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Higher Ed Live

RISC_OBFUSCATED

Higher Ed Live offers viewers direct access to the best & brightest minds in education and allows viewers to share knowledge and participate in discussions around the industry"s most important issues.

education higher education

All Episodes

00:44:05

Higher Ed Live: Special Edition - How to Incorporate...

Higher Ed Live ·

2017/11/01

You know a mobile communication strategy has to be part of your admission marketing mix. Now it’s time to incorporate texting into your prospective student communication plan. On this episode of Higher Ed Special Edition, you’ll hear from enrollment pros who have taken on this task. The panel will discuss how to add text messaging in your current communication plan. Plus, what changes once text messaging in the mix.

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00:49:29

Marketing Live - AMA Higher Ed Preview

Higher Ed Live ·

2017/10/26

The annual AMA Symposium for the Marketing of Higher Education is coming up November 12-15. The conference provides an excellent opportunity to connect with more than 1,200 of your higher ed peers to hear industry trends and best practices, work through shared challenges, and discover fresh ways to engage your audiences. This episode of Marketing Live will start the #AMAHigherEd conversation early. Members of the conference committee will preview this year's symposium and discuss critical issues

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00:52:10

Admissions Live - New Students Digital Expectations:...

Higher Ed Live ·

2017/10/19

More and more, admissions and marketing departments are collaborating to reach prospective students. They are using social media and making digital marketing investments. The paradigm is (finally) starting to shift. Tune in as marketing and enrollment experts, Stephanie Geyer and Gil Rogers join our broadcast. This week, we debate the best methods for reaching students. Plus, the panel discusses engagement strategies that combine digital marketing and social media.

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00:54:44

Advancement Live - What Will Communication for Alumni...

Higher Ed Live ·

2017/10/17

This fall, we’re going to be thinking about the future on Advancement Live. For a strategic planning process to work, you need to focus on three things: how your audience is changing, how the world is changing, and how to best position yourself to deliver results. In this second episode in our 2027 series, we’re exploring communications. As we peer down the road and imagine our work ten years from now, we need to uncover the opportunities. We also need to know the challenges. We’ll discuss things we

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00:35:20

Marketing Live - Managing Content Contributors

Higher Ed Live ·

2017/10/12

Regardless of what tool you are using, the key to your content management system (CMS) is the content contributor. People say, “Content is king!” but we know it’s the person creating content wearing the crown. You can help your content contributors by applying good governance practices. Having a system that runs smoothly is possible, and when it does, you get the best content produced efficiently. On this episode of Marketing Live you’ll hear best practices and lessons learned. Rethink your content

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01:11:29

Student Affairs Live - Searching for a Higher...

Higher Ed Live ·

2017/10/04

So you think you might be interested in a career in student affairs... for many, this means first looking for a professional preparation graduate program. But, with hundreds of master's degree-granting institutions focusing on student affairs or higher education today, how do you decide which program might be the best fit for you? Beyond asking campus mentors and searching online databases, you can employ a variety of other search tactics. And so, on this episode of Student Affairs Live, faculty

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00:50:06

Admissions Live - From Admissions to Campus Leadership

Higher Ed Live ·

2017/09/29

Enrollment Management has not historically been a primary source for burgeoning college presidents. That trend seems to be changing as colleges wrestle with increased competition, tighter margins, and political issues on both the admission and financial aid fronts. Successful enrollment managers now have a path to a college presidency. On this episode of Admissions Live, we sit down with Brian C. Ralph, Ph.D., the President of William Peace University in Raleigh, North Carolina, to discuss his

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00:46:16

Marketing Live - Employee Engagement and Your...

Higher Ed Live ·

2017/09/28

Competition for top talent has never been fiercer. Is your institution actively working to discover, understand, articulate, and evolve its employer brand? What perceptions do prospective employees – as well as current employees – have when thinking of your college or university as a place to work? What is the relationship between employee engagement and your employer brand? Organizational development and brand strategy expert Jeb Banner joins this episode of Marketing Live to tackle these

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01:01:12

Student Affairs Live - Organizational Change and...

Higher Ed Live ·

2017/09/27

On this episode we’ll share best practices for meaningful and sustainable organizational change and learn strategies you can implement immediately to move the needle in your organization. Blending research and real-life experience, we’ll explore questions such as: What are some common barriers and mistakes made in organizational change and planning efforts? Who is best equipped to lead organizational planning? Where can we look to internally and externally for assistance and guidance? How can we

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00:43:42

Advancement Live - Building a Successful Legacy Program

Higher Ed Live ·

2017/09/26

Children and grandchildren of our alumni can become our biggest fans—and our future students. In this episode of Advancement Live, Kim Infanti speaks with two universities about their legacy programs—including one that was recently resurrected after being on hiatus for several years. Learn about how to design engaging programs that will educate legacies about your university and strengthen their bond to the place your alumni love. We'll also discuss how legacy programs can enhance alumni giving, as

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01:04:29

Higher Ed Live: Special Edition - Arm Wrestling with...

Higher Ed Live ·

2017/09/25

In a crisis, communicating your message to the aggressive, detail-hungry media can be hard enough without arm wrestling with your attorney over every word. In this session, crisis communications expert Mark Weaver will discuss keys to addressing your lawyer’s concerns while still getting to effectively do your job. This session will provide practical tips that public relations professionals will be able to take home and implement for use in a crisis situation.

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00:45:20

Admissions Live - New Insights from Admitted Students

Higher Ed Live ·

2017/09/18

Each year, enrollment pros revisit their strategies for yielding admitted students. The team at Eduventures has surveyed students to help us make informed decisions. The Survey of Admitted Students provides actionable data to help with the following: Better understand decision segments among admitted students Learn more about hidden drivers impacting enrollment choices Better understand the tradeoffs students may be making Better develop targeted yield strategies Other topics are covered in the

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00:30:48

Marketing Live - Get Ready for Social Media...

Higher Ed Live ·

2017/09/14

The Higher Education Social Media Strategies Summit will be held November 2 – 3 in Boston, Massachusetts. Each year, college and university professionals gather to learn best practices in social media marketing from peer leaders. For the past 3 years, conference committee members have fine-tuned how to build a compelling, relevant agenda that is both informative and inspirational. To get the most out of #SMSSUMMIT, prior planning will be helpful for all attendees. In this episode of Marketing Live,

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01:00:29

Student Affairs Live - Implicit Bias and Inclusive...

Higher Ed Live ·

2017/09/13

Even well intentioned people can possess bias. Though studies have shown explicit expressions of biased beliefs and attitudes have declined significantly over the past few decades, measures of implicit bias remain persistently high. On this episode of Student Affairs Live, host Tony Doody speaks with Zaneta Rago-Craft, Yoshiko Harden, and Lena Tenney to better understand where, how and when we develop our bias. Other topics explored on this episode include micro-aggressions and inclusive language,

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00:57:14

Advancement Live - What Will Alumni Affairs Look Like...

Higher Ed Live ·

2017/09/12

This fall, we’re going to be thinking about the future on Advancement Live. For a strategic planning process to work, you need to focus on three things: how your audience is changing, how the world is changing, and how to best position yourself to deliver results. Keep in mind your institution needs in the midst of all this flux. In this fist episode in our 2027 series, we’re exploring alumni affairs. As we peer down the road and imagine our work ten years from now, we need to uncover the

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01:07:33

Student Affairs Live - #ThisIsUs: Confronting the...

Higher Ed Live ·

2017/09/06

As the fall term commences on colleges and universities across the U.S., we have heard from many practitioners and scholars--given the recent tragic events that unfolded in Charlottesville--of an urgent need to continue the conversation about racism and white supremacy in our institutions of higher education and our roles as student affairs educators. Confronting the continuing realities of white supremacy facing institutions of higher education for many student affairs educators requires an

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00:52:52

Marketing Live - Identifying Relevant Audiences

Higher Ed Live ·

2017/08/31

Various higher education marketing goals pertaining to specific audiences and initiatives have traditionally been met with challenges in terms of availability of technologies and data sources necessary to connect with the right people and inform important decisions associated with strategic planning. In this episode of Marketing Live, we will speak with James Vineburgh, and experienced higher education marketer with extensive experience with market research, statistical analysis, and lead

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01:01:13

Student Affairs Live - Campus Crisis Management and...

Higher Ed Live ·

2017/08/31

While university campuses are typically seen as a safe haven for students, crises are bound to occur. What gets in the way of effective crisis communication and management at many universities? How has crisis management changed over the last decade? What some some trends and issues that have affected how we respond to crisis? What are some components of a comprehensive student affairs crisis response management plan? How fast are we expected to respond to a crisis in modern day? Is honesty always

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00:47:59

Admissions Live - Boston Bound: NACAC17

Higher Ed Live ·

2017/08/28

The National Association for College Admission Counseling’s (NACAC) National Conference will be held September 14 – 16 in Boston, Massachusetts. Each year, the premier professional development and networking event for admission professionals and school counselors draws thousands of attendees from all over the world. The size and scope of the Conference can be daunting for both first-timers and veterans. To get the most out of #NACAC17, planning, for both professional and social endeavors, is

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00:50:26

Higher Ed Live: Special Edition - Effective Internal...

Higher Ed Live ·

2017/08/25

With 37,000 employees and nearly 15,000 students, Duke is the size of a small city. How does Duke communicate with its internal audience? In this session, we’ll set context for internal communications at Duke, review main communication tools, and focus primarily on employee communications through the award-winning Working@Duke portfolio. That portfolio includes a staff/faculty print publication with a circulation of about 35,000; the online news section on Duke Today; and social media. We’ll also

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