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PODCAST

Product Led Growth Leaders

In a world where technology and business intersect, the "Product Led Growth Leaders" podcast was born out of a desire to bridge the gap between innovation and leadership in the SaaS industry. Our founder, Thomas Watkins, recognized a need for a platform where the brightest minds in business and technology could converge. This podcast is more than just a series of conversations; it"s a beacon for CEOs and product owners who are shaping the future of SaaS products. It"s a space where ideas are

business management

All Episodes

26:24

23 - Understanding the Job to Be Done: A Key to...

Product Led Growth Leaders ·

2024/06/26

Your host, Thomas Watkins, talks with the Executive Chairperson of Winning by Design, Dave Boyce. Dave highlights the rapid evolution of the PLG landscape. Despite its significant impact on the industry, there is still a considerable gap in understanding and documentation of PLG strategies. This gap presents an opportunity for companies to gain a competitive edge by adopting and mastering PLG principles.PLG helps reduce the escalating costs of acquiring and retaining revenue by automating and

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23:02

22 - Revolutionizing Sales and Product Awareness: A...

Product Led Growth Leaders ·

2024/06/25

Your host, Thomas Watkins, talks with the Distinguished VP of Gartner, David Yockelson. David defines PLG as a strategy that emphasizes the product as the primary driver of customer acquisition, expansion, and retention. However, he clarifies that PLG is not solely about self-serve models. Instead, it often involves a hybrid approach that integrates product-led tactics with traditional sales and marketing efforts, especially in B2B contexts where deals are larger and audiences more complex.Learn

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24:59

21 - Exploring the Reliability and Flexibility of Ad...

Product Led Growth Leaders ·

2024/06/18

Your host, Thomas Watkins, talks with the Co-Founder and CEO of CPV One, Julia Draghici. Julia's companies, CPV One and CPV Labs are ad-tracking platforms designed for performance marketers. These platforms help users track, optimize, and test their marketing campaigns, providing a comprehensive view of their marketing efforts. CPV Labs is a self-hosted solution where users need a server hosting provider to install the software, while CPV One is a cloud-hosted solution where the hosting is managed

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28:46

20 - Unleashing the Power of Product-Led Growth in...

Product Led Growth Leaders ·

2024/06/11

Your host, Thomas Watkins, talks with the Head of Growth of Zuora, Dana Yobst. Dana emphasizes that the growth department is a unique entity that sits at the intersection of product, marketing, and sales. This department is crucial for driving a go-to-market motion that effectively combines these three groups. Product Management focuses on understanding the market and customers to build successful trials and products. Marketing generates leads and creates awareness about the product. Sales converts

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22:59

19 - Mastering the Mindset: Empowering Product...

Product Led Growth Leaders ·

2024/06/04

Your host, Thomas Watkins, talks with the Fractional CPO, Automation Champion in AI enablement, and Product-led Growth, Jason Dadah. Jason brings a unique perspective to the table, having served as a chief product officer at Gate List, a mortgage AI company, and as a product owner at various companies. His journey through the startup landscape and his focus on SMB growth strategy has equipped him with invaluable knowledge.Jason emphasized that taking the time to thoroughly contemplate the company,

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25:58

18 - Unveiling the Power of Product Ops: A Deep Dive...

Product Led Growth Leaders ·

2024/05/28

Your host, Thomas Watkins, talks with the Product Operation Manager of HCSS, Tiffany Murphree. Product Ops, or Product Operations, is a term that's gaining traction, yet it's defined differently across various organizations. At its core, Product Ops serves the product management department, aiming to streamline efficiency and enhance communication among teams. Tiffany emphasized the importance of focusing on people, processes, and tools—the three key pillars of Product Ops—with a particular emphasis

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21:03

17 - Designing for Impact: Unleashing the Potential...

Product Led Growth Leaders ·

2024/05/21

Your host, Thomas Watkins, talks with the Product Design, Usability, and DesignOps Consultant and Co-chair of Women In Product, Houston, Alison Ostendorf. Alison peeled back the layers of Product-Led Growth (PLG) and its transformative impact on the tech industry. Alison brings a fresh perspective from the design world, challenging the status quo of sales-led strategies.Alison candidly shares her initial skepticism about PLG, stemming from her commitment to crafting products that captivate users on

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21:27

16 - The Evolution of Startup Funding: Navigating...

Product Led Growth Leaders ·

2024/05/14

Your host, Thomas Watkins, talks with the CEO of Foundersuite, Nathan Beckord. Venture capital is not a game of chance; it's a strategic decision-making process guided by a VC's thesis. This thesis is the bedrock of their investment choices, influenced by industry trends, personal expertise, and market predictions. Nathan shed light on the importance of aligning your startup with a VC's thesis to increase your chances of securing funding. He emphasized that demonstrating traction, customer

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33:25

15 - The Most Affordable and Effective Psychometric...

Product Led Growth Leaders ·

2024/05/07

Your host, Thomas Watkins, talks with the CEO and Founder of TRG International, Rick Yvanovich. Rick's journey is nothing short of remarkable. He discussed his experiences from the early days of computing, a time when technology was in its nascent stages, to the current era dominated by cloud computing and Software as a Service (SaaS). His story is a testament to the transformative power of technology and the foresight needed to stay ahead of the curve.Learn more about Rick's work HERE and

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30:59

14 - Navigating the Dynamics of Change Management in...

Product Led Growth Leaders ·

2024/04/30

Your host, Thomas Watkins, talks with the Compliance Ambassador and Senior Business Advisor of SAP, S V Prasad Gandhikota. Prasad's professional odyssey began in 1995 after graduating with a technology degree from Bombay University, India. His early career was rooted in supply chain management and manufacturing, which laid a solid foundation for his subsequent MBA in marketing and information technology. With an industry-leading SAP certification, Prasad transitioned into SAP consulting, where he

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30:24

13 - Exploring the Importance of Incorporating...

Product Led Growth Leaders ·

2024/04/23

Your host, Thomas Watkins, talks with the President of The Authenticity Alliance, Wes Kussmaul. In 1981, long before the term "social media" entered our lexicon, Delphi Corporation began an ambitious project to create a digital encyclopedia. Wes Kussmaul recounted the company's fascinating evolution from a knowledge repository to a social media platform, complete with bulletin boards, email, and chatrooms. Delphi's strategic partnerships with computer hobbyist magazines and its competition with

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22:05

12 - Understanding the Power of Neuromarketing in...

Product Led Growth Leaders ·

2024/04/16

Your host, Thomas Watkins, talks with the Board Director of RemotelyMe, Bill Reed. Bill broke down marketing into three distinct areas: demand generation, product marketing, and strategic marketing. Demand generation encompasses social media, advertising, email marketing, and SEO, all aimed at creating awareness and attention. Product marketing, on the other hand, focuses on understanding market needs, and competition, and ensuring the right messaging. Strategic marketing, often at the executive

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30:10

11 - Exploring the Impact of Hyper-Focused Product...

Product Led Growth Leaders ·

2024/04/09

Your host, Thomas Watkins, talks with the Founder of Product Houston, Wade Pinder. Wade's path into product management is a testament to his dedication to the Houston community. He shared the unique challenges and solutions that the city presents, highlighting the differences in product management methodologies. But what stood out was the emphasis on storytelling in product management—a skill that can make or break a product's success.Wade shared his belief in experience-led growth, noting that even

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21:09

10 - Innovating Webinars: Exploring the Evolution of...

Product Led Growth Leaders ·

2024/04/02

Your host, Thomas Watkins, talks with the VP of Product and Design of Hubilo, Shailesh Hegde. Shailesh's story is particularly inspiring. Starting with an engineering degree, Shailesh cut his teeth in the software testing realm, working for giants like Siemens and Nokia. Shailesh's pursuit of growth led him to a master's degree in the US and a stint at a startup that was later acquired by Cisco. It was during this time that Shailesh discovered his passion for product management.The transition from a

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21:28

9 - Exploring the Evolving Landscape of E-commerce...

Product Led Growth Leaders ·

2024/03/26

Your host, Thomas Watkins, talks with the Senior Director of Digital Product and User Experience of Kendra Scott, Brad Power. Brad's journey into the realm of product management is a testament to the power of customer-centric thinking. His career began in a call center, where he honed his skills in customer retention. This experience laid the foundation for his marketing roles and eventually led him to the intersection of technology, customer needs, and business goals. As a director of digital

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27:29

8 - Unlocking the Power of Data: A Game-Changer for...

Product Led Growth Leaders ·

2024/03/19

Your host, Thomas Watkins, talks with the Founder of Funnelytics, Mikael Dia. Mikael's journey with Funnelytics started when he was running a marketing agency. He identified a clear market need for a tool that visualizes marketing strategies and data while tracking the intricate paths customers navigate across various online platforms. This led to the inception of Funnelytics, a software designed to map out traffic sources, pages, and conversions, providing a detailed view of the customer

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22:43

7 - The Casino Conundrum: Navigating Innovation and...

Product Led Growth Leaders ·

2024/03/12

Your host, Thomas Watkins, talks with the Product Operations Lead of iGaming of Caesars Sportsbook & Casino, Thomas Palaio. Thomas's career trajectory is a testament to the evolution of a tech professional. Starting with hands-on roles such as help desk support, he quickly moved into the realm of DevOps and cloud technologies at a time when continuous integration and continuous deployment (CI/CD) were just gaining momentum. His passion for solving complex problems and creating value for both

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23:43

6 - Understanding the Problem Space: Key to...

Product Led Growth Leaders ·

2024/03/05

Your host, Thomas Watkins, talks with the Director of Product Management of Applied Systems, Vijay Rengarajan. Vijay's journey began in programming and evolved through a business analyst role at Tata Consultancy Services. His experience in the insurance domain laid the foundation for his customer-centric approach. In 2016, he transitioned to product management, where he could apply his skills to both new product development (0 to 1) and scaling existing products (1 to n).The first step in product

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21:26

5 - Unleashing the Power of Heart-Centric Branding: A...

Product Led Growth Leaders ·

2024/02/20

Your host, Thomas Watkins, talks with the Owner and Creative Director of Viim, Steph Hilfer. Steph spoke on what heart-centric branding truly means. It's an approach that goes beyond the transactional aspects of business and focuses on creating a genuine connection with consumers. Heart-centric branding is about tapping into the authentic core of a brand and sharing that truth with the world. It's not just about selling a product or service; it's about resonating with customers on a deeper level,

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18:28

4 - The Significance of Empowering Product Owners and...

Product Led Growth Leaders ·

2024/02/13

Your host, Thomas Watkins, talks with the Product Management Consultant of Slalom, Charles Jessup. Charles' entry into product management was somewhat serendipitous, beginning with his work in building digital products for an oil and gas company. His career trajectory took an exciting turn when he transitioned to product coaching and consulting at Slalom, guiding new product teams to understand the multifaceted role of a product manager.One of Charles's notable projects involved a pharmaceutical

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