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PODCAST

The Jag Show: Podcast Tips, Tricks, and Best Practices

Podcast and radio veteran Jon "JAG" Gay provides tips, tricks, and best practices for you and your podcast. By day, JAG launches and improves podcasts for financial advisors, small businesses, nonprofits, and corporate communications departments. His company rebranded from JAG in Detroit Podcasts to JAG Podcast Productions in August, 2025. After 15 years as a radio DJ and program director, and now 8 as a podcast host and producer, he brings over two decades of audio experience and perspective to

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All Episodes

00:27:04

Podcast Consultant and Editor Britany Felix

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/07/07

I first came across the name Britany Felix in the Podcast Editors Club Facebook group. Britany was someone who always had a thoughtful answer for questions posed to the group. We actually met in person last summer in Orlando at Podcast Movement and have interacted much more lately on social media. I'm thrilled to have her as today's guest.Britany takes me through a journey I know all too well -getting tired of a corporate job and discovering podcasting, podcast consulting, and podcast editing

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00:05:01

Don't Overcomplicate It

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/07/03

Just because you have the tools in front of you doesn't mean you need to use them - a TV example reminded me of this. I start by explaining. Related Family Guy Clip: Court TV is back- makes sense they'd do a true crime companion podcast - this one focuses on the Menendez brothers - out on Tuesdays (Via Podcast Business Journal): https://podcastbusinessjournal.com/court-tv-joins-the-podcasting-ranks/Zoom offering encryption to ALL users, not just paid ones. Still, don't use them for your podcast

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00:30:02

Audio Guru Tom Kelly of Clean Cut Audio

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/06/30

Tom Kelly owns Clean Cut Audio, where he brings a wealth of knowledge and experience to help podcasters and bands alike create the best sound possible.In today's episode we covered a wide range of topics and listener questions about all things audio.We started by talking about the podcasting mecca that Denver has become, then we got into some basic production knowledge that podcasters should be aware of, including "addition by subtraction" when it comes to equalizing your track.We also hit on why

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00:05:08

Take A Break

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/06/26

My lesson learned this week is to take a break. It's OK. That's why I'm recording this on Wednesday instead of Thursday. My wife and I are taking a personal day on Thursday.Podcast Academy opens. Membership is $50 and requires two letters of recommendation: https://www.thepodcastacademy.com/news/513734/The-Podcast-Academy-Membership-Opens.htm?utm_source=podnews.net&utm_medium=email&utm_campaign=podnews.net:2020-06-22Pandora with analytics. I tried. No luck on one I submitted in September, but I'll

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00:30:11

Podcast Editor In Chief Steve Stewart

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/06/23

Steve Stewart runs the "Podcast Editors Club" Facebook group, with over 5,000 members. Steve joins me today to talk about how he got into podcast editing, and finding a niche in the financial sector, turning podcasting into a full time gig in just six months.I asked him to provide advice for novice podcast editors as well as more experienced ones, and some common themes emerged.We also talked about knowing your worth and not being afraid to charge accordingly, provided you super-serve your

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00:05:31

When To Break Format

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/06/19

Usually my Tuesday episodes are 30 minute interviews. This week's was an hour. I explain my thought process here.Black podcasting awards: https://blackpodawards.com/?utm_source=podnews.net&utm_medium=web&utm_campaign=podnews.net%3A2020-06-15Don Lemon's new podcast about the racial divide in America is called "Silence is not an option."Spotify's venture into podcasting, as featured on CNN: https://www.cnn.com/2020/06/15/media/spotify-podcasts-risk-takers/index.htmlDon't neglect TuneIn, as their

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01:00:54

Mistress Carrie on WAAF, being embedded with troops,...

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/06/16

For decades, Mistress Carrie entertained - and bonded with - the masses on legendary Boston rock station WAAF. Earlier this year, the station was sold, ending its 50 year run on the air. Carrie takes us behind the scenes of WAAF - the planned relaunch that never happened - and her journey leveraging her iconic brand as the "Baddest Bitch in Boston" to pivot to podcasting.We talk about the advent of radio's "Portable People Meter" and how it skewed ratings away from rock stations, moving eventually

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00:05:56

Don't Let The Robots Take Over

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/06/12

James Cridland of Podnews had a great write-up yesterday on the debate around podcast transcripts: https://podnews.net/article/podcast-transcripts-why-and-when?utm_source=podnews.net&utm_medium=email&utm_campaign=podnews.net:2020-06-11A new subscription service called Podhero lets you pay then divvy up the money among podcasts you listen to: https://medium.com/podhero/meet-podhero-the-easiest-way-to-support-podcast-creators-5f17f536e7d8Here's how to claim your show:

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00:34:30

Melissa's Journey to 400 Thousand Downloads

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/06/09

Registered Dietitian Melissa Joy Dobbins is The Guilt Free RD and her podcast Sound Bites just went over 400,000 total downloads. Today, she explains how she started, how she got there, and the conventional podcast wisdom she took -and ignored.Much of her background is in traditional media, including television experience in her home market of Chicago. As she delved deeper into podcasting, she realized that while she could rely on some of her media instincts, but had to revamp her style in other

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00:04:39

Get Comfortable and Know Your Audience

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/06/05

This week has me thinking about two important aspects of creating a podcast.Be comfortable - my setup and neck taught me this the hard way.Know your audience, and the difference between a private and public conversation.IMDB is now listing audio podcasts: https://getsatisfaction.com/imdb/topics/policy-update-audio-only-podcasts-can-now-be-listed-on-imdb?utm_source=podnews.net&utm_medium=email&utm_campaign=podnews.net:2020-06-01New features and integrations from Descript:

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00:40:01

Johnny Peterson - Straight Up Podcasts

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/06/02

I first met Johnny Peterson from Straight Up Podcasts at Podcast Movement in Orlando last summer - you know, in the old days when we could travel. Since then, we've both joined a podcast editors' discussion group, where we have a monthly conference call to share ideas. I called down to Fort Worth, Texas, to learn more about Johnny's podcast and business journey.In this episode we cover:How a few fortuitous moments at TCU led Johnny to podcastingThe importance of your recording environmentJohnny's

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00:02:24

My 2014 Ryan Seacrest Interview

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/05/30

In my upcoming (June 2) episode of The Jag Show Podcast, I tell Johnny Peterson about my worst audio mistake ever, blowing an entire interview with Ryan Seacrest. Ryan was gracious enough to let me come back to the second day of American Idol auditions in New Orleans and take a second, abbreviated, crack at it. Here is that two minute interview.

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00:04:46

Don't Sweat The Downloads

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/05/29

Joe Rogan feels "gross." https://www.nytimes.com/2020/05/25/opinion/joe-rogan-spotify-podcast.html?login=email&auth=login-emailJames Cridland - podcast was never an open ecosystem to begin with! https://medium.com/@JamesCridland/with-spotify-and-joe-rogan-what-now-for-podcastings-open-ecosystem-19c2032c17eeCall Her Daddy back with Alex Cooper, no Sofia Franklin.Google Podcasts Manager: https://podcastsmanager.google.com/Amazon getting into podcasts- will Amazon Music replace TuneIn as default for

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00:26:01

Why Social Isn't Enough To Promote Your Podcast

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/05/26

Earlier this month, Tim O'Brien of O'Brien Communications in Pittsburgh wrote a great piece in Podcast Business Journal, "Social Media Alone Is Not The Way To Grow An Audience." Link: https://podcastbusinessjournal.com/social-media-alone-is-not-the-way-to-grow-an-audience/I cited this article in a previous "Five Minute Friday" episode of The Jag Show, and Tim and I connected on Twitter. Within a couple days, he agreed to come on my show and expand on his thoughts from the article.People who

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00:04:27

Podcast Listening Rebounds, Joe Rogan to Spotify, and...

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/05/22

Three big stories in podcasting this week...The folks at Podtrac say that for the 4th and 5th weeks, podcast download and audience growth is up for the 4th and 5th straight weeks, respectively. This seems to be driven by both folks settling in to the (overused cliche alert) "New Normal" but also some states opening back up and commuting on the rise.

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00:29:02

Boston Pod Guru David Yas

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/05/19

Really enjoyed chatting with the guy who does what I do - but in the town I grew up in. David Yas runs Pod617, the Boston Podcast Network. We begin with his eclectic background as a lawyer, in the newspaper business, and more - and how he got into podcasting.In forming the Boston Podcast Network, David really cultivated an eclectic group of talent, including radio veterans, comedians, and other local personalities.David shares the story of one of his favorite interviews, when Whitey Bulger's

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00:21:58

Bonus: My 2014 Interview With Mick Foley

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/05/18

Tomorrow (May 19th), I'll be releasing my interview with David Yas, of Pod617 and The Boston Podcast network. We discussed the art of interviewing, and I referenced the one interview I did where I just shut up and let the other person do all the talking - when I interviewed Mick Foley before Wrestlemania XXX in New Orleans. If you followed WWE in the 90's and 2000's, Mick will have you hanging on his every word. I know I was.

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00:05:11

Why Downloads Shouldn't Be Your Priority

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/05/15

I find myself often falling into that trap of judging myself on my download numbers, as most podcasters do, and I have to remind myself that downloads aren't the priority of my podcast. I had clear goals for Season 3 of The Jag Show, includingDoing interviews to expand my network in the podcasting spaceEstablishing myself as an authority and leader in podcastingGiving myself the reps of creating content so that I can continuously relate to the issues my clients have.I'm doing all of those things,

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00:37:30

YaYa Podcasting's Carrie Caufield Arick

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/05/12

I was thrilled to talk with Carrie Caufield Arick, one of the first podcast editors and coaches I met in the space. You name it, she does it - editing, coaching, consulting, workshops, helping run a Facebook group for female podcast editors, and more.Carrie told me how she got into the space, first as a podcast listener, and then a creator and coach. We compared notes about getting started and growing our businesses.We got into editing philosophy - both in terms of content and a little technical

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00:05:37

New Podcast Tools

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/05/08

Google is continuing to play catch-up with Apple and Spotify - now launching their own podcast manager to give you detailed analytics on your shows. Super easy to set up - you just need a Google account and access to the email address associated with your show. https://podcastsmanager.google.com/Apple and Spotify continue to be 1 and 2 in the space respectively though.And Spotify is making serious in-roads. They beat Apple in many foreign countries, lead the state of New Jersey, and momentarily

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