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PODCAST

Market Proof Marketing: Home Builder Marketing Insights

Kevin Oakley: New Home Marketing from Do You Convert

A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We"re here to help you -- not sell you! No fluff - just honest perspectives on where to invest your time, money and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and

business marketing

All Episodes

00:28:07

Ep 283: Letting Go and Shifting Mindsets with Nicole...

Market Proof Marketing: Home Builder Marketing Insights ·

2023/06/05

Market Proof Marketing · Ep 283: Letting Go and Shifting MindsetsKevin Oakley is joined by Nicole Maggio-Deaton, the Marketing Manager for Chesapeake Homes who is celebrating nine years with them. She shares about her journey through earning her degree in Business Administration with a focus in Marketing and landing a position with Chesapeake Homes as a Sales Agent that eventually led her back to Marketing. Together, they talk about how having a background in sales can really benefit those going

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00:56:38

Ep 282: Mentors and Mortgages

Market Proof Marketing: Home Builder Marketing Insights ·

2023/06/01

Market Proof Marketing · Ep 282: Mentors and MortgagesIn this episode, Andrew Peek, Beth Russell and Jackie Lipinski discuss and debate the role of a mentor as well as the skills that are required to make you an effective mentor yourself. They weave that discussion into pondering the common trades of a highly effective marketing director and give their thoughts on rising interest rates for home buyers.Story Time (03:10)Andrew urges people to verify their accounts and shares an example.Beth talks

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01:11:34

Ep 281: The Trolls Have More Tools

Market Proof Marketing: Home Builder Marketing Insights ·

2023/05/25

Market Proof Marketing · Ep 281: The Trolls Have More ToolsIn this episode, Kevin Oakley, Beth Russell andJulie Jarnagindiscuss the importance of putting effort into testimonials and finding the best way to show what you can do for the buyer. They talk about owning and understanding your data, give the various reasons why building companies list on an MLS and share their thoughts on current Ai developments. Kevin sent an assignment to the team which had them use Bard, Google's Ai experiment, and

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00:41:56

Ep 280: Choosing to Prioritize Your Goals with...

Market Proof Marketing: Home Builder Marketing Insights ·

2023/05/22

Market Proof Marketing · Ep 280: Choosing to Prioritize Your Goals with Michelle Simms-ReiterKevin Oakley is joined by Michelle Simms-Reiter, formerly a home building company owner and NC licensed Real Estate Broker and now founder of Strive Coaching Studio. She shares her journey through starting a home building company during the 2008 recession that became a huge success to founding Strive Coaching Studio. Together, they talk about how change starts from within and that it is up to the individual

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01:03:35

Ep 279: Breaking Out Of Limitations

Market Proof Marketing: Home Builder Marketing Insights ·

2023/05/18

Market Proof Marketing · Ep 279 Breaking Out of LimitationsIn this episode, Kevin Oakley, Andrew Peek and Jackie Lipinski question whether the month of May is raising spirits or the fact that everyone is smashing their sales goals! Kevin says having a set brand is limiting for a company and they debate whether or not it’s effective to stay within the confines of your branding boundaries. They discuss why Facebook is riddled with older generations leading Gen Z to avoid it and Andrew breaks down the

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01:10:11

Ep 278: ChatGPT’d

Market Proof Marketing: Home Builder Marketing Insights ·

2023/05/11

Market Proof Marketing · Ep 278: ChatGPT’dIn this episode, Kevin Oakley and Andrew Peek are joined by Mike Lyon to talk about all things Ai and ChatGPT from its potential dangers to ways that its flawed in its current evolution as well as the advantages it offers. Story Time (04:48)Kevin shares things he has learned from his recent work travelsMike warns against the slippery slope of giving over certain databases to ChatGPT after mentioning the amount of people asking him about itAndrew shares his

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00:45:40

Ep 277: Should Targeted Ads Target You?

Market Proof Marketing: Home Builder Marketing Insights ·

2023/05/04

Market Proof Marketing · Ep 277: Should Targeted Ads Target You?Andrew Peek, Jackie Lipinski and Julie Jarnagin start the podcast by asking “What one thing makes you start immediately looking at homes in order to move?” And give various answers on what it was for them. They discuss Andrew’s controversial takes on dashboard usage, share advice on builder website content, and the future of ai in regards to targeted ads. Story Time (04:36)Andrew believes that dashboards should not be used by

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00:58:28

Ep 276: Lawsuits and Listings with Rob Hahn

Market Proof Marketing: Home Builder Marketing Insights ·

2023/05/01

Market Proof Marketing · Ep 276: Lawsuits and Listings with Rob HahnIn this episode,Kevin Oakleysits down withRobert Hahn, CEO of Decentre Property Exchange and writer ofNotoriousRob.comto discuss everything from a current lawsuit case that could lead to an uncertain future for big corporations to Decentre Property exchange and their core functions as an MLS company. They share their goals and hopes for future home buyers that include simplifying an overly complicated process.Kevin Oakley and Rob

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00:55:49

Ep 275: Ai Drops New Music, But Should It?

Market Proof Marketing: Home Builder Marketing Insights ·

2023/04/27

Market Proof Marketing · Ep 275: Ai Drops New Music, But Should It?Kevin Oakley, Andrew Peek, and Samantha Kellenberger ponder how many DYC employees have ADHD and decide that probably 80% of the marketing team has it undiagnosed. They urge people to get their tickets for the 2023 DYC Summit and let everyone know that half-price tickets are sold out. They discuss the current home interest rates being high and people’s desire to see it come down, but warn of the reality surrounding the economy if

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01:04:53

Ep 274: Make the Circle Bigger

Market Proof Marketing: Home Builder Marketing Insights ·

2023/04/20

Market Proof Marketing · Ep 274: Make the Circle BiggerIn this episode, Kevin Oakley, Andrew Peek, and Bryce Baker discuss the cap on potential in the current market making people restless and feeling the need to make an impact. They touch on their frustrations with geofencing, wishing builders would cast their geography net wider and share advertising methods they find effective. Story Time (28:20)Bryce is excited to attend the online sales academy Kevin talks about testimonial bankruptcy and ways

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00:55:14

Ep 273: Finding Unicorns

Market Proof Marketing: Home Builder Marketing Insights ·

2023/04/13

Market Proof Marketing · Ep 273: Finding UnicornsIn this episode, Kevin Oakley, Jackie Lipinski, and Jen Barkan talk about the importance of being curious, asking the right questions and choosing quality over quantity in work relationships. They share what traits stand out to them in the hiring process and difficulties of finding the “unicorns” that thrive on self-motivation and curiosity. Kevin teaches the group about “chronological snobbery” and together they discuss appreciating the past instead

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00:54:31

Ep 272: The Meh-taverse

Market Proof Marketing: Home Builder Marketing Insights ·

2023/04/06

Market Proof Marketing · Ep 272: The Meh-taverseIn this episode, Andrew Peek, Jackie Lipinski, and Julie Jarnagin gather to discuss the expectations and pitfalls of the Metaverse. The team ponders the reasons why it didn't live up to its hype, and the different ways it can be useful. Together they share insights on the latest and greatest in the new home marketing world, and how we can all take away something from the good and the bad of new technologies. Story Time (3:40) Jackie ponders the

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00:28:27

Ep 271: The Art of Curating a Successful Conference...

Market Proof Marketing: Home Builder Marketing Insights ·

2023/04/03

Market Proof Marketing · Ep 271: The Art of Curating a Successful Conference with Greg Fuson In this episode, Kevin Oakley sits down with Greg Fuson, Vice Presidents of Events and Experience for PCBC, to discuss the art and thoughtfulness that goes into designing a conference that stands out amongst others. Kevin and Greg outline what this year’s event will look like, and the value of activating someone’s emotions through events. Kevin and Greg discuss: What makes PCBC different from other

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00:47:21

Ep 270: Imposter Syndrome

Market Proof Marketing: Home Builder Marketing Insights ·

2023/03/30

Market Proof Marketing · Ep 270: Imposter SyndromeKevin Oakley, Andrew Peek, and Julie Jarnagin play around with Chat GPT4, discuss the realities of imposter syndrome, different ways to approach organic content through the lens of Andrew’s recent cruise experience, how builders can shift their marketing when needing to focus on presales, and the importance of trying new strategies and investing in your career. Story Time (15:47) Andrew just returned from a cruise and it had him thinking about the

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01:12:26

Ep 269: Marketing Coach Power Hour

Market Proof Marketing: Home Builder Marketing Insights ·

2023/03/23

Market Proof Marketing · Ep 269: Marketing Coach Power HourKevin Oakley and Jackie Lipinski welcome the newest Do You Convert Marketing Coach, Beth Russell to the team. In this marketing coach power hour episode, the team talks about everything from building a home, the importance of messaging, Beth’s biggest takeaways from shadowing home builder meetings, and more!Story Time (4:48)Beth talks about building a custom home, her third home purchase in 8 years, and how the experience has reminded her of

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00:41:39

Ep 268: Diving Into Home Builder Data with Rick...

Market Proof Marketing: Home Builder Marketing Insights ·

2023/03/20

Market Proof Marketing · Diving Into Home Builder Data with Rick Holmes and Alan Ratner Kevin Oakley is joined by two industry experts, Alan Ratner, Managing Director at Zelman & Associates, and Rick Holmes, CEO of Home Builder Data, to take a deep dive into the world of home builder data. Join us as we explore the insights they've gathered, discuss the roles of first-time home buyers now and in the future, and how they use data to track trends for and from home builders nationwide.Kevin, Alan, and

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00:51:16

Ep 267: How To Calm Down A Nervous Team

Market Proof Marketing: Home Builder Marketing Insights ·

2023/03/16

Market Proof Marketing · How To Calm Down A Nervous Team Kevin Oakley, Julie Jarnagin, and Becca Thomas discuss why website traffic is not a problem for most home builders at this time, why some teams are feeling nervous even when they’re having record-breaking sales this month, and what marketing teams can learn from other home builders.Story Time (8:53)Becca reminds marketers that even incremental improvements can lead to success, not everything has to be a big update all the time.Julie might not

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00:39:38

Ep 266: Online Sales Takeover with Mike Lyon and Jen...

Market Proof Marketing: Home Builder Marketing Insights ·

2023/03/09

Market Proof Marketing · Online Sales Takeover with Mike Lyon and Jen BarkanMike Lyon and Jen Barkan discuss the latest in the online sales world, including how to navigate dialogue across internal teams, benchmarks and takeaways from 2022, and a quick how-to guide on working with real estate agents. Additionally, Mike shares some personal insights on the importance of follow-up during a customer's purchasing journey. Story Time (2:20)Jen talks about on-site sales and marketers recent interest and

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00:53:15

Ep 265: Why Marketers Shouldn't Target Themselves

Market Proof Marketing: Home Builder Marketing Insights ·

2023/03/02

Market Proof Marketing · Why Marketers Shouldn't Target Themselves Kevin Oakley, Andrew Peek, and Jackie Lipinskidiscuss how marketers can identify their own marketing biases and learn to keep an open mind, they explore the differences between how we think how people typically search for non-single-family homes versus how they actually start their home search, plus Facebook’s subscription plans.Story Time (2:35)Jackie talks about the google search volume for Twin Homes, Duplexes, Villas, Duets,

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01:05:05

Ep 264: Is The Spring Selling Season Here?

Market Proof Marketing: Home Builder Marketing Insights ·

2023/02/23

Market Proof Marketing · Is The Spring Selling Season Here? Kevin Oakley, Andrew Peek, and Samantha Kelleberger review the data and discuss if the spring selling season is here yet. They talk about the future of AI for home builders, home builder sentiment, and more!Story Time (2:35)Samantha shares her customer service experience with Wayfair after she now has 3 broken fire pits. Andrew shares a pleasant customer experience with 0 human interactions.Kevin has never been more excited because

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