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EDIT HISTORY

EDIT HISTORY tells the stories behind how successful creators, professionals, and thought leaders become who they are today. Each episode uncovers the unseen decisions, early drafts, and defining perspectives behind the work they"ve built - and the identity they"ve shaped. The signature shows: ✨ BEHIND THE CONTENT | Creators revisit the content that shaped who they are today. ✨ BEHIND THE RESUME | Professionals unpack the pivots and decisions that shaped their career. ✨ BEHIND THE THINKING | How

business entrepreneurship

All Episodes

01:41:42

BONUS Episode: The Quit Party 2022

EDIT HISTORY ·

2022/10/08

A replay of our event from October 8, 2022 where we celebrated stories of “quitting” and making courageous decisions based on your values, going against norms and expectations, and ultimately creating your own dream life. Speakers: Jennifer: https://www.instagram.com/byjenniferho/ Carey: https://www.instagram.com/happycarey_befit/ Brittany: https://www.instagram.com/brttnytrnh/ Cheryl: https://www.instagram.com/cheryltheory/ Note: Only the replay of the speakers' portions is shared publicly

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29:32

95. Quitting in My Business

EDIT HISTORY ·

2022/10/03

Today, I will be sharing how I've quit in my business before Some highlights from the conversation are: Quitting "posting consistently" and other arbitrary standards set by other business coaches and marketers Quitting traditional launch culture and doing soft launching instead Quitting the business altogether and taking breaks depending on the season of life you're in QUIT PARTY 2022: https://cheryltheory.lpages.co/quit2022/ To celebrate stories of “quitting” and making courageous decisions

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41:39

94. Managing Mental Health & Life on Top of Your...

EDIT HISTORY ·

2022/09/26

Today, I will be sharing how I've been managing mental health and life challenges on top of building a business. Some highlights from the conversation are: How my mental health was at an all-time low between March to August 2022, and how I struggled to show up in both my life and business this year The key lessons I've learned that got me out of several months of "client droughts" and started signing clients again My current views on how we can continue to grow our businesses even if we feel might

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40:59

93. My Top 3 Tips from 3 Years of Side Hustling

EDIT HISTORY ·

2022/09/18

Today, we are going to talk about my top 3 takeaways from 3 years of side hustling before going into the business as my full-time career. Some highlights from the conversation are: Time management as a side hustler and some tips of planning what to do in your business Becoming known for your unique leadership and why this matters for not just sales or marketing, but also your own sense of confidence and belief in your work Don’t lower your standards or expectations of yourself just because you're a

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39:07

92. Building a Business Even if You Feel Average

EDIT HISTORY ·

2022/09/11

Today, we are going to talk about building a business even if you feel average. Some highlights from the conversation are: Why do feeling average and comparisons with other coaches creep up in your business and how can they hinder how you take action for your coaching business Understanding what are YOUR reasons for building your business and setting your own definitions of what an entrepreneur is, and letting THAT drive your business results What I believe is necessary for creating a successful,

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51:12

91. Confident Marketing and "Having It All Together"...

EDIT HISTORY ·

2022/09/04

Today, we are talking to Makenzie Conklin to talk about the reality of being an entrepreneur who might feel like a hot mess sometimes... But still confidently shows up and creates wealth through your business. Some highlights from the conversation are: Practical tips for creating an income-generating business even if you feel like you don't have it all together sometimes The importance of strengthening your sense of confidence and self-worth and how that plays into your business, marketing, and

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01:00:28

90. Self Awareness, Healing, & Entrepreneurship with...

EDIT HISTORY ·

2022/08/28

Today, we are talking to Jeremy Tan to chat more about some topics that we don't usually touch on in this show! Some highlights from the conversation are: An introduction into modalities and tools (ex: Psychological astrology, parts work, etc) and how they could help with raising self-awareness and adding context to certain behaviors in our business How Jeremy uses such tools to help his clients in both their business and personal healing journey And watch how Jeremy unpacks one of my own past

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35:36

89. Building a Business When You Feel Sh*t in Your...

EDIT HISTORY ·

2022/08/20

Today, we are going to talk about how to keep going in your business even if you feel like your life is a hot mess Some highlights from the conversation are: Continuing to create results in your business and taking care of your personal life needs are NOT mutually exclusive Being open to adjusting the execution of your plan or letting go of the need to do things "right"... In order to actually keep showing up and getting things done How to know when it might be necessary to ACTUALLY take steps

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43:38

88. Controversial Opinion: Your Business is a...

EDIT HISTORY ·

2022/08/15

Today, we are going to talk about your business from the lens of a passion project *GASP* Some highlights from the conversation are: What entrepreneurs and business owners can learn from passion projects Factoring in the ups and downs of your personal life while building your business (And how different seasons of your life & business might require different things from you) Tips for staying in the "game" for the long haul (instead of being another entrepreneur who quits their business after one

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54:18

87. Client Spotlight: Leaving Law for Full-Time...

EDIT HISTORY ·

2022/08/07

Today, we have one of our awesome clients Clara to give a behind-the-scenes into her journey from being unfulfilled in her law career to now being a full-time coach Some highlights from the conversation are: What the decision-making process looked like (and all the mind drama that came up) Some insights on how Clara signed 9 clients in her first month of being a full-time entrepreneur Why Clara decided to work with Cheryl in 2021 and how that helped Clara develop the skills and mindset tools she

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32:02

86. How to Create Your First 5k or 10k Month (Even as...

EDIT HISTORY ·

2022/07/10

Today, let's talk about how to create your first 5k or 10k month, even if you're a side hustler. Specifically, we'll look at: The four most common scenarios that coaches at this stage of their business will struggle with How to work through these scenarios Practical tips and mindset shifts to consider if you're in any of these scenarios yourself FREE WEBINAR: https://cheryltheory.lpages.co/webinar 1:1 PROGRAM NOW OPEN: For details and to apply https://cheryltheory.com/program/ Cheryl Lau is

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29:26

85. How to Sign Your First 1-3k Client

EDIT HISTORY ·

2022/07/03

Today, let's talk about how to sign your first 1:1 client for your coaching program that is priced between 1k-3k. Specifically, we'll look at: The three most common scenarios that coaches at this stage of their business will struggle with How to work through these scenarios Practical tips and mindset shifts to consider if you're in any of these scenarios yourself FREE WEBINAR: https://cheryltheory.lpages.co/webinar 1:1 PROGRAM NOW OPEN: For details and to

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25:52

84. Creating Your Dream Business & Life

EDIT HISTORY ·

2022/06/26

Today, let's talk about how your business can help you create your dream life. Specifically, we'll look at: Three specific examples from myself and our awesome clients where we created our dream life What is required to create your dream business and life Three things to consider as you move forward in creating your dream business and dream life FREE WEBINAR: https://cheryltheory.lpages.co/webinar 1:1 PROGRAM NOW OPEN: For details and to apply https://cheryltheory.com/program/ Cheryl Lau is a

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21:34

83. What My Non-Entrepreneur Parents Taught Me That...

EDIT HISTORY ·

2022/06/18

Today, I want to dedicate this episode to my amazing parents and share how they've directly or indirectly helped me become a better business owner, despite neither of them being an entrepreneur themselves. Specifically, we'll look at: Specific characteristics I've observed from my parents which have helped me become a better entrepreneur How I have integrated these lessons and observations into my own business Some of the core values I operate from both in life and in busniess FREE

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29:47

82. My Content is Too Basic, Beginner, and Generic

EDIT HISTORY ·

2022/06/06

Today, I want to talk about how for many of us, we might think that our content is too basic, beginner, or generic. Or maybe you think it doesn't sound clear enough. Or maybe you don't like how you look in the post. And so on. In a nutshell, we often have thoughts or judgments about our own work. And these are definitely thoughts I've had to work through and these are things I've coached clients on as well. So let's talk about it. Specifically, we'll look at: Some recent reflections when I look

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01:07:49

BONUS Episode: Ruby x Cheryl Rants About the Coaching...

EDIT HISTORY ·

2022/06/01

In this BONUS episode, you'll hear a replay of an IG live we did with @rubysparks.co as we talk about: ✨ Some recent trends we’ve observed in the online coaching industry ✨ Why we see many people pivot into business coaching and then leave ✨ How unmanaged or misguided expectations about creating a business can make your entrepreneurship journey a lot harder than it needs to be And so much more! P.S. Ruby does a weekly series called "Ruby Rants" on Instagram, hence the title of this episode

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31:59

81. My Honest Thoughts About Business Coaches

EDIT HISTORY ·

2022/05/30

Today, I want to share some of the things that are quite common among business coaches... But I don't necessarily agree with those things and hence I've had to reevaluate what I honestly believe in and make changes accordingly to my own marketing and how I operate in my business. Specifically, we'll look at: The idea that we can expect to see XXX income results by YYY timeline (and that this is apparently a norm) How business coaches tend to put money and metrics on a pedestal within their

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32:03

BONUS Episode: Chat with Our Awesome Client

EDIT HISTORY ·

2022/05/25

In this BONUS episode, you'll hear a replay of an IG live we did with one of our awesome clients @ayeshanoelle, where we talked about what it’s like inside our coaching program ✨✨✨ We touched on topics such as: 👀 Why did you decide to join the program in the first place? 👀 What was most surprising about working with Cheryl? 👀 How has our coaching supported you and your business in the past 2+ months? (We officially started the Group Program in March 2022) And more! Where to find Ayesha:

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36:09

80. I’m Not Good, Successful, or Attractive Enough

EDIT HISTORY ·

2022/05/23

Today, let's talk about the thought of not feeling [adjective] enough to create a successful business online (Ex: Not pretty enough, not unique enough, not successful enough, etc) Specifically, we'll look at: My own experiences with these types of feelings and how that led me to try to look and sound like everyone else on Instagram at the beginning of my business How I worked through this and * actually * started seeing bigger traction in my business And a story about me as a competitive chess

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40:02

79. Creating Results in Your Business by Doing the...

EDIT HISTORY ·

2022/05/15

Today, let's talk about growing your online coaching business by doing the bare minimum number of things in your business really, really well. Specifically, we'll look at: How I'm structuring the brand new curriculum for our private clients to help them sign clients and grow their business by do the bare minimum really, really well How this approach to business has helped me and our awesome clients sign clients, stand out in their industry, and feel genuinely happier in their day to day life Turn

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245 results

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