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PODCAST

Cubicle to CEO

We ask founders the business questions you can"t Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they"ve successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.

business entrepreneurship

All Episodes

49:19

This Voxer Summit Strategy May Convince You To Ditch...

Cubicle to CEO ·

2023/12/11

While we fully believe in the wisdom of “ideas are cheap, execution is everything,” today’s entrepreneur nails both and is sharing an innovative launch strategy that doesn’t require complex webinar funnels, ads, or incentivizing affiliates with commission…Brenna McGowan is a copywriter and pre-launch strategist who generated $66K in course sales without a webinar or sales calls and - as the cherry on top - raised $13K for charity, all through a Voxer Summit.Yes Voxer, our favorite communication app

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35:00

Bonus #48: $27,500 Sold in 48 Hours from 1 IG Story...

Cubicle to CEO ·

2023/12/06

Access cash savings, exclusive content, an off-social community for entrepreneurs, and SO much more in our annual membership, The C-Suite! Join us today: https://ellenyin.com/csuiteAlso, DM @missellenyin the word 'RETREAT' if you would like to be added to the waitlist for our Brand Partnership retreat that we will be hosting in 2024.Find your perfect in-person event w/ Laylee Emadi: https://link.chtbl.com/yuYSZna9Access the transcript of this episode HERE:

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62:42

Create an Employee Waitlist: How To Recruit & Retain...

Cubicle to CEO ·

2023/12/04

This conversation gave us so many revelations about what it is to be an employer!Rachel Harris, founder of the striveX umbrella of brands and Accountant_She, has recruiting, hiring, and retention down to a science. As a disrupter in the accounting industry, she not only has created a business that is growing by $100K recurring revenue every month, but is also cultivating a thriving company culture that has people clamoring to sign up for a waitlist to get hired by her while others in her industry

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17:30

Bonus #47: These Won't Be Public Anymore...

Cubicle to CEO ·

2023/11/29

Access cash savings, exclusive content, an off-social community for entrepreneurs, and SO much more in our annual membership, The C-Suite! Join us today: https://ellenyin.com/csuiteGet our 12 Days of Christmas flash deals in your inbox daily from Dec. 4th - Dec. 15th when you sign up at https://ellenyin.com/12daysSam Vander Wielen's episode: https://link.chtbl.com/khQpUM3WAccess the transcript of this episode HERE: https://otter.ai/u/RfoPWrruNTiPFo301HXPQGsK-oc?utm_source=copy_urlIf you enjoyed

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51:57

Replace Work-Life “Balance” With Work-Life “Harmony”...

Cubicle to CEO ·

2023/11/27

I’ve always felt “work-life balance” is an unrealistic expectation to strive for because different seasons require different priorities, so I usually opt for the goal of ‘work life harmony’ instead. Today’s guest shares the same sentiment.Tina Wells, founder of RLVNT Media and WNDR LN, launched a successful market research company at age 16, has published more than 15 books over the course of the last 2 decades, and has been recognized in Fast Company’s 100 Most Creative People in Business +

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5:05

Bonus #46: Only Our Email List Will Get These Deals 👀

Cubicle to CEO ·

2023/11/22

Sign up to receive our 12 Days of Christmas emails at https://ellenyin.com/12daysWe can't wait to share these offers and discounts with you!Access the transcript of this episode HERE: https://otter.ai/u/l34j_0dcHqmTGvbbCem09-mKTGk?utm_source=copy_urlIf you enjoyed today's episode, please:Leave a positive review or rating at www.ratethispodcast.com/cubicletoceoSign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!Post a

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65:18

How, Why, & When To Niche Down To Bring In The Big Bucks

Cubicle to CEO ·

2023/11/20

“You need to niche down” is advice we’ve all heard a thousand times, but rarely are there answers to the how, when, and why?Here to disclose the secrets of choosing a successful niche that brings in the big bucks is Eman Ismail - a copywriter who went from writing anything for anyone, to an email conversion strategist for 6, 7 & 8 figure online business owners. Eman firmly believes that niching is the fastest way to grow your business, and her case study today details her own step-by-step niche

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16:09

Bonus #45: Close More Sales With This Follow Up Strategy

Cubicle to CEO ·

2023/11/15

Thank you to our sponsor!Choose from more than a dozen languages to start learning and speaking a new language in just 3 weeks. Here’s a special, limited time deal for our listeners to get 55% off your Babbel subscription: https://babbel.com/ELLENSpecial shout out to the two incredible business owners mentioned in this episode:Isabelle Sarley (@sarleycopy)Natasha Pierre (@shinewithnatasha)DM us @missellenyin or @cubicletoceo to let us know if this strategy worked for you!Access the transcript of

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57:36

The Sales Call Structure That Converts at 100% -...

Cubicle to CEO ·

2023/11/13

It’s time to supercharge your sales game! Our guest today is Dielle Charon, a 7 figure sales expert for women of color coaches who maintains an incredible 100% sales call conversion rate, making $310,000 on her last launch with a $15,000 offer.Dielle is a true practitioner of what she preaches, and she’s walking us through exactly what she does pre, during, and post call - with a play by play of her exact sales call structure, from opening smile to sending the invoice with a 24 hour payment

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39:13

Bonus #44: Want To Collaborate In 2024? Join Me In...

Cubicle to CEO ·

2023/11/08

Experience a preview of the MixerMind at one of Linda’s open houses November 15th, 16th, or 17th! Sign up for you preferred Open House date here: https://www.lindasidhu.com/a/2147699165/HV842Z9zMeet all the qualifications and ready to skip straight to joining me as a participant in the MixerMind? Lock in your spot by November 21st for an epic 2024: https://www.lindasidhu.com/a/2147711406/HV842Z9zAll details about the MixerMind shared at the link above.Connect with Linda on Instagram

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50:20

Copy These Business Boundaries For Results Like 44%...

Cubicle to CEO ·

2023/11/06

Master the art of being un-mess-with-able in your service-based business from a true boundary (and social media) queen, Becca Booker of Homemade Social!Becca has clear & firm boundaries set on her calendar, phone, email, social media, client contracts, and even with her team. Having all of these boundaries may seem scary or restrictive at first, but it actually allows her to do better work for her clients, faster. Thanks to her streamlined processes and boundaries, her agency has cut average

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30:46

Bonus #43: Want To Attend OR Host an In-Person...

Cubicle to CEO ·

2023/11/01

Use code 'ELLEN' to get $100 off your ticket to Laylee Emadi's Creative Educator Conference - January 15th-17th 2024 in Dallas Texas! Get your ticket NOW: https://creativeeducatorconference.comConnect with Laylee and her team at @creativeeducatorconference on Instagram!Access the transcript of this episode HERE: https://otter.ai/u/otd4Hh2g3Q5EacFvoX3XINRIL-4?utm_source=copy_urlIf you enjoyed today's episode, please:Leave a positive review or rating at www.ratethispodcast.com/cubicletoceoSign up for

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40:44

[Q3 2023 Income Report] What Did Taking A Month Off...

Cubicle to CEO ·

2023/10/30

Enter to win a $4,999 travel credit from G Adventures by October 31st (valid for US listeners only): https://gadventures.com/wishlistCatch up on our previous Income Report episodes at: https://ellenyin.com/incomereportIt's time for our Q3 2023 Income Report, brought to you by our amazing friends at Theory Planning Partners! We have been publicly sharing our income reports for our business since 2019, making this our fifth year now of reporting exactly what our business makes spends and profits every

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18:34

Bonus #42: I Tested Emailing My List 6x In 2 Days -...

Cubicle to CEO ·

2023/10/25

Enter to win a $4,999 travel credit from G Adventures by October 31st (valid for US listeners only): https://gadventures.com/wishlist Listen to Kirsten Roldan's full episode detailing her email marketing strategy: https://link.chtbl.com/HSZCGZAjAccess the transcript of this episode HERE: https://otter.ai/u/VBEfgQ--uTuMOrzBz_WTaJd5Hfo?utm_source=copy_urlIf you enjoyed today's episode, please:Leave a positive review or rating at www.ratethispodcast.com/cubicletoceoSign up for our text notifications at

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59:35

The Line-By-Line Email That Made $24K From A List Of...

Cubicle to CEO ·

2023/10/23

Sign up for your FREE ticket to Rise Together, a 5 day virtual event from Oct 30th - November 3rd: https://ellenyin.com/risetogetherEnter to win a $4,999 travel credit from G Adventures by October 31st (valid for US listeners only): https://gadventures.com/wishlist We love a woman with a strong stance on marketing, and today’s guest does not disappoint.Kirsten Roldan is a firm believer that millionaires send emails. Period. Her program - Million Dollar Email - makes businesses social media optional

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38:18

Bonus #41: Create A High-Converting Case Study With...

Cubicle to CEO ·

2023/10/18

Joining me today is my friend, Brittany Herzberg. Brittany is the SEO and Case Study copywriter service providers call when they want to show up as the answer to a Googled question. Since our Monday episodes on the podcast always feature a guest case study, I thought it would be useful for Brittany to walk us through her proven process for how to create a powerful case study of your own. You can actually do this in real time with us as you're listening to our conversation. Pull up a blank google doc

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53:32

Create Your Own Holiday To Boost Sales! This...

Cubicle to CEO ·

2023/10/16

Amazon created their own holiday with Prime Days - so why can’t small businesses? Holly Haynes had the same thought; she was tired of competing against massive brands for advertising space during the Black Friday/Cyber Monday craze, and being stressed about launching when she’d rather be spending time with her family. Thus, her end of year ‘Anti-Black Friday’ campaign was born - a launch driving people to a private podcast funnel, which then primes listeners to join Holly’s Anti-Social School

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42:30

Bonus #40: MetriTalk On Successfully Launching,...

Cubicle to CEO ·

2023/10/11

Today’s bonus episode is a replay of my guest appearance on Metritalks, a monthly roundtable series with creators & marketing experts hosted by Metricool - our favorite one-stop shop for social media management. This MetriTalk focused on all things launching, producing and growing a podcast show.To sign up for your forever free Metricool account + try any premium features free for 30 days, go to metricool.com and use our code CEO.AUDIOShure SM7B Microphone - https://amzn.to/3rOfqOYRode

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58:14

4X Your Number Of Speaker Bookings By Repurposing...

Cubicle to CEO ·

2023/10/09

You’ve heard you need to repurpose your content countless times before, but we doubt you’ve thought to use your podcast content for this purpose. Joining us today is Kim Rittberg, ex-media exec at Netflix, Us Weekly, and People Magazine, and host of The Exit Interview. Kim’s case study reveals her unique strategy for booking more paid speaking engagements by creatively positioning her existing podcast content in her email pitches! This pitch approach 4Xed the number of speaking gigs she booked this

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23:37

Bonus #39: What Would You Repeat & Remix In Your...

Cubicle to CEO ·

2023/10/04

Thank you to everyone who shared such brilliant business remix + repeats:Christina Lenkowski @publicityxchristinaCindy McGhee @cindy.mcgheecpaKaty Widrick @kwidrickYasamin Salavatian @yasaminsalavatianDr. Julia Colangelo @drjuliacolangeloMikki Wilson @mikconnectsdotsAllison Jordan @betterbellytherapiesBelinda Rosenblum @ownyourmoneyTania Bhattacharyya @taniabhatJaclyn Mellone @jaclyn_melloneListen to Jaclyn's episode of Cubicle to CEO here: https://link.chtbl.com/LAZc-CMXErin Perkins @mabely_qLaura

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