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PODCAST

Modern Marketing Engine podcast hosted by Bernie Borges

Bernie Borges - Host of the Modern Marketing Engine Podcast

The Modern Marketing Engine podcast hosted by Bernie Borges is the podcast for the modern marketer who wants to hear from their peers in the trenches and the occasional analyst or rock-star-influencer sharing strategies and tactics about what"s working in modern marketing. Show notes are available at http://bit.ly/MME-show

business management

All Episodes

43:11

How to Integrate Personalized Video Email into...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2017/05/17

On this episode, I'm joined by Ethan Beute, Vice President of Marketing at BombBomb Digital Video. A masterful communicator, and teacher, Ethan is all about connecting goals to strategies and tactics. During our conversation, he explains how to use video email in a digital sales strategy. View the show notes page: http://www.socialbusinessengine.com/podcasts/how-to-integrate-personalized-video-email-into-digital-sales

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44:01

Secrets to Instagram Branded Content

Modern Marketing Engine podcast hosted by Bernie Borges ·

2017/05/09

Melanie Deziel is the former director of creative strategy for Time Inc. and an award-winning branded content consultant, educator, and speaker who travels the world educating marketing, sales, and editorial teams on branded-content best practices. Melanie is also the founder of The Overlap League, a native ad newsletter, and is on the board of the Native Advertising Institute. You may remember her from episode 91 back in December 2015. Since her last appearance on the Social Business Engine

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39:13

The Transformation of Selling through Digital Enablement

Modern Marketing Engine podcast hosted by Bernie Borges ·

2017/05/03

This week's podcast guest is Charlene Li, Principal Analyst at Altimeter, a Prophet Company. Back on episode 94, we discussed key takeaways from her book The Engaged Leader. Charlene has authored five books and is a popular keynote speaker. As an expert in social media and digital technologies, Charlene gives a lot of attention and thought to the disruption of technology on business and how companies need to evolve. On this episode, we dig into one of Altimeter’s most recent research reports

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35:51

The Birth of the Employee Ambassador Program at Deloitte

Modern Marketing Engine podcast hosted by Bernie Borges ·

2017/04/26

Turner Roach, Social Media Marketing Manager at Deloitte, has been leading their employee advocacy program for over a year. He spent the last five years of his career working in social media and providing training for Deloitte employees to get comfortable using social media. In episode 157 of the Social Business Engine podcast, Turner reveals how Deloitte went from zero to more than 7,000 employees participating in their ambassador program. You'll also hear the substantial impact the employees'

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37:10

Tactics to Increase Employee Engagement on Social Media

Modern Marketing Engine podcast hosted by Bernie Borges ·

2017/04/19

Casey Hall is the Head of Social Media for Business Communications at Thomson Reuters.On this episode, Casey reveals how Thomson Reuters uses best practices to enable employees to use social media. You probably know the Thomson Reuters name for their news business services. But, did you know that they're also a provider of information for professionals in finance, law and other B2B disciplines? They provide actionable insights from data and information to help their professional clients serve their

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16:51

Up Close 2: How to Implement a World Class Lead Gen...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2017/04/14

Welcome to Series 2 of our Up Close podcast series. The theme of this series is A 5 Step Blueprint for Lead Generation Through Content Marketing. My co-host is Guillaume Decugis, CEO of Scoop.it. We’re releasing 5 episodes in a row Monday through Friday. April 14th: How to Implement a World Class Lead Gen Content Marketing Program Content marketing is a must-have for lead generation: the average conversion rate of a website without content is 0.5% vs 2.9% with content Yet, we’ve seen that to

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14:33

Up Close 2: Measurement

Modern Marketing Engine podcast hosted by Bernie Borges ·

2017/04/13

Welcome to Series 2 of our Up Close podcast series. The theme of this series is A 5 Step Blueprint for Lead Generation Through Content Marketing. My co-host is Guillaume Decugis, CEO of Scoop.it. We’re releasing 5 episodes in a row Monday through Friday. April 13th: Measurement Why lead generation should be the #1 KPI to measure your content performance. How to attribute leads to content (in a way that convinces your VP of Sales). A simple action framework for content marketing analytics. Why and

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13:11

Up Close 2: Content Marketing Infrastructure

Modern Marketing Engine podcast hosted by Bernie Borges ·

2017/04/12

Welcome to Series 2 of our Up Close podcast series. The theme of this series is A 5 Step Blueprint for Lead Generation Through Content Marketing. My co-host is Guillaume Decugis, CEO of Scoop.it. We’re releasing 5 episodes in a row Monday through Friday. April 12: Content Marketing Infrastructure All content should convert… provided you have the right content marketing infrastructure. Distribute content to convert. The 3 pillars of a content marketing infrastructure. Why you need a content hub to

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13:08

Up Close 2: Marketing & Sales Alignment

Modern Marketing Engine podcast hosted by Bernie Borges ·

2017/04/11

Welcome to Series 2 of our Up Close podcast series. The theme of this series is A 5 Step Blueprint for Lead Generation Through Content Marketing. My co-host is Guillaume Decugis, CEO of Scoop.it. We’re releasing 5 episodes in a row Monday through Friday. April 11th episode 2: Marketing & Sales Alignment Lead generation is a relay race involving marketing and sales: alignment is key. The importance of documenting your content marketing strategy to make sure you have clear alignments on buyer

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13:44

Up Close 2: Why and How a Content Strategy and...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2017/04/10

Welcome to Series 2 of our Up Close podcast series. The theme of this series is A 5 Step Blueprint for Lead Generation Through Content Marketing. My co-host is Guillaume Decugis, CEO of Scoop.it. We’re releasing 5 episodes in a row Monday through Friday. April 10th episode 1 is: Content Strategy and Content Plan. Are you creating content for content’s sake or are you doing content marketing? Content marketing: publishing and distributing content that drives people closer to a purchase decision

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29:51

Winning at Social Customer Care

Modern Marketing Engine podcast hosted by Bernie Borges ·

2017/04/04

After Social Media Marketing World 2017 in San Diego, I sat down with Dan Gingiss to discuss his new book Winning at Social Customer Care. You may remember Dan from episode 64. At the time of that recording, Dan was Head of Digital Customer Experience and Social Media at Discover Card. Dan has since transitioned into another leadership role in digital marketing with a different large brand. In this podcast episode, he is not speaking on behalf of that brand, so it will remain nameless. In addition

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36:47

Future Marketing: Winning in the Prosumer Age

Modern Marketing Engine podcast hosted by Bernie Borges ·

2017/03/22

This podcast features Jon Wuebben, CEO of Content Launch, a popular content marketing software platform for agencies and businesses to plan, create, launch, promote and measure content. Jon is a content marketing expert with 20 years under his belt. In addition to being a passionate marketing guy, Jon is also a music lover, singer, and songwriter. He shares his vast content marketing knowledge through speaking at events and authoring books. He has written three books. On this episode, Jon and I are

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41:48

Integrating Social Media Across the Enterprise at Adobe

Modern Marketing Engine podcast hosted by Bernie Borges ·

2017/03/15

Lauren Friedman is Head of Social Business Enablement at Adobe. She runs Adobe’s enablement infrastructure programs to establish integrated social media strategies that empower business functions, ultimately elevating Adobe as a social business. In this role, Lauren infuses social media into every aspect of the way Adobe does business. In this episode, Lauren explains their approach to social media through governance, innovation and enablement. View the show

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35:08

Creating Brand Loyalty with Digital Brand Journalism...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2017/03/08

Jason Baker is a founding member of the FedEx social media team and has played a key role in the development of the FedEx social voice. In his role as Sr. Communications Specialist Social Global Content Production & Brand Journalism at FedEx he’s helped transform a mindset away from the traditional press release, toward an authentic, engaging brand journalism approach to storytelling. On this episode, Jason shares how FedEx does storytelling to develop and maintain brand loyalty. View the show

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13:13

An Action Plan to Harness AI in Content Marketing

Modern Marketing Engine podcast hosted by Bernie Borges ·

2017/03/03

Marketers are under pressure to deliver ROI. How do you know what content to produce that will get results? In Up Close Series 1 episode five we provide the marketer an action plan to understand how AI does the heavy lifting by crawling your website and your competitor's websites as well as analytics sources so you have real-time information to plug into your content strategy. You'll go from guessing what might work to knowing what will work in your content marketing strategy. By using artificial

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10:25

The Competitive Audit

Modern Marketing Engine podcast hosted by Bernie Borges ·

2017/03/02

Marketers are under pressure to deliver ROI. How do you know what content to produce that will get results? In Up Close Series 1 episode four we cover the role of the competitive audit and why it’s so important in a successful content marketing strategy. We discuss the desired outcome of the competitive audit and how AI can empower marketers to perform a competitive audit with great efficiency, even for brands with many competitors. By using artificial intelligence (AI), content marketers can

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11:09

The Content Audit

Modern Marketing Engine podcast hosted by Bernie Borges ·

2017/03/01

Up Close Series 1 Episode 3: How to Harness AI in your Content Marketing Strategy Marketers are under pressure to deliver ROI. How do you know what content to produce that will get results? In Up Close Series 1, in episode three we review the role of the content audit and why it’s so important in a successful content marketing strategy. We discuss the desired outcome of the content audit and how AI can empower marketers to perform a content audit with great efficiency, even for brands with a high

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12:24

Quality over Quantity in Content Marketing

Modern Marketing Engine podcast hosted by Bernie Borges ·

2017/02/28

Marketers are under pressure to deliver ROI. How do you know what content to produce that will get results? In Up Close Series 2 my co-host is Brandon Andersen, Co-founder at Ceralytics. In episode 2 we dispel the myth that content marketers must produce content in quantity. The goal of marketers is to produce results. We reveal the importance of understanding what works (quality) over misguided goals of quantity. By using artificial intelligence (AI), content marketers can determine what content

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13:28

The Role of AI in Content Marketing

Modern Marketing Engine podcast hosted by Bernie Borges ·

2017/02/24

Brandon Andersen, Chief Strategy Officer and Co-Founder of Ceralytics joins me in episode 1 of 5 in the first of our NEW Up Close podcast series. These 5 episodes focus on How to Harness AI in your Content Marketing Strategy. Brandon and I address the painful reality that 90% of content that companies create doesn’t work. Ouch! By using artificial intelligence (AI), content marketers can determine what content to create that will get results. Episode 1 reveals the role of AI in content marketing

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38:00

The Role of Online Communities in Digital Strategy

Modern Marketing Engine podcast hosted by Bernie Borges ·

2017/02/21

Joe Cothrel is Chief Community Officer at Lithium Technologies where he is responsible for thought leadership, research and innovations that drive the next generation of successful enterprise customer communities. Joe has been involved in online communities both as a user and as a leader and innovator for about 20 years. In this episode, you'll learn about the role of online communities in digital strategy. View the show

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311 results

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