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PODCAST

Strategy Hour | Online Marketing for Business Growth

Abagail Pumphrey - Business Strategist

Listen to our show as host Abagail Pumphrey, CEO of Boss Project, shares proven business strategies, expert interviews, and no-fluff advice for growing an online business—your way. With millions of downloads and recognition from INC & Forbes as one of the best podcasts for entrepreneurs, this podcast is a must-listen for small business owners, service providers, course creators, and digital product sellers ready to take their business to the next level. Discover how to: ✔ Launch digital products

business marketing

All Episodes

55:06

860: The Formula for Low-Lift Video Content with...

Strategy Hour | Online Marketing for Business Growth ·

2024/06/27

Video is working! It’s helping people market their business, grow their audience, and get their name out there. And by the looks of things, it’s not going anywhere anytime soon. So, how do you make video content that not only stands out but also feels effortless to create? Today, I dive into the world of low-lift video marketing – namely, how to get started, keep things simple, and draw on your repertoire – with Natasha Pierre, host of the Shine Online Podcast and a video marketing coach for small

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47:14

859: Building Irresistible Offers and Why They Don’t Buy

Strategy Hour | Online Marketing for Business Growth ·

2024/06/25

This episode is truly all about you– how you get feedback from the people you ultimately want to sell to, and how to move forward. Many of my takeaways are coming off the back of a really big launch in my business. I did an event in May that allowed me to connect with over 7,000 small business owners, serve them high value, and go through a launch process on the back end.Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! I’m going to talk about

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58:47

858: The Market Shift: How to Create More Predictable...

Strategy Hour | Online Marketing for Business Growth ·

2024/06/20

Today’s podcast is the audio version of The Market Shift workshop, which I taught live yesterday! If you’d rather also see the visual slides, register to watch the full video replay instead, and it’s my gift to you– absolutely free. I want to see you be successful, which is why I shared the exact methods I used to build the foundations of my business in this value-packed episode. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Tune in to learn

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53:07

857: How to Get 10k Followers in Under 30 Days on...

Strategy Hour | Online Marketing for Business Growth ·

2024/06/18

Today I'm sharing my journey of TikTok growth. I am less than two weeks into a personal challenge I put on myself to hit 10,000 followers on TikTok in less than 30 days. I’m currently at 7,400 followers! There’s no doubt in my mind that I’ll reach 10k.Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! You might be surprised to know that this account has nothing to do with business. Honestly, that’s the reason I was so resistant to doing TikTok

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45:35

856: From the ICU to Building a Business that is Less...

Strategy Hour | Online Marketing for Business Growth ·

2024/06/13

Priya Nalli is an Entrepreneur, Business Coach, and Real Estate Team Owner. She is also a wife, mom to two kiddos, and lover of food and travel. She wears many hats, and she’s been through a lot. But she is a strong believer in creating a life that aligns with your core values. During this episode, she joins us to share her personal story of triumph and bravery.Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! For any listeners going through

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45:47

855 - 7 Leadership Lessons From My Best Bosses and...

Strategy Hour | Online Marketing for Business Growth ·

2024/06/11

Today, we’re talking about seven important lessons I learned from incredible bosses before I started my business. What inspired this episode is that tomorrow, I am meeting my old boss for lunch! This isn’t just any old boss, it’s my boss from my very first job right out of college. I interned with him and then ultimately became a full-time employee inside his agency which he still runs today. I’m so appreciative of the lessons I learned, not only from him, but all of the incredible bosses I had

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47:02

854: Testing What Sticks to Grow Your List to...

Strategy Hour | Online Marketing for Business Growth ·

2024/06/06

Rachel Miller joins Abagail today to discuss how to grow your email list to millions! Rachel is a marketing strategist who supports small businesses in growing their audiences organically. We’re digging into some simple strategies Rachel has used that have hugely impacted the overall growth of her business. Tune into this episode to be inspired to take action and be willing to make mistakes! Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the

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37:49

853: How I’d Transition from 1:1 to 1:Many if I Were...

Strategy Hour | Online Marketing for Business Growth ·

2024/06/04

Recently, I hosted a challenge where over 6,500 participants embarked on a journey to develop their digital products in just 24 hours, from conception to launch! If you missed out, don't worry, the challenge is still open for you to join at bossproject.com/launch. After the challenge, I reached out with a survey question about what you want to hear more of on the podcast. One concern that really stood out was about breaking into the digital product world when most of your income still comes from

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42:12

852: Trusting Your Intuition, Taking Brave Action &...

Strategy Hour | Online Marketing for Business Growth ·

2024/05/30

Today we are joined by self-love coach, TEDx speaker, author, and entrepreneur, Khanyisa Mnyaka. Khanyisa is passionate about helping individuals own their lives through her impressive understanding of the human experience. With a multitude of degrees and certifications, she is skilled at helping people overcome their limiting beliefs and people-pleasing in order to live their most authentic lives. And today she is here to help you with just that!Join The Co-op - The Membership for Online

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45:42

851: Diversify Your Income - Part 4: Transitioning...

Strategy Hour | Online Marketing for Business Growth ·

2024/05/28

Welcome to the fourth and final installment of our series on diversifying your income! Today we are joined by author-turned-publishing coach, Lauren Kay to talk about how she grew her business rapidly and transitioned from one-to-one offers to one-to-many. A key thing that has helped Lauren grow her business so quickly is her exceptional marketing talent. However, it’s her ability to listen to the needs of her audience and provide them with the solution they’ve been searching for that has really set

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45:12

850: How to Start a Business With ZERO Audience

Strategy Hour | Online Marketing for Business Growth ·

2024/05/23

In today's episode, I’m sharing what you need to know about the strategy of kickstarting your business from scratch, even if you think you have no existing audience. I’ve found that we tend to underestimate our existing network. From family and friends to colleagues and acquaintances, you likely have a web of up to 1,000 connections waiting to be tapped into. You’re probably not actually starting from zero— it's just a matter of harnessing those connections to build the life and business you’re

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45:20

849: Diversify Your Income - Part 3: Adding a Digital...

Strategy Hour | Online Marketing for Business Growth ·

2024/05/21

Welcome to part three of our four-part series on diversifying your income! If you haven’t checked out the past two episodes, go back and give them a listen. In part one, we dove into what you need to know before you add new income streams, and in part two, we learned how to leverage where you are to get to where you want to go. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! In today’s episode I’m sitting down with Melodee Fiske, a

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23:32

848: Unstuck - Part 2: The Marketing & Tech...

Strategy Hour | Online Marketing for Business Growth ·

2024/05/16

This episode forms part two of a series on obstacles that are preventing you from launching your first or next digital product. Listen to them in either order. It’s totally up to you. Part one was mostly about the fear, worry, and time involved in launching your product. This time, we’re mostly talking about marketing and tech. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Episode Highlights Where to Begin When You Don’t Know How to Build

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39:12

847: Diversify Your Income - Part 2: How to Leverage...

Strategy Hour | Online Marketing for Business Growth ·

2024/05/14

Today we get into part two of our four-part series on diversifying your income! Joining us today is solo traveler turned travel expert, Shakeemah Smith. In 2015, she created her course, Travel Like a Bawse, and since then, she has taught over 2000 women in eleven countries how to master the art of solo travel. Even though her professional background wasn’t in the travel industry, she was able to pull from personal experiences to give people the knowledge they were craving. Join The Co-op - The

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35:57

846: Unstuck - Part 1: The Fear, Worry & Time...

Strategy Hour | Online Marketing for Business Growth ·

2024/05/09

Right now, you have free opportunities to be seen by an organic audience and get free traffic to your offers from people all over the globe. What a time to be alive! What an incredible chance to grow your business! Today's episode of the Strategy Hour Podcast is part one of a two-part miniseries that covers the obstacles that might be preventing you from launching your next (or even your first) digital product. Join The Co-op - The Membership for Online Businesses Connect with

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63:24

845: Diversify Your Income - Part 1: What to Consider...

Strategy Hour | Online Marketing for Business Growth ·

2024/05/07

Welcome to the first chapter in our four-part series on diversifying your income, sponsored by Teachable! In these episodes, I’ll be speaking with a range of creators, each of whom has successfully built their own businesses by sharing their expertise with the world. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! For today’s conversation, I am joined by the wonderful Dara Denney, a performance creative expert who works with direct-to-consumer

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40:17

844: How I got 4587 New Email Subscribers in Less...

Strategy Hour | Online Marketing for Business Growth ·

2024/05/02

Today I’m sharing the strategy of how I got those people on the list, what’s working, what you should be paying attention to, and what it means for you and your business. An email list is incredibly important to your business because it will allow you to reach your audience more consistently and it’s something that you actually own, unlike your social media followers. Email lists are a long-term strategy that adds to the stability of your business. Join The Co-op - The Membership for Online

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31:25

843: [PEP TALK] One-Day Launch: Digital Product Fast...

Strategy Hour | Online Marketing for Business Growth ·

2024/04/30

If you get one thing out of the pep talk I’m about to give you, it’s this. The decisions that you make today are not ones that you are marrying forever. Regardless of what you launch, you have an opportunity. Whatever you put out into the world, whether it works or it doesn’t, is an opportunity to learn. The world is going to tell you something! And you get to listen. As business owners, we often don’t slow down and listen to this nearly as often as we should. Join The Co-op - The Membership for

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33:18

842: How I Got 364 FREE Leads From One Instagram Reel...

Strategy Hour | Online Marketing for Business Growth ·

2024/04/25

Today, I want to tell you about the process that helped me create an Instagram Reel that got me 364 free leads in under 24 hours. A Reel that has since gone on to generate more than 771 leads, and counting. Even I’m still struggling to grasp how this happened! Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! I'm not here to claim that I've cracked some universal marketing code or boast about one simple trick that will get you unbelievable

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41:39

841: You're Right On Time: The Grounding, Mindset...

Strategy Hour | Online Marketing for Business Growth ·

2024/04/23

What if, instead of worrying that you are running out of time in your business or that your plans are delayed, you accepted that you are right on time for your own destiny? Today I am joined by Amber McCue, a woman who went from being an 18-year-old single mom to owning three companies that allow her to work from anywhere in the world. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Amber grew her first business to a multi-million-dollar

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