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PODCAST

Resourceful Designer: Strategies for running a graphic design business

Wouldn"t it be nice if you could spend more time designing and less time worrying about your design business? Resourceful Designer offers tips, tricks and resources for freelancers in order to help streamline your graphic design and web design business so you can get back to what you do best… Designing! Let me know what topics you would like me to cover by emailing feedback@resourcefuldesigner.com

arts design

All Episodes

20:11

Psychological Reactance - Say They Can't Have It And...

Resourceful Designer: Strategies for running a... ·

2020/11/16

Learn the power of psychological reactance. Have you ever heard of the term Psychological Reactance? According to Wikipedia, Psychological Reactance is unpleasant motivational arousal (reaction) to offers, persons, rules, or regulations that threaten or eliminate specific behavioural freedoms. Reactance occurs when a person feels that someone is taking away their choices or limiting the range of alternatives. This last part is what comes into play in today’s topic. When a person feels that someone

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19:25

4 Signs It's Time To Turn Your Side Gig Into A...

Resourceful Designer: Strategies for running a... ·

2020/11/09

Are you ready to take your side gig full-time? Many home-based designers started off freelancing as a hobby or as a side gig before ever going full-time. It’s the way I did it. I worked at both the print shop and evenings and weekends at home for about a year before I made the leap to solopreneurship. And even though I knew I wanted to do it from the start, I remember the uncertainty of it all was scary. In hindsight, I can tell you it was one of, if not the best business decision I ever made. I

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17:08

Learning A New Design Skill Is Easier Thank You Think...

Resourceful Designer: Strategies for running a... ·

2020/11/02

Are you a print designer who wishes you knew how to design websites? There are many graphic designers who don't offer web design services. Some have no desire to do so. While others would love to add web design to their list of skills. However, they feel intimidated by the notion of tackling a new medium. What they fail to realize is that although the usage between print design and website design is different, the design principles required to make both look good are the same. At their core, the

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17:57

Standing Out From Your Competition - RD234

Resourceful Designer: Strategies for running a... ·

2020/10/19

How are you standing out from your competition What do you think of when you hear the word “pencil”? I bet that one of the images that flashed through your head is of a yellow-painted piece of wood with a graphite center. The quintessential yellow pencil found the world over. A Medium article by Melissa Gouty titled “Why Pencils Are Painted Yellow" got me thinking about the parallels between a yellow pencil and your design business. I'm going to paraphrase Melissa's article for the sake of my

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26:03

3 Things To Do Today For A More Productive Tomorrow -...

Resourceful Designer: Strategies for running a... ·

2020/10/12

Being diligent today will make you more productive tomorrow. Last week I talked about dividing your to-do list into three sections, non-negotiables, procratinatables and optionables, and how doing so will help you organize your day. I also discussed listening to your body's clock to determine the best time of day to tackle certain projects and tasks. Today's post is all about setting up for a more productive tomorrow. And to do that, you need to start today. For as long as I can remember, my nightly

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23:34

Writing The Perfect To-Do List - RD232

Resourceful Designer: Strategies for running a... ·

2020/10/05

The Perfect To-Do List + Time Management = Success. If you search through the Apple or Google app directories, you will find dozens, if not hundreds, of options for creating so-called perfect to-do lists. I like Anylist for grocery lists and shopping lists or keep track of the unending chores and tasks I need to do around the house. For work-related lists, my go-to is Evernote (get a free month with this link). I have Evernote fine-tuned with different notebooks for every part of my work life. But

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31:38

Producing In-House - RD231

Resourceful Designer: Strategies for running a... ·

2020/09/28

Are you producing any of your design projects in-house? I got the idea for this episode of the podcast when a member of the Resourceful Designer Community shared her new toy with us in our Slack group. Laura bought a Roland VersaSTUDIO Desktop Sign Maker BN-20. It’s an eco-solvent printer she plans on using to produce stickers, vehicle graphics and apparel graphics, among other things. This new piece of equipment will allow her to produce materials for her clients in-house. She also plans on using

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33:44

Farming Out Design Work - RD230

Resourceful Designer: Strategies for running a... ·

2020/09/21

Do you farm out design projects? Finding yourself overwhelmed with too many design projects is a sure sign that you are not charging enough for your design services. Don’t turn clients away. Instead, raise your prices and start farming out design work. The following is a post from the Resourceful Designer Facebook Group. Hi guys So I'm turning away a lot of work at the moment, as I have my day job, and seem to have very little energy in the evenings and weekends to take on many freelance jobs

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26:53

Invest In Yourself - RD229

Resourceful Designer: Strategies for running a... ·

2020/09/07

If you want to succeed as a designer, you must invest in yourself. Have you heard the quote, “it takes money to make money?” The same concept applies to growing your design business as well as improving yourself as a designer. If you don’t invest in yourself, you’ll become stagnant, outdated, and eventually overlooked. Clients hire graphic and web designers because they want fresh ideas and skillsets to implement them. These clients will quickly tire of someone if all they ever produce are the same

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19:56

Print Is Not Dead - RD228

Resourceful Designer: Strategies for running a... ·

2020/08/31

Contrary to popular belief, print is not dead. There was a time, not long ago, when graphic designers designed almost entirely for print. Sure there were trade show booths and vehicle graphics, but in their way, those are print as well. As the internet became more and more popular, graphic designers started to encroach on a turf that was mostly populated by computer programmers. And before you knew it, a whole new industry was born–Web design. Offering website design allowed graphic designers to

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26:54

First Contact: Interviewing New Design Clients - RD227

Resourceful Designer: Strategies for running a... ·

2020/08/24

Do you vet potential new design clients? How do you know that you’re the right designer for a project? Or maybe the question should be, how do you know a potential new design client is right for you? In the past, I’ve covered what to ask during a discovery session, 50 questions to ask every new design client, and four vital questions to ask your design clients about their projects. Almost all of the questions covered in those episodes are for building relationships with your clients after you’ve

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31:19

What Got You Here Won't Get You There - RD226

Resourceful Designer: Strategies for running a... ·

2020/08/17

How are you going to take your design business to the next level? “What got you here won’t get you there.” I’ve heard this phrase a few times over the past couple of weeks, and it got me thinking about my life, my design career and my business. This is not about Marshall Goldsmith’s book of the same title. Although I hear it’s a great book. It’s about the phrase itself and how it applies to you and your design business. At its core, “What got you here won’t get you there” is such a simple statement,

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24:43

Creating Systems - RD225

Resourceful Designer: Strategies for running a... ·

2020/08/10

Are you creating systems to help your design business? Mike, a member of the Resourceful Designer Community, posted in the Community Slack group his frustrations with one of his clients. Mike built, manages and updates an eCommerce website for a client of his. His frustration is that every time his client wants a new product added to the site, he fails to provide Mike with all the necessary information, requiring Mike to contact the client, sometimes more than once, for the rest of the info. Mike’s

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38:57

Securing WordPress Websites - RD224

Resourceful Designer: Strategies for running a... ·

2020/07/13

My strategy for securing WordPress websites. The internet is filled with unscrupulous people. Are you doing everything you can to ensure your clients’ portion of it is safe by securing their WordPress websites? I recently published a podcast episode and article on earning extra income by offering website maintenance plans. Part of that strategy is making sure the websites you manage are secure. I received many questions afterwards asking how I secure my clients’ WordPress websites. There are many

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30:28

10 Things I Wish I knew Before Starting My Design...

Resourceful Designer: Strategies for running a... ·

2020/07/06

If only I knew these things before starting my design business. You know that saying, hindsight is 20/20? It means that it’s always easier to see things when you’re looking back than when you’re looking forward. Before I decided to leave the print shop where I worked as a graphic designer to start my graphic and web design business in 2006, I had a preconceived notion of what to expect. Some of what I imagined turned out to be accurate and some of what I believed was way off. For example, I imagined

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27:01

Focus Locally To Find Local Design Clients - RD222

Resourceful Designer: Strategies for running a... ·

2020/06/29

Find local design clients to grow your business. If you want to grow your design business, your best chance is to find local design clients to work with. After all, it’s much easier to find a client among the people who know you. Of course, as your design business grows, you’ll want to expand your reach and acquire clients farther and farther away until you have a global range, that’s the dream. But never forget where you started, because, in a pinch, your local client market is where you’ll find

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32:45

The Power of Uninterrupted Time - RD221

Resourceful Designer: Strategies for running a... ·

2020/06/22

Uninterrupted time can help you become more productive. If you want a more productive design business, arrange your schedule to have periods of uninterrupted time. Time that is free of notifications and distractions, allowing you to focus all your energy on the task at hand. If you’re anything like me, you have a million things on your mind, and a good number of them are on your to-do list. But no matter how efficient you think you are, there are only so many hours in a day, and never enough time to

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23:30

Don't Be A Penguin - RD220

Resourceful Designer: Strategies for running a... ·

2020/06/15

What are you doing to stand out? I was listening to a podcast recently, and the guest on the show said something about how businesses need to stand out from its competition. To which the host replied, “That’s for sure, you don’t want to be a penguin.” Sometimes, the most mundane things that I see, hear or read spark an idea for a podcast topic. Well, that phrase did it for me – Don’t be a penguin. What do I mean by – Don’t be a penguin? First, let me ask you, have you ever seen a large group of

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22:41

Your Design Clients Still Don't Know What You Do - RD219

Resourceful Designer: Strategies for running a... ·

2020/06/08

If you don’t tell them, they won’t know. Before I launched the Resourceful Designer podcast on September 30, 2015, I sat down and wrote a list of over 50 topics I could discuss on the show. I wanted to be sure before embarking on this journey that I wouldn’t run out of things to say. Almost five years later, and 219 episodes in, I still haven’t covered all 50 of those original topics. The ideas behind many of my episodes come from my own experiences in the week or weeks before recording. Maybe I’ll

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01:00:19

Rocking YouTube To Grow Your Design Business With Col...

Resourceful Designer: Strategies for running a... ·

2020/06/01

Have you ever considered YouTube as a way to market your design business? Ask any marketer, and they'll tell you that if you're not doing video, your missing out on a massive part of the market. In the past couple of years, revenue generated through video marketing has outpaced all other forms of promotion. And of course, YouTube is the number one place to be if you're using video. But how do you use YouTube to promote a graphic or web design business? I'm no expert when it comes to YouTube. I would

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