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PODCAST

The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You"ll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast

business entrepreneurship

All Episodes

01:00:14

410: AI, Third-Party Cookies, and Changes in Video...

The Food Blogger Pro Podcast ·

2023/05/23

Navigating the changing landscape of video advertising, adapting to a future with AI, and understanding the removal of third-party cookies with Paul Bannister ----- Welcome to episode 410 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Paul Bannister from Raptive. AI, Third-Party Cookies, and Changes in Video Advertising Standards If it feels like the last few years have come with a lot of changes in the online world, that’s because there have been tons of changes. We’re

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01:00:56

409: Legal Hot Topics: AI, Privacy Policies, and...

The Food Blogger Pro Podcast ·

2023/05/16

Insights on dark ads and whitelisting, updates on privacy legislation, and details about how AI is impacting contracts with Danielle Liss from Businessese and LISS Legal. ----- Welcome to episode 409 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Danielle Liss from Businessese and LISS Legal. AI, Privacy Policies, and Sponsored Content The legal side of food blogging can be stressful, overwhelming, and complicated. Most food bloggers don’t get into the business because

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53:50

408: How a Diagnosis with a Chronic Illness...

The Food Blogger Pro Podcast ·

2023/05/09

Investing in education, self-publishing a cookbook, and shaping a career in food photography following a diagnosis with a chronic illness with Helena Murphy. ----- Welcome to episode 408 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Helena Murphy from Helena Rose Photography. Food Photography, Self-Publishing, and Chronic Illness Advocacy One of the best parts of working as a food creator is that you have the ability to determine exactly what your career looks like. By

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01:03:15

407: How Core Web Vitals and Image Size Impact Search...

The Food Blogger Pro Podcast ·

2023/05/02

Optimizing your website for Core Web Vitals, following best practices for images, and learning more about Google's Ranking Factors with Andrew Wilder from NerdPress. ----- Welcome to episode 407 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Andrew Wilder from NerdPress. How Core Web Vitals and Image Size Impact Search Ranking Do you ever feel overwhelmed by the nitty gritty tech side of running a food blog? Well then, this week’s podcast episode is for you. Bjork is

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53:49

406: Monetization Strategies in the Influencer...

The Food Blogger Pro Podcast ·

2023/04/25

Navigating the influencer industry as a food creator, working with brands, and building a more profitable business. ----- Welcome to episode 406 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Brittany Hennessy from Carbon August about influencer marketing. Monetization Strategies in the Influencer Industry Do you consider yourself to be an influencer? As a food creator, whether or not you have a large social media following, you are definitely influencing your audience

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53:25

405: How Keyword Research, Resilience, and...

The Food Blogger Pro Podcast ·

2023/04/18

Focusing on keyword research, creating a workflow, and monetizing your blog. ----- Welcome to episode 405 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Casey Rooney from Get On My Plate. Keyword Research, Resilience, and Resourcefulness As food bloggers, it can be easy to feel like you need to be doing everything to succeed. If you’re not writing blog posts every day, killing it on social media, partnering with brands, etc., you won’t ever achieve your goals. But that

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11:30

404: Habits for Creators: A Gratitude Practice for...

The Food Blogger Pro Podcast ·

2023/04/11

Incorporating gratitude into your routines, shielding yourself from the negative, and brainstorming what you're grateful for at work. ----- Welcome to episode 404 of The Food Blogger Pro Podcast! This week on the podcast, Bjork is wrapping up his mini-series on habits with a discussion on the habit of gratitude. A Gratitude Practice for Your Business In this solo mini-series, Bjork has covered four habits that he recommends creators incorporate into their routines. So far, Bjork has covered the

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25:08

403: Habits for Creators: Building the Habit of Who

The Food Blogger Pro Podcast ·

2023/04/04

Creating a personal board of directors, determining who your experts are, and asking "who can help me with this?" ----- Welcome to episode 403 of The Food Blogger Pro Podcast! This week on the podcast, we have the third episode in our series on habits for creators, all about the habit of who. Building the Habit of Who Do you ever feel like you need to be an expert in everything you do, both in your personal and professional life? If so, you’re not alone, and today’s episode is for YOU. In the third

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23:05

402: Habits for Creators: How to Prioritize Continual...

The Food Blogger Pro Podcast ·

2023/03/28

Balancing quick and slow knowledge, using time blocks for continual learning, and pairing habits with Bjork Ostrom. ----- Welcome to episode 402 of The Food Blogger Pro Podcast! This week on the podcast, we have the second episode in our series on habits for creators, which is all about the habit of continual learning. How to Prioritize Continual Learning Do you currently set aside time in your schedule for continual learning? Or do you feel like you’re just too busy to make time for it? Either way,

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18:28

401: Habits for Creators: Why You Should Start a...

The Food Blogger Pro Podcast ·

2023/03/21

The importance of a monthly review of your business’s revenue, expenses, and profit, and how it can help you be more intentional about growing your business. ----- Welcome to episode 401 of The Food Blogger Pro Podcast! This week on the podcast, Bjork is kicking off the Habits Series on the podcast with a discussion about monthly reviews. Why You Should Start a Monthly Review of Your Business This solo episode with Bjork is the first in our Habits Series, in which Bjork will dive into simple, but

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33:47

400: 4 Takeaways from 400 Episodes of The Food...

The Food Blogger Pro Podcast ·

2023/03/14

Prioritizing your time and talent, cultivating a bias toward action, and embracing the grind with Bjork Ostrom. ----- Welcome to episode 400 of The Food Blogger Pro Podcast! This week on the podcast, Bjork is chatting about four takeaways that he has observed during his interviews with experts, food creators, and friends over the last 400 podcast episodes. 4 Takeaways from 400 Episodes In this episode, Bjork reflects on conversations from the last few years and discusses four themes that came up

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27:07

399: E-E-A-T, Static Homepages, AI, and More Food...

The Food Blogger Pro Podcast ·

2023/03/07

Five food blog SEO takeaways from our member Q&A with Casey Markee. ----- Welcome to episode 399 of The Food Blogger Pro Podcast! This week on the podcast, we’re sharing a few recipe SEO takeaways from a Q&A we had for our members with Casey Markee. Internal Linking, Keywords, AI, and SEO for Food Bloggers We host Live Q&As every month for our Food Blogger Pro members, and one of our most recent Q&As was with our SEO Expert, Casey Markee. In today’s episode, we’re re-sharing five major takeaways

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51:05

398: The Importance of Surveying Your Audience with...

The Food Blogger Pro Podcast ·

2023/02/28

Developing an email marketing strategy, serving your audience, and building brand loyalty with Allea Grummert from Duett. ----- Welcome to episode 398 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Allea Grummert from Duett all about surveying your audience and email marketing. Surveying Your Audience There are many different reasons that email marketing is a valuable tool for food creators. Having an email list can help with SEO, provide a reliable means of

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54:34

397: Demystifying Finances and Taxes as a Food...

The Food Blogger Pro Podcast ·

2023/02/21

Strategies for effective bookkeeping, navigating business expenses, and confidently managing tax season as a creator with Amy Northard from Amy Northard, CPA. ----- Welcome to episode 397 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Amy Northard from Amy Northard, CPA about accounting for food creators. Demystifying Finances and Taxes Taxes and bookkeeping can be a major source of anxiety for anyone, but especially anyone who is self-employed… like many food creators

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58:16

396: The Business of Sprinkles with Sweetapolita’s...

The Food Blogger Pro Podcast ·

2023/02/14

The transition from blogging to owning a shop, how community drives brand awareness, and the importance of building an audience with Rosie Alyea. ----- Welcome to episode 396 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Rosie Alyea from Sweetapolita about serving your audience and transitioning from blogger to shop owner. The Business of Sprinkles This episode with Rosie is full of inspiration, and we’re so excited to be talking to her this week about the way she

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54:56

395: Scaling Your Business (and Your Revenue) with...

The Food Blogger Pro Podcast ·

2023/02/07

Important questions to ask about your customers or audience, defining your H1, and why bloggers may want to sell products with Chad Cannon. ----- Welcome to episode 395 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chad Cannon to chat about strategically growing your business through understanding your audience and selling products. Scaling Your Business (and Your Revenue) This episode is all about the importance in having a deep understanding of what your business does

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47:49

394: How Leslie Stephens Grew Her Substack Newsletter...

The Food Blogger Pro Podcast ·

2023/01/31

Being intentional with your social media use, navigating vulnerability in the online space, and launching a newsletter on Substack with Leslie Stephens from morning person newsletter. ----- Welcome to episode 394 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Leslie Stephens from the morning person newsletter about social media addiction and launching her Substack newsletter. Substack Newsletters and Social Media Use As content creators, many of us have a love/hate

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48:50

393: How Passion and Sourdough Feed a 9 Million...

The Food Blogger Pro Podcast ·

2023/01/24

How passion and growth are connected, how to reinvest in a website, and growing a loyal audience with Maurizio Leo. ----- Welcome to episode 393 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Maurizio Leo from The Perfect Loaf about business growth through passion. How Passion and Sourdough Feed a 9 Million Pageview Food Blog From co-founding and running a popular phone app to starting a sourdough blog that now gets 9 million pageviews a year, Maurizio Leo is a busy guy

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21:09

392: How Pinch of Yum’s 1.1 Million Follower...

The Food Blogger Pro Podcast ·

2023/01/17

Dealing with hacked Instagram and Facebook accounts and tips for securing your own social media accounts with Bjork Ostrom. ----- Welcome to episode 392 of The Food Blogger Pro Podcast! This week on the podcast, Bjork explains how the Pinch of Yum Instagram account got hacked and eventually recovered. Pinch of Yum’s Hacked Instagram Account Last month, Bjork and Lindsay went through something we all fear as content creators: they completely lost access to the Pinch of Yum Instagram account after

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50:00

391: Behind the Scenes of the Cookbook Publishing...

The Food Blogger Pro Podcast ·

2023/01/10

Working with a literary agent, writing a cookbook proposal, and going through the cookbook publishing process from start to finish with Sally Ekus from The Ekus Group. ----- Welcome to episode 391 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sally Ekus from The Ekus Group about what the cookbook publishing process looks like. Behind the Scenes of the Cookbook Publishing Process As food bloggers and food creators, many of us dream about writing our own cookbooks one

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553 results

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