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PODCAST

The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer"s and a reader"s perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.

business books

All Episodes

40:47

Episode 336 - Ten Year Career with Jodie Cook

The Extraordinary Business Book Club ·

2022/10/03

What kind of timescale guides your thinking? Do you focus on how great things will be when you make a killing selling your company decades from now, or do you prefer not to think beyond the end of the day? When it comes to business success, choosing your time horizon really matters. Jodie Cook completed her first start-up/exit cycle in 10 years, and she recommends it as a way of planning your strategy more purposefully: 10 years is 'long enough to think long term... but also short enough to not

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44:23

Episode 335 - Fortitude with Bruce Daisley

The Extraordinary Business Book Club ·

2022/09/26

Interested in social media, podcasting, business books and business? It's hard to think of someone who can speak with more authority on all of those than Bruce Daisley, ex-European head of Twitter, host of the No.1 business podcast Eat, Sleep, Work, Repeat, author of The Joy of Work and all-round business guru. So it was a joy to talk to him about all of this, and particularly his new book, Fortitude, and why it's NOT called Resilience. Along the way we take in TikTok, Elon Musk, the tombstone

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37:18

Episode 334 - Marketing Strategy with Jenna Tiffany

The Extraordinary Business Book Club ·

2022/09/20

'Strategy is effectively the map which takes you to your destination... tactics are the vehicles you're going to use to get there.' Jenna Tiffany has worked with many businesses who mistook tactics for strategy. She decided the best way to help them - and many others - was to write a book. Because books, as her foreword writer Dan Barker points out, 'can literally perform magic', providing all the value of the most expensive course on earth, in a fraction of the time, at a fraction of the cost. In

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31:38

Episode 333 - Ethics in finance with Dr Kara Tan Bhala

The Extraordinary Business Book Club ·

2022/09/12

Students of finance don't typically expect to be grappling with theology and philosophy. But over a long career in Wall Street, Dr Kara Tan Bhala has collected many fascinating real-life stories that demonstrate just how central an understanding of ethics is for a career in finance. She's also shown that it's possible to write about complex ideas in a clear and straightforward way, using stories rather than abstract theories. (Parable, as she points out, is simply an ancient name for case study.) A

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31:25

Episode 332 - Dark Social with Ian MacRae

The Extraordinary Business Book Club ·

2022/09/05

The internet is a funny old place. Most of us can't live (or certainly work) without it, and our online relationships and conversations are just as real and valuable as those we have offline. But we're complex beings with lots going on under the surface, and the internet is no different. Psychologist Ian MacRae is fascinated by the 'dark' side of online - the 'unconscious of the internet' - and how we can use a more nuanced understanding of that to better inform our online lives. He also has some

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39:55

Episode 331 - Forget the First Million with Lucy Cohen

The Extraordinary Business Book Club ·

2022/08/29

When it comes to writing a business book, are you a planner, or a pantser? If your natural style is more seat-of-the-pants than perfectly planned, you'll love this unapologetic take on writing from Lucy Cohen - lying on a settee, writing from the heart, ideally after a large glass of red wine. But don't be fooled: there's nothing insubstantial about her take on the realities of entrepreneurship and where you need to focus for long-term success (hint: forget the first million). A joy of a

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38:17

Episode 330 - Writing energy

The Extraordinary Business Book Club ·

2022/08/22

How do you generate, manage and sustain the energy that's needed to write a business book? Physically, mentally, socially and even spiritually, there are many aspects to this question. Luckily there are many great writing and business brains on hand to answer it. Learn from the best: Simon Alexander Ong on the different types of energy and how they work together to create flow; Rob Wozny on how the spiritual energy of purpose can power writing; Sam Dogen on why writing is like exercise, and the

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39:08

Episode 329 - Crazy Busy with Zena Everett

The Extraordinary Business Book Club ·

2022/07/25

'[We're] not actually dropping into the deep flow work and thinking that we have when we write, because that feels wonderful; we're switching all the time from one thing to another.' Are you crazy busy? Of course you are. Me too. Rubbish, isn't it? Stop multitasking (you know it's not working) and take half an hour to listen to Zena Everett, author of The Crazy Busy Cure, and purveyor of sane, practical advice on how to stop wasting time on stuff that doesn't really matter and focus on the stuff

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40:21

Episode 328 - Buy This, Not That with Sam Dogen

The Extraordinary Business Book Club ·

2022/07/18

'If you stay consistent, you grow your brand, you grow your message. I think sooner or later, something good will happen and you won't be able to anticipate what it is.' What story about money do you buy into? Sam Dogen, aka The Financial Samurai, wants you to rethink financial freedom, and he's used writing as the way to enable his own extraordinary life-after-work. Think you're too busy to write? Don't listen to this if you want to be able to keep telling yourself that...

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39:26

Episode 327 - Rebuilding with Sara Tate

The Extraordinary Business Book Club ·

2022/07/11

'How often does anyone really start with a blank sheet of paper? Certainly not at my age, you know? You don't, you start from where you are... we want to make the effort to rebuild something that we love and we've invested in, a business or a relationship, whatever it might be. And that is both more complex and more interesting.' Sara Tate and Anna Vogt were fascinated by the idea of failure, or rather, what we do AFTER failure, for both personal and professional reasons. It's a truism to say that

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38:18

Episode 326 - Tech Trends with Bernard Marr

The Extraordinary Business Book Club ·

2022/07/04

'It's not very difficult to write a book, but you need to start writing... I put my content on LinkedIn, for example, and this is where you then get feedback and it just gets you into this routine of writing. And you can then very quickly build up a really good volume of content, that you can then turn into books.' Futurologist Bernard Marr created history at the Business Book Awards this year by having two books published in the year, both of which went on to win in category, and one of which -

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30:49

Episode 325 - Change Makers with Katy Murray

The Extraordinary Business Book Club ·

2022/06/27

"How do I discover my change making contribution, and how do I do that in a way so that I don't fry myself in the process?" The balance between stepping up to make an impact in the world and stepping back where necessary to protect our own wellbeing and energy can seem an impossible one to find. And that's why Katy Murray argues that change-making is first of all an inner process: recognising and overcoming the various barriers that hold us back, and identifying the most effective way to use our

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34:43

Episode 324 - Energize with Simon Alexander Ong

The Extraordinary Business Book Club ·

2022/06/20

'The process of writing, the process of reflecting on where we are right now and what must happen for us to move forward towards where we want to be, this is a process of living with greater intention.' What's your most precious resource? Time? Money? Or is it, in fact, your energy? No matter how smart or skilled we are, if our physical, emotional, mental and spiritual energy is depleted, day after day, we won't be showing up to do our best work. In this conversation, Simon Alexander Ong reveals

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40:47

Episode 323 - Exposure with Felicity Cowie

The Extraordinary Business Book Club ·

2022/06/13

Ever wondered how a journalist picks which expert to provide a quote on a story in your industry, or why a national paper runs a story on your competitor and not you? Media relations might seem like a dark art, but when you understand what journalists are looking for, it's easier to pitch a story that will grab their attention, so that YOUR business can benefit from that powerful exposure. In this week's conversation, Felicity Cowie talks about life as both a journalist being pitched and a

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36:23

Episode 322 - Sales Coaching Essentials with Mark Hayes

The Extraordinary Business Book Club ·

2022/06/06

'Having a book has really begun to change how I think about my business and my brand... I am truly surprised about the ripple effect it's having.' At the risk of being meta, there's a lot about conversation in this conversation. Conversations between managers and their sales team that empower and enable; conversations that spark ideas and reveal needs; and the conversation that the author has with the reader - on the page, and beyond the page. Fascinating insights into sales coaching, the writing

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33:03

Episode 321 - Storytelling for Business with Rob Wozny

The Extraordinary Business Book Club ·

2022/05/30

Storytelling is one of the most basic human impulses. And in the digital age, it's also one of the most complex and confusing: how do you choose between the multitude of channels and tools to help YOUR story connect with the people who matter the most to your business? Rob Wozny has been in the storytelling game all his life, as a journalist, content strategist and professional business communicator, and he's put that lifetime of expertise into his new book, Storytelling for Business: The art and

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40:44

Episode 320 - We can do hard things

The Extraordinary Business Book Club ·

2022/05/23

In 1907, pioneering psychologist William James wrote this: 'The human individual lives usually far within his limits; he possesses powers of various sorts which he habitually fails to use. He energizes below his maximum, and he behaves below his optimum.' That insight reflects the message of my guests on this podcast recently, and inspired the title of this episode: we CAN do hard things. This isn't just about writing a book – although writing a book is a damn hard thing to do – but more generally

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30:11

Episode 319 - TEDx Tips with Catherine Sandland et al

The Extraordinary Business Book Club ·

2022/05/16

'If you've got something that's important, meaningful to you, that needs to be heard, why not say it on one of the biggest platforms?' Have you thoughts about giving a TEDx talk? If so, you've probably got lots of questions. How do you apply, for a start? How do you put together a TEDx-worthy talk? How on earth are you supposed to do it without an autocue? And perhaps most fundamentally of all, given the huge amount of time and energy involved: why do it in the first place? In this episode I draw

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42:08

Episode 318 - The Power of Regret with Daniel H. Pink

The Extraordinary Business Book Club ·

2022/05/09

'Writing is a form of figuring it out. And in fact for me, sometimes it's essential. It's like, what do you think about this? I don't know, I haven't written about it yet.' Dan Pink has written quite a few books, and they've done pretty well. So how does he do it? It's about showing up, he says, especially on the days you don't want to, and it's also about curiosity, hunches, thinking onto paper, and structure. (The structure REALLY matters.) Discover too why regret is such a positive force for

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35:38

Episode 317 - Supercharge Me with Eric Lonergan and...

The Extraordinary Business Book Club ·

2022/05/02

'We don't compromise rigour and intellectual honesty, but we try to make it as accessible as possible.' I don't know what you and your life partner achieved in lockdown. Eric Lonergan and Corinne Sawyers wrote a book. They brought their complementary skillsets - Eric in economics and monetary policy, Corinne in climate and sustainability - and produced Supercharge Me: Net Zero Faster, a call to action for policy makers and individuals alike to embrace the challenge and indeed the opportunities of

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474 results

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