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PODCAST

The Places We"ll Go Marketing Show

The Places We"ll Go Show

Welcome to The Places We"ll Go Marketing Show hosted by two of the most prominent names in marketing, Mark Evans, the MD of Marketing at Direct Line Group and Chairman of the School of Marketing and Ritchie Mehta, the CEO of the School of Marketing. Expect weekly insights into the marketing space and what it takes to make a name for yourself in such a competitive industry, from leading Chief Marketing Officers, Marketing Directors and Chief Executive Officers.

business marketing

All Episodes

00:51:10

The power of understanding your secret sauce with...

The Places We"ll Go Marketing Show ·

2022/05/27

This week we were joined by Andy Nairn, Founding Partner at Lucky Generals who demonstrates throughout this episode that understanding your secret sauce is one of the key factors for having a successful career. Throughout, we also talk about privilege, the impact mentoring and reverse mentoring has had on his career, as well as, some stories of the history of Lucky Generals. Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.

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00:47:16

Life as the CEO of ThinkBox, Lindsey Clay

The Places We"ll Go Marketing Show ·

2022/05/13

In this episode, the CEO of ThinkBox, Lindsey Clay joined us to share her story. Lindsey is a force to be reckoned with in the marketing space who enjoys being the first to challenge ways of thinking and thoughts, is a diversity and inclusion advocate and former President of WACL (Women in Advertising and Communication Leadership). She is also passionate about the power of TV advertising, hence how she now leads the UK Marketing body for commercial TV. Lindsey also spoke to us about her upbringing

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00:47:16

The importance of being a high energy, high challenge...

The Places We"ll Go Marketing Show ·

2022/04/29

Tune in to our latest episode with Rachel Eyre, Morrison's Chief Marketing Officer and Sainsbury's ex Group Head of Brand Comms and Creative. Rachel is a truly genuine and clear-thinking person that has been inspired her whole life by her mother's courage and strong-willed nature. She is a high energy and high challenge leader that celebrates her team and encourages them to bring their true self to work, no matter what that might be each day. Sponsored by School of Marketing. Delivering digital and

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00:49:32

The value of marketing with Will Butler-Adams

The Places We"ll Go Marketing Show ·

2022/04/22

In this episode Will Butler-Adams joins us and reveals his true leadership style and how it ensures all of his staff are motivated and proud to work for Brompton. We also get an insight into Will's controversial opinion on the value of marketing and how it should really be thought about if you want to be successful, what and who has shaped Will, but most importantly we were lucky enough to see Will's humble nature and incredible outlook on how he approaches life. Sponsored by School of Marketing,

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00:47:58

Life as CEO of EveSleep, Cheryl Calverley

The Places We"ll Go Marketing Show ·

2022/04/08

Cheryl brought an incredible energy to this episode as she spoke about her career journey and how she always evidently, been an entrepreneur at heart. She talks about her passion for psychology and neuroscience, and how she ties into EveSleep, the importance of bringing vulnerbability to work, as well as being able to control it, her new life as a CEO and the advice she would give to those that want to get into the boardroom. Sponsored by School of Marketing. A digital and data-led marketing

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00:41:59

Breaking down the taboo of talking about mental...

The Places We"ll Go Marketing Show ·

2022/04/04

In this episode, Zaid talks about the importance of ensuring mental health is no longer a taboo topic to be spoken about within the workplace and, demonstrates his passion for team development. He also shares valuable advice for those just starting or early on in their careers based on what he has learnt throughout his career... Who is Zaid? 🤩 He is a passionate board-level executive & commercial managing director, who specialises in customer-centric change management & brand-building. He

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00:51:25

The neuroscience behind successful advertising with...

The Places We"ll Go Marketing Show ·

2022/04/01

In this episode, Orlando Wood, Chief Innovation Officer at System1 Group, took a dive in to the neuroscience behind what creates a successful advertising campaign in today's digital world. We explored System 1 thinking, brand awareness vs performance advertising, AI in ad development and the key ingredients for a successful campaign. This episode is not one to miss for anyone interested in marketing and advertising! Who is Orlando Wood? Orlando Wood is Chief Innovation Officer of System1 Group and

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00:37:18

Sharry Cramond and the world of retail

The Places We"ll Go Marketing Show ·

2022/03/18

In this episode, Sharry Cramond, Marketing Director at M&S Food and author of “Win Your Lottery”, shares insights into her journey in the world of retail, and how she has managed to become so successful. Sharry's has a passion for the marketing space and understands the importance of "doing what is right" and having a diversity of thought within a team. Sharry has had an incredible career in household brand like Tesco and M&S Food, growing their brands. In her 12 years at Tesco she held

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00:44:42

Facing forwards with Claire Beale

The Places We"ll Go Marketing Show ·

2022/03/11

In this episode, Claire Beale, Editor and Salonniere at The Creative Salon, shared how her career was tipped upside down when she was made redundant at Campaign Magazine during the pandemic, and spoke about how this was a blessing in disguise... Claire immediately bounced back and within 2 hours she was planning the next exciting phase of her career. That's when The Creative Salon was born. Throughout this episode, it becomes evident that Claire's love for the industry, and ambition to create her

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00:46:53

Creating your own luck with Colin Lewis

The Places We"ll Go Marketing Show ·

2022/03/02

Colin Lewis, renowned columnist, strategist and consultant, joined us on The Places We'll Go Marketing Show to share his journey of becoming and expert in ecommerce and marketplaces. In this episode, Colin's wisdom shines through as he speaks about the power of using weak ties to fuel relationships, realising that is nobody cares about you as much as you do, so having persistence, determination and simply working hard is the key to development. Colin also spoke about how careers come in peaks and

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00:53:51

The future of the advertising world with Stephen...

The Places We"ll Go Marketing Show ·

2022/02/18

In this episode we are joined by Stephen Woodford, CEO of Advertising Association, who'spassion for the advertising world shined through when speaking about his favourite ad of all time and how it transformedthe world of advertising... Stephen is a huge advocate for improving diversityand inclusion, especially within the workplace and lead Advertising Association's "All In" industry wide survey that was used to gain insights on the representation and experience of the UK advertising’s workforce

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00:42:05

The power of a growth mindset with Josh Krichefski

The Places We"ll Go Marketing Show ·

2022/02/04

In this episode, Josh Krichefski, Global CEO of MediaCom, spoke about the power and importance of having a growth mindset and being able to keep a strong perspective on what matters in your working and personal life. Josh's honest and upfront personality is what ensures he stays on top of his game, even during times of struggle which Josh touches on during this episode. It is clear that Josh is one of the most genuine leaders in our industry and cares deeply about the mental health and wellbeing of

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00:47:42

Going against the grain with Arjoon Bose

The Places We"ll Go Marketing Show ·

2022/01/28

In this episode, we are joined by Arjoon Bose, International Head of Creative & Growth Ideas at General Mills, who brought his passion for people and creativity to the table to talk about. Arjoon's energy is evident as he shares some mottos that have allowed him to develop such and incredible, international marketing career for himself, when he once thought he was destined to be a Chartered Accountant... Accounting's loss is marketing's gain! Smart creates solutions, stupid creates stories Be

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00:40:14

Sarah Jenkins and the power of having a tribe around you

The Places We"ll Go Marketing Show ·

2022/01/25

In this episode of The Places We'll Go Marketing Show, Sarah Jenkins, the Marketing Director of Saatchi & Saatchi, demonstrated her passion and excitement for the marketing industry and the power that Saatchi & Saatchi has to influence the world. After getting to know Sarah, it was clear that her passion comes from people, and being surrounded by a diverse and creative team that work together to empower and motivate each other through thick and thin. You'll finish this episode feeling like

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00:50:17

The Places We'll Go Show with Paul Frampton

The Places We"ll Go Marketing Show ·

2021/12/03

Who is Paul Frampton? Paul is the European President for Control v Exposed, a marketing services consultancy and addressable media specialist. Paul is an experienced business leader and one of the UK’s defining voices in disruption and marketing. He was previously CEO of a hospitality tech scale-up, Tink Labs, scaling the business from 20 to 200 across EMEA. Prior to that, Paul was Group CEO for Havas Media Group, responsible for a £100m turnover, 900 people organisation. The Evening Standard

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00:42:42

Empathetic Leadership with Mimi Nicklin

The Places We"ll Go Marketing Show ·

2021/11/26

In this episode, Mimi talks about importance of empathetic leadership and where her passion for empathy came from, she takes a deep dive into what triggered her to write her best selling book "Softening the Edge" and Mimi also spoke to us about how her international career has developed over the years. Who is Mimi Nicklin? "I believe that Empathetic Influence can make a significant difference to the world of work and society, and I am extremely passionate about conscientious leadership and the

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00:55:00

The Places We'll Go Show with Cephas Williams

The Places We"ll Go Marketing Show ·

2021/11/19

This episode was the most inspirational episode of The Places We'll Go Show so far, we were lost for words at how eloquently Cephas Williams spoke about the importance and urgency of people to take real action in order to move the black conversation forward, and start to build a positive reality for future generations of the black community. Cephas also spoke about "the power we hold as marketers, to reinvent the world we live in", and how big of an impact this can have on the black community if the

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00:46:14

The Places We'll Go Show with Pano Christou

The Places We"ll Go Marketing Show ·

2021/11/12

In this episode, Pano talks about his hunger for learning, the importance of believing in yourself and what he wants his legacy to be after a such an incredible career at Pret A Manger. Who is Pano Christou? Pano is an experienced Executive with a demonstrated history of working in the retail industry. He is skilled in Service Operation, Food & Beverage, Operations Management, Customer Service, and Retail. Pano is also a strong business development professional with an Advanced Management

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00:49:28

Re-defining the rule book with Richard Robinson

The Places We"ll Go Marketing Show ·

2021/11/05

In this episode, we were joined by Richard Robinson, Managing Director of Xeim and Oystercastchers, who revealed his love for re-defining the rulebook, his passion for learning and the role mentoring has played in his life. Who is Richard Robinson? Richard is Managing Director of Xeim Engage, incorporating Econsultancy and Oystercatchers, and committed to making good things happen between brands, agencies and talented folk. He was named as one of the ten most influential leaders in digital &

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00:44:23

Work, life balance with Richard Bon

The Places We"ll Go Marketing Show ·

2021/11/02

In this episode, Richard talks about what he learnt throughout the pandemic, the importance of always learning and always balancing both work and home life. Who is Richard Bon? Richard Bon is Managing Director of Clear Channel UK. He joined the company back in 2000 and subsequently progressed through various roles in the marketing, planning, and trading departments. He now sits on the company's European ExCo and as of 2020, he is additionally Commercial Lead for Clear Channel Europe. Richard has

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