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PODCAST

Resourceful Designer: Strategies for running a graphic design business

Wouldn"t it be nice if you could spend more time designing and less time worrying about your design business? Resourceful Designer offers tips, tricks and resources for freelancers in order to help streamline your graphic design and web design business so you can get back to what you do best… Designing! Let me know what topics you would like me to cover by emailing feedback@resourcefuldesigner.com

arts design

All Episodes

38:57

Securing WordPress Websites - RD224

Resourceful Designer: Strategies for running a... ·

2020/07/13

My strategy for securing WordPress websites. The internet is filled with unscrupulous people. Are you doing everything you can to ensure your clients’ portion of it is safe by securing their WordPress websites? I recently published a podcast episode and article on earning extra income by offering website maintenance plans. Part of that strategy is making sure the websites you manage are secure. I received many questions afterwards asking how I secure my clients’ WordPress websites. There are many

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30:28

10 Things I Wish I knew Before Starting My Design...

Resourceful Designer: Strategies for running a... ·

2020/07/06

If only I knew these things before starting my design business. You know that saying, hindsight is 20/20? It means that it’s always easier to see things when you’re looking back than when you’re looking forward. Before I decided to leave the print shop where I worked as a graphic designer to start my graphic and web design business in 2006, I had a preconceived notion of what to expect. Some of what I imagined turned out to be accurate and some of what I believed was way off. For example, I imagined

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27:01

Focus Locally To Find Local Design Clients - RD222

Resourceful Designer: Strategies for running a... ·

2020/06/29

Find local design clients to grow your business. If you want to grow your design business, your best chance is to find local design clients to work with. After all, it’s much easier to find a client among the people who know you. Of course, as your design business grows, you’ll want to expand your reach and acquire clients farther and farther away until you have a global range, that’s the dream. But never forget where you started, because, in a pinch, your local client market is where you’ll find

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32:45

The Power of Uninterrupted Time - RD221

Resourceful Designer: Strategies for running a... ·

2020/06/22

Uninterrupted time can help you become more productive. If you want a more productive design business, arrange your schedule to have periods of uninterrupted time. Time that is free of notifications and distractions, allowing you to focus all your energy on the task at hand. If you’re anything like me, you have a million things on your mind, and a good number of them are on your to-do list. But no matter how efficient you think you are, there are only so many hours in a day, and never enough time to

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23:30

Don't Be A Penguin - RD220

Resourceful Designer: Strategies for running a... ·

2020/06/15

What are you doing to stand out? I was listening to a podcast recently, and the guest on the show said something about how businesses need to stand out from its competition. To which the host replied, “That’s for sure, you don’t want to be a penguin.” Sometimes, the most mundane things that I see, hear or read spark an idea for a podcast topic. Well, that phrase did it for me – Don’t be a penguin. What do I mean by – Don’t be a penguin? First, let me ask you, have you ever seen a large group of

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22:41

Your Design Clients Still Don't Know What You Do - RD219

Resourceful Designer: Strategies for running a... ·

2020/06/08

If you don’t tell them, they won’t know. Before I launched the Resourceful Designer podcast on September 30, 2015, I sat down and wrote a list of over 50 topics I could discuss on the show. I wanted to be sure before embarking on this journey that I wouldn’t run out of things to say. Almost five years later, and 219 episodes in, I still haven’t covered all 50 of those original topics. The ideas behind many of my episodes come from my own experiences in the week or weeks before recording. Maybe I’ll

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01:00:19

Rocking YouTube To Grow Your Design Business With Col...

Resourceful Designer: Strategies for running a... ·

2020/06/01

Have you ever considered YouTube as a way to market your design business? Ask any marketer, and they'll tell you that if you're not doing video, your missing out on a massive part of the market. In the past couple of years, revenue generated through video marketing has outpaced all other forms of promotion. And of course, YouTube is the number one place to be if you're using video. But how do you use YouTube to promote a graphic or web design business? I'm no expert when it comes to YouTube. I would

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24:20

Cutting Through The Jargon - RD217

Resourceful Designer: Strategies for running a... ·

2020/05/25

Communicate clearly and jargon-free. Pixels. Bleed. Wordmark. Hero Image. SSL. White Space. I imagine, as you read each of those words, your mind quickly thought of each one’s meaning and how you use them. To you, a designer, deciphering these words uses up the same amount of brainpower as reading the words eggs, horse, car, or house. There’s no need to burn brain calories contemplating them since they are second nature to you because you’re familiar with the jargon of the design industry. You

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36:53

Offering Website Maintenance For Extra Income - RD216

Resourceful Designer: Strategies for running a... ·

2020/05/18

Do you offer Website Maintenance to your web clients? [sc name="pod_ad"]Offering Website maintenance is a great way to make extra money while putting in minimal effort. It’s right up there with print brokering as a way to supplement your design income. Way back in episode 9 of the podcast, I shared 12 ways designers can earn extra income. On that episode, I mentioned making extra income by offering to host your client’s websites. Since then, I’ve made a few changes to the way I operate. I no longer

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18:09

Hobby vs. Business - Which Are You? - RD215

Resourceful Designer: Strategies for running a... ·

2020/05/11

Is your side gig a hobby or a business I had a conversation with a fellow designer recently who works full-time for an ad agency and periodically takes on small design projects on the side. He called it a hobby. That got me thinking, what is a hobby and does what he’s doing qualify? Hobby vs. Business Standard disclaimer: I’m not a lawyer, accountant, tax expert or business advisor. The following is solely my opinion. Hobby: A hobby is an activity done for enjoyment, typically during one’s leisure

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32:56

How To Exude Confidence - RD214

Resourceful Designer: Strategies for running a... ·

2020/05/04

Are you a Pixel Pusher or a Design Thinker? Do you exude confidence when dealing with your design clients? If you answered no, you could be losing out on valuable business. Designers usually fall into one of two categories: PixelPushers, and Design Thinkers. Pixel Pushers rely mostly on instructions to do their job. A client or art director tells them precisely what they need, and the designer uses his or her skills to create it. Pixel Pushers can be amazing designers. Capable of turning those

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31:51

How To Write A Vision Statement For Your Design...

Resourceful Designer: Strategies for running a... ·

2020/04/27

Do you have a vision statement for your design business? I heard this quote on a podcast recently. Vision without action is a daydream. Action without vision is a nightmare. I looked it up, and it turns out this is an old Japanese proverb. It means if you have a vision, but you don’t do anything to achieve it, it’s nothing more than a daydream. However, if you take action, without any sort of vision to guide you, the results can be chaotic and possibly catastrophic. I know that sounds kind of

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33:29

12 Things You Can Never Have Enough Of - RD212

Resourceful Designer: Strategies for running a... ·

2020/04/20

Do you have enough of these? When it comes to running a home-based design business, there are some things you can never have enough of. Here's a list of twelve you should consider. 1) Printer supplies You should always make sure you have spare ink cartridges and extra paper on hand. It's never fun when you need to print something, and you can't because one of your ink cartridges is empty of you ran out of paper. 2) Input devices It's always a good idea to have a spare input device for your computer

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40:20

Video Chat Etiquette - RD211

Resourceful Designer: Strategies for running a... ·

2020/04/13

Are you nervous about video chatting? Without proper video chat etiquette, you and your design business can come off as amateurish and unprofessional. Not the impression you want to present to your clients. I work with design clients from around the world. As such, video chatting is a practice I take for granted as part of doing business. But right now, the world is isolated at home to flatten the curve on the Coronavirus. That means that many people, perhaps yourself included, are only now

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34:01

Extra Income For Illustrators (And Those Who Can't...

Resourceful Designer: Strategies for running a... ·

2020/04/06

Want to use your illustration skills to earn extra income? A conversation I had with Andrew, a member of the Resourceful Designer Community, inspired me to write this post. Andrew is a very talented illustrator and designer. He’s created many illustrations for his clients as well as illustrating and publishing his own children’s book Heyward the Horse! In his book, children follow along with Heyward, a carriage horse from Charleston, South Carolina, as he takes them on an illustrated tour of local

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23:38

Pivot Your Design Business To Survive - RD209

Resourceful Designer: Strategies for running a... ·

2020/03/30

Will your design business survive the 2020 Pandemic? Are you worried your graphic or web design business won’t survive this 2020 pandemic? With so many clients forced to temporarily close their doors due to social distancing, it’s no wonder designers around the globe are lacking for work. We’re living in an unprecedented time, and people are reacting and being affected in different ways. As a home-based designer, isolation is part of daily life. We chose this lifestyle for ourselves. And the longer

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31:22

Definitive Guide To Starting A Home-Based Design...

Resourceful Designer: Strategies for running a... ·

2020/03/23

What structure are you planning for your design business? In this final instalment of The Definitive Guide To Starting A Home-Based Design Business, I'm covering your business structure. If you haven’t heard the first three parts of this series, I suggest you go back and listen to them. Part 1 - Is Self Employment For You? Part 2 - Business Plan and Your Workspace Part 3 - Legalities and Marketing Once you know what you’re going to do with starting your business. You need to decide what form or

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21:40

When You're Forced To Work From Home - RD207

Resourceful Designer: Strategies for running a... ·

2020/03/16

Is the coronavirus (COVID-19) fording you to work from home? This past week, sports organizations around the world have stopped play to minimize the spread of the coronavirus (COVID-19). Broadway closed down all performances. Disney World, Disney Land, Disney Paris and Universal Studios shut their doors for the rest of the month. Even Mount Everest shut down to climbers for the rest of the year. When one of the most remote places on earth shuts down, you know the situation is serious. In light of

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21:31

Definitive Guide To Starting A Home-Based Design...

Resourceful Designer: Strategies for running a... ·

2020/03/09

Are you legally allowed to run a business from home? [sc name="pod_ad"]By this point in the Definitive Guide To Starting A Home-Based Design Business series, you’ve determined that you want to start a home-based design business, you’ve written your business plan, and you’ve figured out your workspace situation at home. If you haven’t done any of that, go back and listen to Part One and Part Two of this series. Now that the ball is rolling, and you’ve figured out precisely what you want to do and how

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25:23

Definitive Guide To Starting A Home-Based Design...

Resourceful Designer: Strategies for running a... ·

2020/03/02

Part 2: Business Plan and Workspace In the previous episode, I talked about whether or not running a home-based business is for you as well as things to consider before deciding to start one. This episode I’m making the assumption that you’ve decided to go ahead with your plans and discuss the next steps in the process. Some startup advice. There is a cost involved with starting any business, even one run from your home. You may not be paying to lease office space, but you will still need to fork

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