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PODCAST

AI SIX Podcast

Introducing the AI SIX Podcast: Learn AI on the GoArtificial intelligence is changing marketing, offering new ways to connect, create, and deliver value. To help marketers adapt, I’m introducing the AI SIX Podcast – a practical, daily resource designed to make AI learning manageable and relevant.What Is the AI SIX Podcast?The AI SIXPodcast is a six-minute daily podcast tailored for marketers looking to understand and use AI effectively. Hosted by me, Joanne Sweeney, a communications and marketing

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All Episodes

6:07

Ep 93: ChatGPT Wants to Partner With Countries

AI SIX Podcast ·

2025/05/21

Send us a text OpenAI has unveiled “OpenAI for Countries,” a bold new initiative to help nations build their own AI infrastructure—customising tools like ChatGPT for local languages, cultures, and public services. Backed by the $500B U.S. Stargate Project, it promises government partnerships, shared funding, and national AI start-up support. But with questions around data sovereignty and U.S. influence, will countries sign on? Tune in for a fast, six-minute breakdown of what this means ...

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5:48

Ep 92: Meta's AI Revolution in Science

AI SIX Podcast ·

2025/05/20

Send us a text Meta is stepping out of the social media spotlight and into the lab. In this episode, I explore UMA – the Universal Model for Atoms, Meta’s groundbreaking new AI model designed to transform scientific research. Built using 6 billion compute hours and 100 million quantum calculations, UMA is poised to accelerate breakthroughs in drug discovery, materials science, and energy tech – 10,000x faster than traditional methods. Why is Meta venturing into science? What does this mean fo...

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6:06

Ep 91: The AI Edge for Public Sector Marketers

AI SIX Podcast ·

2025/05/19

Send us a text Imagine if you could cut your content creation time in half, run smarter campaigns with confidence, and finally take control of your comms strategy without adding more hours to your week. It’s not a pipe dream. It’s possible. And it’s exactly what I created the Public Sector Marketing Accelerator to help you do. I’m Joanne Sweeney, founder of Public Sector Marketing Institute, and welcome back to AI Six, the podcast where I demystify AI for marketing, media, and public sector c...

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23:19

Ep 90: Long Listen with Richard Corbridge

AI SIX Podcast ·

2025/05/17

Send us a text What does AI leadership really look like in 2025? In this episode, award-winning CIO Richard Corbridge shares his insights from a career across healthcare, retail, and government—now leading digital at Segro. We explore the rise of Shadow AI, why explainability and governance are non-negotiable, and how to inspire teams to embrace AI safely. Richard also shares powerful real-world use cases—from saving lives with AI in the public sector to using natural language tools across gl...

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5:39

Ep 89: Irish Government Launch Disinformation...

AI SIX Podcast ·

2025/05/16

Send us a text “A threat to democracy” — that’s how Ireland’s Minister for Media described disinformation as the government rolled out its National Counter Disinformation Strategy in April 2025. In this episode, I break down what this new strategy means in the context of AI, why it matters to marketers and media professionals, and how it aims to balance truth and freedom of expression. You’ll also hear about RTÉ’s new "Clarity" initiative aimed at tackling misinformation, and why Ireland’s ap...

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4:48

Ep 88: ChatGPT Accused of Being Too Agreeable

AI SIX Podcast ·

2025/05/15

Send us a text Is your AI being too nice? In this episode, I unpack the recent backlash against OpenAI after an update reportedly turned ChatGPT into a sycophantic yes-man—agreeing with everything from quitting your job to harming animals. Following user complaints, OpenAI rolled back the update and admitted the model had become “overly supportive [and] disingenuous.” If you’re using AI in your work—or plan to—you need to hear this. Need More Support? If you’re ready to explore...

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6:05

Ep 87: Top use cases of AI 2025 Harvard Report

AI SIX Podcast ·

2025/05/14

Send us a text In 2025, AI is doing more than automating tasks—it’s helping people live better lives. In this episode, I break down a new Harvard Business Review study revealing how real users are turning to AI for emotional support, life organisation, learning, and even self-discovery. Don’t miss this snapshot of how AI is evolving in everyday life. Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Dipl...

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6:14

Ep 86: Irish Government Publishes Guidance on AI for...

AI SIX Podcast ·

2025/05/13

Send us a text In this timely episode, I’m giving you a high-level overview of newly published AI guidelines for public sector staff in Ireland. Developed by the Department of Public Expenditure, NDP Delivery and Reform, this guidance is a proactive step towards safe, ethical, and effective AI use across government services. Tune in to hear what the guidelines cover—from decision frameworks and lifecycle tools to real-world use cases like AI-powered heart scans and smarter tax query hand...

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6:20

Ep 85: Duolingo’s AI-First Transformation

AI SIX Podcast ·

2025/05/12

Send us a text This is a story about a business deciding to be AI-first. Before adopting its AI-driven approach, Duolingo, the language learning platform, had developed its first 100 language courses over a period of about 12 years. In the past year alone, it launched 148 new language courses using AI, which would have taken over a decade with human teams. But Duolingo’s move mirrors a wider trend in tech, with companies like Shopify also adopting “AI-first” strategies. The World Econom...

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24:02

Ep 84: Long Listen with Maria McCann

AI SIX Podcast ·

2025/05/10

Send us a text In this episode, organisational psychologist and digital transformation expert Maria McCann joins me to explore the human side of AI in the public sector. From fostering psychological safety to preparing teams for fast-paced change, Maria shares her experience leading innovation across healthcare and government in Ireland and the UK. We dive into practical frameworks for readiness, ethical data use, and how to build resilient, empowered teams in an AI-driven future....

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6:10

EP 83: Is AI Stealing Copyright?

AI SIX Podcast ·

2025/05/09

Send us a text Recently, Irish authors, screenwriters, and poets protested outside the Dáil in Dublin against Meta’s use of their copyrighted works to train its AI models, specifically the Llama system. This raises the question—is AI stealing copyright? Hello and welcome back to the AI Six podcast, where I break down AI in just six minutes a day, making it simple and manageable. AI training is becoming a hot topic, especially after authors in Dublin accused Meta of using pirated books—stolen ...

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6:29

Ep 82: The Future of Business with Agentic AI

AI SIX Podcast ·

2025/05/08

Send us a text You’ve probably heard the phrase: do more with less. But what happens when you really do it, using AI agents? A TikTok I watched this week stopped me in my tracks. It listed companies pulling in millions in recurring revenue with teams smaller than most local cafes. How? Agentic AI. Let’s talk about it. In this episode of AI Six, I’m unpacking how small teams are using agentic AI to scale faster, work smarter, and operate with precision and speed. These businesses aren’t bloate...

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6:14

EP 81: The Cost of a Zero-AI Skilled Workforce

AI SIX Podcast ·

2025/05/07

Send us a text What’s the real risk of doing nothing about AI? It’s not just missed innovation, it’s lost talent, rising costs, and a reputation for being behind the curve. In this episode, I’m unpacking what happens when teams don’t learn AI, and why the biggest cost isn’t money, it’s momentum. Nearly half of AI adopters report major-to-extreme skills gaps—and the cost of doing nothing? Massive. In today’s episode, I’m unpacking what happens when teams don’t learn AI. Spoiler: it’s not jus...

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6:57

EP 80: Agentic AI Explainer

AI SIX Podcast ·

2025/05/06

Send us a text First there was ChatGPT – smart, fast, and reactive. But now there’s something new: AI that doesn’t just wait for your prompt, it takes initiative. It acts, adapts, and gets things done while you sleep. It’s called Agentic AI and it’s changing everything. In this episode, I’ll break it down simply and explain why marketers should care. In this episode, I unpack what Agentic AI really means—AI that doesn’t just respond, but plans and executes tasks on its own. It’s already help...

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6:46

Ep 79 Moving from AI Paralysis to AI Empowerment

AI SIX Podcast ·

2025/05/05

Send us a text You know you should be using AI in your marketing, but you’re not. Why? Because like so many marketers who answered my recent survey, you feel blocked. Maybe it’s time, maybe it’s fear, maybe your organisation is anti-AI. Today I’ll help you go from stuck to empowered in six minutes! This episode was inspired by a survey I sent to my AI-curious community, where I asked one simple question: What’s stopping you from embracing AI in your marketing? The answers were honest, vulnera...

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26:08

Ep 78: Long Listen - Master the Art of Prompting with...

AI SIX Podcast ·

2025/05/03

Send us a text In this long-listen episode, I take a different approach by exploring Google’s Prompt Engineering Guide—an essential resource gaining traction among marketers and tech professionals. Using Notebook LM, Google's own AI-powered research tool, I have a reflective conversation with the AI to unpack key insights, practical tips, and why prompt engineering is quickly becoming a must-have skill for marketers. Whether you're new to AI or looking to refine how you work with tools ...

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5:20

Ep 77: Meet Nova: Amazon’s New AI Model

AI SIX Podcast ·

2025/05/02

Send us a text As you’ve just heard Amazon has officially entered the AI race, and their new model is called Nova. It’s built for scale, commerce, and real-world tasks. In this episode, I’ll break down: - What Nova AI is and why Amazon built it - How it compares to other major AI models - Where you’re likely to see Nova show up first - What this move means for the future of AI Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out...

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4:55

Ep 76: Google’s Guide to Prompt Engineering

AI SIX Podcast ·

2025/05/01

Send us a text If you’ve ever used AI tools for marketing and felt disappointed by the results, chances are, it wasn’t the AI’s fault. It was the prompt. Today, I’m digging into Google’s new Prompt Engineering Guide and I explaining how it can help us marketers and it’s also a timely reminder of why prompt engineering is the skill we need to master. I’ll break down: - Why prompt engineering is now essential for marketers - How Google’s guide can improve your marketing outputs - The key framew...

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6:00

Ep 75: Europe’s Digital Decade

AI SIX Podcast ·

2025/04/30

Send us a text By 2030 the European Union wants every citizen to have access to their medical records online, all public services to be digital, and 80% of adults to possess basic digital skills. In today’s show I’m unpacking Europe's Digital Decade. I'll break down: ✅ What the Digital Decade is ✅ The four key targets for 2030 ✅ Why this matters to marketers ✅ How you can align your strategy with Europe's digital future Need More Support? If you’re ready to explore how AI can make your ma...

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6:13

Ep 74: AI and Your Digital Afterlife

AI SIX Podcast ·

2025/04/29

Send us a text Have you ever stopped to think about what happens to your digital life after you die? Your emails, photos, your private messages, your social media profiles, all sitting there, frozen in time. In today’s episode, I’ll break down: ✅ How to set up your digital legacy ✅ What different platforms like Apple, LinkedIn, Instagram, TikTok, Facebook and Google allow ✅ How AI is starting to reshape how we manage our online afterlife ✅ Practical steps you can take now to protect you...

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