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PODCAST

the Joshua Schall Audio Experience

Welcome to the Joshua Schall Audio Experience On my podcast, you’ll hear episodes of my popular short-form Consumer Packaged Goods (CPG) news segment "Consumed", a long-form CPG entrepreneurship interview segment "Formula For:", deeper dive segments "Deep Dish CPG", public speaking engagements, and any of my new and current thoughts that I record specifically for this audio experience! Leave a review on iTunes and let me know what you think!

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All Episodes

01:03:00

Embracing "High-Protein Candy Bar" Positioning...

the Joshua Schall Audio Experience ·

2024/11/13

I’ve been fortunate enough to realize that my brain is hardwired to see consumer behaviors shifts early, model out those “drivers of demand,” understand what variables are moving categorical consumer markets, and match those up into actionable patterns and sequences with insane accuracy. If you haven’t picked up on it yet, my content creation acts as a sort of kaleidoscope-like artistic expression of that ability…providing underlying support for my conviction around non-consensus market-moving

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00:00:57

[MONDAY MINUTE] Cavinder Twins Sports Nutrition NIL...

the Joshua Schall Audio Experience ·

2024/11/11

Has there been a more prolific NIL “bag getter” within functional CPG categories than college basketball players Haley and Hanna Cavinder? When college athletes began having the opportunity to receive financial compensation for their Name, Image and Likeness three years ago, the Cavinder twins secured a deal with Six Star Pro Nutrition on the first day. Then, they started working with the sports nutrition brand Bucked Up on an exclusive energy drink. And now…it was just announced Haley and Hanna

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00:16:23

First Time in 8 Years That YoY Revenue Declined 😱 |...

the Joshua Schall Audio Experience ·

2024/11/08

Hold up, wait a minute! Isn’t there a Newtonian law or something that says quarterly revenue can only go higher with Celsius energy drinks? Celsius Holdings (NASDAQ: CELH) had quarterly revenue of $265.7 million, which was down 31% YoY. Believe it or not…the last time Celsius Holdings had negative YoY revenue growth was in the first quarter of 2016 when the energy drink brand was generating around $4 million of quarterly revenue. According to Circana last 13-week data, CELSIUS accounted for 16% of

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00:13:29

Glanbia Performance Nutrition Has an RTD Beverage...

the Joshua Schall Audio Experience ·

2024/11/07

Did a recent human capital move finally signal that Glanbia Performance Nutrition intends to transform into a “functional beverage powerhouse” long-term that I’ve been talking about for the last few years? Glanbia Performance Nutrition is one of two divisions of Glanbia plc (LON:GLB), a multibillion-dollar global nutrition company. The brands in the Glanbia Performance Nutrition portfolio include; Optimum Nutrition, BSN, think!, Isopure, Amazing Grass, and SlimFast. I'll use the recent earnings

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00:12:39

Will MyProtein Be Impacted From the THG Ingenuity...

the Joshua Schall Audio Experience ·

2024/11/06

THG Nutrition is currently on a five quarter “losing streak,” but will an upcoming corporate restructuring move change its outlook? THG (aka the company formerly known as The Hut Group) recently updated the public markets by releasing its 2024 Q3 trading statement. I’ll be utilizing that financial information, along with notes I took listening to the earnings conference call, and any relevant publicly disclosed information to obviously update you on the recent performance of THG Nutrition division

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00:12:29

Is The Vitamin Shoppe in Trouble? | Franchise Group,...

the Joshua Schall Audio Experience ·

2024/11/04

Franchise Group Inc. just voluntarily filed for Chapter 11 bankruptcy protection, which maybe means something to The Vitamin Shoppe…but probably less than you initially assume. Last week, there were rumblings in the legacy financial media that Franchise Group Inc., the owner of specialty retail brands including The Vitamin Shoppe, was preparing to file for Chapter 11 bankruptcy within the next week. Then, this weekend, I get an email from a PR agency (representing The Vitamin Shoppe) providing me

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00:00:59

[MONDAY MINUTE] Mondelez International (SnackFutures...

the Joshua Schall Audio Experience ·

2024/11/04

Who got rich during the Gold Rush? But can the popular business narrative that “more millionaires were created by those who sold mining supplies than the diggers themselves” also apply to the growing functional snack category? Well…it seems the multinational food conglomerate behind iconic snack brands like Oreo and Sour Patch Kids is testing that theory. In exchange for shutting down its startup brand accelerators, Mondelez International has launched SnackFutures Ventures…that will invest in

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00:54:11

Human-Centric CPG Strategy | Transparency Paradox |...

the Joshua Schall Audio Experience ·

2024/10/30

In the early portion of my strategic management consulting work, I’d over-empathize the importance (most of the time to myself) around this “framework” or that “systemic approach” when helping CPG companies achieve their goals. Maybe I can chalk that up as just younger me still being way too close to his business school academia mindset or maybe back then I just wasn’t able to “see the forest for the trees.” Because all those spreadsheets filled with data, all those metrics created, and all those

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00:14:10

Keurig Dr Pepper (KDP) and GHOST Deal Explained |...

the Joshua Schall Audio Experience ·

2024/10/28

In an industry that’s full of followers, GHOST Lifestyle decided to pull inspiration from much different places and lead a new path to success. And that introductory statement probably didn’t sound familiar to almost anyone…well except for the co-founder (and CEO) of GHOST Dan Lourenco. And that's because it's a direct quote from my July 2016 article…where I proclaimed that GHOST Lifestyle (after launching just a few weeks prior) was the number one positioned brand to “win” in the sports nutrition

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00:00:59

[MONDAY MINUTE] Food Inflation & Wage Rate Increases...

the Joshua Schall Audio Experience ·

2024/10/28

Weave together interesting data, eye-catching visuals, and a traditional story flow, and you have the ingredients for a narrative that finds historical truth and acts as a guide for the actions necessary to improve the future. Or that’s at least what a recent Council of Economic Advisors post distributed by the Biden White House hoped to accomplish ahead on the election cycle. Using CPI and BLS hourly pay data, the report shows hours of work needed to purchase a week’s worth of groceries have fallen

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00:13:29

QUEST Protein Chips "Costco Effect" | Simply Good...

the Joshua Schall Audio Experience ·

2024/10/25

Didn’t the famous philosopher Christopher Wallace (aka The Notorious B.I.G.) once say, “More Protein Chips…More Supply Problems?” Well…even if he didn’t say that, it has been a notorious problem for the Simply Good Foods leadership team that seems to be on repeat again. In this latest episode, I'll utilize the Q4 2024 Simply Good Foods Company (NASDAQ: SMPL) earnings report, earnings call, and supplemental presentations that were filed on 10/24/2024 as the backdrop to provide broad nutritional

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00:59:32

Mr. "Right Place, Right Time" | Sports Nutrition,...

the Joshua Schall Audio Experience ·

2024/10/24

What do you call someone that always seems to be in the right place at the right time? Is this just serendipity or is that person putting them in a position to take advantage of an opportunity? Since the old Roman empire days…philosophers have been proclaiming that “luck is what happens when preparation meets opportunity.” And I don’t want to sound like I’m stealing the final “luck or hard work” question Guy Raz famously asks guests on his “How I Built This” podcast, but it’s an interesting thought

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00:14:21

Applied Nutrition IPO | [All Black] Everything You...

the Joshua Schall Audio Experience ·

2024/10/23

What was once simply well-supported rumors has now turned into confirmation with an investment prospectus, official trading dates, and lots of legacy financial media hype. So, it’s probably best that I update my Applied Nutrition IPO content from earlier this year, right? About a week ago, Applied Nutrition officially turned those late-2024 IPO rumors into reality by filing the appropriate investment paperwork. But while the global IPO activity has certainly been stagnant over the last few years

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00:00:59

[MONDAY MINUTE] Hip Hop Beverage Trend | Brand...

the Joshua Schall Audio Experience ·

2024/10/21

The primary challenge of licensing lies in maintaining brand consistency across different artistic mediums. For example, what best personifies an iconic Hip Hop artist, group, or even record label…in the form of a packaged beverage? It’s not the easiest design objective to flawlessly commercialize. Especially when you consider that mismatching the IP and the licensed product can pose a significant threat to the brand's reputation and image. We’ve seen a brand like Wu-Tang Clan seemingly pluck

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00:49:51

Empowering CPG Brands in the "Healthspan Era" | SPINS...

the Joshua Schall Audio Experience ·

2024/10/18

How society defines “being healthy” is evolving and becoming more holistic. And with more individuals viewing themselves as consumers in the healthcare market compared to solely being patients, it has created immense opportunities…with U.S. consumers spending billions annually seeking to improve their “health span.” Because at the end of the day, what people really want is “not just more years to their lives” but also “more life to their years.” So, it’s difficult not being fascinated by the

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00:12:13

Will AI Energy Drink Be Successful? | Bang Energy...

the Joshua Schall Audio Experience ·

2024/10/16

What does the Terminator, artificial intelligence, and Bang Energy founder (and former CEO) Jack Owoc have in common? Well…if you hadn’t seen the recent energy drinks market news yet, it’s probably A LOT more than you imagined! For those that didn’t see the announcement yet, Bang Energy founder (and former CEO) Jack Owoc is launching a new energy drink called AI Energy. And if you were wondering…the AI in AI Energy does indeed pay homage to artificial intelligence technology. In fact, many aspects

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00:50:24

Was I Wrong About GURU Organic Energy? | Energy...

the Joshua Schall Audio Experience ·

2024/10/15

There’s a famous Wayne Gretzky quote that’s been repeated many times throughout my content over the years. You know the one…say it with me, “skate to where the puck is going, not where it has been.” And I’ve probably repeated it more times than I should because it’s one of those superb analogies that blend my love of sports and business strategy. But there’s a flipside to this mantra, one that doesn’t get talked about nearly enough throughout the CPG industry. And while my conversation with Carl

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00:00:53

[MONDAY MINUTE] 47K C-Store Owners Shared Energy...

the Joshua Schall Audio Experience ·

2024/10/14

47,000 convenience store owners have spoken, and they provided important insights on the growing energy drinks category. And even if you aren’t familiar with every insight regarding this beverage category, I’m sure you intuitively recognize that convenience is the most important sales channels for energy drinks in the U.S. market. But here are my top 3 biggest “categorical” takeaways from the recent Goldman Sachs Beverage Bytes survey. The first surrounds the Spring 2024 shelf/cooler reset

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00:12:04

Lunchly vs. Lunchables | Crazy Connection to...

the Joshua Schall Audio Experience ·

2024/10/09

After 35 years of dominating grade school cafeteria lunchtime, that yellow box filled with hyper-palatable foods is getting “remixed” by the creator packaged goods movement. For those that are living under a rock and didn’t see the product announcement from a few weeks ago, Lunchly is a kid-friendly meal kit that’s positioned as a better-for-you competitor to Lunchables. Now…there’s already several other better-for-you Lunchables competitors in market, but what makes this one noteworthy is that it’s

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00:00:52

[MONDAY MINUTE] Why is Allulose Demand Growing? | Is...

the Joshua Schall Audio Experience ·

2024/10/07

Allulose is a naturally occurring sugar found in fruits like figs and raisins. According to a recent batch of SPINS innovation index data, Allulose was absurdly out indexing all other sweeteners across the entire grocery store. So, why is allulose banned by Whole Foods Market…and not approved yet for use in Canada and Europe? Maybe because most Allulose is synthesized in a lab, most likely from corn…processed with a genetically modified enzyme. Is Allulose natural…Artificial…GMO or not GMO, heck I

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