x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Winfluence - The Influence Marketing Podcast

There"s a different in having TikTokers and Instagrammers post about your brand and actually driving influence. Welcome to Winfluence - The Influence Marketing Podcast, where we explain the difference and help your brand shift from influencer marketing to influence marketing. Hosted by industry expert Jason Falls, acclaimed author of "Winfluence: Reframing Influence Marketing to Ignite Your Brand," this podcast takes you on a strategic journey through the world of influence marketing. Jason"s wealth

business marketing

All Episodes

16:11

Who Will Win the Impending Influencer Marketing...

Winfluence - The Influence Marketing Podcast ·

2021/10/25

Influencer marketing software is, in many ways, the backbone of our industry. Sure, you can feasibly find influencers manually by browsing social networks, snooping around hashtags or doing some Google searches for link-bait posts about the top influencers in one category or another, but that’s time consuming and laborious. Influencer marketing software platforms like IZEA, Mavrck, CreatorIQ, Onalytica, Aspire, Julius, and certainly Tagger, our official platform and sponsor of this show … they are

en

47:37

The Local Entrepreneurial Route to Being an Influencer

Winfluence - The Influence Marketing Podcast ·

2021/10/18

The stereotypical influencer is someone who has a topic, industry or talent. They create content around that and create an audience to build a platform. If they’re lucky, they monetize it in a way that supports them. If they’re real lucky they become famous and sign entertainment deals and such to spin off into more traditional show business or media roles. But there are different paths for influencers. John Chamberlin started a blog in Pittsburgh about 10 years ago. The original intent was to give

en

24:12

Can Advertising and Influence Marketing Mix?

Winfluence - The Influence Marketing Podcast ·

2021/10/11

There’s always been an unspoken attitude in the world of social media and now in influence marketing that advertising, or at least its philosophies and priorities, does nothing but muck everything up. Social media, and it’s immediate by-product of influencers and thus influence marketing, was, in essence, a way for consumers to push back against advertising. We were tired of brands just yelling their messages at us all the time and not listening, as well. Markets are conversations, said the

en

31:23

The Influencer Marketing Firm Practicing Influencer...

Winfluence - The Influence Marketing Podcast ·

2021/10/04

One of the industry resources I lean on to keep up with what is happening in the influencer marketing space is the Fourth Floor Newsletter, an email newsletter from an influencer marketing firm based in the United Kingdom. I came about it because it’s authored by Scott Guthrie, a counterpart of mine, of sorts, in England, who has a finger on the pulse of the industry there and around the globe. I listen to Scott’s podcast and know he’s incredibly knowledgeable about the space, so a newsletter

en

23:47

TikTok Creator Marketplace API Opens, Proof of...

Winfluence - The Influence Marketing Podcast ·

2021/09/27

If you whittled down the biggest questions and problems brand managers are asking about today in influencer marketing, two of the top couple would be, “What’s the deal with TikTok?” and “What does this influencer marketing jazz even get for me?” The TikTok issue is layered, but one problem area has been related to the other. With no direct access to TikTok’s API, no one can really quantify success there other than knowing how many views a given creator’s video earned. But some big news hit recently

en

23:25

How is Name-Image-Likeness (NIL) Impacting...

Winfluence - The Influence Marketing Podcast ·

2021/09/23

NIL is short for name, image, likeness, and is the short expression that defines an important legislative move by the NCAA and NAIA, the two main college athletic associations in the United States. The maneuvers relax the definition of amateurism in those organizations to finally allow college student-athletes to capitalize on their name, image and likeness. Until the NAIA passed an NIL move last December, then the NCAA followed this past summer, a student-athlete taking money from a sponsor, even

en

15:48

It's Time to Do Away With Top Influencer Lists

Winfluence - The Influence Marketing Podcast ·

2021/09/20

The first thing many brand marketers do when they’re trying to find the right influencers for their upcoming campaigns is the first thing many of us do when trying to find something. They search. As in Google. Naturally, the query they often start with “top influencers in” whatever the industry is. And there they find listicles. Blog posts with a list of the top 10 influencers for this or the top 25 influencers for that. The inexperienced marketer might even stop there and say, ‘Here are my top 10

en

12:10

What is the Role of Influencer Marketing in Economic...

Winfluence - The Influence Marketing Podcast ·

2021/09/13

Most of you know I am from and live and work in Kentucky in the United States. And if you know anything about that state, especially the eastern part of Kentucky where I grew up, you know it has spent the better part of the last three or four decades trying to figure out how to overcome the economic void left by the downsizing of the coal industry. Both automation and regulation have forced coal mines to lay off workers who never knew another profession. The downturn in jobs meant high unemployment,

en

37:50

Can Influencer Marketing Succeed with Product-Only...

Winfluence - The Influence Marketing Podcast ·

2021/09/06

Can you achieve influence marketing traction, then success without having to pay influencers? We’ve asked that question several times on this show and it’s a bit of a controversial one. One perspective is you might be able to, but you shouldn’t. You are, after all, getting not just access to someone’s audience, but also their talent in creating content, plus the content you can then negotiate to use. All three of those elements are worth money you would have to invest otherwise to get the same

en

36:42

Understanding the Nuances of Influence Marketing on...

Winfluence - The Influence Marketing Podcast ·

2021/09/02

One avenue of conversation we haven’t really explored here on the show is diving into the nuances of influencer marketing within different social networks. A great creator on Instagram may not be very good on Twitter. A strong YouTuber may not help you at all on Facebook. YouTube is the first avenue I think it’s worth diving deeper into. Not only is video far more engaging for consumers, but YouTube is the second largest search engine in the world behind Google, which owns it. So a YouTube

en

13:16

How to Improve Prioritizing Influencers and Measuring...

Winfluence - The Influence Marketing Podcast ·

2021/08/30

Of all the questions marketers ask about building successful influencer marketing campaigns, the two that stand out are the top two, by a mile: First, how do I find the right influencers? The second is how do I measure success of influencer marketing. And honestly, those two components of the process are probably the most important. You can have a great idea, messaging and such, but if you don’t choose the right influencers, it won’t succeed … at least not optimally. And if you don’t understand how

en

34:12

Leveraging Business Partnerships for Influence Marketing

Winfluence - The Influence Marketing Podcast ·

2021/08/26

A recurring theme on this show is finding examples influence marketing, not just marketing involving online influencers. When we uncover a non-traditional perspective on this thing we do, it unlocks a lot of interesting thinking for all of us. I am one who geeks out about offline examples of influence marketing, but there are variations of the theme online, too. And you find those examples sometimes in the most unexpected places. Travis Huff cut his teeth in the digital marketing space with local

en

12:25

How Old is Influencer Marketing? Older Than You Think!

Winfluence - The Influence Marketing Podcast ·

2021/08/23

Welcome to Winfluence episode number 100. We started this journey back on September 2, 2020 when the old Jason Falls Show live stream turned podcast switched to an audio-only show dedicated to discussions of influence marketing. Thank you for joining me along the way. Here’s to another 100. In keeping with the theme, this episode is all about history. Not of the show, but of the craft of influence marketing overall. Some people think influencer marketing started in 2011 with the advent of Instagram

en

34:49

The Rise of the Independent Influencer Marketing...

Winfluence - The Influence Marketing Podcast ·

2021/08/19

In my day job at Cornett, influence marketing is very important, but it’s not the only thing we do. So small businesses or startups that need consulting don’t typically fit into what I can provide. Lately, I’ve found that I needed either a small firm or an independent consultant to either manage something for us or to just refer the business to. That’s why I was excited to get to know our guest today. Meredith Jacobson is an independent consultant, but one that has gone a step further to provide the

en

12:52

Understanding True Influence

Winfluence - The Influence Marketing Podcast ·

2021/08/16

Do you even know what true influence looks like? We get lost in the day-to-day of influencer marketing, where we count on people who post interesting things on social media to persuade their audiences to try and buy our products and forget the core thing we need to do … really influence people. Does seeing a product in the hands of a person you follow on Instagram have a real impact on you? Probably not. I follow Patrick Janelle, @aguynamedpatrick, who has been a guest on the show before. His

en

38:03

The Future of Influence Marketing

Winfluence - The Influence Marketing Podcast ·

2021/08/12

We’re creeping up on a year of Winfluence the podcast and in that time we’ve talked to a number of incredibly smart people who are working to make the influence and and influencer space better for creators, brands, service providers, agencies and beyond. I think by now you all probably get a feel for my perspective on influence marketing being more about finding ways to create influence than finding people who are influencers. And the relationship building over time is preferred to one-off,

en

15:55

Are Influencers Worth the Investment? Do the Math!

Winfluence - The Influence Marketing Podcast ·

2021/08/09

Are influencers worth the rates they charge? Isn’t that the most frequently asked question among brand managers when it comes to influencer marketing these days? The answer, as always, is that it depends. It depends on what they charge versus what the brand gets in return. Determining that depends on a variety of factors. How many followers does the influencer have. What’s their engagement rate, which indicates how many people actually interact with the content. What’s the conversion rate of those

en

34:14

What Healthcare Can Teach Us About Influence Marketing

Winfluence - The Influence Marketing Podcast ·

2021/08/05

Each episode of this podcast begins with me asking the question, "Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product?" I then say this podcast is about illustrating the difference between using influencers and actually influencing. There are few venues that underline the necessity of that approach than healthcare marketing. The short-term conversion approach to that audience is tacky. People who need healthcare now are in need of

en

11:59

Will The Influencer Marketing Industry Keep Up With...

Winfluence - The Influence Marketing Podcast ·

2021/08/02

The circle of life isn’t just an inspirational Elton John and Disney song. It’s an apt description of how a lot of things work, especially trends in the marketing world. Remember about seven or eight years ago when all the marketing talking heads were trashing QR codes? Alright, now think about how you’ve accessed the menu in a restaurant in the last couple of months. Whether it's the technology or just whatever method is hip at the moment, everything seems to come and go in cycles. And we’re

en

34:23

Building and Launching an Influencer-Led Brand

Winfluence - The Influence Marketing Podcast ·

2021/07/29

In one of the chapters of Winfluence - Reframing Influencer Marketing to Ignite Your Brand, I tell the story of a fashion and style influencer who launched a product only to have it fall on deaf ears. The chronicle is of Arii, who was a teenager at the time and should have been lauded just for trying to start her own business based on her social media fame. Instead, she was mocked and declared a failure by the venom of social media users and the rubbernecking mainstream media of the day. I went

en

339 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...