funnel. In this episode we discuss: How optimizing for speed and cost impacts blockchain adoption and attracting crypto traders The challenges crypto marketers face when advertising on

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22:14

How eToro is Making Crypto Trading More Social

The Brave Technologist ·

2022/04/11

Brad Michelson, Head of US Marketing team at eToro, discusses the unique social features their platform offers in an effort to reduce intimidation and attract new investors into crypto trading. He also shares his thoughts on the biggest challenges with crypto marketing and the effective strategies they’ve implemented to overcome them. In this episode we discuss: What makes the eToro marketplace different from any other crypto trading platform on the market CryptoBowl: how brands like eToro and

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27:42

Crypto Utility: What’s Still Missing from the Crypto...

The Brave Technologist ·

2022/04/06

Aaron Schneider, Business Development and Partnerships at Bitpay, discusses ways that crypto can become more useful in order to maintain its relevance into the future. He shares what Bitpay is doing differently to solve this with e-commerce, along with the challenges they’re up against in transitioning to crypto as a mainstream form of payment. In this episode we discuss: Trends in fintech marketing and how to attract millennials and gain production adoption Launching Lamborghini’s first-ever NFT

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27:59

The Future of Decentralized Identifiers and...

The Brave Technologist ·

2022/03/21

Dylan Dewdney, Co-Founder and Lead Initiator at NFT3.com and Kylin Network, discusses the world of DIDs (decentralized identifiers) and some of the future use cases, along with how Web3 will change the way data is handled. He also talks about the changing relationship between marketers and the data needed to optimize their businesses, and why privacy is often highlighted but becomes compromised in an effort to track results. We also discuss: How data ownership will impact the ways in which

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31:56

The SuperRare Creator Economy: Crypto Art and NFTs

The Brave Technologist ·

2022/03/14

David Feinstein, Head of Partnerships at SuperRare, discusses the economics of digital art and how valuing NFTs compares to the traditional art world. He also shares how luxury products, designers and brands can get into the Web3 game via the SuperRare marketplace. We also discuss: How SuperRare is creating marketing moments that go viral while also empowering artists Digital scarcity and levers that drive the price of crypto art and NFTs Social media and crypto: why Twitter is SuperRare’s top

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20:46

Crypto Philanthropy: Using Crypto as a Force for Good

The Brave Technologist ·

2022/02/28

Duke Kim, Director of Crypto Partnerships at The Giving Block, educates us on the benefits of crypto philanthropy and the work they’re doing to connect donors and nonprofits, along with ways that companies can create corporate social responsibility programs to make and impact. Discover why donors should donate cryptocurrencies versus dollars, and the associated tax implications to consider. We also discuss: The rise of NFT driven donations (Care.org, Jack Butcher, Twitter) The goal of Crypto

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29:36

Digital Asset Ownership and Gaming in the Metaverse...

The Brave Technologist ·

2022/02/21

Aggroed Lighthacker, CEO at Splinterlands, discusses why gaming was the winning solution to support the mass market to engage with crypto. He discusses how Splinterlands massively exploded its user base through word of mouth advertising among hardcore gamers, along with growth tactics that other crypto companies can replicate. In this episode we discuss: Why mass adoption of cryptocurrency can lead to more peace, prosperity, and freedom in the world Utilizing community building platforms like

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24:54

Cutting the Jargon and Making Crypto Accessible to...

The Brave Technologist ·

2022/02/14

Chris Ghent, Global Head of Brand Strategy & Partnerships at the NEAR Foundation, shares how he and his team are taking a unique approach to making crypto more tangible to new users, along with how Layer 1 protocols such as NEAR can really bring in the masses and remove friction through branding. In this episode we discuss: Broader applications of NFTs outside of just art and collectibles Opportunities for the creator economy with DAOs Using innovation and marketing channels for a Web3 world

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28:17

How Solana Looks at DeFi and Leads Crypto Marketing...

The Brave Technologist ·

2022/02/07

Matty Taylor, Head of Growth at Solana Labs, shares how and why community drives the growth of Solana. We also discuss some of the challenges with trying to shift to a decentralized company / model, and why having a great user experience is even more crucial in building trust within a DeFi application. In this episode we also discuss: Ways that crypto marketing differs from traditional marketing How Web3 is the future of crypto advertising Why Matty thinks Crypto is having its ‘iPhone moment’

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29:58

Crypto.com Believes That “Fortune Favors The Brave”

The Brave Technologist ·

2022/01/31

Steven Kalifowitz, CMO at Crypto.com, shares the strategies and tactics he’s implementing on his team’s quest to become a world renowned brand like Coke and Netflix. This includes how they’ve approached their partnerships with the UFC, Formula One, Matt Damon and the Sixers, along with their record breaking naming acquisition of the Staples Centre in LA. In this episode we discuss: The importance of having a consistent, single message when reaching a global audience Why telling great stories

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01:04

Introducing Season 4: Featuring Crypto Brands

The Brave Technologist ·

2022/01/24

The world is waking up to the power of crypto, and we are seeing this with new NFT and token launches everyday - all using Blockchain technology. Season 4 of The Brave Marketer Podcast will exclusively focus on how crypto companies are becoming mainstream and leveraging this exciting moment in time. We’ll cover topics like: NFTs , DeFi, wallets, DAOs, Web3, Layer 1 protocols, privacy, and the creator economy. Each week, guests from top brands and agencies will share the strategies and tactics

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36:22

Virgin Voyages is Disrupting the Cruise Industry with...

The Brave Technologist ·

2021/12/20

Virgin is a powerful brand that's succeeded across many ventures: media, airlines, mobile and more. Now, they've set their sights on the cruise ship industry. They've launched an entirely new cruise line during the pandemic, and are taking the guest experience to a whole new level with massive success. In this episode we discuss: Ways that Virgin Voyages is differentiating the guest experience for their users (aka sailors) through entertainment, food and novel itineraries How they’ve tweaked

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27:04

Why Amex is Taking a Balanced Approach to Competition

The Brave Technologist ·

2021/12/13

Andy Goldberg, SVP, Global Brand Content & Platforms at American Express, discusses how he is reframing the competitive landscape by fighting for finite attention. One of the strategies he shares is thinking about advertising like a TV show you actually want to watch. In this episode we also discuss: How media buying has changed over the last 10 years and where Andy is investing now Elevating the member experience through strategic, value added partnerships What it takes to be a bold marketer

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22:28

How This 100% Electric Jet Company Thinks About...

The Brave Technologist ·

2021/12/06

Jessica Bryndza, CMO at Lilium (an aerospace company that’s developed a 100% electric, 7-seater jet), is challenging conventional players in the industry from both a user experience and global impact standpoint. She also shares what it’s been like for her to market a pre-revenue company that won’t be available until 2024. In this episode we also discuss: Her brave marketing moment: collaborating with Rolling Stones Magazine, The Weeknd and Childish Gambino on the launch of Google Play Music

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22:41

The Decentralized Revolution and the Emergence of NFTs

The Brave Technologist ·

2021/11/29

Jeremy Epstein, CMO at Gtmhub, shares how he’s shaping the future of work by empowering companies to measure performance based on target outcomes (OKR method). He also dives deep into how the decentralized revolution and emergence of NFTs is impacting brands and marketers by shifting the power back to communities. In this episode we also discuss: Considerations for NFT marketing and the utilization of decentralized technologies Identifying and listening to your brand champions to create community

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21:51

Building Successful Partnerships That Live, Breathe...

The Brave Technologist ·

2021/11/22

Andrea Sengara, VP Marketing at Campari, discusses how she’s building successful partnerships for their portfolio of alcohol beverage brands, including her work with Sean Combs and The New York Film Festival. We also look ahead at emerging technologies and where marketing and advertising is heading in the next 10 years. In this episode we also discuss: How challenger brands can get scrappy and create an even bigger impact than established brands with larger marketing budgets Creating digital

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26:09

Challenger Brands That Pick Fights and Exhibit Brand...

The Brave Technologist ·

2021/11/15

Chris Kneeland, CEO of Cult, discusses what marketers can learn from brands that have a cult-like following. He shares how his agency clients are challenging the status quo and exhibiting massive brand courage. Chris also points out the philosophy around competition, for example Southwest Airlines isn’t competing against other airlines; they’re competing against the road trip. In this episode we also discuss: How big brands like Gatorade, Red Bull and Patagonia take risks and exhibit bravery in

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23:00

Crypto Marketing: Risks, Regulations and Major...

The Brave Technologist ·

2021/11/08

Episode Description: Shiran Herzberg, Head of Media at eToro, discusses the complexities of crypto marketing and how he’s navigating the industry when buying media. Shiran also shares what he thinks are the biggest opportunities in crypto marketing and what he’s found to be the best performing channels. In this episode we also discuss: How crypto marketing differs from digital advertising and promotions in other industries What rules to keep in mind when marketing on channels like Google and

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185 results

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