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PODCAST

The Places We"ll Go Marketing Show

The Places We"ll Go Show

Welcome to The Places We"ll Go Marketing Show hosted by two of the most prominent names in marketing, Mark Evans, the MD of Marketing at Direct Line Group and Chairman of the School of Marketing and Ritchie Mehta, the CEO of the School of Marketing. Expect weekly insights into the marketing space and what it takes to make a name for yourself in such a competitive industry, from leading Chief Marketing Officers, Marketing Directors and Chief Executive Officers.

business marketing

All Episodes

00:45:17

Rebecca Brock and her rooted ambition

The Places We"ll Go Marketing Show ·

2022/08/26

In this episode we were joined by Rebecca Brock, Commercial & Customer Director at Costa Coffee. Rebecca started this episode by talking her rooted ambition to succeed and eagerness to continuously challenge herself and her thinking. This has been reflected many time throughout her career like moving to Canada and changing sectors. She is an incredibly strong leader who is proud of her team and always find ways to help progress them, even if she sometimes has to recognise the "ying to her yang"

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00:41:11

Being an atypical CMO with David James

The Places We"ll Go Marketing Show ·

2022/08/23

David James, Chief Marketing and Corporate Affairs Officer at Hargreaves Lansdown, is an incredibly successful and somewhat "atypical" CMO with an incredibly humble personality despite his success. In this episode he takes a dive into how he perceives success and what it takes to get there, as well as the reality of being a CMO compared to what most people would assume it is like to be one. Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.

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00:50:43

Tom Roach the three-time Gold IPA Effectiveness winner

The Places We"ll Go Marketing Show ·

2022/08/12

VP of Brand Strategy at Jellyfish and multiple Gold IPA Effectiveness, award-winning marketing communications strategist Tom Roach, joined us in this episode to share how his incredible energy, passion for marketing and positive outlook has allowed him to build an inspiring career doing the things he loves most. Throughout this episode, it becomes clear that Tom is go-getter by nature, a trait he is noticing he passed down to his son, and is continuously looking for new experiences, new connections

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00:38:09

Mel Matson's life with ADHD

The Places We"ll Go Marketing Show ·

2022/08/05

In this episode, Mel Matson, Marketing Director at The Co-Operative, joined us on The Places We'll Go Show to help shine a light on what life is like when living with ADHD and how she deals with it personally. We here about how Mel only recently found out she is neurodivergent, they ways in which in she copes and the relief she felt when finding out about her diagnosis. Mel has had an incredible career in retail marketing that has allowed her to work in nearly all the top supermarket retailers in

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00:46:20

The power of being your self with Hamish Goulding

The Places We"ll Go Marketing Show ·

2022/07/25

In this episode we're taught by Hamish Goulding, Group Head of Brand Strategy at HSBC, about the power of being your true self but also putting yourself outside of your comfort zone. Hamish often decides to be a "yes man" and always finds himself wishing he did so more, whether that be to attend a webinar, a talk or networking event because of the connections and knowledge he gains every time. Throughout the call he continuously understates how successful he is and mentions how he is privileged to

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00:41:35

The change agent Simon Michaelides

The Places We"ll Go Marketing Show ·

2022/07/15

Simon has had an incredible career which has spanned over many industries from FMCG, Media and now Travel. Simon is known as the man that would run towards gunfire while everyone is running away, he has a passion for change and get's his energy from taking on new challenges or projects most people would hide from. In this episode, Simon is open and honest about loneliness, being naturally shy and overthinking which we can all relate to at times. But most of all, Simon is genuine person who has a

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00:43:24

Economist to the Chief Marketing Officer at HSBC

The Places We"ll Go Marketing Show ·

2022/07/01

In this episode, we're joined by Becky Moffatt, CMO at HSBC. Becky has an incredible moral compass and view that you should live a life and career you enjoy and to never stay in the same place if you aren't being fulfilled. She is passionate about spreading awareness of how marketing is more than just comms and portraying how we are all marketers even if if we don't call ourselves one. We hear why Becky feels HSBC's recent "safe spaces" campaign was crucial and how they actually made it come to life

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00:46:44

The three-time CEO Andria Vidler, CEO of Tag EMEA

The Places We"ll Go Marketing Show ·

2022/06/10

We started this episode by hearing Lindsay Clay describe Andria Vidler as a "calm authority with a sense of steel", and that rang true throughout this episode. Her imposter syndrome, has pushed her throughout her career to build such a strong drive that motivates her to be continuously improving herself and everything she does. She spoke about the importance of creating an encouraging culture that gives her employees the confidence to be creative and take risks without feeling afraid of

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00:51:10

The power of understanding your secret sauce with...

The Places We"ll Go Marketing Show ·

2022/05/27

This week we were joined by Andy Nairn, Founding Partner at Lucky Generals who demonstrates throughout this episode that understanding your secret sauce is one of the key factors for having a successful career. Throughout, we also talk about privilege, the impact mentoring and reverse mentoring has had on his career, as well as, some stories of the history of Lucky Generals. Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.

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00:47:16

Life as the CEO of ThinkBox, Lindsey Clay

The Places We"ll Go Marketing Show ·

2022/05/13

In this episode, the CEO of ThinkBox, Lindsey Clay joined us to share her story. Lindsey is a force to be reckoned with in the marketing space who enjoys being the first to challenge ways of thinking and thoughts, is a diversity and inclusion advocate and former President of WACL (Women in Advertising and Communication Leadership). She is also passionate about the power of TV advertising, hence how she now leads the UK Marketing body for commercial TV. Lindsey also spoke to us about her upbringing

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00:47:16

The importance of being a high energy, high challenge...

The Places We"ll Go Marketing Show ·

2022/04/29

Tune in to our latest episode with Rachel Eyre, Morrison's Chief Marketing Officer and Sainsbury's ex Group Head of Brand Comms and Creative. Rachel is a truly genuine and clear-thinking person that has been inspired her whole life by her mother's courage and strong-willed nature. She is a high energy and high challenge leader that celebrates her team and encourages them to bring their true self to work, no matter what that might be each day. Sponsored by School of Marketing. Delivering digital and

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00:49:32

The value of marketing with Will Butler-Adams

The Places We"ll Go Marketing Show ·

2022/04/22

In this episode Will Butler-Adams joins us and reveals his true leadership style and how it ensures all of his staff are motivated and proud to work for Brompton. We also get an insight into Will's controversial opinion on the value of marketing and how it should really be thought about if you want to be successful, what and who has shaped Will, but most importantly we were lucky enough to see Will's humble nature and incredible outlook on how he approaches life. Sponsored by School of Marketing,

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00:47:58

Life as CEO of EveSleep, Cheryl Calverley

The Places We"ll Go Marketing Show ·

2022/04/08

Cheryl brought an incredible energy to this episode as she spoke about her career journey and how she always evidently, been an entrepreneur at heart. She talks about her passion for psychology and neuroscience, and how she ties into EveSleep, the importance of bringing vulnerbability to work, as well as being able to control it, her new life as a CEO and the advice she would give to those that want to get into the boardroom. Sponsored by School of Marketing. A digital and data-led marketing

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00:41:59

Breaking down the taboo of talking about mental...

The Places We"ll Go Marketing Show ·

2022/04/04

In this episode, Zaid talks about the importance of ensuring mental health is no longer a taboo topic to be spoken about within the workplace and, demonstrates his passion for team development. He also shares valuable advice for those just starting or early on in their careers based on what he has learnt throughout his career... Who is Zaid? 🤩 He is a passionate board-level executive & commercial managing director, who specialises in customer-centric change management & brand-building. He

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00:51:25

The neuroscience behind successful advertising with...

The Places We"ll Go Marketing Show ·

2022/04/01

In this episode, Orlando Wood, Chief Innovation Officer at System1 Group, took a dive in to the neuroscience behind what creates a successful advertising campaign in today's digital world. We explored System 1 thinking, brand awareness vs performance advertising, AI in ad development and the key ingredients for a successful campaign. This episode is not one to miss for anyone interested in marketing and advertising! Who is Orlando Wood? Orlando Wood is Chief Innovation Officer of System1 Group and

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00:37:18

Sharry Cramond and the world of retail

The Places We"ll Go Marketing Show ·

2022/03/18

In this episode, Sharry Cramond, Marketing Director at M&S Food and author of “Win Your Lottery”, shares insights into her journey in the world of retail, and how she has managed to become so successful. Sharry's has a passion for the marketing space and understands the importance of "doing what is right" and having a diversity of thought within a team. Sharry has had an incredible career in household brand like Tesco and M&S Food, growing their brands. In her 12 years at Tesco she held

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00:44:42

Facing forwards with Claire Beale

The Places We"ll Go Marketing Show ·

2022/03/11

In this episode, Claire Beale, Editor and Salonniere at The Creative Salon, shared how her career was tipped upside down when she was made redundant at Campaign Magazine during the pandemic, and spoke about how this was a blessing in disguise... Claire immediately bounced back and within 2 hours she was planning the next exciting phase of her career. That's when The Creative Salon was born. Throughout this episode, it becomes evident that Claire's love for the industry, and ambition to create her

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00:46:53

Creating your own luck with Colin Lewis

The Places We"ll Go Marketing Show ·

2022/03/02

Colin Lewis, renowned columnist, strategist and consultant, joined us on The Places We'll Go Marketing Show to share his journey of becoming and expert in ecommerce and marketplaces. In this episode, Colin's wisdom shines through as he speaks about the power of using weak ties to fuel relationships, realising that is nobody cares about you as much as you do, so having persistence, determination and simply working hard is the key to development. Colin also spoke about how careers come in peaks and

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00:53:51

The future of the advertising world with Stephen...

The Places We"ll Go Marketing Show ·

2022/02/18

In this episode we are joined by Stephen Woodford, CEO of Advertising Association, who'spassion for the advertising world shined through when speaking about his favourite ad of all time and how it transformedthe world of advertising... Stephen is a huge advocate for improving diversityand inclusion, especially within the workplace and lead Advertising Association's "All In" industry wide survey that was used to gain insights on the representation and experience of the UK advertising’s workforce

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00:42:05

The power of a growth mindset with Josh Krichefski

The Places We"ll Go Marketing Show ·

2022/02/04

In this episode, Josh Krichefski, Global CEO of MediaCom, spoke about the power and importance of having a growth mindset and being able to keep a strong perspective on what matters in your working and personal life. Josh's honest and upfront personality is what ensures he stays on top of his game, even during times of struggle which Josh touches on during this episode. It is clear that Josh is one of the most genuine leaders in our industry and cares deeply about the mental health and wellbeing of

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223 results

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