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PODCAST

Roadmap to Referrals

Stacey Brown Randall

You deserve referrals naturally… without manipulating, incentivizing or even asking. Join Stacey Brown Randall every week on the Roadmap to Referrals podcast where she shows you how to grow your business by referrals so you can stay in your expert space (attorney, financial advisor, realtor, consultant, coach, interior designer, etc.) AND leave behind the worry of being seen as the "always hustling salesperson." If you need a direct and practical roadmap to follow to generate referrals naturally,

business marketing

All Episodes

31:46

Ep #256: Your Referral Ecosystem

Roadmap to Referrals ·

2023/05/09

Imagine your business as a thriving ecosystem, where every part of it works together to create a sustainable environment for growth. Referrals are like the bees in this ecosystem—they pollinate and spread the word about your business, ensuring that it continues to flourish. In this episode, we take a deep dive into the referral ecosystem and explore the many ways in which referrals can be generated throughout your business. Resources and links mentioned in this episode can be found on the show

en

41:25

Ep #255: A Peek Inside a Referable Business Part 4

Roadmap to Referrals ·

2023/05/02

In a crowded marketplace, it can be challenging for businesses to differentiate themselves. However, for others like Nathalie Ekobo, the challenge is not in standing out, but rather in communicating the full extent of their services. As a business and energy coach and a member of Building a Referable Business, Nathalie has firsthand experience with this dilemma. Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/255

en

29:06

Ep #254: A Peek Inside a Referable Business Part 3

Roadmap to Referrals ·

2023/04/25

Did you know that 9 out of 10 real estate agents are failing? In this episode, we're diving into the world of real estate with a conversation about building a referable business in the industry. Our guest, Alex Mayer, is a successful real estate agent in Rochester, Minnesota, and in this episode, he shares his secrets to success and how he's managed to build a business that generates referrals consistently. Resources and links mentioned in this episode can be found on the show notes page

en

37:51

Ep #253: A Peek Inside a Referable Business Part 2

Roadmap to Referrals ·

2023/04/18

Join me for an inspiring interview with Fabi Preslar, the owner of Spark Publications, a business celebrating its 25th year. A member of our coaching program, Building a Referable Business, Fabi specializes in custom design for magazines, catalogs, and books, and in this episode, she shares her success story, including how she has achieved 15 referrals in just three months—and gained four new people referring her! Resources and links mentioned in this episode can be found on the show notes page

en

26:23

Ep #252: A Peek Inside a Referable Business Part 1

Roadmap to Referrals ·

2023/04/11

Today, I am chatting with Adam Goldman, a franchise consultant and coach with FranChoice. Adam is also a member of our coaching program, Building a Referable Business. Get ready to listen in as he talks about his referral success, including his closing ratio with referrals vs. with other lead sources, how many more referral deals he has now than he had just a few years ago, and more. Resources and links mentioned in this episode can be found on the show notes page

en

27:30

Ep #251: Business is Never a Straight Line

Roadmap to Referrals ·

2023/04/04

Recently, I was catching up with one of my alumni clients over coffee, and she asked me how I landed on my current coaching program, BRB. That got me thinking about all the twists and turns that led me here. Let me tell you, it was a wild ride! So, in this episode, I will be sharing a bit about my business journey, including some of the hurdles I have had to jump and the unexpected shifts I have made along the way. Resources and links mentioned in this episode can be found on the show notes page

en

32:18

Ep #250: 10 Questions with the Man Who Knows Me Best

Roadmap to Referrals ·

2023/03/28

It's celebration time! To mark the 250th episode, I am spicing things up by bringing on a very special guest: my husband! That's right, folks - he's dusting off his microphone and taking a trip down memory lane to answer 10 questions about my business. And let's just say, he better have been paying attention because I am ready to put him to the test! Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/250

en

13:13

Ep #249: The Roots of Your Referral Relationships

Roadmap to Referrals ·

2023/03/21

In this episode, I challenge the common tactics used in referral-based business growth, including asking, compensating, and gimmicks. These tactics can damage the credibility and trustworthiness of a relationship, resulting in shallow connections and few referrals. Instead, I advocate for maintaining consistency and trustworthiness with referral sources to create a strong foundation for business growth. Resources and links mentioned in this episode can be found on the show notes page

en

19:29

Ep #248: The Guiding Principles of Referrals

Roadmap to Referrals ·

2023/03/14

It's the age-old question: how do you generate more referrals for your business? It's no secret that referrals are the easiest way to bring onboard new clients. But why is there so much confusion around the best way to generate them? Listen in as we explore the four guiding principles of referrals that will help you take your referral strategy to the next level. Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/248

en

22:57

Ep #247: Can Referrals & Affiliates Co-Exist?

Roadmap to Referrals ·

2023/03/07

Do you ever find yourself confused about the different terms used in business, such as referrals, affiliates, and joint venture partnerships? While these terms may seem interchangeable, each one requires a different approach to incentivize individuals or businesses to bring in clients, and it's important to understand the distinctions between them and how they can co-exist in your business. So, in this episode, we'll explore the nuances of each term and how to leverage them to bring in clients and

en

12:48

Ep #246: Applying KISS to Referrals

Roadmap to Referrals ·

2023/02/28

Have you ever heard the saying, "Complexity is the enemy of growth"? When it comes to building a referral-based business, this couldn't be more true. That's why, in this episode, we’re going to talk about applying the KISS method to your referral strategies to keep things simple. Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/246

en

33:46

Ep #245: Which Are You? Pinball or Bowling Ball

Roadmap to Referrals ·

2023/02/21

Recently, I came across an interesting concept that really resonated with me: the difference between being a pinball and being a bowling ball. The idea was inspired by a book I was reading, and I found it particularly applicable not just to referrals, but also to business as a whole. So which one are you? Listen in to find out! Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/245

en

28:01

Ep #244: What AI Gets Wrong About Referrals

Roadmap to Referrals ·

2023/02/14

Can you go a week, or even a day, without encountering AI and ChatGPT in articles, emails, or conversations? If not, you're not alone. In this episode, I will be sharing AI's shortcomings regarding referrals—because you can’t rely on AI for everything… yet. Listen in to hear my thoughts on ChatGPT's advice for increasing client referrals and why you should be focusing on referral strategies based on science. Resources and links mentioned in this episode can be found on the show notes page at

en

27:43

Ep #243: Referral Delegation in Action

Roadmap to Referrals ·

2023/02/07

Are you tired of being bogged down by administrative tasks? Discover the secret to unlocking success through referral delegation in today's episode as we sit down with Mark MacIntosh, CEO of RevGrow, and his virtual assistant Lori Reichner. Listen in to hear what it’s like as a business owner to have somebody execute and implement your referral strategy, the importance of having someone operationalize your strategy, and how Mark and Lori achieved their most successful ROI through the methods

en

21:11

Ep #242: What Can You Delegate with Referrals?

Roadmap to Referrals ·

2023/01/31

When you’re putting a referral strategy in place, how much of it do you have to do yourself, versus how much of it can be delegated? In this episode we’ll talk about what you can be delegated (or outsourced) and what should not be delegated when it comes to referrals. Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/242

en

14:25

Ep #241: Noticing Referral Moments

Roadmap to Referrals ·

2023/01/24

Sometimes referral success is found in the ability to notice, or recognize, the opportunity in front of you. In this episode, I’m sharing another eavesdrop from my coaching program, Building a Referable Business, which is a concept that I introduced a few episodes back for those who listen regularly! Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/241

en

21:43

Ep #240: Referral Q&A

Roadmap to Referrals ·

2023/01/17

Every 10th episode, I answer your questions, and today isn’t any different. I will be selecting three questions from my clients, my free Facebook community, Referrals Without Asking, or you (the listeners), and will be answering them to the best of my ability. In this episode, we will cover everything from referral strategies to nurturing referral sources, so stay tuned! Resources and links mentioned in this episode can be found on the show notes page

en

16:37

Ep #239: Are Your Referrals Happy Accidents?

Roadmap to Referrals ·

2023/01/10

Do you describe referrals as “happy accidents”? If so, don't miss this episode because I’ll be taking you through what you can do to take control of your referrals and make 2023 the year that you get serious about the referrals coming into your business. Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/239

en

28:55

Ep #238: Must Have Referral Strategies

Roadmap to Referrals ·

2023/01/03

There are many strategies that I teach every day because they’re the foundational strategies you need in your business. Those three foundational strategies consist of having a referable client experience, a strategy where you can generate referrals from your existing referral sources, and a strategy for turning new folks into referral sources. But we know the one constant in life is change, and as our world evolved over the last year, there are a few referral strategies that are going to be needed

en

24:33

Ep #237: My Top Business Lessons from This Year

Roadmap to Referrals ·

2022/12/27

We made it! This is the final episode of the year, and what a year it has been. In this episode, I’m sharing the top three business lessons I learned this year that will carry me forward into 2023 and beyond. These are lessons that I hope you can also learn vicariously through me and take with you into next year! Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/237

en

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