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PODCAST

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

If you’re an online seller, ecommerce operator, DTC brand builder, or aspiring ecom entrepreneur, this podcast is for you. We help you master digital marketing and sales — so you can grow your online store faster and smarter.Discover what’s working now to sell on Amazon, Shopify, TikTok, and beyond, with insights on MarTech, D2C, B2B, social media, paid ads, AI, dropshipping, and more. We focus on the tools and tactics that really matter.Hear from top ecommerce and marketing experts sharing proven

business marketing

All Episodes

15:04

My AI Podcast Avatar Speaks Spanish Like A Native —...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/06/12

In this podcast episode, I share an update on the Ecommerce Coffee Break Podcast and what’s in the pipeline for the next months.Topics discussed in this episode: Why creating a Spanish version of the podcast will benefit the Spanish-speaking ecommerce community Thoughts on the overwhelming number of Shopify apps available to merchants The current trends in ecommerce and global ad spending Advice against starting a business with dropshipping models from platforms like Alibaba and AliExpress How new

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30:12

Stop Losing Money On Ads! Try This Insane AI Hack —...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/06/11

In this podcast episode, we discuss how to tap into the power of AI to create ads and manage ad campaigns for your online store across multiple channels, all in one place. Our featured guest on the show is Mati Ram, CEO at AdScale.com.Topics discussed in this episode: Why third-party cookies are dying and its impact on Google and Facebook adsHow first-party data from your store can improve ad accuracyHow losing third-party cookies do impact ad budgetsHow merchants can use first-party data in adsHow

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32:58

Behind the Cart: AI's Secret Role in Conversational...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/06/10

In this podcast episode, we discuss AI's Secret Role in Conversational eCommerce. Our featured guest on the show is Marshall Cowan, CEO at Clevertar.comTopics discussed in this episode: What is conversational commerce. How AI is changing DTC customer service. How modern AI enables real two-way conversations. Why traditional e-commerce may be disrupted by conversational AI guides. Why conversational commerce drives personalization at scale. How to keep AI interactions authentic and

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22:34

Forget Influencers, Do This For Viral Ugc Ads —...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/06/05

In this podcast episode, we discuss how to set up a creator funnel and produce insane amounts of UGC ads for cheap. Our featured guest on the show is Bostjan Belingar, CEO of Hustler Marketing at hustlermarketing.comTopics discussed in this episode: The importance of UGC in the age of privacy policies and algorithm changesFinding and working with creators (not influencers) to produce UGCThe process of creating detailed creative briefs to guide creatorsEditing UGC videos for platforms like Facebook,

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28:19

Why Your DTC Business Will Fail Without First-party...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/06/03

In this podcast episode, we discuss why first-party data is the new must-have for DTC marketers. Our featured guest on the show is Larry Kim, CEO of Customers.AI Topics discussed in this episode: The growing importance of owning and using first-party data. Why DTC brands need to own their first-party data. How data enrichment helps optimize marketing campaigns. The risks involved with handling first-party data, and how can brands mitigate them. Why AI is important for leveraging first-party

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25:06

Why Followers Don't Pay The Bills! Build A Community...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/05/29

In this podcast episode, we discuss how to build a brand community that creates exponential impact. Our featured guest on the show is Raquel Rincon, Partner Success Manager at partnerhero.com.Topics discussed in this episode:How you can organically grow a loyal customer community. How you can leverage existing communities for your products. The best practices for monitoring and managing an online community. What strategies did Taylor Swift's team use to build a strong community? What

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25:15

How to Make SEO Profitable in 2024 (And How to Track...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/05/28

In this podcast episode, we discuss how to make SEO profitable in 2024 (and how to track if it's even working). Our featured guest on the show is Josh Piepmeier, founder and CEO of Meriwether at meriwether.digital.Sign up to see if your SEO campaigns are profitable at https://trafficlighttracking.com/Topics discussed in this episode:Why SEO is still worth investing in despite algorithm updates and AI. Why SEO shouldn't be the first channel for new e-commerce brands. How to target

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24:36

Shopify to Amazon: The ULTIMATE Guide — Hristo...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/05/21

In this podcast episode, we discuss what Shopify brands need to do to succeed on Amazon. Our featured guest on the show is Hristo Arakliev, co-founder and COO of hyperzon.io.Topics discussed in this episode:The value of marketing through multiple channels, not just AmazonEnhancing your Amazon product listing with effective copy, images, and SEORisks on Amazon, such as account suspensions and listing removalsKey factors for Amazon success: strong listings and SEOCredibility gained by selling on

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32:33

Ecommerce Expert Explains Why Simplicity Is More...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/05/20

In this podcast episode, we discuss how to rethink your online growth, why less is more, and how you regain control through strategy. Our featured guest on the show is Nicolas Alessandra, Founder at bluedgeusa.comTopics discussed in this episode:Why you need a clear business objective to drive growth How to streamline your online store Why strategically showcase your products Why removing unnecessary apps can improve your store’s performance How focusing on specific, high-margin products can boost

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22:31

Why You Can't Scale Ecommerce Without This AI...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/05/15

In this podcast, we explore leveraging AI-driven ecommerce for business growth through data analysis. Our featured guest on the show is Charles Camisasca, founder at ecommboardroom.com.Topics discussed in this episode:How AI be used to benefit ecommerce businessesWhat are some challenges of using AI for ecommerceHow AI helps ecommerce businesses with data analysis and content creationWhat are the current trends in Ecommerce & AILinks & ResourcesWebsite:

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25:52

iPaaS: Your Secret Weapon to Beat Peak Season Rush In...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/05/14

In this podcast episode, we discuss how to make this years peak shopping season a success with automation and AI. Our featured guest on the show is Mark Simon, VP of Strategy at Celigo.com.Topics discussed in this episode:Importance of automation in peak shopping seasonsChallenges faced by smaller companies with automation as they growSignificance of adopting an "automation first" mindset in e-commerceThe importance of good data for effective automationIdentifying areas for improvement

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20:08

How to Maximize Your ROAS In Shopify — Simon Kruger |...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/05/13

In this podcast episode, we discuss how to maximize your ROAS in Shopify. Our featured guest on the show is Simon Kruger, product owner and marketer at trackifyapp.comTopics discussed in this episode:The most common mistake that affects return on ad spendThe crucial metrics in evaluating ad performanceWhat pixels are and why they are important Why properly setting up tracking is crucialHow to get started with tracking as a beginnerWhy first-party pixel tracking is important for the future as

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28:09

Sell Like a Boss: The Secret Formula for Selling Your...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/05/08

In this podcast episode, we unpack the strategies to make your business sale-ready. Our featured guest on the show is Chris Shipferling, Managing Partner at GW Partners and Founding Partner at SouthCol.coTopics discussed in this episode:How to get your business ready to sell at a higher priceHow to attract potential buyers by making improvements across the company The role of investment funds in providing capital to help businesses growWhy buyers and sellers often have different price expectations

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20:18

Where Does Your Marketing Money Go? The Executive's...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/05/07

In this podcast episode, we talk about how attribution can help business leaders and executives make smarter decisions about where to spend their marketing money. Our featured guest on the show is David Saxon, CEO of Attribution at attributionapp.comTopics discussed in this episode:Why attribution is crucial for business leaders and executives in making informed marketing decisionsHow a click-based, first-party data model provides a "single source of truth."The different attribution

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20:05

Business Valuation: Why You NEED an Exit Plan Before...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/05/06

In this podcast episode, we discuss strategies to maximize your business's value when it's time to sell. Our featured guest on the show is Emmett Kilduff, Co-Founder and CEO of thefortiagroup.comTopics discussed in this episode:The process of selling a businessWhy should you start planning for a business sale earlyThe 7-step M&A process for a successful business saleHow to prepare for a business exitHow market trends affect business valuationHow long it takes to sell a businessAnd

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24:25

The Entrepreneur's Guide to WhatsApp Ecommerce...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/05/01

In this podcast episode, we discuss how Shopify brands can use WhatsApp for commerce. Our featured guest on the show is Arjun Paul, CEO/Co-Founder of zoko.io.Topics discussed in this episode:Why is WhatsApp becoming popular for ecommerceWhat's the best way to start using WhatsApp marketing for businessHow to decide message frequency based on market and notification typesWhat automation does WhatsApp's API offer businessesLinks & ResourcesWebsite: https://www.zoko.io/Shopify App Store:

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26:07

How to Avoid a Tax Audit DISASTER. Sales Tax...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/04/30

In this podcast episode, we discuss how to ensure your business is sales tax compliant. Our featured guest on the show is Matthew Campbell, co-founder at breezyfile.com.Topics discussed in this episode:What are the main requirements for sales tax complianceHow does Shopify help merchants with sales tax complianceWhat makes the US sales tax system tricky for non-US sellersHow do penalties work for not following sales tax rulesLinks & ResourcesWebsite: https://www.breezyfile.com/Shopify App:

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24:39

How to Identify and Eliminate Business-Killing...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/04/29

In this podcast episode, we discuss what you should know about website errors and how they are impacting your business. Our featured guest on the show is Kailin Noivo, co-founder of noibu.com.Topics discussed in this episode:Why e-commerce errors matterHow to proactively manage errors Strategies, technical integration, Noibu case studiesWhat streamlines errors: Bug reporting processWhat to do for payment, communication issues Links & ResourcesWebsite: https://noibu.com/LinkedIn:

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24:11

Double Your Email Sales - Here's How to Get 100%...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/04/23

In this podcast episode, we discuss how to drastically improve your email deliverability and generate double the revenue with your email marketing channel. Our featured guest on the show is Nikita Vakhrushev, Founder/CEO at aspektagency.com.Topics discussed in this episode:How to improve email deliverability Why opening rates are not a good KPI to use anymore How AI is used in email marketingImportance of segmenting your email list Case study: How email restructuring increased revenue for a

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18:05

From Stranger to Customers. How to Create a Customer...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/04/23

This episode dives deep into building the perfect customer journey and tailoring experiences to individual needs. Learn how to turn strangers into raving fans. Our featured guest on the show is Amanda Elam, Chief Marketing Officer of Bloomreach.com.Topics discussed in this episode:What obstacles do you see in merging different data for a full customer profileHow important is aligning brand perception with data-driven customer profilesWhich data points are most valuable for tailoring the online

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180 results

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