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PODCAST

Market Proof Marketing: Home Builder Marketing Insights

Kevin Oakley: New Home Marketing from Do You Convert

A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We"re here to help you -- not sell you! No fluff - just honest perspectives on where to invest your time, money and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and

business marketing

All Episodes

01:07:59

Ep 292: Pulling On Threads

Market Proof Marketing: Home Builder Marketing Insights ·

2023/07/20

Market Proof Marketing · Ep 292: Pulling On ThreadsIn this episode, Kevin Oakly, Jackie Lipinski and Beth Russell discuss the hype around the new Meta app “Threads” but agree they all have yet to feel excited about it and find themselves frustrated with seeing a lot of noise from people they didn't choose to follow. They dive into the homebuilding process and challenges that they have faced as well as the clash between builders and realtors that often happens.Story Time (07:03)Jackie is reading

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00:39:47

Ep 291: Orienting Yourself in the Truth with Lisa...

Market Proof Marketing: Home Builder Marketing Insights ·

2023/07/17

Market Proof Marketing · Ep 291: Orienting Yourself In The Truth With Lisa McCleskeyIn this episode, Kevin Oakley sits down with Lisa McCleskey the Division Manager of Olthof Homes. Lisa describes what it means to be a “Truth Teller” and dives into all the ways she implements that into her position and working with others. They talk about finding truth in customer objections and being willing to adjust accordingly as well as the benefit of opening yourself up to new ideas and daring to try a new

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00:58:27

Ep 290: The Details Matter

Market Proof Marketing: Home Builder Marketing Insights ·

2023/07/13

Market Proof Marketing · Ep 290: The Details MatterIn this episode, Andrew Peek, Jackie Lipinski and Julie Jarnagin lament about the inevitable panic that will start when everything is changed over to GA4 due to lack of preparation. They share how ChaptGPT has saved them hours at a time for certain tasks but have also been noticing others using it in negative ways that impact the quality of their work. They discuss the importance of giving customers the “perfect experience” and how some might think

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00:38:54

Ep 289: Special OPT Episode "Effective Realtor...

Market Proof Marketing: Home Builder Marketing Insights ·

2023/07/06

Market Proof Marketing · Ep 289: Special OPT Episode "Effective Realtor Outreach for Online Sales Specialists"We have a special episode today featuring one of our latest Online People Talking live shows! In this episode, Jen Barkan meets with Kassandra VanProyen from Olthof Homes to talk about how she is successfully working with Realtors. With an increase in new home inventory and a decrease in used home listings, working with real estate agents has become a large part of our business. She's got

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01:08:36

Ep 288: Don't Have a Bias

Market Proof Marketing: Home Builder Marketing Insights ·

2023/06/29

Market Proof Marketing · Ep 288: Don't Have a BiasIn this episode, Kevin Oakley, Andrew Peek and Jackie Lipinski talk in depth about GA4, how having a bias can ruin opportunities and how preparation for things to come prevents problems in the future both at home and at work. They discuss the extraverted traits that OSC’s need to have in order to be successful even if they aren’t naturally extroverted and share ways to tap into that side of themselves.Story Time (04:19)Andrew is finding something new

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00:59:18

Ep 287: The Power of the Handwritten Note

Market Proof Marketing: Home Builder Marketing Insights ·

2023/06/22

Market Proof Marketing · Ep 287: The Power of the Handwritten NoteIn this episode, Andrew Peek, Beth Russell and Jessie Suggs talk about the importance of knowing your demographic and taking the reviews and criticism seriously instead of assuming you know better than the consumer; you have to stay humble and open to what can be improved. Together, they discuss how items are worth what the consumer is willing to pay and apply that to people looking for a home, while also considering how difficult it

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32:50:00

Ep 286: Bringing the Builder Forward with Karyn Bonder

Market Proof Marketing: Home Builder Marketing Insights ·

2023/06/19

Market Proof Marketing · Ep 286: Bringing the Builder Forward with Karyn BonderIn this episode, Kevin Oakley sits down with Karyn Bonder, the Vice President of Business Development, Builder Sales and Marketing at Zonda to talk all things Livabl. Karyn gives us a deep dive into Livabl and the benefits it offers to builders. It is the most accurate catalog of new construction homes, backed by industry-leading technology and will provide useful data to builders and transparency to the buyers. She

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00:48:34

Ep 285: The "Programmatic" Problem

Market Proof Marketing: Home Builder Marketing Insights ·

2023/06/15

Market Proof Marketing · Ep 285: The "Programmatic" ProblemIn this episode, Kevin Oakley, Jackie Lipinski and Julie Jarnagin discuss “Programmatic Ads” and why Kevin thinks that if you hear someone use the word “programmatic” they are either trying to sell you something or they don’t know what they’re talking about. They talk about introverts and extroverts in the workplace and ponder the traits associated with both, but suggest no matter your personality you can develop the skills needed to be

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01:10:26

Ep 284: What's Your Tendency?

Market Proof Marketing: Home Builder Marketing Insights ·

2023/06/08

Market Proof Marketing · Ep 284: What's Your Tendency?In this episode, Kevin Oakley, Andrew Peek and Jen Barkantalk about the need for human connection and humanity in a world that grows more automated everyday. They discuss “The Four Tendencies” by Gretchen Rubin and share which tendency they think they are now vs what they used to be and talk about the missed opportunities they see in sales.Story Time (06:41)Jen got a new tattoo in honor of her dog and is amazed how much better the experience than

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00:28:07

Ep 283: Letting Go and Shifting Mindsets with Nicole...

Market Proof Marketing: Home Builder Marketing Insights ·

2023/06/05

Market Proof Marketing · Ep 283: Letting Go and Shifting MindsetsKevin Oakley is joined by Nicole Maggio-Deaton, the Marketing Manager for Chesapeake Homes who is celebrating nine years with them. She shares about her journey through earning her degree in Business Administration with a focus in Marketing and landing a position with Chesapeake Homes as a Sales Agent that eventually led her back to Marketing. Together, they talk about how having a background in sales can really benefit those going

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00:56:38

Ep 282: Mentors and Mortgages

Market Proof Marketing: Home Builder Marketing Insights ·

2023/06/01

Market Proof Marketing · Ep 282: Mentors and MortgagesIn this episode, Andrew Peek, Beth Russell and Jackie Lipinski discuss and debate the role of a mentor as well as the skills that are required to make you an effective mentor yourself. They weave that discussion into pondering the common trades of a highly effective marketing director and give their thoughts on rising interest rates for home buyers.Story Time (03:10)Andrew urges people to verify their accounts and shares an example.Beth talks

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01:11:34

Ep 281: The Trolls Have More Tools

Market Proof Marketing: Home Builder Marketing Insights ·

2023/05/25

Market Proof Marketing · Ep 281: The Trolls Have More ToolsIn this episode, Kevin Oakley, Beth Russell andJulie Jarnagindiscuss the importance of putting effort into testimonials and finding the best way to show what you can do for the buyer. They talk about owning and understanding your data, give the various reasons why building companies list on an MLS and share their thoughts on current Ai developments. Kevin sent an assignment to the team which had them use Bard, Google's Ai experiment, and

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00:41:56

Ep 280: Choosing to Prioritize Your Goals with...

Market Proof Marketing: Home Builder Marketing Insights ·

2023/05/22

Market Proof Marketing · Ep 280: Choosing to Prioritize Your Goals with Michelle Simms-ReiterKevin Oakley is joined by Michelle Simms-Reiter, formerly a home building company owner and NC licensed Real Estate Broker and now founder of Strive Coaching Studio. She shares her journey through starting a home building company during the 2008 recession that became a huge success to founding Strive Coaching Studio. Together, they talk about how change starts from within and that it is up to the individual

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01:03:35

Ep 279: Breaking Out Of Limitations

Market Proof Marketing: Home Builder Marketing Insights ·

2023/05/18

Market Proof Marketing · Ep 279 Breaking Out of LimitationsIn this episode, Kevin Oakley, Andrew Peek and Jackie Lipinski question whether the month of May is raising spirits or the fact that everyone is smashing their sales goals! Kevin says having a set brand is limiting for a company and they debate whether or not it’s effective to stay within the confines of your branding boundaries. They discuss why Facebook is riddled with older generations leading Gen Z to avoid it and Andrew breaks down the

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01:10:11

Ep 278: ChatGPT’d

Market Proof Marketing: Home Builder Marketing Insights ·

2023/05/11

Market Proof Marketing · Ep 278: ChatGPT’dIn this episode, Kevin Oakley and Andrew Peek are joined by Mike Lyon to talk about all things Ai and ChatGPT from its potential dangers to ways that its flawed in its current evolution as well as the advantages it offers. Story Time (04:48)Kevin shares things he has learned from his recent work travelsMike warns against the slippery slope of giving over certain databases to ChatGPT after mentioning the amount of people asking him about itAndrew shares his

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00:45:40

Ep 277: Should Targeted Ads Target You?

Market Proof Marketing: Home Builder Marketing Insights ·

2023/05/04

Market Proof Marketing · Ep 277: Should Targeted Ads Target You?Andrew Peek, Jackie Lipinski and Julie Jarnagin start the podcast by asking “What one thing makes you start immediately looking at homes in order to move?” And give various answers on what it was for them. They discuss Andrew’s controversial takes on dashboard usage, share advice on builder website content, and the future of ai in regards to targeted ads. Story Time (04:36)Andrew believes that dashboards should not be used by

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00:58:28

Ep 276: Lawsuits and Listings with Rob Hahn

Market Proof Marketing: Home Builder Marketing Insights ·

2023/05/01

Market Proof Marketing · Ep 276: Lawsuits and Listings with Rob HahnIn this episode,Kevin Oakleysits down withRobert Hahn, CEO of Decentre Property Exchange and writer ofNotoriousRob.comto discuss everything from a current lawsuit case that could lead to an uncertain future for big corporations to Decentre Property exchange and their core functions as an MLS company. They share their goals and hopes for future home buyers that include simplifying an overly complicated process.Kevin Oakley and Rob

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00:55:49

Ep 275: Ai Drops New Music, But Should It?

Market Proof Marketing: Home Builder Marketing Insights ·

2023/04/27

Market Proof Marketing · Ep 275: Ai Drops New Music, But Should It?Kevin Oakley, Andrew Peek, and Samantha Kellenberger ponder how many DYC employees have ADHD and decide that probably 80% of the marketing team has it undiagnosed. They urge people to get their tickets for the 2023 DYC Summit and let everyone know that half-price tickets are sold out. They discuss the current home interest rates being high and people’s desire to see it come down, but warn of the reality surrounding the economy if

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01:04:53

Ep 274: Make the Circle Bigger

Market Proof Marketing: Home Builder Marketing Insights ·

2023/04/20

Market Proof Marketing · Ep 274: Make the Circle BiggerIn this episode, Kevin Oakley, Andrew Peek, and Bryce Baker discuss the cap on potential in the current market making people restless and feeling the need to make an impact. They touch on their frustrations with geofencing, wishing builders would cast their geography net wider and share advertising methods they find effective. Story Time (28:20)Bryce is excited to attend the online sales academy Kevin talks about testimonial bankruptcy and ways

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00:55:14

Ep 273: Finding Unicorns

Market Proof Marketing: Home Builder Marketing Insights ·

2023/04/13

Market Proof Marketing · Ep 273: Finding UnicornsIn this episode, Kevin Oakley, Jackie Lipinski, and Jen Barkan talk about the importance of being curious, asking the right questions and choosing quality over quantity in work relationships. They share what traits stand out to them in the hiring process and difficulties of finding the “unicorns” that thrive on self-motivation and curiosity. Kevin teaches the group about “chronological snobbery” and together they discuss appreciating the past instead

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437 results

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