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PODCAST

The Vine Podcast

Madison Wetherill

The Vine Podcast is a show designed for food bloggers who want to spend more time creating content for their audience and less time feeling overwhelmed on how to make their brand and website work for them. Each episode is designed to give you strategies and tools to build your brand and website and get back to why you started a food blog in the first place. Join host Madison Wetherill as we explore how to build a food blog that serves you and your audience.

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All Episodes

26:59

084: Ask Me Anything!

The Vine Podcast ·

2021/08/17

Today's episode is the first of hopefully many, where I take feedback from you as a listener, and answer specific questions that you requested I answer. Get ready to cover several fun topics and learn a lot! In this episode, I'll cover: Programs/Plugins Social Media Time Management Actionable Steps/Goal Conversion Instagram | Website | Show Notes Web Design for Food Bloggers Resources: Top Word Press Plugins for Food Bloggers Recipe Card Plugins Organize Your Blog Categories Essentialism by Greg

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34:05

083: Nurturing Your Email List with Allea Grummert

The Vine Podcast ·

2021/08/10

Have you ever wanted to make a killer first impression with your email subscribers with a welcome and nurture sequence that helps to build brand loyalty and optimize traffic to your food blog? Today, I interview Allie Grummert, an Email Marketing Strategist and Conversion Copywriter, who shares how to grow your food blog subscriber list with a welcome and nurture sequence that will translate into more traffic to your blog. In this episode, I'll cover: What is an opt-in? Welcome your subscribers

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20:42

082: 4 Surefire Ways to Know It's Time for a New Website

The Vine Podcast ·

2021/08/03

There are a lot of things to consider when redesigning your website, but the very first thing is, is it the right time? I’m breaking down the most common reasons clients come to us to redesign their website and the surefire ways to know it’s time to redesign. In this episode, I'll cover: Not being able to make changes to your site Not being able to tell bandaid fixes from the original design Having hundreds of blog posts buried in archives Wanting your site to stand out from the crowd Episode 40:

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52:01

081: Increase Your Traffic Through Keyword Research...

The Vine Podcast ·

2021/07/27

If you have been a blogger for a while, you know how important Search Engine Optimization is to be able to grow your blog (and business!). Today, we talk with Ty Kilgore, founder and CEO of Everything Digital Marketing, to cover all things SEO, and beyond! In this episode, I'll cover: What is keyword research? How to level up your SEO Creating content that is worth your time Connect with Ty: Everything Digital Marketing on IG | Everything Digital Marketing Connect with Madison: Instagram |

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19:13

080: 5 Tips for Easier Content Planning

The Vine Podcast ·

2021/07/20

If the idea of planning your content is daunting, this episode is going to share some ideas for how you can create a content planning system that works for you and will help you to plan your content for the next month or quarter! In this episode, I'll cover: How often do you want to publish content Review or create a list of content ideas Review your popular posts Create your content calendar Instagram | Website | Show Notes Web Design for Food Bloggers

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20:23

Keep People On Your Website Longer

The Vine Podcast ·

2021/07/13

Have you ever wondered how you can keep visitors on your website longer? Maybe you have heard that this should be a goal you have, but do not fully understand the reasons behind it. Join me for this discussion that you do not want to miss! In this episode, I'll cover: Why it's important to keep people on your website Three ways to keep visitors on your website longer A tool that makes this even easier Instagram | Website | Show Notes Web Design for Food Bloggers

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23:08

078: The Importance of Brand Messaging

The Vine Podcast ·

2021/07/06

If you’ve ever wondered how to describe your blog to someone or wanted to help others spread the word for you, discovering your brand messaging is essential. Brand messaging is the language you use and communicate to your readers that helps them get it If you aren’t feeling super clear about your brand messaging or how to convey the heart behind your blog, this episode is for you. In this episode we'll cover: What is brand messaging? Figure out your ideal reader Figure out your messaging How to be

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38:42

077: Get More Traffic from Pinterest with Kate Ahl

The Vine Podcast ·

2021/06/29

If you have been trying to gain traction on Pinterest but haven’t been getting the pin discovery you’ve been after, you have come to the right place! In today’s episode, Kate Ahl of Simple Pin Media, joins me for a conversation around the top Pinterest mistakes you might be making and how you can fix them. In this episode, I'll cover: What's changed about Pinterest How to start using story pins Three mistakes you are making on Pinterest Building a fabulous team Connect with Kate: Simple Pin

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20:47

Organize Your Blog Categories

The Vine Podcast ·

2021/06/22

Let’s talk about categories! One of the conversations I always seem to have with my clients is around how to properly use categories to organize their blog. In this episode, we discuss the importance of categories, how many you should have, and what to do if you’ve never considered your categories before. In this episode, I'll cover: When to use a category versus a tag What categories to get rid of/keep Redirecting from old category links to new ones Setting up amazing category pages for SEO

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22:05

Increase Pages per Visit

The Vine Podcast ·

2021/06/15

As a food blogger, I can almost guarantee one of your goals is to increase your traffic. Often we think about getting NEW users to your site. But what about the ones that are already visiting? In this episode, I'll cover how to: * Get into the head of your reader * Make it easy to see related posts and/or links * Make sure the structure of your website is set up properly Instagram | Website | Show Notes Web Design for Food Bloggers

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16:49

074: How to Pay Yourself As a Food Blogger

The Vine Podcast ·

2021/03/23

In today's episode, I'm going to be talking about a subject that makes a lot of people really uncomfortable, which is money. More importantly, I'm going to be talking about how you can pay yourself as a food blogger and how you can really make this a priority going forward. As you are structuring your business and really looking forward at what you want your food blog to do for you and your family and how ultimately you can start paying yourself or start paying yourself more. In this episode, we'll

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18:42

073: How to Do a Quarterly Review for Your Food Blog

The Vine Podcast ·

2021/03/16

Reviewing your goals for your blog is so important to making sure that the hard work you’re putting into your blog is working. Setting aside some time to do this every quarter is a great way to make sure you’re routinely auditing your efforts. In this episode I’ll share what you should be reviewing on a quarterly basis to make sure your blog is staying on track! In this episode we'll cover: Review analytics and finances monthly Review any goals or projects you set for the past quarter Reflect on

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28:55

072: Rethinking Your Homepage

The Vine Podcast ·

2021/03/09

In today's episode I'm sharing how important your homepage is for your food blog and how you can strategically plan what should go on it. The homepage of a food blog is often overlooked but it can be a huge key to turning random page views into raving fans! In this episode, we'll cover: What should your homepage do? What elements should your homepage have? What content should be on your homepage? Resources mention: 003: Clear & Strategic Messaging for Your Blog 019: How to Get Clear on Your

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14:29

What You Need to Know About Gutenberg

The Vine Podcast ·

2021/02/23

Have you started using the Gutenberg editor on WordPress yet? If you haven’t or you have no idea what it is, today’s episode will help! I’m sharing what you need to know about Gutenberg, when you need to switch, and how it’s revolutionizing the way people are blogging. In this episode we'll cover: Classic Editor Plugin no longer supported after 2021 Benefits of using Gutenberg How to make the switch Simplify with Gutenberg is opening 3/1! Simplify With Gutenberg Course Waitlist

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17:33

5 Helpful Tips to Include In Your Blog Posts

The Vine Podcast ·

2021/02/16

Sometimes getting started with a blog post is the hardest part! Often bloggers are trying to reinvent the wheel every time they sit down to write a post, instead of having a basic outline they follow every time. In today’s episode, I’m sharing 5 helpful tips you can include in your blog posts to provide more value for your reader and showcase your expertise. In this episode we'll cover: Specialty ingredients / Tools What makes this recipe unique Storing tips Alternate cooking methods Diet/allergy

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18:36

How to Make Blog Posts Longer

The Vine Podcast ·

2021/02/09

Have you ever struggled with making your blog posts longer, without just adding fluff to them? In today’s episode, I’ll share some easy ways you can make your blog posts longer to make them more engaging and help your readers stick around longer! In this episode we'll cover: Word Count and SEO What type of content to include in your blog posts? Style tips for longer blog posts Link to related posts Simplify With Gutenberg Course Wailist Instagram | Website | Show Notes Web Design for Food

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17:34

11 Call to Action Ideas For Your Blog Posts

The Vine Podcast ·

2021/02/02

Having the right call to action can be the key to growing your email list, increasing your page views, and pretty much every other goal you may have for your blog! First, you need to understand how a call to action should work on your blog and then can experiment with these 11 ideas for calls to action on your blog! In this episode we'll cover: What is the purpose of a call to action? Thinking about the reader’s journey Internal call to action External Call to Action Ideas Where should your calls

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26:56

Consume Less, Create More: Screen Time Tips for...

The Vine Podcast ·

2021/01/26

Do you feel constantly pulled back onto your phone for work but want to distance yourself from more screen time? It can feel like a never ending cycle to try to reduce your screen time, without reducing your engagement on social platforms that require you to be active on them. Let’s chat about how you can realistically reduce your screen time and focus more on creating content, rather than consuming it. In this episode we'll cover: Be more intentional about your screen time Practical ways to lower

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27:54

What You Need to Know Before Starting a Podcast for...

The Vine Podcast ·

2021/01/19

Podcasting is one of the fastest-growing platforms for content and isn’t slowing down. You may have wondered if starting a podcast could be a good move for your blog. In today’s episode, I’ll share a few things you need to know before starting a podcast and a few tips on getting started with podcasting! In this episode we'll cover: Questions to ask before podcasting What you need to get started Tips for launching a podcast Instagram | Website | Show Notes Web Design for Food Bloggers

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26:41

How to Create a Vision for Your Blog

The Vine Podcast ·

2021/01/12

Do you have a vision for your blog in the next year, five years or even ten years? For a lot of online business owners, we can get so caught up in the day to day work that we can forget to look towards the future and where we are going. In today’s episode, we’ll talk about how to create a vision for your blog so that you can be more intentional with the tasks you are doing today to grow your blog. In this episode we'll cover: Know where you are and where you are going What you want your blog to

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