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PODCAST

The 80/20 Principle

This podcast is for lawyers who want more freedom, flexibility, and control over their practice. Ernie focuses on the 20% of tools and strategies—especially AI—that deliver 80% of the results. No buzzwords. No hype. Just clear, practical insights on using AI, automation, outsourcing, marketing, cybersecurity, and smart systems to reduce friction, streamline workflows, and run your practice your way—from anywhere.

business management

All Episodes

38:32

177: Building a Better Biography (with Megan Hargroder)

The 80/20 Principle ·

2021/11/09

To attract better clients you need to give greater assurance that you're someone they'd feel comfortable working with. Or even better that they yearn to work with. The best tool for doing this is your biography, but not via the usual "obituary style" litany of accomplishments. Rather, you need to tell the story of who you really are, and why you really care about helping people. Of course, it's hard to tell your own story. In this episode, Megan Hargroder shares the insights about doing this

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20:56

176: Make Knowledge Work More Visible

The 80/20 Principle ·

2021/11/02

We need to be constantly mindful of what we're working on because it's easy for important work to slip through the cracks, figuratively speaking. The best way to do this is to make our work visible. Not literally, but figuratively. The thing to keep in mind is that our knowledge work is mostly mental and therefore not visible. And when information is intangible or invisible it's easy to forget about it or misplace it. That's why we need to use every means possible to keep it from slipping

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32:07

175: Make it Personal

The 80/20 Principle ·

2021/10/26

If you're willing to go beyond the superficial and get more personal, you'll attract much better clients. It feels awkward at first, but it's vital. In this episode, I'll share some really personal things that I don't normally share. Not as a "marketing ploy," but to demonstrate that deeper connections come from going beyond the supposedly "safe zone" of superficiality. I'll share the true reason why I became a lawyer. It's not anything that anyone would ever guess. But once you know that true

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24:40

174: Mental Trauma & Stress

The 80/20 Principle ·

2021/10/19

The modern world places even greater strain on our mental well-being. How can we become more resilient, strong, and balanced? Sometimes it's not easy to understand. But we can gain useful perspective that helps us stay calm, and make better decisions under pressure. Or just in the everyday stress moments that routinely present themselves to us. Show Notes The Four Agreements, by Don Miguel Ruiz (concise guide to putting everything important into helpful perspective) The Power of Now, by Eckhart

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33:01

173: Reading Jurors' Minds (with Elizabeth Larrick)

The 80/20 Principle ·

2021/10/12

Jury consultants assemble focus groups and then use psychology-based interview strategies to help lawyers get in the minds of jurors. Now they can do it virtually. Elizabeth Larrick is an attorney who also does focus group consulting, and in this episode she shares insights into how this is now done virtually, using Zoom. Show Notes Elizabeth Larrick's website Elizabeth Larrick's PDF Guide checklist for doing your own focus groups Judge Emily Miskel's Twitter General Resources Learn to use

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50:42

172: Review of The Law+Tech Evolution (with Denise...

The 80/20 Principle ·

2021/10/05

California attorney Denise Howell reflects on the many changes that technology has brought to the practice of law over the past two decades. Denise Howell was working in a large L.A. firm when started the fourth lawyer weblog. Five years later she went out on her own, and also was the host of probably the first legal podcast. In this episode, she and Ernie examine some of the tech-driven changes that have taken place in the practice of law and society in general. Show Notes Denise Howell's Twitter

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41:34

171: Virtual Executive Assistants (with Valerie...

The 80/20 Principle ·

2021/09/28

A virtual executive assistant can be a boon to your productivity. But how can you get a good EA and what is it like to work with one? One person who knows is Valerie Trapunsky, the founder of a virtual assistance company called ChatterBoss. Her company pairs virtual executive assistants with entrepreneurs, even some lawyers. ChatterBoss is not like most virtual assistance services, because they go beyond just VA match-making. They are also outsourcing coaches, which means they're fully invested in

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37:40

170: Effective Decision-Making for Lawyers

The 80/20 Principle ·

2021/09/21

How can we make better, more effective decisions? It's important to find out because the quality of our lives is determined by the quality of our decisions. Many of our decisions are impaired even before we start to make them because of cognitive blind spots. So what are some examples of these cognitive glitches, and how can we overcome them? That's what you'll discover in this episode. Show Notes Read Everything is Figureoutable by Marie Forleo (will help you develop your “figure it out” muscle)

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41:58

169: Self Sufficiency

The 80/20 Principle ·

2021/09/14

The less you need to rely on other people the greater your flexibility and resilience. The same goes for relying on resources. Keep your needs to a minimum to survive and thrive. In this episode, Ernie focuses on several key principles to help you be as self-sufficient as possible. Show Notes Episode 167 - Crisis Management OODA Loop, cited in Episode 167 John Boyd, cited in Episode 167 Uncluttered.com Tim Ferriss, Author of Four Hour Workweek Heat, movie with Robert DeNiro & Al Pacino Thinking

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53:52

168: The New Law Business Model (with Ali Katz)

The 80/20 Principle ·

2021/09/07

A new law business model is vital now. Ali Katz’s book explains exactly how lawyers should revamp their practices to make them more enjoyable and more profitable. Ali's NLBM is most beneficial to lawyers with estate planning or business law practices that use flat-fee pricing, but the principles and tactics she teaches can help any lawyer in any kind of practice area. In this episode, you’ll learn about the 5 critical shifts solo and small firm lawyers need to make to revitalize their law

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32:00

167: Crisis Management for Lawyers

The 80/20 Principle ·

2021/08/31

Learning how to manage a catastrophic crisis like the hurricane that just hit New Orleans (or fires, earthquakes, and pandemics) will help you in everyday life for reasons that are surprising. Even "smart people" wind up making bad decisions in a crisis. But a prepared person who isn't that "smart" can do surprisingly well. In this episode, we examine exactly why that's true. And Ernie's examination takes place in the aftermath of an actual crisis: i.e. Hurricane Ida, a category 4 storm that ravaged

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28:44

166: Q&A: Advice to a New Lawyer

The 80/20 Principle ·

2021/08/24

When starting a new firm, what types of things are important to get right in the beginning to scale later? That's the question I was asked recently by a new lawyer. The answer is applicable or at least helpful to any lawyer thinking about how to improve their practice. Show Notes- Advice to a New Lawyer - blog post that inspired this episode Vision & Traction - blog post about the importance of creating a solid vision for your law practice Traction: Get a Grip on Your Business, book by Gino

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46:22

165: Flat Fee Billing & Other Alternatives (with...

The 80/20 Principle ·

2021/08/17

Historically, the flat fee was the only "ethical fee" for lawyers. Now, it's more often the most sensible type of fee—both for clients and lawyers. The question is: what kind of flat fees are most successful and profitable for lawyers? In this episode, Kristin Tyler shares insights gleaned from her own practice and from helping other lawyers understand the ins and outs of flat fee billing (and eight other alternative billing methods). Show Notes How to Flat Fee Bill As a Lawyer, Kristin Tyler's

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01:15:17

164: Being a Mom While Creating Law Practice (with...

The 80/20 Principle ·

2021/08/10

Kim Felton had her first child in law school, then figured out how to be a lawyer and build an online Immigration practice, using technology as much as possible. In this episode, she shares her challenges and how she met them using exceptional wile and grit, and by discovering how best to leverage the power of technology. Show Notes Innovation Litigation (Kim's website) Onward Immigration (Kim's other website) A Better Way: How Motherhood Changed My Perspective Of The Legal Field & What I’m Doing

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52:15

163: Visualizing Workflows using Kanban Boards (with...

The 80/20 Principle ·

2021/08/03

Making your work visible is vital for knowledge workers (like lawyers), and the best way of doing that is by using a Kanban Board. Task managers just can't cut it. In this episode, Ernie talks with John Grant a consultant who helps fellow lawyers fix their legal workflows using Kanban Boards to help them manage tasks more effectively and collaborate better. Show Notes Agile Attorney (John Grant's website) The Voice of The Client (John's podcast where he interviews lawyer clients) Thinking Fast &

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45:21

162: Your Personal Brand (with Mike Kim)

The 80/20 Principle ·

2021/07/27

You are a brand. The only question is whether you want to understand it and improve so your reputation is enhanced? Or do you prefer to leave things to chance? If you prefer the former, then reading Mike Kim's new book "You Are The Brand," is your starting point. In this episode Mike shares some of the key lessons from his book, but in a way that relates to lawyers with solo or small firm practices. Show Notes You Are The Brand, by Mike Kim General Resources Learn to use technology to reduce

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46:31

161: Managing Clients

The 80/20 Principle ·

2021/07/20

Clients are the lifeblood of your business, but they can also be frustrating and annoying. You must manage clients very well if you want a happy law practice. The simplest, most important business goal you can have is to optimize for happy clients. But you must understand what that actually means in practice. I learned a lot about what this means as a waiter at a prestigious New Orleans restaurant. The principles for effectively managing your law clients are the same as those for managing any kind

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27:02

160: Kaizen for Lawyers

The 80/20 Principle ·

2021/07/13

If you want to make steady, powerful improvements to your law business, in a way that's super effective and surprisingly easy, you should leverage the principle of "Kaizen." It's a Japanese business philosophy of continuously improving operations in small incremental steps. But it's also a powerful tool for solo and small law firm owners in the modern tech-driven world Show Notes Atomic Habits, book by James Clear Loom video comparing SweetProcess to Process St. The Seven Habits of Highly

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46:29

159: PKM for Lawyers

The 80/20 Principle ·

2021/07/06

PKM is a new term, but an important one for all knowledge workers (i.e. lawyers and others who think for a living and solve problems by thinking). Here are some basics of PKM, which will probably seem alien to many lawyers. But it's worth making the effort to grasp the power of PKM. Show Notes Nick Milo's PKM story (article published on Medium) Nick Milo's YouTube channel What is PKM (Nick MIlo's YouTube explanation) Focused podcast episode 122 (where Nick Milo's appeared and discussed PKM)

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38:34

158: Persuasive writing for lawyers

The 80/20 Principle ·

2021/06/29

Unfortunately, most lawyers don't know how to write persuasively, and their marketing copy is boring. And surprisingly, many marketing folks (who supposedly are experts in persuasive ad writing and marketing writing) also do a really poor job. So don't feel bad if you struggle to write persuasively. It's not something you were ever taught to do, certainly not in law school. In this episode, you'll discover the best strategies, tactics, and tools for creating more persuasive briefs and marketing copy

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317 results

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