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PODCAST

That"s What I Call Marketing

Conor Byrne hosts That"s What I Call Marketing meeting some of the most incredible marketing minds in our industry, CMO"s, founders and marketing leaders from across the globe, this podcast tackles the big issues facing marketers today, as well as providing inspiration by hearing the incredible stories marketing leaders share of their journey to the top. Hosted on Acast. See acast.com/privacy for more information.

business marketing

All Episodes

1:10:00

S.2. Ep.10: The Power of storytelling and Intuition...

That"s What I Call Marketing ·

2023/05/08

Speaking to me from Brooklyn in New York I am joined by VP of marketing at WizeHire Carmen Bryant. Carmen is an international speaker and strategic business leader with more than 20 years of marketing, research, and thought leadership experience. Her unique expertise helps her translate insights and cultural shifts into compelling stories that motivate action. This episode covers: *The power of customer insights*Understanding that there is difference between a job being done and a job being done

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1:15:37

S.2. Ep.9: Creatively Creating Future Demand with...

That"s What I Call Marketing ·

2023/04/27

James Hurman is author of the Case for Creativity, the Creative Effectiveness Code and Future Demand. James is an award-winning planning director, 2013 named the world’s #1 strategic planner. In 2014 James founded Previously Unavailable where he uses insightful strategic thinking to create products and brands that become sustainably successful. In this episode James talks about the importance of asking really interesting questions, digging into insights to create new brands and products,

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54:45

S.2 Ep.8: Influencer Marketing with Vanessa Sawyerr

That"s What I Call Marketing ·

2023/04/18

The Influencer Marketing Industry is set to grow to approximately $21.1 Billion in 2023 yet it remains a complex area with many marketing leaders trying to figure out where it sits and how to measure it properly. Vanessa Sawyer founder of the agency Get Stuff Done is todays guest, Vanessas’s agency is set up to amplify multicultural voices through influencer marketing and beyond. Vanessa has appeared on BBC News and Channel 5, a judge for the annual Blogosphere Awards, and she is a regular speaker

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59:33

S2. Ep 7: Andy Nairn "The art and science of luck"

That"s What I Call Marketing ·

2023/03/28

Andy Nairn is one of the world's most respected and awarded brand strategists and one of the founders of Lucky Generals, one of the most highly regarded creative agencies. In 2021, Campaign named Andy the top brand strategist in the UK, for the 3rd time in a row and he has won 24 IPA Effectiveness Awards. Andy is also author of the best selling book Go Luck Yourself.Andy discusses working on campaigns including Hovis's 'Go On Lad', Paddy Power's homophobia-fighting Rainbow Laces and sipping

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49:13

S2. Ep.6: Debbie Millman "Why Design Matters"

That"s What I Call Marketing ·

2023/03/13

Debbie Millman, host of the hugely successful podcast Design Matters, joins Conor in this episode. Debbie discusses her not-so-straightforward path to becoming one of the most talented and well-regarded designers, as well as her passion for using branding not always to make money, but to create positive change in the world. She talks about why people shouldn't be afraid to be creative, yearning to be better and her seventh book, Why Design Matters: Conversations With The World's Most Creative

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55:59

S2. Ep5: Colin Lewis "Powering Through Your Marketing...

That"s What I Call Marketing ·

2023/02/27

With Colin Lewis, Marketing Week Columnist, speaker and consultant with over 25 years hands-on international experience in the UK, Australia, New Zealand, Hong Kong, China, Indonesia, New Zealand, Egypt and Japan.Colin has worked with blue-chip and NASDAQ listed travel, tech, sports and telco brands globally including UK Superbrands 118118, Thomas Cook, airlines such as bmi-British Midland, Stobart Air and CityJet. He has also worked for VC funded eCommerce startups and NASDAQ quoted tech brands

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54:36

S2. Ep4: Superbowl 2023 - the ads episode

That"s What I Call Marketing ·

2023/02/15

The multi-million dollar, star-spangled Superbowl ads are the focus of this special podcast episode. Conor discusses this year's heavy-hitters with people who watched the SuperBowl live in America, with their families and friends. In this episode, you will hear from Jessica Roubadeaux, Chief Strategy Officer for Lucky Generals Cliff Skeete Global ECD for Vistaprint and Russell Lambrecht is Global ECD for Indeed. These amazing advertising minds took time out to share their perspective on the ads we

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1:03:54

S2, Ep3: Jenni Romaniuk On Her New Book, Better Brand...

That"s What I Call Marketing ·

2023/02/07

Prof. Jenni Romaniuk gave us her first interview discussing her new book Better Brand Health. Jenni Romaniuk is Research Professor and Associate Director of the Ehrenberg-Bass Institute, at the University of South Australia and author of Building Distinctive Brand Assets and How Brands Grow Part 2. Jenni's research covers brand equity, mental availability, brand health metrics, advertising effectiveness, distinctive assets, word of mouth and the role of loyalty and growth. Today we cover some of the

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57:29

S2. Ep2: Judy Nam "Marketing For And To Small...

That"s What I Call Marketing ·

2023/01/24

With Judy Nam, Vice President of Small Business Marketing at Indeed, Judy shares why she is so passionate about helping small businesses to be successful and provides great insights for small businesses who are navigating how to apply marketing concepts to their business, often the advice they hear is hard to apply, Judy breaks it down so it is truly applicable to small business owners. Judy talks about how she manages and builds out teams and Judy provides great advice on how to move things

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59:15

S2. Ep1: Thomas Barta "The 12 Powers of a Marketing...

That"s What I Call Marketing ·

2023/01/10

With Thomas Barta. The new year is always a time when we think about our careers, goals, development plans. So what better time to have author of the #1 leadership book for marketers: The 12 Powers of a Marketing Leader Thomas Barta join me. For his book Thomas carried out the world’s largest study - involving over 68,000 assessments – on what makes for a successful change leader. Before writing his book Thomas had a marketing leadership role at Kimberly-Clark (Kleenex) before becoming a partner of

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59:42

S1. Ep 21: End of Year Marketing Panel

That"s What I Call Marketing ·

2022/12/13

Cliona Hayes (Indeed, Brand Director), Trish Butler (Compliance and Risk CMO), Kevin Kent (Laya Healthcare, Head of Marketing) and Daragh Byrne (SoftCo, CMO) join Conor Byrne for an end of year marketing panel. The panel talk about their favourite festive ads past and present, some of their favourite campaigns of 2022, things that they think marketers need to be thinking about in 2023. If you want to get in touch email thatswhaticallmarketing@gmail.com or find us on twitter @thats_marketing Hosted

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43:24

S1. Ep20: Jan Gooding "In The Wrong Dream - Part Two:...

That"s What I Call Marketing ·

2022/11/29

With Jan Gooding, one of the UK’s best-known brand marketers who in 2019 was recognised at The Drum Marketing Awards’ with a lifetime achievement honour. Jan's career has spanned agency side and client side where she worked with BT, British Gas and Aviva. This is Part Two of an unexpected two part recording and in this episide we explore Jans client side experience, how BT was a pretty terrible experience but a place Jan learnt how to get things done, how to navigate complexity and influence people,

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41:58

S1. Ep19: Jan Gooding "In The Wrong Dream - Part One:...

That"s What I Call Marketing ·

2022/11/22

With Jan Gooding, one of the UK’s best-known brand marketers who in 2019 was recognised at The Drum Marketing Awards’ with a lifetime achievement honour. Jan's career has spanned agency side and client side where she worked with BT, British Gas and Aviva. This is Part One of an unexpected two part recording and in this episide we go deep on the agency world, the challenges facing agencies now, how we could and should be thinking about the agency billing model and without discounting some of the good

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55:01

S1. Ep18: Meldrum Duncan "Curiosity Probably Won't...

That"s What I Call Marketing ·

2022/11/08

With Meldrum Duncan, Founder of Curious Industry. The alternate title to this episode is "How do you connect what you do with what consumers want". Isn't that something we as marketers all grapple with, whether we are scaling up or dealing with declines, understanding our consumers, really understanding them by getting to an insight is a key factor to brand growth. Before founding Curious Industry Meldrum was part of What If Innovation, so his credentials in this area are second to none and he has

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49:52

S1. Ep17: Anthony Fletcher "From Graze to Glaze"

That"s What I Call Marketing ·

2022/10/25

With Anthony Fletcher former CEO of Graze and Founder of Urban Legends Doughnuts. Anthony got started in marketing by knocking on the door of Innocent Smoothies and then knocked on the door of Graze where he started out leading marketing before leading the company as CEO. In June 2020 Anthony moved on from Graze and reappeared 6 months later with a new venture Believe in Science and the doughnut brand Urban Legends. Anthony shrares his views and learnings about marketing from the perspective of a

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58:05

S1. Ep16: Loretta Dignam "Marketing & Menopause"

That"s What I Call Marketing ·

2022/10/11

With Loretta Dignam, Founder of the Menopause Hub. Loretta has a marketing career that you can only marvel at working with Mars, Diageo, Kerry Foods and Jacobs Fruitfield (Valeo Foods). She launched categories, like premium Sheba catfood and Dolmios pasta sauces and then went on to shut off brands that weren't perforning to focus on building the ones that were in her time at Diageo before rejuvenating some of the countries best loved biscuits (cookies). Loretta set up the Menopause Hub to break the

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59:58

S1. Ep 15: Tara O'Sullivan "B2B - Lessons In...

That"s What I Call Marketing ·

2022/09/27

With Tara O'Sullivan, VP of Marketing at Omnipresent. This Week, Conor is joined by Tara O'Sullivan, VP of Marketing at Omnipresent. Tara has over 25 years of extensive experience in B2B Technology & Marketing. In this episode, Tara discusses how marketing can be as effective for B2B companies as for consumer, because at the end of the day, the purpose of both consumer and business marketing is to create an environment where a sale can occur. Tara believes B2B its understanding people's pain

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1:10:02

S1. Ep14: Jonnie Cahill "There Was No Masterplan"

That"s What I Call Marketing ·

2022/09/13

With Jonnie Cahill, CMO Heineken USA. This week, Conor is back with a new episode and welcomes his first ever live guest for TWICM! Jonnie Cahill became the chief marketing officer of Heineken USA in 2018. Before that, Jonnie spent four years working for the brand in Moscow, before moving to Amsterdam to lead global marketing of Heineken’s low and no alcohol products. He's also held a series of senior marketing roles at Telefonica where he was CMO of the O2 Brand in Ireland and also spent time at

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27:02

S1. Ep 13: Lessons In Leadership

That"s What I Call Marketing ·

2022/09/06

In this shorter episode host Conor Byrne revisits some of the lessons in leadership he has heard from global marketing leaders, from lessons you learn early as a leader to mistakes CMOs can make when they get to that top spot. Hosted on Acast. See acast.com/privacy for more information.

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17:03

S1. Ep12: That Didn't Go Quite To Plan

That"s What I Call Marketing ·

2022/08/30

In this shorter episode host Conor Byrne revisits some of the brilliant stories from global marketing leaders of when things didn't quite go to plan, including Diarmuid McSweeney, Co Founder and CMO of Gym Plus Coffee, Jon Goldstone of the brandgym, Paul Dervan of the National Lottery, Emer McCarthy, Head of Brand with Wayfler, and Paul D’Arcy CMO of Miro. Hearing the mistakes of these marketing greats is definitely reassuring for us all. Hosted on Acast. See acast.com/privacy for more

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172 results

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