PODCAST

This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing

Join your hosts Rob Woodbridge from UNTETHER.tv and Asif Khan from TheLBMA.com as they discuss the most relevant stories in the location-based marketing and mobile industry.

business management & marketing

All Episodes

TWiLBM #134: Google KO’s Facebook and Apple

This Week in Location Based Marketing (Video) |... ·

2013/06/17

On the show today: Google wins the battle for Waze; Pandora thinks like an upstart and buys a radio station; WholeFoods gets local farming; PointsSign may have invented the street sign of the future; Twitter sells health data to mine for clues; The NOAA starts crowdsourcing weather; iOS7 gets into location-based app recommendations; Coca-Cola partners with Spotify for PlaceLists. Our resource of the week is Contagious by Jonah Berger and special guest is Paul Mabray, founder of VinTank

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TWiLBM #133: Our retail future

This Week in Location Based Marketing (Video) |... ·

2013/06/10

On the show today: Chuck Martin stops by to talk about his new book Mobile Influence; eBay turns windows into stores; Shopify turns e-tailers into retailers; The LBMA creates the world’s first human heatmap logo; Wikipedia goes local with content; Rogers partners with FiveStars on Vicinity; Free wifi with Scrabble; Pak ‘n Save makes the shopper the DJ; Local mobile is exploding according to Business Insider. Featured Guest Chuck Martin, author of Mobile Influence: The New Power of the Consumer,

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TWiLBM #132: Radio, mail and fishing - kicking it old...

This Week in Location Based Marketing (Video) |... ·

2013/06/03

On the show today: TuneIn raises $25 million to get in your car; Royal Mail opens late so you can pick up your own mail; The Location Forum makes you pay for privacy guidelines; Bud + Blippar + Folds of Honor = amazing; iPourIt brings RFID to bars; ESRI starts licensing their data. Plus, eMarketer Canada offers insight into Canada's location and mobile advertising landscape and special guest Piyush Shah of InMobi on the China opportunity.

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TWiLBM #131: The hunger (games) episode

This Week in Location Based Marketing (Video) |... ·

2013/05/27

On the show today: Shazam starts tagging in the background; Domino’s delivers Pizza-smelling DVDs; Dunkin’ Donuts gets you out of bed and eating breakfast; UberMedia changes the rules in targeted ads with UberAds; Aruba Networks purchases Meridian Apps to bring indoor location to their hardware; LevelUp partners with NCR; The importance of customer feedback and engagement plus special guest Martin Shen, co-founder of UpOut. Featured Guest Martin Shen, co-founderUpOut. (26:00) App fascination of the

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TWiLBM #130: Mapping hate and printing hope

This Week in Location Based Marketing (Video) |... ·

2013/05/20

On the show today: Yahoo! continues to buy employees; Big data from Twitter showcases the hate; Alibaba takes a stand in the mapping wars; Lenticular printing teaches a lesson to abused children; The re-emergence of RFID for grocery checkout; A Canadian interpretation of the future of Google Glass and our special guest, Gary Schwartz, CEO of Impact Mobile. Featured Guest Gary Schwartz, co-founder & CEO ofImpact Mobile. (25:25) Top news of the week 1. Yahoo acquiresLoki Studios(9:49) 2

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TWiLBM #129: We are on the fringe

This Week in Location Based Marketing (Video) |... ·

2013/05/13

On the show today: Facebook rumoured to be in talks to purchase Waze for $1 billion; Square set to check in to Foursquare’s neighbourhood; BlockAvenue launches to give your city a grade; Unilever goes hyper-local with rewards program; Outback Steakhouse jumps back in time to when check-ins were the rage; The VERY cool Pennies for Life campaign by Microloan; Pew enlightens us on the state of location in mobile; Plus special guest Duncan McCall, CEO of PlaceIQ. App Fascination of the

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TWiLBM #128: The Idaho Show

This Week in Location Based Marketing (Video) |... ·

2013/05/06

On the show today: ISIS brings loyalty to vending machines, Dwolla closes their $16.5 million series C, Kiip powers the “sour to sweet” campaign for Sour Patch Kids, MoodMedia pinpoints you by the music your hear, Google Now! comes to the iPhone and leaves a lot to the imagination, Foursquare is about to sell your data, PJs that tell stories + our very special guest, Ben Broca, founder of Now.

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TWiLBM #127: The get places, do things, pay less show

This Week in Location Based Marketing (Video) |... ·

2013/04/29

On the show: Tracking school buses and the children on them in the UAE and United States. Swipp brings sentiment to everything. Punch.in remakes the punch clock for the mobile era. Visa works with Fandango for location-based offers. Fiz brings location and leisure together to help discover things to do. Independent fuel retailers band together to create their own payment and loyalty initiative. Our app selection of the week is Foursquare's visualization of your checkins for the last year plus the

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TWiLBM #126: Faith is the price of progress

This Week in Location Based Marketing (Video) |... ·

2013/04/22

On the show: Stay within walking distance to your meetings with Walkscore; Nike uses 3D holographs to sell shoes in Amsterdam; Paying by sound in Beijing; K-Mart uses checkins to promote the world's largest bake sale; Asif's retail RAMP summary; Accenture's "Seamless Retail Study." Plus Rob's app fascination of the week is Tempo and special guest Raj Singh, founder of Tempo talks the calendar as the operating system.

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TWiLBM #125: Shazam, Layar and the quest for digital...

This Week in Location Based Marketing (Video) |... ·

2013/04/15

On the show: Why Shazam could be the biggest retail enabler on the planet; can Foursquare discover a revenue source with version 6.0; will Layar help print turn digital dimes into dollars and will you pay $360/year for WiFi in the car plus other stories from ESRI and TouchMedia, our resource of the week and special guest Darya Trushkina, VP Business Development at Game Insight.

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TWiLBM #124: When whispers are louder than words

This Week in Location Based Marketing (Video) |... ·

2013/04/08

On the show: One ad metric to serve them all with Starcom and PlaceIQ. Tata Docomo makes it easy to check in without GPS or internet (but why?). Glympse moves onto the streets inside of BMW. Whispering Windows shows sound makes money while Whisper is the not so secret social network with a revenue model. Special guest David Lieb ushers in the age of inference and we all take a much needed mobile moment thanks to Chadwick Martin Bailey.

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TWiLBM #123: The beer show

This Week in Location Based Marketing (Video) |... ·

2013/04/01

On the show: The Singapore government to roll out location-based services. Google's Niantic Labs (makers of the popular location-based game Ingress) gets into book publishing. Locu uses big data to track Pabst Blue Ribbon consumption (and identify the Hipster density). Apple acquires WiFiSlam + Tibco acquires Maporama. Jay Shells takes us on a location-based rap lyric street art project. Plus special guest Andrea Sanchez, co-founder of Beergram and our resource of the week.

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TWiLBM #122: Foursquare’s identity crisis

This Week in Location Based Marketing (Video) |... ·

2013/03/25

On the show: Can Foursquare make the switch from checkins to discovery? Apple, not YouTube, awarded a patent for augmented reality on top of live video. Volkswagon makes driving more social. Microsoft testing yet another option for mobile payments this time using bluetooth and the Kinect. The most important mobile payments infographic ever, Rob’s location app fascination of the week (TWIST) and our special guest, Todd Greene, co-founder and CEO of PubNub on the emergence of real-time apps.

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TWiLBM #121: Where are my Cool Ranch tacos?

This Week in Location Based Marketing (Video) |... ·

2013/03/18

On today’s show: LinkedIn is rumoured to be acquiring the Pulse News Reader for $50-100M, Posse saddles up and moves to the United States, the earth’s magnetic field may hold the key to indoor location and Quri gives brands a little leverage. Plus our resource of the week and special guest Shuli Lowy from Ping Mobile on SMS marketing.

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TWiLBM #120: A tale of two pivots

This Week in Location Based Marketing (Video) |... ·

2013/03/11

On today’s show: Our DX3 Canada wrap, ShopSavvy transitions to a retail app, do taxi companies need a platform or just customers, U-Haul brings augmented reality to Detroit and do we need to regulate mobile retail. All this plus Spindle – our app fascination of the week – and special guest Blake Sirach, VP Design for WillowTree the makers of the Brooklyn Nets and Barclays Center mobile app experience

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TWiLBM #119: Can Qualcomm give you a ride?

This Week in Location Based Marketing (Video) |... ·

2013/03/03

On today’s show: Guardly’s indoor emergency services, Banjo is chosen by Google+, Qualcomm’s greatest location advertising campaign ever, Hotwheels tweets for Camero’s, Sonar introduces us to the Bing Fund and Andrew Mason shows his character. Plus our resource of the week looks at the 10-Mile Range and our special guest is Jon Fisher Co-founder and CEO CrowdOptic

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TWiLBM #118: Girl Scouts Gone Wild (for mobile)

This Week in Location Based Marketing (Video) |... ·

2013/02/24

On today’s show: Finding street food with an app, KLM’s social map, the girl scouts go all in to sell you cookies and is LivingSocial on life support? Plus our resource of the week and special guest Mark Kasdorf, co-founder of location-based live music discovery app Timbre.

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TWiLBM #117: You say acquired, we say acqui-hired

This Week in Location Based Marketing (Video) |... ·

2013/02/18

On today’s show: Asif’s app fascination is Talkbits – this generations version of the CB radio, Weve wastes no time and starts working with Virgin Records, big quick-serve restaurants Olive Garden and Applebee’s get into the location marketing game, Yahoo! destroys (er, acqua-hires) Alike, and we get a glimpse of the future of the insurance industry from Spain. Plus, Sompa Karjalainen, founder of Moves stops by and our resource of the week shows the power of big data.

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TWiLBM #116: What smell would you bottle?

This Week in Location Based Marketing (Video) |... ·

2013/02/10

On today’s show: Rob’s app fascination is Timbre – the live music discovery app, Ford starts rolling out location apps in SYNC (not n’sync), will Facebook launch a friend finder, what would be the smell you bottle and a deep dive into the hyper local news world with the abrupt closure of Everyblock by NBC. Plus, special guest Dave Lieb talks about their latest app, Flock and an incredible resource of the week from Venue Labs and The LBMA

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TWiLBM #115: Food, beverages and office space + Scott...

This Week in Location Based Marketing (Video) |... ·

2013/02/04

On today’s show: The launch of photo polling app Voto, 42Floors – the AirBnB for office rentals, LivingSocial’s painful year, Pepsi’s next generation vending machine and the mobile food market starts to sizzle (sorry!). Plus, Scott Kveton, CEO of UrbanAirship and an overview of our resource of the week – a summary of the location based services market in 2012.

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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing

All Episodes

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