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PODCAST

AI-Driven Marketer: Master Practical AI Marketing Skills

Practical AI for real marketers. Tools, workflows, and honest conversations to help you move faster, build better, and stay human in the age of AI.

business marketing

All Episodes

7:22

Voice Your Prompts: Discover the ChatGPT Desktop App...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2024/05/29

In this episode of the AI-Driven Marketer, Dan Sanchez dives into the newly launched ChatGPT Desktop App, sharing his firsthand experience of how this tool enhances his AI-driven workflow. From its ability to transcribe voice commands to generating creative solutions on the fly, Dan demonstrates its potential to streamline everyday tasks. He also provides a real-world example of how the app's audio features simplify complex prompts, making it an indispensable asset for quick and efficient

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43:04

AI Marketing: Trends, Tools, and Transformations...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2024/05/24

In this episode, Dan Sanchez talks to Mark Fidelman, host of the AI Marketing podcast, about his three-year journey into AI in marketing, and the transformative potential of AI tools like ChatGPT and Claude Opus for marketers. They delve into the groundbreaking advancements of AI technologies such as Synthesia by OpenAI, and explore how AI is rapidly changing content creation, customer service, and personalized marketing. Mark also shares practical insights on overcoming resistance to AI adoption

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12:01

5 Types of AI Marketing: Which Are You Using?

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2024/05/22

In this episode, Dan Sanchez dives into the fascinating world of AI-driven marketing, exploring the five distinct types that are revolutionizing the field. He breaks down the central role of the internal copilot, the power of content production and distribution, the untapped potential of hyper personalization, the efficiencies of multichannel chatbots, and the forthcoming impact of automated analysis. With practical examples and future predictions, this episode is a must-listen for marketers eager

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45:34

Become a Super Marketer in the Age of AI w/Gen Furukawa

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2024/05/17

n this episode of the AI-Driven Marketer, Dan Sanchez interviews Gen Furukawa, Founder of SuperMarketers, about leveraging AI to become a super marketer. They dive into building an AI-enhanced marketing stack, covering essential AI tools, content repurposing, data analysis, and more. Gen shares his journey, insights, and practical tips to help marketers do more with less. Whether you’re looking to streamline your marketing efforts or learn how to implement AI effectively, this episode has valuable

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11:19

AI-Powered Course! How to Customize Lessons...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2024/05/15

In this episode, Dan Sanchez demonstrates how to build an AI-powered course that customizes lesson plans based on students' job titles, companies, and target audiences. He walks through the entire process, showcasing the use of AI to personalize educational content at scale, making the learning experience more relevant and engaging for each student.Find the course at: https://aidrivenmarketer.com/courseMy CRM/marketing platform: https://aidrivenmarketer.com/toolkit-marketing

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56:59

Personalized Marketing at Scale w/Jim Laurain

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2024/05/10

In this episode, Dan Sanchez is joined by Jim Laurain, an expert in advanced marketing platforms and personalization through AI, to delve into the intricacies of using AI-enhanced Customer Data Platforms (CDPs) for crafting personalized marketing strategies. They discuss the advantages of AI in understanding consumer behavior on a granular level, the transformation in message personalization with tools like AMP, and the real-world implications of integrating AI across various platforms like

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20:44

10x Your Output With Robust Custom GPTs - AI...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2024/05/09

In this episode, Dan Sanchez dives into the complexities of building and utilizing custom GPTs for marketing tasks. Covering a range of advanced techniques such as loading knowledge documents, managing multi-step prompts, and automating systematic projects, Dan skillfully reveals how these can transform the way we interact with AI in marketing. He highlights how custom GPTs, described as the "Excel for AI," can serve as a foundation for prototyping and operational efficiency. Tune in for an

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25:12

My Process For Crafting Custom GPTs - AI Fundamentals...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2024/05/06

In this episode, host Dan Sanchez dives into the nuts and bolts of building custom GPTs tailored for marketing productivity. He navigates through the fundamentals of constructing simple yet powerful GPTs that streamline the process of converting podcast transcripts into engaging LinkedIn posts, saving marketers countless hours. By taking listeners through a step-by-step guide, complete with visual aids, Dan not only simplifies a complex subject but also arms marketers with the tools to enhance their

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12:10

The Marketer's Guide to Chain Prompting with AI - AI...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2024/05/03

In this episode, Dan Sanchez dives into the world of chain prompting with AI, delving deeper into advanced strategies to enhance AI interactions for marketing purposes. He builds on previous discussions about super prompts and the step method, focusing particularly on how to use chain prompting to achieve better, more targeted results with tools like ChatGPT 4. Whether you're looking to streamline your content creation process or optimize AI for more complex tasks, this session offers detailed

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50:15

When Is It Worth Learning AI? A Conversation with...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2024/05/03

In this episode, Dan Sanchez sits down with Ashley Faus, the Head of Lifecycle Marketing at Atlassian, to dissect the current hype around AI and its future in the marketing world. They discuss whether AI will meet its lofty expectations, how it's being adopted in enterprise environments, and the balance between investing in AI and human resources. From using AI for daily tasks to addressing legal and ethical concerns in large organizations, Dan and Ashley cover a wide array of insightful topics

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10:33

The STEP Your Missing To Get More Consistency Out of...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2024/05/02

In this episode, Dan Sanchez dives deeper into the STEP method, a unique strategy he developed to enhance AI utilization in content creation. Focusing specifically on transforming podcast transcripts into compelling LinkedIn posts, Dan walks us through the practical application of each element—Starter content, Template, Example, and Prompt—and shows a real-time example of how these components blend to improve AI outputs. If you're looking to get more from AI in your content strategies, this episode

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22:21

Marketer's Guide to Advanced Prompt Engineering - AI...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2024/05/01

In this episode, Dan Sanchez dives into the vital fundamentals of AI in marketing, focusing squarely on the art of prompt engineering to elevate your AI interactions. He breaks down 'super prompts'—a method to elicit more precise and useful outputs from AI tools, essential for any marketer looking to leverage AI effectively. Whether it's enhancing personalizations in email campaigns or setting up robust automations, mastering these basics is crucial. Tune in to discover how to formulate super

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47:06

The Future in Focus: AI Tools That Forecast Business...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2024/04/26

In this episode of Ai Driven Marketer, Danchez is joined by Saar Ben-Attar, founder of Ascent Growth Partners, to explore the transformative impact of AI in strategic planning and future scenario building. They dive into the origins of Saar's unique approach to leveraging AI for predicting business opportunities and threats, and discuss how these advanced tools are reshaping the way companies foresee and navigate the future. Tune in to discover how AI can enhance your strategic foresight and help

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11:09

AI Has Changed the Way I Design Logos - Here's The...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2024/04/24

In this episode, Dan Sanchez talks about the transformative power of AI in graphic design, sharing his journey from being a "B-minus" designer to utilizing AI tools to upscale his skills. With first-hand experience, Dan demonstrates how AI, particularly with tools like mid-journey, can drastically enhance a marketer's ability to quickly conceive high-quality design concepts, as he walks us through the creation of a logo project for Keys Chiropractic. Discover Dan's insights on the synergy of AI with

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57:56

From Marketing Automation to AI: Andre Yee's Vision...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2024/04/19

In this episode of AI-Driven Marketer, Dan Sanchez sits down with Andre Yee, the founder of Tiga AI and former CEO of Triblio, to talk about the transformative power of AI in sales and marketing. Andre offers his seasoned perspective on the potential of AI to redefine prospecting through signal discovery, its influence on job automation, and the future of work culture in the rapidly evolving digital landscape. They also tackle the specifics of how Yee's company utilizes AI to parse data from various

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12:56

The AI Marketing Journey: My Q1 Learnings and...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2024/04/12

In this solo update, Dan Sanchez reflects on the first quarter of his mission to master AI for marketing in 2024. Sharing his diverse marketing background and exploring the impact AI will have on the industry, Dan tackles the challenging reality of AI replacing jobs and the shimmer of hope in upskilling. With insights into his own learning process and experiments, Dan also teases an upcoming roadmap for mastering AI. He unveils his venture into creating AI-powered tools for podcast marketing and

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51:51

AI In Content Marketing: Turning Process into Progress

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2024/04/09

In this episode, Dan Sanchez is joined by Marc Angelos, a seasoned entrepreneur and content marketer, to delve into the aerial view of artificial intelligence in the marketing realm. They tackle the inherent complexity of AI, misconceptions held by company founders, and the evolution of marketers' roles in the age of automation. From the impact of DALL E on image editing to the nuances of voice-modelling AI, Dan and Marc provide a roadmap for integrating AI into business processes seamlessly. With

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37:54

Who "Owns" AI In a Company? #LeadAi

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2024/03/29

In this episode, Dan Sanchez has Courtney Baker back to navigate the evolving landscape of AI. This time they talk about who should own AI in a company, the necessity for both bottom-up adoption and top-down strategic deployment, and the critical importance of data-driven decision-making. They entertain game-changing AI versus everyday AI, the budding idea of a dedicated Chief AI Officer, and the challenges big companies face in AI project failure rates.Timestamps:00:00 AI perceptions as technology

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45:54

Cutting-Edge Podcasting: How AI is Changing the Game...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2024/03/22

In this installment of AI-Driven Marketer, Dan Sanchez sits down with Josh Nielsen, the entrepreneurial mind behind Zencastr, to dive deep into the revolution of content marketing strategies and the transformative role of AI in podcast production. They dissect the challenges and successes of repurposing long-form content across various platforms, explore groundbreaking tools that simplify podcasting from a daunting two-week setup to a brisk 90-minute creation process, and discuss Zencastr’s

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61:54

Ready or Not: AI's Inevitable Upheaval in the...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2024/03/19

Join Dan Sanchez and Marc Angelos, as they chat about AI. We're talking about the jump from the cool stuff GPT-4 is doing now to what's coming with GPT-5 – and how we marketers can get ahead of the game. Dan even shares a personal story about getting ready for marriage that surprisingly ties into prepping for AI's future. Plus, we've got hot takes on Sam Altman's big AI predictions (spoiler: they're kind of wild), the real-deal on personal brands, and a bunch of wicked smart advice on getting

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184 results

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