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PODCAST

Unmade: media and marketing analysis

Media and marketing news with all the in-depth analysis, insight and context you need. Unmade offers industry news from an Australian perspective, from the founder of Mumbrella and the author of the best-selling book Media Unmade, Tim Burrowes unmade.substack.com

business marketing

All Episodes

23:12

Start the Week: Countdown to Facebook news oblivion;...

Unmade: media and marketing analysis ·

2023/09/11

Welcome to Start the Week, our Monday scene-setter for the week ahead.STW: How Nine’s pitch ranges from $500 self service ads to $12.5m Olympics sponsorship packagesToday:* Dissecting Nine’s Upfronts promises, RTLX, and their AI offering;* News Corp warns of AI-induced job losses;* Rough seas ahead for publishers as News Media Bargaining Code negotiations restart;* Our program reveal for REMade next month;Today’s episode feature Tim Burrowes, Seja Al Zaidi, Abe Udy and Cat McGinn.Further reading:*

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28:29

'We were doing AI before it was sexy': Sonnant's Tony...

Unmade: media and marketing analysis ·

2023/09/06

Welcome to an audio-led edition of Unmade.Today’s edition of The Unmakers features Tony Simmons, founder of audio technology startup Sonnant. Anyone interested in understanding how spoken audio content will be monetised in the future will find it a fascinating listen.In today’s edition of the Unmakers, Unmade’s Tim Burrowes talks to Tony Simmons, CEO and founder of Sonnant, an Australia-founded AI platform for broadcast and podcast audio that is set to become a major player in the monetisation of

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24:46

Start the Week: What to expect from Upfronts season;...

Unmade: media and marketing analysis ·

2023/09/03

Welcome to Start the Week, our Monday scene-setter for the week ahead.Today:* Upfronts season arrives - what to expect from Nine, Seven, Paramount, Foxtel, Are Media, YouTube and the independents;* Another payday for Clemenger Group shareholders as Omnicom increases its stake again;* Understanding how much online news content is worth;Today’s episode feature Tim Burrowes, Seja Al Zaidi and Abe Udy.Further reading:* Unmade: Hard to find a Voice* Australian Financial Review: Media giants line up to

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49:24

'Just a little too arrogant and authoritarian':...

Unmade: media and marketing analysis ·

2023/08/30

Welcome to an audio-led edition of Unmade.Today’s episode features an interview with one of Australia’s most storied media figures - former Insiders host Barrie Cassidy, who shares his unfiltered thoughts on the state of the Australian media landscape, the ABC, Michelle Guthrie’s turbulent tenure as ABC boss, the devolution of the prime minister’s press office, and the unhealthy coziness between politicians and journalists that’s developed in recent years.If there was ever someone to offer an

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22:07

Start the Week: Harsh words for TMH management;...

Unmade: media and marketing analysis ·

2023/08/27

Welcome to Start the Week, our Monday scene-setter for the week ahead. Today: Streaming battles; Dodgy dealings at the TMH; and the verdict on Ita.* Ritson’s call to put the I back into AI* Ousted Market Herald boss Jag Sanger has harsh words about The Market Herald management;* Telstra unveils its move across to Fetch for home streamers* Telsyte reveals that while Netflix still dominates local streaming sits numbers are falling* SBS boss James Taylor joins ABC boss David Anderson in quietly signing

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38:00

'It will create tons of new jobs': Marcel's global...

Unmade: media and marketing analysis ·

2023/08/23

Welcome to an audio-led edition of Unmade.Today’s AI-centred edition of the Unmade podcast features an interview with Arpit Jain, global president of Publicis Groupe’s AI engine Marcel.While most holding companies have been increasingly reluctant to talk about how they are using generative AI as the risks around intellectual property and confidentiality began to outweigh the buzz, Publicis has enough points on the board to talk about its achievments.Publicis earned drew widespread scepticism, and

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23:22

Start the Week: A rubbish start to earnings season,...

Unmade: media and marketing analysis ·

2023/08/20

Welcome to Start the Week, our Monday scene-setter for the week ahead.Today:* A rubbish start to earnings season;* The week in results;* A twist in the government’s sports siphoning laws;Today’s episode feature Tim Burrowes and Abe Udy.Further reading:* Unmade: Seven sets course for an unremarkable decade* Unmade: SCA disappoints the market* Unmade: Enero uncovers another Photon legacy to tidy up* Australian Financial Review: Fewer sports behind TV paywalls under proposed reforms* The Australian:

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19:32

Start the Week: Matildas mania; Uplift in Tassie...

Unmade: media and marketing analysis ·

2023/08/13

Welcome to Start the Week, our Monday scene-setter for the week ahead.Today:* Matildas mania;* Is the uplift in Tassie tourism because of the ads?;* Could a QMS sale be on the cards?;Today’s episode feature Tim Burrowes, Seja Al Zaidi and Abe Udy.Further reading:* Australian Financial Review: Football Australia chases record TV deal after Matildas success* The Australian: Matildas’ historic success a bargain for Seven with record audiences tuning into the World Cup* The Australian: Tourism

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40:39

Thinkerbell's Jim Ingram and Adam Ferrier on the...

Unmade: media and marketing analysis ·

2023/08/09

Welcome to an audio-led edition of Unmade.Today’s episode features an interview with Adam Ferrier and Jim Ingram, co-founders of full service agency Thinkerbell. The agency recently bought back consultancy PwC’s stake in the business, returning it to full independence.It’s been six years since the launch of Thinkerbell, a communications agency with foundations in creativity, media strategy, public relations and until recently a foot in the consulting world too. Back when Russel Howcroft was leading

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25:10

StW: TV lobbying machine hits Canberra; earnings...

Unmade: media and marketing analysis ·

2023/08/06

Welcome to Start the Week, our Monday scene-setter for the week ahead.Today:* Our thoughts on Advertising Week APAC;* TV bosses lobbying in Canberra;* Earnings season predictions;* News Corp kills ad platform project;* Another editor departs Mumbrella;Today’s episode feature Tim Burrowes, Seja Al Zaidi and Abe Udy.Further reading:* Unmade: Television’s audience decline goes main stage* The Australian: TV bosses head to Canberra as lobbying efforts heat up* Sydney Morning Herald: Smart TV showdown on

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30:59

The Great DebAIt: Is the rise of AI a threat to...

Unmade: media and marketing analysis ·

2023/08/03

Last month, Unmade held our humAIn conference, focused on the impact of AI on the marketing world.We ended the day with the Great DebAIt, in which our panellists tackled the threats and opportunities of AI head on.The debate saw two opposing teams, with backgrounds across media and marketing, dispute the proposition that “generative AI is not a threat to media and marketing jobs, but a much-needed tool to expand what’s possible at speed and low cost”.The speakers debating the proposition were:* Dre

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24:39

Start the Week: Foxtel's next move; DDB doubles down...

Unmade: media and marketing analysis ·

2023/07/30

Today:* Foxtel drops more hints about Project Magneto;* DDB doubles down on digital with RAPP;* ARN’s cryptic message for Kyle and Jackie O;* The Logies make a splash for Seven;Today’s episode feature Tim Burrowes and Abe Udy.Further reading:* Sydney Morning Herald: Foxtel aims to disrupt with ‘Project Magneto’ in quest to translate users into profits* Sydney Morning Herald: Streaming subscriptions continue to grow despite surge in cancellations* The Australian: Performance marketing agency RAPP

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55:06

Private Media's Will Hayward on the chase for growth,...

Unmade: media and marketing analysis ·

2023/07/26

Welcome to an audio-led edition of Unmade.In today’s podcast conversation with Unmade’s Tim Burrowes, Will Hayward, CEO of Private Media, discusses innovating within the confines of a challenging media landscape; where the company plans to take Private Media’s business model; the economics of publishing; and the personal toll of the company’s defamation battle with Lachlan Murdoch.Private Media runs four publications in Australia: news and investigations platform Crikey, small business masthead

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20:28

Start the Week: Grim outlook for marketing industry;...

Unmade: media and marketing analysis ·

2023/07/23

Today:* Flat landscape ahead for Australian marketing industry;* ‘Biggest horror decisions’ in Aussie media;* Is Netflix losing its grip on the region?;Today’s episode feature Tim Burrowes and Abe Udy.Further reading:* Sydney Morning Herald: Tricky six months ahead for media despite ad market green shoots* Sydney Morning Herald: Can I have that one back? Australian media’s biggest ‘horror decisions’* Australian Financial Review: Asia-Pacific emerges as weak spot in Netflix streaming figures* Unmade:

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42:14

'I love to prove the naysayers wrong': Scire founder...

Unmade: media and marketing analysis ·

2023/07/19

Welcome to an audio-led edition of Unmade.Today’s edition features an interview with Chris Janz, co-founder of Australia’s biggest media launch of the year, Scire.In today’s edition of The Unmakers, Chris Janz, co-founder of Scire, talks to Unmade’s Tim Burrowes about the company’s plans for its first publication, Capital Brief, which launches in around six weeks’ time.Janz was previously chief digital and publishing officer of Nine, and in the running for the CEO vacancy which eventually went to

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52:57

Start the Week: HumAIn highlights; ABC loses...

Unmade: media and marketing analysis ·

2023/07/17

Welcome to Start the Week, our Monday scene-setter for the week ahead.Today:* ABC management to overhaul troubled radio stations;* Optus and Seven reveal Women’s World Cup sponsors;* Scire’s Capital Brief reveals journo hires;* Clemenger BBDO announces all-female leadership hires;Today’s episode feature Tim Burrowes, Seja Al Zaidi and Abe Udy.Today’s edition also includes highlights from last week’s HumAIn panel, Art + Science: AI for Content.The panel includes Ivy Hornibrook, product lead at Canva,

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36:29

'The critics are saying they're going to give us six...

Unmade: media and marketing analysis ·

2023/07/12

Welcome to an audio-led edition of Unmade.Today’s edition features an interview with Disrupt Radio’s chief commercial and innovation officer, Rob Shwetz. We left the interview with almost as many questions as we went in, but perhaps with a better sense of what Australia’s newest radio network does not want to talk about.Tim Burrowes writes:I find business fascinating. I adore startup stories. And I’m a media nerd. So I should be absolutely in love with the story of Disrupt Radio, which combines all

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19:46

Start the Week: Will the market support a...

Unmade: media and marketing analysis ·

2023/07/09

Welcome to Start the Week, our Monday scene-setter for the week ahead.Only Unmade’s paying members get full access to all of our content and archives. Sign up today.Today:* Peta Credlin and Tony Abbott’s new podcasting venture;* A reboot for Domain’s Melbourne print operation;* Twitter rival Threads finds its feet after first week;Today’s episode feature Tim Burrowes and Abe Udy.Further reading:* The Australian: Tony Abbott and Peta Credlin join forces for new Sky podcast* Australian Financial

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29:09

'It would have been annihilation' Nick McKenzie on...

Unmade: media and marketing analysis ·

2023/07/05

Today’s edition features an interview with one of Australia’s most storied investigative journalists, Nine’s Nick McKenzie. It coincides with the publication of McKenzie’s book about disgraced SAS soldier Ben Roberts-SmithThe Age and Sydney Morning Herald’s Nick McKenzie is one of Australia’s most acclaimed investigate journalists. With 14 Walkley Awards and a stint as president of the Melbourne Press Club under his belt, McKenzie’s latest battle had the highest possible stakes - with the future of

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18:46

Start the Week: Will Kyle and Jackie O move?; ABC...

Unmade: media and marketing analysis ·

2023/07/03

Welcome to Start the Week, our Monday scene-setter for the week ahead.Today:* Could Kyle and Jackie O be on the move?;* The pressure is on for Radio National;* Twitter users face global meltdown;* Regional mastheads face government ad spend cuts;Today’s episode feature Tim Burrowes and Abe Udy.Further reading:* Australian Financial Review: ‘Sports rights for radio’: Kyle & Jackie O open to offers from rivals* The Australian: Twitter limits number of posts users can read, prompting disruptions for

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283 results

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