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PODCAST

The MM+M Podcast

The MM+M Podcast

MM+M editors Jameson Fleming, Jack O"Brien, Heerea Rikhraj and Lecia Bushak speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.

business marketing

All Episodes

00:33:11

Trust and transformation: The new face of healthcare,...

The MM+M Podcast ·

2024/06/27

In the evolving world of brand and brand experience, healthcare and pharmaceutical companies are redefining their identities and strategies — all as brand purpose and health and wellness trends continue to push the industry into new territories. Join us as we delve into the transformation journey of corporate and consumer healthcare brands and its impact on your most important audiences.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram:

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00:29:08

Innovation in action: Bridging strategy and execution...

The MM+M Podcast ·

2024/06/27

There are many hot conversations in biopharma today: market access, AI, transforming field operations. ClinicalMind’s Tom Sproat and 11TEN’s James Lewis discuss how leaders in biopharma can move these conversations into meaningful action, bridging the gap between strategy and execution. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original

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00:49:58

How AI may give pharma brands a human touch

The MM+M Podcast ·

2024/06/26

Elaine Gamble, former MM+M Awards jury chair and Otsuka Pharmaceutical executive, tells Marc Iskowitz how AI may facilitate pharma brands’ social-care strategy. In her policy report, Lecia Bushak discusses a new bill signed into law by New York Governor Kathy Hochul aiming to protect kids from some of the damaging effects of platforms like TikTok and Instagram. And for his Trends segment, Jack O’Brien serves up three new items: an op/ed in The New York Times calling for a ban on pharma advertising,

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00:23:53

Diving deep into personalized CTV advertising with...

The MM+M Podcast ·

2024/06/26

Roku's head of industry, health & wellness, Michael Singer, and Swoop's VP of partnerships, Shauna Brown, sit down with MM+M's Marc Iskowitz to discuss the CTV landscape.Check us out at: mmm-online.comFollow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:23:05

Cannes 2024: Shaping the future of healthcare...

The MM+M Podcast ·

2024/06/25

Personalization. A ”cookieless future.” Just two of the myriad themes discussed at Cannes last week — and highlighted during this IQVIA-sponsored podcast.Check us out at: mmm-online.comFollow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:19:38

A hammer for every nail: Exploration of AI at Cannes,...

The MM+M Podcast ·

2024/06/25

This IQVIA-sponsored podcast drills deep to highlight very specific ways AI can supercharge healthcare marketing efforts.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:16:48

The impact of human connections in driving successful...

The MM+M Podcast ·

2024/06/24

SSCG Media Group is a global media agency network dedicated to health. Its mission is to build human connections between healthcare providers, patients and important life-science brands — where and when they’re needed most. But just as importantly, it believes in the power of human connections to drive successful agency-client relationships in service of better business and brand outcomes.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram:

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00:24:45

Cutting through the noise: Data, tech and AI for...

The MM+M Podcast ·

2024/06/24

In the sea of content today, customers are overwhelmed with information and while this content might be reaching them, it’s not necessarily effectively resonating and activating them to change behaviors. Join IPG Health’s Julie Pilon and Jack Vance as they discuss how the network is leveraging the industry’s most advanced data stack for healthcare with AI to fuel renowned creative output for clients globally. This includes EPIC, IPG Health’s End-to-End Platform for Insights and Creativity,

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00:32:33

Impacting healthcare audiences by design, a podcast...

The MM+M Podcast ·

2024/06/20

Design moves people, and the bottom line follows. In this episode, discover the transformative power of design for healthcare brands and how it can set them apart. With case studies, real-world evidence and everyday strategies, Joe Temple and Matt Noe of Minds + Assembly share what it means to get undeniable results by design.Check us out at: mmm-online.comFollow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the

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00:34:26

Live from Cannes: MM+M’s Steve Madden offers...

The MM+M Podcast ·

2024/06/19

Steve Madden, editorial director for Haymarket Business Media Group, works the Croisette to interview Cannes Lions Health 2024 attendees in the French Riviera. In her Policy report, Lecia Bushak explains how the in-vitro-fertilization debate is playing out in Congress against the backdrop of the 2024 presidential election. For the Trends segment, Jack O’Brien queues up three items: Kate Middleton’s return to the public spotlight after her cancer diagnosis, a look at how drugmakers are marking Pride

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00:25:38

POC 2.0, a podcast sponsored by Health Monitor

The MM+M Podcast ·

2024/06/17

POC is evolving and has broadened to encompass media in both patient- and HCP-facing settings.The channel is expanding and diversifying. Welcome to POC 2.0. Let’s dive in to the new and evolving playbook.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:28:24

The expected evolution of pharma interactions: Live...

The MM+M Podcast ·

2024/06/14

HCP engagement is constantly evolving and brands are continually adapting. One thing stays the same — trying to connect healthcare professionals to the resources that give their patients the best access to care. Join us and two physicians as they explore the expected evolution of pharma interactions. We will hear from the valuable voice of the physician about the most pressing questions on pharma interaction. What do physicians see as a disconnect with the current pharma engagement model and how

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00:34:03

The A100 Playbook Podcast | CultHealth: Need more...

The MM+M Podcast ·

2024/06/14

Executive Creative Director Jason Kirshenblatt and SVP Strategic Planner Seema Keswani discuss CultHealth and how Creative Intelligence has helped propel the agency forward.Check us out at: mmm-online.comFollow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:39:49

2024 MM+M Women of Distinction preview: A case for...

The MM+M Podcast ·

2024/06/12

Carolee Lee, CEO/founder of Women’s Health Access Matters (WHAM), previews her keynote at this week’s 2024 MM+M Women of Distinction ceremony, telling Lecia Bushak she wants to bolster women-focused medical research by changing the dialogue from social justice to data-driven economics. Lecia also sums up state-based efforts to regulate AI in healthcare, while health-related showings at this year’s Tribeca Film Festival top our Trends segment.Jack O’Brien also delves into Academy Award-nominated

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00:20:52

The A100 Playbook Podcast | Triple Threat...

The MM+M Podcast ·

2024/06/12

Please note: This podcast originally aired on June 7, 2022 as part of the 2022 Agency 100. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:18:47

The A100 Playbook Podcast | Merge: Where storytelling...

The MM+M Podcast ·

2024/06/11

Merge is Built Different to deliver true omnichannel experiences. We believe insightful storytelling and effective technology execution creates engaging HCP and patient journeys that make a difference. Check us out at: mmm-online.comFollow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:24:46

The A100 Playbook Podcast | Lumanity: Lumanity's...

The MM+M Podcast ·

2024/06/11

How Lumanity is accelerating and optimizing access to medical advances through a time of rapid market transformation.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:29:38

The A100 Playbook Podcast: Deerfield Agency: The...

The MM+M Podcast ·

2024/06/11

This year, Deerfield Agency celebrates a decade of excellence as a trusted partner in brand-focused healthcare marketing. Join Deerfield’s Frank Burrell and Joshua Benson for insights into the growth and evolution of their Agency of Brand. They’ll talk about the trends they’re following and technology they are leveraging as they look ahead to Deerfield’s next decade.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X:

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00:17:53

The A100 Playbook Podcast | Citrus Health Group:...

The MM+M Podcast ·

2024/06/11

Focus on the things that will ‘make your boat go faster’ and navigate the science to value pathway to ensure patient access and improved outcomes.Successful commercialization isn’t just about regulatory approval — it is also about patient access, value and affordability. It is therefore critical that, from the beginning of the clinical phase of the commercialization process, the patient is involved in all aspects of the development of a new asset. Having a clear focus on the critical success factors

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00:41:44

The A100 Playbook Podcast | Boundless Life Sciences...

The MM+M Podcast ·

2024/06/11

Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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663 results

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