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PODCAST

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Feel better about marketing™ The go-to podcast for anyone trying to make sense of the world of marketing, business and beyond. In an industry that is a minefield of utter bollocks, we aim to capture our heroes and allies from the front line to have a chin-wag with. It’s like Pokémon Go, with the single but vital exception that it’s not a short-term bandwagon of shite. UK TOP 2 | US TOP 50 | RELEASED FORTNIGHTLY

business marketing

All Episodes

56:08

35: Thinking of making a move from figure skating to...

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2020/04/17

We’ve cut a cheeky round hole in the ice to catch former figure skater and strategic consultant and business leader Liana Dinghile, this week. A proud Londoner with a mix of Sicilian and Scottish heritage, Liana works with Tonic Creative Business Partners, having previously been at Siegel + Gale and Dragon Rouge. She has helped guide some of the world’s most successful organisations, working with the likes of Bayer, Sainsbury’s, British Airways and Hewlett Packard. She talks to us on her

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62:14

34: Former Viz Cartoonist Nick Parker on helping...

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2020/04/03

This week we’ve laid bait of tempting language to snare the exceptionally talented writer and founder of the language strategy agency That Explains Things, Nick Parker. A one-time creative director, magazine editor, keynote speaker, children’s book author, Viz cartoonist and crystallised-piss-on-door-hinges remover, Nick now helps fellow copywriters, agencies and brands like BT, PWC, Tesco and Spotify define brand tone of voice. He talks to us on a treasure trove of topics, including his first

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59:57

33: From selling blouses on Petticoat Lane to...

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2020/03/20

This week we’ve landed in the docklands of London to catch the baby-faced assassin and CEO of NY Collective, Nicole Yershon, who ignites fires of change consulting huge brands like Ford, British Airways and Pizza Hut. Heralded by The Drum as one of the 25 most influential women in the British digital industry over the last 25 years, she talks to us about her early career and how she went from selling blouses from a stall on Petticoat Lane to working with industry legend Dave Trott at GGT. But

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67:41

32: Decoded author Phil Barden with some unmissable...

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2020/03/06

This week we’ve muscled past the marketing mafia to shakedown the Don of decision science; Phil Barden. His client-side chops cover working for T-Mobile, Unilever and Diageo, until a run-in with two Germans and a flash mob flung him headfirst into the world of neuroscience and understanding human behaviour. As MD at decision science consultancy DECODE Marketing, he’s written 'Decoded: The Science Behind Why We Buy', a best-seller with stacks of praise from the likes of Rory Sutherland. Phil gives

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73:35

31: What makes a good comedy actor with West End and...

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2020/02/21

We’ve lurked by the theatre stage door this week to catch Charlie Russell; the West End and Broadway star of the smash hit show, The Play That Goes Wrong. Together with her long-standing friends in the Mischief Theatre company, she has appeared in a hit parade of great shows, including The Comedy About A Bank Robbery and Groan Ups, while Mischief Comedy have recently aired their first TV show on the BBC; The Goes Wrong Show. Charlie talks to us on a huge repertoire of subjects; getting into drama

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56:52

30: Big agencies vs small agencies with Kerry O'Connor

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2020/02/07

This week we’ve rowed up the Thames with a wine-laced bait to catch Kerry O’Connor, Co-Founder at Tonic Creative Business Partners. Kerry has many specialities, including marketing strategy, PR, and belting out power ballads to huge crowds for charitable causes. She’s mostly worked agency-side for the likes of Ogilvy, Publicis, Imagination and Dragon Rouge, yet also has client-side chops from a stint with what is now Virgin Media. She talks to us on a vast array of information nuggets, including:

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44:08

29: Vice President of Islamic Marketing at Ogilvy,...

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2020/01/24

This week we’ve snuck up the Thames to Ogilvy’s offices to catch Shelina Janmohamed; the bestselling author of Love in a Headscarf (a memoir about growing up as a British Muslim woman), and the Vice President of Islamic Marketing at Ogilvy- The world's first bespoke consultancy for building brands with Muslim audiences.She also, somehow, still finds time to write for the Daily Telegraph, The Guardian and the BBC, and was named one of the UK’s 100 most powerful Muslim women. She talks to us on how

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74:07

28: What Morph is really like with Director and...

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2020/01/10

This week we’ve packed our plasticine and carried out a search of The Avon to pick up Bristol’s finest maker of noise, Gavin Strange. By day, Gavin is Director and Designer at the beloved Aardman Animations, the Academy Award winning studio behind Wallace & Gromit, and by night he indulges in passion projects, drenching them in fizzy, fuzzy energy as he morphs into his alter-ego Jam Factory. A serial tinkerer whose capacity for fun bursts through his beanie, Gavin is also an author, toy

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79:43

27: Metrics, short-termism and selling Ribena to the...

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2019/12/24

We’ve put a tasty worm on our line and cast it into the Big Apple to catch Zenith Media’s Exec VP & Head of Innovation, Tom Goodwin. The best thing to come out of Sheffield since Sean Bean, Tom has worked with a list of clients that reads like the FTSE 100, including Microsoft, BMW, FOX and Emirates, and he is also the bestselling author of the ground-breaking book, Digital Darwinism. Tom talks to us on tonnes of topics, including the evolution of tech and what excites him, his experience

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64:37

26: The value of education in marketing with...

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2019/12/24

We sneaked up the river Liffey in a Viking long boat and kidnapped arguably Ireland’s greatest marketer for a natter; Colin Lewis. Colin’s vast experience and multiple industry awards come from a career that includes working at iconic brands like BMI, 118118, Thomas Cook and CityJet, and from working all over the world, from Australia to Hong Kong, Japan, and the UK and Ireland. He’s also a speaker, lecturer and teacher, educating brands such as Unilever, Facebook, Ryanair, and Heineken. This

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61:55

25: Meet one of the most controversial voices in the...

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2019/12/24

We’ve lurked in the waters of San Francisco Bay to catch arguably the most outspoken and controversial voice in the industry; the bullshit detecting bulldog, Bob Hoffman. He is the acerbic wit behind the highly popular ‘Ad Contrarian’ blog, named one of the world’s most influential marketing and advertising blogs by Business Insider, and is the author of four Amazon Number 1 selling books about advertising. Bob’s commentary has appeared in the likes of BBC World Service, The Wall Street Journal,

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64:10

24: Want to know more about creating a genuinely...

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2019/12/13

This week we dug out our knickerbockers and legged it up the fairway to catch an ex-golf pro with one of the strongest drives in the industry, Di Wilkins. She joined the agency Critical Mass 21 years ago and never left. As CEO, Di has created a genuinely special work culture rooted in Canadian values and best showcased by an avalanche of industry accolades this year, including Best Agency to Work For and Employer of the Year. Di explains that what she lacks in polish, she makes up for in heart

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65:27

23: How businesses can improve diversity and...

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2019/11/29

This week we’ve got our large sea-going vessel out of dry dock once again to go across the pond to catch Dr. Stefanie K. Johnson; author, speaker and professor of Management at the University of Colorado Boulder’s Leeds School of Business. Stefanie has come a long way since discovering in her first jobthat a children’s ball pit is the most disgusting place on earth. She is now one of the world’s leading authorities on improving diversity and inclusion in business and has published over 70 journal

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61:32

22: A Guiness-fuelled industry mickey-take with Paul...

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2019/11/15

This week we’ve laid bait of Guinness and Rosé to snare the man who launched his agency from his front room whilst sitting in his pants, the day after he called his old boss a ‘cock’. It can only be Paul Mellor. Taking the piss out of the industry whilst on the piss with our podcast host Giles, it’s a wonder how they actually finished with a fully recorded episode. Paul takes us on a riotous ride on how he went from working in a coleslaw and potato salad factory (yep, you heard that right) to

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5:18

21: SPECIAL ANNOUNCEMENT

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2019/11/05

This week we’ve only caught a cold (well, it is that time of year), but much more excitingly we’re putting out a bite-size Call to Action pod blast to exclusively announce details of our very first live Call to Action podcast event. It’s like a cranked-up Question Time, taking place in a pub to booze-fuel the debate and replacing the politicians with talented peeps who aren’t afraid to tell it like it is. Join us for a riotous and fun night for our first-ever live event. It will be a cocktail of

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55:24

20: How to brief agencies and more client side tips...

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2019/11/01

This week we’ve travelled to a galaxy far, far away to ensnare Brian Macreadie; B2B Marketing’s self-styled Yoda. Brian’s stellar career includes a period as Marketing Director for Media and Sport at Getty Images,marketing communication roles at large telecoms companies such as AT&T, and over 12 years’ experience as head of marketing at several international law firms. More highly decorated with medals than Ryan Giggs, Brian has over 60 prestigious B2B industry awards,and is so highly thought

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54:59

19: Stories from ad land's heyday in Australia with...

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2019/10/18

We’ve tracked a trail from London to Sydney and back again this week, to catch our latest podcast guest Jane Evans. Many are billed as being ‘brutally honest’, but Jane wrote the rule book on “not giving a f*ckery.” Jane has worked for some of the biggest agencies on the planet, including JWT and Ogilvy, before setting up her own agency Giant Leap, where clients included Revlon, Maserati and a bevy of beer breweries. But arguably her greatest work is being done now, running Janee; a

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52:40

18: Cool dude and professional hell-raiser, James...

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2019/10/04

This week we’ve gone over The Pond to catch Designer, Author, Speaker, Teacher and all-round cool dude and professional hell-raiser, James Victore. Part Yoda part Darth Vader, his often-controversial yet striking work is exhibited all around the world, including at the Museum of Modern Art in New York, and has appeared on the covers of Esquire and Time Magazine. He’s also worked for clients such as Adobe, Mailchimp and Moet & Chandon, and recently captured all his learnings in his new book,

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67:14

17: Tips for writing magic copy with The Word Man,...

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2019/09/20

This week we’ve snuck up The Mersey, Viking raid style, to nab Liverpool’s finest anti-bullshitcopywriter, Dave Harland. Having massive fingers hasn’t held back Dave from writing magic copy. He talks to us on how he made the bold move to working freelance after a 10-year stint at Park Group Plc, (ending up as Head of Copy), his early job as a football reporter, how his fascination with writing persuasive copy developed, his key tips for writing good copy and plenty more besides. A massive fan of

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44:18

16: What3words CMO Giles Rhys Jones talks on how 3...

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2019/09/06

This week we’ve pinpointed the exact location of what3words CMO Giles Rhys Jones for a good chinwag. Awarded the Cannes Lion Grand Prix for Innovation, Giles talks at length about this amazing global addressing phenomenon that is used by entities as diverse as pizza delivery companies and emergency services, as well as some of the world’s largest automobile companies like Mercedes and Audi. Giles also reveals nuggets of interest from working agency side at Saatchi & Saatchi and Ogilvy, where

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