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PODCAST

eCommerce MasterPlan

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is

business marketing

All Episodes

39:00

How Shopify are helping us all be more Eco-Friendly...

eCommerce MasterPlan ·

2023/06/19

Having worked in sustainability for a decade, Stacy Kauk is currently the Head of Sustainability at Shopify. She has been leading the change at Shopify since January 2020 where her role is to ensure the businesses using Shopify’s platform, the shoppers that purchase from a Shopify merchant, and climate entrepreneurs globally are working together in the fight against climate change.In this episode we discuss:How brands can provide carbon neutral options to customersCarbon offset creditsWhy we need to

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33:42

Growing a B2B eCommerce store to $25 million with...

eCommerce MasterPlan ·

2023/06/12

CEO and Chief Sustainability Geek at EcoEnclose, Saloni Doshi, joins the show to talk about sustainable packaging and so much more. EcoEnclose are a B2B eCommerce store selling sustainable packaging solutions on the BigCommerce platform. Founded in 2015 they now do over $25 million a year and in 2022 alone brands using their products saved 15,000 tonnes of emissions, 12,000 acres of forest, and 21 million gallons of water!In this episode we discuss:When to expand your business’ reachHow to choose

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31:26

Create More Profit with bestselling author Ciara...

eCommerce MasterPlan ·

2023/06/05

Host of the ‘Inventory Genius’ podcast, and the author of the brand new, bestselling book ‘Inventory Genius: Use your inventory to create more profit and keep more cash’ – Ciara Stockeland is a true expert when it comes to profit strategy. She was also one of our guests during our recent eCommerce Explored: The Overstock Problem event, so it’s great to have her back for another conversation.In this episode we discuss:How to manage inventoryCalculating your marginActionable tips for stock

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30:09

Saxon Wright of Huskee & Shopify store Pablo &...

eCommerce MasterPlan ·

2023/05/29

Saxon Wright is Chairman and co-founder of two B Corps:Pablo & Rusty’s Coffee Roasters – supplying mainly wholesale, but also DTC and subscription via their Shopify store. AND Huskee - creators, designers, sellers of beautiful and practical products made from waste. We explore the upsides and downsides of running two stores.In this episode we discuss:Customer education around sustainabilityIntroducing an eco-friendly re-use schemeTo B Corp or not to B CorpThe differences between D2C, Wholesale

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32:46

From Studio to Wholesale: running a Successful...

eCommerce MasterPlan ·

2023/05/22

Helen Round, a passionate sustainable textile designer and print maker, joins the show to discuss her journey in building her business from a small studio to a team of 9, selling her products online, via her shop & via wholesale. Helen shares her approach to sustainability and how it informs her designs, as well as her experiences in navigating the challenges of running a successful eCommerce store.In this episode we discuss:Starting an eCommerce business based on your passionsThe pros and cons

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30:15

Scaling Tips from a $44m eCommerce Aggregator with...

eCommerce MasterPlan ·

2023/05/15

Our guest is Allan Marshall, the CEO at Upexi – a creator, acquirer, and scaler of DTC and Amazon brands.Including Vitametica, Qubes vitamin gummies and Tytan Tiles. Allan invested in and took control of Upexi in March 2019. They generated $44m in the year to June 2022 and are on track for over $100m in calendar year 2023.In this episode we discuss:Seizing opportunities outside of the D2C spaceWhat is takes to scaleInventory managementAvoiding overstockingManaging large and diverse teamsSustainable

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36:15

The eCommerce Mattress Revolution with Mark Tremlett,...

eCommerce MasterPlan ·

2023/05/08

Mark Tremlett is the founder and director of organic bed and mattress brand Naturalmat. Founded in 1999, they now generate over £6 million a year via their Shopify store and other channels. And they have recently gained their B Corp certification!In this episode we discuss:The alignment of sustainability and customer expectationsHow demographics have changed within the past decadeExploring print as a means of marketingUtilising a multichannel approach to advertisingReducing the carbon footprint of

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28:58

Latest SEO Tips for 2023 with Freddie Chatt, founder...

eCommerce MasterPlan ·

2023/05/01

Freddie Chatt is the founder of Village Cricket Co, a WooCommerce site launched in 2020 to sell affordable Cricket gear. Their primary growth engine over the last 3 years has been SEO and content marketing and that’s got them on track to pass £100k in sales this year.In this episode we discuss:Communicating directly with your customersWhere to find effective keyboards to improve SEOHow to arrange shipping and product sourcing in a sustainable mannerWhy operating within a niche market can kick start

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37:07

Fashion and the Circular Economy with ex-Top Shop Zoe...

eCommerce MasterPlan ·

2023/04/24

Zoe Rowswell is the co-founder of Tern Eco, and has some amazing Fashion eCommerce credentials. Zoe was Director of eCommerce for Urban Outfitters, Global Director of eCommerce and Omnichannel at Jimmy Choo, AND rose from assistant merchandiser to Head of Online Trading during 14 years at TopShop.In this episode we discuss:The benefits of the circular economyTransitioning to sustainable packagingImproving product design whilst saving money and reducing wasteThe economic and ecological downsides of

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33:42

A $25 million Seasonless Fashion success story....

eCommerce MasterPlan ·

2023/04/17

Lyndie Benson is the founder, CEO AND Chief Creative Officer at Bleusalt – a luxurious line of seasonless basics made sustainably 100% in the USA from the softest fibres on earth. Founded in 2017, they sell via a Shopify site and a flagship store in Malibu, and since launch have sold $25 million of product.In this episode we discuss:Starting eCommerce from scratchMarketing luxury itemsFull time staff vs. contractorsThe changing landscape of social media advertisingAugmenting what’s already working

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31:51

Growing to 4,000 Orders a Month with Laura Davies,...

eCommerce MasterPlan ·

2023/04/10

Laura Davies is the Founder of The Kid Collective, a UK-based toy and sustainable parenting online store built on BluePark. Founded in 2008 they now process 2,000 to 4,000 orders a month.In this episode we discuss:How their sustainability journey began in 2008Lessons learnt going through 3 re-brandsThe key challenges of being a reseller versus own-brandWhy great customer service leads to customer retentionHow Digital PR to improved The Kid Collective’s website organic reachGet your free ticket now

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36:38

Create Your eCommerce Success Roadmap with Joe Russell

eCommerce MasterPlan ·

2023/04/03

Joe Russell is the eCommerce Strategy Director at Adobe and Magento dev agency JH. The eCommerce strategy specialist shares his advice on how to establish a framework to get you 80% of the way there – and how to avoid the common hurdles.In this episode we discuss:What is an eCommerce roadmap and how do you create a simple one?The best ways to visualise your ideasThe 3 common pitfalls to avoidDeveloping long-term, measurable goalsThe next steps once the roadmap is in place… and can you get away

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33:59

Global Growth through Wholesale and DTC with...

eCommerce MasterPlan ·

2023/03/27

Hayley Clarke is the co-owner and managing director at Onya. The business has been trading since 2004 and Hayley and her partner bought it in 2015. Onya are selling products that help customers reduce their use of single-use plastic via their WooCommerce site where they get over 25,000 visitors a month, AND they have over 700 wholesale customers globally.In this episode we discuss:The pros and cons of acquiring an existing businessTransitioning to sustainable packagingImproving product design whilst

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34:49

B Corp's grow faster... Sustainable Business Expert...

eCommerce MasterPlan ·

2023/03/20

Everything our guest does is about helping businesses increase their impact and income by implementing sustainable strategies, policies and frameworks – of which BCorp is one option. Hannah Cox is the founder of sustainability impact agency betternotstop, head of membership at The Better Business Network, and earlier this year ran the super impressive Better Business Summit.In this episode we discuss:The stats behind the benefits of becoming a B-CorpA step-by-step guide for becoming a B-Crop

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31:56

Growing Magento store Hampers.com to £14 million a...

eCommerce MasterPlan ·

2023/03/13

We continue B Corp month chatting to a BIG online retailer who are on well on their way to B Corp Certification.Hannah Lia is the Operations Director at Hampers.com. They are sellers of hampers and carbon neutral gifts. Founded in 1979 they now sell £14 million of gifts each year via their Magento site, corporate sales and the Amazon marketplace.In this episode we discuss:Having 40 members of staff to support the eCommerce businessSelling to consumers, corporate businesses and Amazon tradingHow and

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33:15

How Shopify store Green&Blue put sustainability at...

eCommerce MasterPlan ·

2023/03/06

Faye Treffry is Head of Growth and a director at the multi-award winning Green and Blue, a company of designers, creators and innovators who create products to help wildlife. Selling to consumers and trade via their Shopify site, they launched in 2005 and in 2022 they helped their customers create 5,998 havens for wildlife.In this episode we discuss:Why Green and Blue became a BCorpWhat is actually involved in the certifying –and recertifying –processSome of the basic costs of becoming a BCorpUsing

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33:57

A Shopify Managed Marketplace That’s Open for 12...

eCommerce MasterPlan ·

2023/02/27

Nick Jefferson and Ella Cooper are co-founders of Wylde Market. It is a Shopify store selling wild food that’s open for just 12 hours a week! Founded in Jan 2022 they now have 9 producers live on board, with 1,500 customers, and regularly sell out.In this episode we discuss:The logistics of a managed marketplace, and how they keep their store open for 12 hours a weekWhat to look out for when choosing the right marketplace softwareWhy we all need to be doing a Minimal Viable Product (MVP) launchHow

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33:38

How luxury furniture brand and Magento user OKA went...

eCommerce MasterPlan ·

2023/02/20

Mirry Christie is a Brand and Marketing Director turned Sustainability Consultant who’s been helping furniture and lifestyle brand OKA to not only become a more sustainable business, but also to inspire their customers to create sustainable homes. OKA was founded in 1999, and now sells via their Magento site, magazines, and showrooms across the UK and USA.In this episode we discuss:Bringing cost-savings to the business by being sustainableAttracting customers, investors and employees with your

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32:03

Why measure the Carbon Footprint of Your Marketing?...

eCommerce MasterPlan ·

2023/02/13

Jaye Cowle has been driving marketing for consumer-facing brands since 2004, and for the last 10 years she has done this via her multi-award-winning agency Launch – the paid media agency for ambitious businesses where her goal is to build the happiest performance agency.The average website emits 1.76 grams of CO2 for every page view – that’s 100,000 page views per month and over 2,000 kg of CO2 a year! Listen to learn:how to reduce wasteful marketing – from slow page loading to unnecessary website

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31:18

How PR Helped Shopify DTC Wine Brand Laylo scale to...

eCommerce MasterPlan ·

2023/02/06

Laura Riches is the co-founder at Laylo, a seller of boxed wine. Launched in 2020, they’ve turned their side hustle into a critically acclaimed, award-winning rocket ship (to quote Laura) in just two years. They sell via a Shopify site and now have over 5,000 regular buyers.Tune in to this episode to find out what led Laura to create an eCommerce drinks brand of her own. She also gives some practical advice on how she mastered PR marketing herself, why the secret lies in great photography, building

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609 results

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