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PODCAST

The Story of a Brand Show

CommerceFocused Media, Inc.

Welcome to The Story Of A Brand Show. Hear the unique entrepreneurial journeys of 1000+ Consumer Brand founders. We tap into the doubts, failures, wins and inspirations that come with building Consumer Brand startups in extremely competitive times. Whether you own a brand or work for one, you will learn from our guests as they share the building blocks of their brand"s evolution. Who knows, you may even discover a few new products that become faves.

business entrepreneurship

All Episodes

01:01:01

Fresh Press Farms - Pioneering Sustainable, Heart...

The Story of a Brand Show ·

2024/08/06

In this episode of The Story of a Brand Show, I interview Ciriaco Chavez, Director of Agriculture and Innovation, and Fredric Lebourg, CEO of Fresh Press Farms. In this episode, we delve into Fresh Press Farms' incredible journey, exploring their innovative approaches to sustainable agriculture and their passion for producing high-quality olive oil and other products. We discuss the challenges they faced in growing olive trees in Georgia's unique climate, the importance of vertical integration,

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01:00:12

Heali Medical - Fast-Acting Relief: Inside Heali...

The Story of a Brand Show ·

2024/08/02

In this episode of The Story of a Brand, I interview Heather Sloan and Enwei Li, the innovative co-founders of Heali Medical. They shared their journey of creating Heali patches, a product born out of their combined expertise in chiropractic care and Chinese medicine. Heather and Enwei discussed the challenges they faced in bringing their unique product to market, the lessons they learned along the way, and the role of magnesium in their formulations. They also highlighted the importance of

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01:02:45

Rebalance Health - Secrets to Better Sleep and...

The Story of a Brand Show ·

2024/08/01

In this episode of The Story of a Brand Show, I interview Justin Hai, the visionary Founder and CEO of Rebalance Health. Justin shares the compelling story of how a personal health crisis involving his wife led him to explore the intricate connections between cortisol, sleep, and overall well-being. His journey from understanding cortisol’s impact on health to developing a groundbreaking product that addresses these issues is truly inspiring. Justin's insights into how modern lifestyles disrupt

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01:10:12

Clutch Affiliate - Unlocking the Secrets of Affiliate...

The Story of a Brand Show ·

2024/07/31

In this episode of The Story of a Brand, I interview Kim Biddle, the dynamic Co-founder of Clutch Affiliate. Kim brings a wealth of experience and a refreshing perspective on affiliate marketing, particularly for small to medium-sized businesses. We delved into her journey from influencer marketing to founding Clutch Affiliate and her passion for creating genuine, value-driven relationships with her clients. Kim’s approach to affiliate marketing is rooted in authenticity and community-building

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55:45

A Bar Above - Elevating the Art of Cocktails with AI

The Story of a Brand Show ·

2024/07/24

In this episode of The Story of a Brand Show, host Rose Hamilton, Founder of Compass Rose Ventures, interviews Julia Tunstall, the Co-founder and CEO of A Bar Above. Julia shares her fascinating journey of building a company dedicated to the art of cocktails, from the early days of education and content creation to the successful launch of their premium barware line. Throughout the conversation, Julia offers valuable insights into entrepreneurship, innovation, and the strategic use of AI in

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54:31

Curology - Tailored Treatments for Healthier Skin and...

The Story of a Brand Show ·

2024/07/17

In today’s episode, host Ramon Vela dives into a fascinating conversation with Heather Wallace, CEO of Curology. Heather shares her journey, and the incredible work Curology is doing in the skincare industry. From customized prescription skincare to expanding into hair loss treatments, Curology is transforming how we approach skincare with a blend of telehealth and personalized products. This episode is packed with insights into the challenges and triumphs of running a rapidly growing company

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55:15

Okendo - Transforming Customers into Super Fans

The Story of a Brand Show ·

2024/07/16

In today’s episode, host Ramon Vela has an insightful conversation with Adena Merabi, Okendo's Partnership Team Lead. Adena shares Okendo's exciting journey from its early days to becoming a powerhouse in the e-commerce tech space. We discuss the importance of customer reviews, zero-party data, and how Okendo is helping brands create better customer experiences. Adena also illuminates the challenges brands face today, the importance of building a solid tech stack, and how partnerships play a

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58:51

AION - Navigating Capital: Strategies for Brand Growth

The Story of a Brand Show ·

2024/07/12

Welcome to another episode of The Story of a Brand Show! Today, host Ramon Vela brings you a fantastic conversation with Carly Spatt, Head of Business Development, and Jim Shehigian, Senior Vice President and Credit Department Business Head at AION. In this episode, we dive into the crucial role of financial support for emerging brands, especially during challenging economic times. Carly and Jim share their insights on how AION helps brands navigate the complex world of financing, providing

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59:45

Gel - For Brands Expanding Internationally

The Story of a Brand Show ·

2024/07/11

In today’s episode of The Story of a Brand, host Ramon Vela interviews Patricio Fuentes, the founder of Gel. Patricio shares his fascinating journey in the world of consumer packaged goods (CPG) design, and we dive deep into the insights he’s gained from working with domestic and international brands. This episode is packed with valuable takeaways for anyone interested in the CPG space. From discussing the latest trends at Expo West to exploring the unique challenges and opportunities of

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01:05:57

GoodSkin Clinics - A European Approach to a...

The Story of a Brand Show ·

2024/07/11

In this episode of The Story of a Brand, Ramon Vela interviews Lisa Goodman, Founder of GoodSkin Clinics. Lisa shares her unique journey as a “reluctant entrepreneur” who, despite initial hesitations, has built a successful business grounded in a European methodology for skin treatments. Lisa’s passion for patient care and holistic medical approach to aesthetics shine through in our conversation. She opens up about the challenges and triumphs of running a business, the importance of mental

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01:17:28

Reap & Glow - Exceptional Botanical Science. Notable...

The Story of a Brand Show ·

2024/06/27

In this episode, Ramon Vela interviews Jeff Avila, Co-founder of Reap and Glow, about innovative skincare. Jeff reminisces about his mentorship under the legendary Jay Patrick at Alacer. Hear firsthand how Jay’s pioneering product development strategies shaped Jeff’s impressive 25-year career in the industry. Jeff passionately shares his commitment to working directly with ethical growers, particularly in Colombia and Costa Rica, harnessing the incredible antioxidant properties of coffee fruit

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53:20

Antelope - Building a Resilient and Sustainable Pet...

The Story of a Brand Show ·

2024/06/26

In this episode, Rose Hamilton, Founder of Compass Rose Ventures, interviews Wendy Wen, Founder and CEO of Antelope, and explores the strategic approach behind the company's success in acquiring and scaling natural pet CPG brands. Wendy Wen shares valuable insights on building a resilient and sustainable business in the competitive pet market. Key Points Covered: * Strategic Acquisitions and Quality Control: * Navigating Market Challenges: * Traits of Successful Founders: * Sustainable Growth

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01:02:36

Lemon Perfect - The Road to Selling 100 Million...

The Story of a Brand Show ·

2024/06/25

In this episode, Ramon Vela interviews Lemon Perfect's founder and CEO Yanni Hufnagel. He takes us through the evolution of his innovative beverage company, from the early days of securing investor support to achieving the remarkable milestone of selling nearly 100 million bottles! He candidly discusses the highs and lows of entrepreneurship, shedding light on the vital role of persistence, competitive stamina, and strategic decision-making in driving growth. Yanni also celebrates the

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55:25

Hest - Dreaming Up Better Ways to Sleep Outdoors &...

The Story of a Brand Show ·

2024/06/21

In this episode, Ramon Vela dives into the inspiring entrepreneurial journey of Aaron Ambuske, Founder of Hest. Eight years ago, Aaron set out to revolutionize outdoor sleeping solutions by creating products that bring the comfort of home mattresses to the great outdoors. Supported by family, investors, mentors, and friends, Aaron navigated startup challenges to develop innovative products. He started by targeting the premium car camper market, which capitalized on trends like increased

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58:53

Chirp - The World's Simplest Back Pain Relief

The Story of a Brand Show ·

2024/06/20

In this episode of The Story of a Brand, host Ramon Vela interviews Tate Stock, Chirp's innovative founder and CEO. Tate shares his inspiring entrepreneurial journey, from creating the first Chirp wheel out of sewer pipes to overcoming early business challenges with family support. They discuss how Chirp transitioned from a yoga prop to a leading back pain relief product, resulting in explosive growth and a successful appearance on Shark Tank. Tate’s story highlights the importance of

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01:02:05

GoodPop - Good Pops with a Good Purpose

The Story of a Brand Show ·

2024/06/18

Welcome to this inspiring episode of “The Story of a Brand,” in which Ramon Vela explores the heartfelt journey of Daniel Goetz, the visionary founder of GoodPop. In this episode, Daniel recounts his experiences, highlighting how believing in others and helping without expecting anything in return can create a ripple effect of positivity and open doors to unexpected opportunities. Daniel advocates for the power of kindness, resilience, and self-awareness through personal and family anecdotes,

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47:53

OKOKO Cosmétiques Inc - A Formula For Each Skin Type

The Story of a Brand Show ·

2024/06/12

In this episode, Rose Hamilton, Founder of Compass Rose Ventures, dives deep into the inspiring journey of Oyéta Kokoroko, the founder of OKOKO Cosmétiques, who transformed her personal struggles with acne into a flourishing natural skincare brand. We explore how she navigated the beauty industry without prior experience, leveraging unique products, strategic marketing, and community support to build her brand. Key themes: * Founder’s Inspiration and Brand Creation * Growth Strategies *

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01:05:37

Digioh - How Digioh is Transforming E-commerce Marketing

The Story of a Brand Show ·

2024/06/11

In this episode, Ramon Vela sits down with Allison Kelly, Chief Revenue Officer, and Blake Imperl, Vice President of Marketing for Digioh, to explore the intricate layers of career development, personal growth, and the ever-evolving landscape of e-commerce marketing. Specializing in direct-to-consumer marketing for brands on Shopify and other platforms, Digioh helps high-revenue clients optimize their tech stacks. As a self-funded company, Digioh offers transparent, honest, and stable solutions

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56:59

Roar - It's Hydration With a Lot More

The Story of a Brand Show ·

2024/06/10

In this episode, host Ramon Vela sits down with Roly Nesi, Founder of Roar Organic, to explore the remarkable journey behind the brand. Roly shares personal stories of gratitude, the challenges of starting a beverage company, and the pivotal moments that shaped Roar Organic into a leading hydration solution. Discover the inspiration behind their innovative flavors, the importance of team dynamics, and the unique approach to staying relevant in a competitive market. Whether you're an aspiring

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01:23:26

Grow Together - Navigating Parenthood and Relationships

The Story of a Brand Show ·

2024/06/07

In this episode, Ramon Vela interviews Co-founders Aaron Steinberg, MA, PCC, and Jessica Trouillaud of Grow Together. Grow Together is on a mission to normalize the struggles relationships face in parenthood and give couples the tools to overcome them, emerging stronger on the other side. The platform has two virtual courses - one for couples entering parenthood and one for couples already in the thick of it - and a new digital guide focused solely on the largest marital problem in parenthood -

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1,359 results

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