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PODCAST

Private Practice Workshop

John Clarke from Private Practice Workshop

This podcast is the only resource you need to learn how to market and grow your business as a counselor, psychologist, or therapist in private practice. Hosted by John Clarke, a licensed psychotherapist, and private practice consultant, this show is packed with powerful and effective techniques that will allow you to build your practice into exactly what you want it to be. If you want targeted marketing advice from a private practitioner who knows what it takes to build a practice, then you"ve come

business management

All Episodes

30:45

How to Become an Influencer #88

Private Practice Workshop ·

2018/10/29

John checks in from Portland, Oregon and shares six concrete steps on how to become an influencer in any arena. Register for the free online workshop: www.thejohnclarke.com/simple Practice Solutions: www.practicesol.com/john

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44:46

SEO on the Go with Matt Milloway #87

Private Practice Workshop ·

2018/10/24

Matt Milloway from Unconditional Media joins the show this week to talk about therapists’ most dreaded topic: search engine optimization (SEO). Included in this episode: How to get Google’s trust How to maintain your position once you’re ranking well What to do if you’re just starting out When to hire an SEO professional Practice Solutions: www.practicesol.com/john Get Seen Summit: www.getseensummit.com Digital Marketing Made Simple: www.thejohnclarke.com/simple

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29:32

Back from Philly + UM Team Share Their Nuggets of...

Private Practice Workshop ·

2018/10/22

John shares his reflections after his weekend in Philly for the Get Seen Summit. Then, he shares some nuggets of digital marketing from each of his Google Ads team members from Unconditional Media. Also, he deals with the cat hair that keeps getting stuck to his microphone. “Free lunch Wednesdays”: www.thejohnclarke.com/yum Practice Solutions: www.practicesol.com/john Facebook group: www.thejohnclarke.com/fbgroup Course interest list: www.thejohnclarke.com/simple

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50:28

Google Ads with Matt Headland #85

Private Practice Workshop ·

2018/10/17

Matt Headland from Unconditional Media joins the show this week to talk about Google Ads (formerly Google AdWords) basics, the elements of a successful campaign, and four questions every therapist should ask themselves. Practice Solutions: www.practicesol.com/john Get Seen Summit: www.getseensummit.com Digital Marketing Made Simple: www.thejohnclarke.com/simple

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32:59

The Power of Assumptions + 3 Listener Questions #84

Private Practice Workshop ·

2018/10/15

In this episode, John reflects on a weekend in Asheville spent with therapists and fellow practice coaches, and then answers 3 listener questions, including: Where can I find clinicians to join our group practice? MailChimp 101 What is the best way to use Instagram? Practice Solutions: www.practicesol.com/john Get Seen Summit: www.getseensummit.com Digital Marketing Made Simple: www.thejohnclarke.com/simple

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47:47

How to Sell Stuff to Therapists with Jeff Guenther #83

Private Practice Workshop ·

2018/10/11

Another fun one with the one only Jeff Guenther from Therapyden.com. Included in this episode: 20 rules for selling things to therapists How to become an amazing blogger How to create a valuable product and test it Why you should give everything away How Therapyden is different Go here to find out more about Therapyden: www.therapyden.co Written and directed by John Clarke Produced by Laura Correa

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41:42

Dealing With Haters + Mastering Your Mindset #82

Private Practice Workshop ·

2018/10/08

John talks about how he’s handled some haters recently, how to master your mindset, and answers some listener questions, including: Not knowing where to start. Building personal motivation to start. And creating follow-up systems to determine what is the most effective. Wondering what marketing to curb and how best to do it without falling off the grid while in my third trimester, and how to plan for my return after several months of maternity leave. Practice Solutions: www.practicesol.com/john

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52:30

All About Billing with Jeremy Zug of Practice...

Private Practice Workshop ·

2018/10/03

Get all your billing questions answered and then some in this episode with Jeremy Zug of Practice Solutions. Included in this episode: How Jeremy started his company The different models of group practice ownership and how they impact billing and profitability The power of KPIs in billing, including your accounts receivable, contracted rates, denials, rejections, and cash rates How to think like an insurance company When to hire a biller www.practicesol.com/john www.getseensummit.com

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29:19

Iron Sharpens Iron + Listener Questions #80

Private Practice Workshop ·

2018/10/01

John checks in after a weekend in Nashville, TN with his own mastermind group, and then answers listener questions including: How do you convert ads or Facebook content into your email list? What’s the most important thing to work on if you’re overwhelmed and starting from the ground up with 0 clients? What marketing strategy would you use for a medium/ large practice with multiple locations and lots of specialties and 10+ therapists. Do you pick a few things to highlight? Or Highlight our brand

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35:48

Building Company Culture with Kasey Compton #79

Private Practice Workshop ·

2018/09/26

In this episode, learn from million dollar practice owner Kasey Compton on building solid company culture. Also in this episode: how to grow at the right rate Your first 5 hires How to find the right people How to let employees go Register for the Get Seen Summit, an in-person digital marketing event October 19, at www.getseensummit.com CREDITS: Written By: John Clarke Produced by: Laura Correa

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25:22

How to Get More Web Traffic + Other Listener...

Private Practice Workshop ·

2018/09/24

John checks in after a weekend in rural Appalachia and then answers listener questions including how to get more traffic to your website, how to market groups, and how to organize your content when you offer multiple services like mentoring, therapy, and coaching. Meet me in Philadelphia October 19 for the Get Seen Summit, along with digital marketing experts Katie Keates-May, Ernesto Segismundo, and Uriah Guilford. Register for the Get Seen Summit, an in-person digital marketing event October 19,

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44:47

How to Win with Facebook Ads with Katie Keates May #77

Private Practice Workshop ·

2018/09/19

Meet me in Philadelphia October 19 for the Get Seen Summit, along with digital marketing experts Katie Keates-May, Ernesto Segismundo, and Uriah Guilford. In this episode Katie breaks down: The function of Facebook and how to use the platform successfully for private practice How to set up your Facebook Ads funnel How to perform split testing How to think like the algorithm Register for the Get Seen Summit, an in-person digital marketing event October 19, at www.getseensummit.com. Tickets are

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30:25

The Digital Strategy Roadmap #76

Private Practice Workshop ·

2018/09/17

Meet me in Philadelphia October 19 for the Get Seen Summit, along with digital marketing experts Katie Keates-May, Ernesto Segismundo, and Uriah Guilford. In this episode, I check in after a stormy weekend in Charlotte and share my new digital strategy roadmap for therapists. Killer website (logo, colors, images, tagline, copy, and CTAs) Crush all 3 pillars of the Google game Steadily build your email list Start to incorporate brand awareness Track and diagnose issues using your KPIs Register for

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34:20

Five Habits of Highly Effective Therapists with...

Private Practice Workshop ·

2018/09/12

Alison Pidgeon from Practice of the Practice is on the show today to share what she sees the most successful private practitioners doing in building their businesses, including: Money Mindset Worry of hurting other people’s feelings Hiring the right people Getting distracted by new ideas Being held back by fear If you want to contact Alison you can reach her at alison@practiceofthepractice.com CREDITS: Written By: John Clarke Produced by: Laura Correa

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27:23

Reflections from Portland + Listener Questions #74

Private Practice Workshop ·

2018/09/10

John checks in from Portland, shares updates about the Business Made Human groups, and answers listener questions: How introverts market themselves and how I can make the best marketing decisions that I can afford. Balancing profitability of the company with paying therapists a good wage How to attract millennials since they aren’t searching “Therapy for young professionals (millennials).” Sooo How to let them know there is a niche of therapists out there for them. Where to get consistent referrals

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34:26

Laura Long on How to Be Yourself #73

Private Practice Workshop ·

2018/09/05

This week we’re hanging out with the always-entertaining Laura Long from Your Badass Therapy Practice. Shenanigans and curse words included, as always. Also included in this episode: How to be yourself How to care about what the right people think How to deal with haters CREDITS: Written By: John Clarke Produced by: Laura Correa

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52:10

How Good Design Solves Problems with Jake Kramer of...

Private Practice Workshop ·

2018/08/29

Jake Kramer is the ultra-talented web designer and developer who created the John Clarke website itself. In this week’s episode, Jake talks about how good design solves problems. Also in this episode: The web design process How to get clear on who you are and what you offer How you’re perceived is how you’re receive Using Story brand to transform your website What to look for in a great logo How to build your visual brand Common website mistakes Easy ways to make your website better today Get

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42:20

John's Approach to Therapy + Some Listener Questions #71

Private Practice Workshop ·

2018/08/27

In this episode, John chronicles his journey to becoming a therapist, outlines his therapeutic orientation, and then answers a handful of listener questions. Apply for the Business Made Human mastermind community: www.thejohnclarke.com/workwithme Submit your questions in the Facebook group: www.thejohnclarke.com/fbgroup Special thanks to our Facebook Page members whose questions were answered in this episode! CREDITS: Written By: John Clarke Produced by: Laura Correa

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46:18

Becoming a Gratitude Salesman with John Israel aka...

Private Practice Workshop ·

2018/08/22

In another episode in a league of its own, John Israel chronicles how he became a “gratitude salesman” and eventually founded www.mrthankyou.com where he has facilitated over 3,400 thank you cards being sent worldwide. Just because. Also in this episode: How to embody your personal values in your business John’s mission to elevate (and quantify) the level of gratitude on the planet How to make gratitude a habit How to appreciate someone that you don’t know Books: Start with Why by Simon

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43:12

How Paris Street Vendors Could 10x Their Sales #69

Private Practice Workshop ·

2018/08/20

In this episode, John shares more observations from his time in Paris, talks about how Paris street vendors could 10x their sales, and then answers listener questions. Apply for the Business Made Human mastermind community: www.thejohnclarke.com/workwithme Submit your questions in the Facebook group: www.thejohnclarke.com/fbgroup Watch the Paris video and subscribe on YouTube: www.thejohnclarke.com/paris CREDITS: Written By: John Clarke Produced by: Laura Correa

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228 results

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