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PODCAST

two & a half gamers

This is a no BS gaming podcast. We share insights, knowledge and fun gossip relating to the topics of User Acquisition, Game Design and Ad monetisation. You will find here actionable insights in a fun and relaxed atmosphere. A safe space where we mimic the honesty of a 4am conference discussion. Enjoy & let us know your feedback!

leisure video games

All Episodes

00:05:28

*Emergency Episode* TikTok is Banned in the US! Now...

two & a half gamers ·

2025/01/19

The ban of TikTok in the United States has sparked widespread discussion, but the implications extend beyond the loss of a single social media platform. While some may dismiss TikTok as a trivial app, this situation is part of a broader historical pattern where access to popular media is used as a means of control. Examining the ban within this larger context offers a framework to understand its significance and may provide insights into future developments. US Supreme Court Upholds TikTok Ban Amid

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00:52:49

Creative Trends in Mobile Games - December 2024

two & a half gamers ·

2025/01/16

We dive into the latest creative trends and insights in the gaming industry, focusing on creative trends and strategies, emotional advertising, and the growing impact of AI in mobile game marketing.--------------------------------------- PVX Partners offers non-dilutive funding for game developers. Go to: https://pvxpartners.com/ They can help you access the most effective form of growth capital once you have the metrics to back it. - Scale fast - Keep your shares - Drawdown only as needed - Have

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00:43:07

Product trends for Mobile Games in 2025 by Jakub Remiar

two & a half gamers ·

2025/01/15

In this episode, Jakub discusses the evolving landscape of mobile gaming, focusing on the impact of CPI and IDFA on user acquisition, product trends for 2025, and the adaptation of successful Steam games to mobile platforms. He highlights the disruption in casual genres, particularly solitaire, and the evolution of hidden object games. His presentation also dives into the proliferation of fake creatives and mini-games, emphasizing the importance of templatization for success in the competitive

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00:45:35

Magic Sort Review: The Next big thing in gaming. Or...

two & a half gamers ·

2025/01/13

In this episode, we delve into the latest industry trends, focusing on Magic Sort, a game gaining significant attention in Türkiye. We explore its gameplay mechanics, monetization strategies, and user acquisition insights, highlighting the importance of production quality and effective ad strategies. Our discussion also touches on the game's future prospects and the overall landscape of puzzle games in the market. Is Magic Sort the next big thing in

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00:41:52

Dark and Darker Review: Unique blend of survival &...

two & a half gamers ·

2025/01/09

In this episode, we are focusing on the game Dark and Darker. We discuss its mechanics, survival elements, class systems, and monetization strategies. The conversation also touches on the trends in mobile gaming and the importance of community engagement for game longevity. At the end, we share insights on the game's hype and its potential impact on the gaming landscape. --------------------------------------- Ready to transform your game from a hybrid to a hybrid business? Enter the SuperHybrid

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00:27:39

The Evolution of Mobile Advertising Explained: How to...

two & a half gamers ·

2025/01/08

In this episode, Felix Braberg dives deep into the mobile mediation market, exploring its history, the evolution of mobile advertising, and the key players in the mediation space. He discusses the importance of ad revenue, how it is calculated, and best practices for app developers to maximize their earnings. He also covers strategies for soft launching apps and optimizing ad stacks as developers scale their operations. --------------------------------------- 101 ad monetization

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00:43:59

Inspector Budget: UA Trends, Top Advertisers & Gaming...

two & a half gamers ·

2025/01/06

In this episode, we explore the latest trends shaping the gaming industry, focusing on user acquisition strategies, game performance metrics, and the evolving impact of advertising channels. We also explore the rise of new games, the top UA advertisers, the dynamics of real-money gaming, and how platforms like TikTok and Unity influence marketing and development. Packed with insights, we discuss top spenders and tackle the unique challenges of navigating the competitive December gaming market.This

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00:55:45

Exploring Path of Exile2: Pay for Convenience & Comfort

two & a half gamers ·

2025/01/02

In this episode, we dive into the latest developments in the gaming world, focusing on Path of Exile 2. We explore the game's mechanics, its free-to-play model, and the historical context of the franchise. Our discussion also touches on player engagement, game balance, and community feedback, offering insights into the current state and future of the game. Together, we unpack the intricacies of Path of Exile 2, delving into gameplay elements like solo self-found options, microtransactions, and the

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00:35:37

Top 10 Gaming Predictions for 2025: What to Expect by...

two & a half gamers ·

2025/01/01

In this episode, our friend John Wright discusses his predictions for the gaming industry in 2025, covering a range of topics from the rise of anime games to the impact of AI on game development. He emphasizes the importance of direct-to-consumer models and alternative stores while also addressing the challenges of privacy and user acquisition. He highlights the evolving gaming landscape and the strategies developers will need to adopt to succeed in the coming years. This is no BS gaming podcast

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00:46:58

Softlaunch Sonar #7: The Evolution of CPI Testing in...

two & a half gamers ·

2024/12/30

In this episode, we explore the gaming industry's evolving landscape, focusing on CPI testing, game mechanics, and market trends. We also explore the new games in Soft Launch, the impact of new game launches, the disruption of traditional genres like Solitaire, and the potential of branded games like Barbie. The conversation also touches on the strategies of various game developers, including Century Games and Voodoo, and explores the future of mobile gaming amidst changing consumer

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00:44:15

Blossom Sort Game Review: Exploring the Future of...

two & a half gamers ·

2024/12/26

In this episode, we dive into the game Blossom Sort, exploring its revenue generation, user engagement metrics, game design mechanics, and monetization strategies. Together, we unpack the dynamics of the Chinese gaming market and discuss the creative marketing strategies that have propelled the game’s success. We also share our thoughts on future trends in the casual gaming sector, offering insights and analysis that make this episode a valuable resource for anyone passionate about the gaming

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00:27:37

How to conquer the farming games market? Minigames...

two & a half gamers ·

2024/12/25

In this new segment, I explore the farming games market, its growth, key players, revenue insights, and player engagement strategies. I also discuss the importance of retention rates, monetization strategies, and mini-games emergence as a crucial trend. The conversation highlights opportunities for new entrants in the market and emphasizes the need for innovation and an understanding of player demographics. The episode concludes with final thoughts on the evolving landscape of farming games and

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00:52:52

Creative Trends in Mobile Gaming - November 2024

two & a half gamers ·

2024/12/23

In this episode, we dive into the latest creative trends and insights in the gaming industry, focusing on creative strategies, emotional advertising, and the growing impact of AI in mobile game marketing.We analyze successful game creatives, share thoughts on the evolution of marketing strategies, and explore how emotions are essential for engaging players. Together, we highlight the importance of iteration in improving game performance and discuss the future of game marketing as AI reshapes the

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02:41:59

Match3 Games Market Overview: Mechanics,...

two & a half gamers ·

2024/12/19

In this episode, we dive deep into the world of match3 games, exploring their core design, the evolution of game mechanics, and what it takes to succeed in this highly competitive genre. We look back at the historical context of match 3 games, discuss today’s market leaders, and highlight the challenges faced by new entrants. Our conversation focuses on striking the right balance between luck and skill in gameplay while emphasizing the need for innovative design to captivate players and drive

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00:50:53

How to increase your profitability with...

two & a half gamers ·

2024/12/16

In this conversation, we have a guest Gonçalo from Boombit and delve into the intricacies of cross-promotion in the gaming industry. We discuss the significance of cross-promotion for profitability, the strategies employed by Boombit to effectively engage users, and the technical aspects of implementing cross-promotion. The conversation also touches on the challenges faced in cross-promotion and the future potential for monetization within the gaming sector. This is no BS gaming podcast 2.5

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00:54:05

Royal Kingdom Game Review: The Art of Level Design in...

two & a half gamers ·

2024/12/12

We delve into the gaming industry, focusing on the recent launch of Royal Kingdom, a sequel to Royal Match. We discuss the game's performance, monetization strategies, and the competitive landscape, comparing it to its predecessor. The conversation also touches on financial insights regarding Dream Games, the company behind these titles, and the evolving game mechanics that cater to a specific audience. Jakub emphasizes the significance of level design and the need for continuous innovation to

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00:49:24

Ad placements & Ad monetization trends in Mobile...

two & a half gamers ·

2024/12/09

In this episode, Felix delves into the latest trends in ad monetization within the gaming industry. We explore various games that have achieved high download numbers despite low in-app purchase (IAP) revenue, highlighting the effectiveness of ad-based revenue models. Our discussion includes detailed analyses of specific games, their gameplay mechanics, and revenue strategies, showcasing the evolving landscape of mobile gaming and the rise of ultra-casual games, particularly from regions like

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00:44:36

Top Girl game review: Idle Game made with AI meets 4X...

two & a half gamers ·

2024/12/05

In this episode, we delve into the unexpected success of the game Top Girl, exploring its unique gameplay mechanics, the influence of AI in its design, and the surprising elements of 4X integrated into a waifu game. We also discuss the game's revenue potential, the simplification of 4X mechanics, and the future of AI in the gaming industry, concluding with predictions about the game's trajectory and the broader implications for mobile gaming. Ready to transform your game from a hybrid to a hybrid

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01:04:38

Archero 2 Review: The Evolution of gaming & Habby...

two & a half gamers ·

2024/12/02

In this episode, we discuss the gaming landscape in Vietnam, highlighting its rapid growth and potential. We delve into the specifics of Archero 2, comparing it to its predecessor and other games while exploring its gameplay mechanics, progression layers, and monetization strategies. The conversation emphasizes the evolution of game design and the importance of ad revenue in the gaming industry. Discussing the implications of game mechanics on user experience, the importance of ad revenue, and the

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01:12:41

Dark War Survival Review: If Whiteout Survival & Last...

two & a half gamers ·

2024/11/28

Today, we discuss the evolution of gaming, focusing on the game Dark War Survival and its mechanics, storytelling, and monetization strategies. We explore how the game integrates emotional engagement through its narrative and character development, particularly highlighting the emotional hook of saving a sick dog. The discussion also delves into market trends, user acquisition strategies, and the competitive landscape of 4X games, emphasizing the importance of effective onboarding and monetization

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348 results

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