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PODCAST

Wharton Marketing Matters

The Wharton School

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See acast.com/privacy for more information.

business marketing

All Episodes

28:12

Pamela Danziger, Speaker, Author, and Market Researcher

Wharton Marketing Matters ·

2023/11/02

Wharton's Barbara Kahn and guest co-host Anne Wilson, speak with Pamela Danziger, Speaker, Author, and Market Researcher about Gucci, Louis Vuitton, trends in luxury marketing, and holiday retail. Hosted on Acast. See acast.com/privacy for more information.

en

12:51

Odette Welling, VP of Halloween at Party City

Wharton Marketing Matters ·

2023/10/26

Wharton's Barbara Kahn and Dr. Americus Reed speak with Odette Welling, VP of Halloween at Party City, about their plans for the upcoming holiday, their marketing strategies around Halloween, and trends in Halloween costumes. Hosted on Acast. See acast.com/privacy for more information.

en

27:12

Steven Silverstein, CEO of Spirit Halloween

Wharton Marketing Matters ·

2023/10/26

Wharton's Barbara Kahn and Dr. Americus Reed speak with Steven Silverstein, CEO of Spirit Halloween about Halloween retail, trendy costumes, Halloween decorations, their Halloween-based fundraising efforts, and much more. Hosted on Acast. See acast.com/privacy for more information.

en

12:36

Chris Kelly, Reporter for Marketing Dive

Wharton Marketing Matters ·

2023/10/26

Wharton's Barbara Kahn and Dr. Americus Reed speak with Chris Kelly, a reporter with Marketing Dive, about popular Halloween marketing campaigns, including Ikea, Burger King, and Jack In The Box. Hosted on Acast. See acast.com/privacy for more information.

en

28:53

Glenn Shimkus, Founder of Prisidio

Wharton Marketing Matters ·

2023/10/05

Wharton's Dr. Americus Reed speaks with Glenn Shimkus, founder of Prisidio, an innovative, mobile first, digital vaultset to revolutionize life preparation. Hosted on Acast. See acast.com/privacy for more information.

en

25:04

Jenna Lebel, Chief Marketing Officer at Liberty Mutual

Wharton Marketing Matters ·

2023/10/05

Wharton's Dr. Americus Reed speaks with Jenna Lebel, CMO of Liberty Mutual, about the company, her career journey, and the landscape of marketing in the insurance sector. Hosted on Acast. See acast.com/privacy for more information.

en

25:35

Julian Cannon, Marketing Reporter at Digiday

Wharton Marketing Matters ·

2023/09/28

Wharton's Barbara Kahn & Dr. Americus Reed speak with Julian Cannon, Marketing Reporter at Digiday, about NFL content usage, TikTok e-commerce, and the Champion brand. Hosted on Acast. See acast.com/privacy for more information.

en

12:28

Thomas Ranese, CMO of Chobani

Wharton Marketing Matters ·

2023/09/28

Wharton's Barbara Kahn & Dr. Americus Reed speak with Thomas Ranese, CMO of Chobani about their brand, brand value, their marketing strategy and more. Hosted on Acast. See acast.com/privacy for more information.

en

15:43

Elizabell Rivera Marquez, CMO of Dreyer's Grand Ice...

Wharton Marketing Matters ·

2023/09/28

Wharton's Barbara Kahn & Dr. Americus Reed speak with Elizabell Rivera Marquez, CMO of Dreyer's Grand Ice Cream, about their marketing strategy for their brands including Häagen-Dazs, Drumstick, and more. Hosted on Acast. See acast.com/privacy for more information.

en

24:52

Jay Livingston, Chief Marketing Officer at Shake Shack

Wharton Marketing Matters ·

2023/09/21

Wharton's Barbara Kahn and Dr. Americus Reed speak with Jay Livingston, Chief Marketing Officer at Shake Shack, about the history of the brand, marketing in the food service industry, the expansion of Shake Shack, and more. Hosted on Acast. See acast.com/privacy for more information.

en

28:35

Marty Swant, a Senior Reporter at Digiday

Wharton Marketing Matters ·

2023/09/21

Wharton's Barbara Kahn and Dr. Americus Reed speak with Marty Swant about the future of tech, artificial intelligence, and the cross-section of marketing and technology. Hosted on Acast. See acast.com/privacy for more information.

en

24:56

Nathalie Gerschtein, President of Consumer Products...

Wharton Marketing Matters ·

2023/09/14

Wharton's Barbara Kahn and Dr. Americus Reed speak with Nathalie Gerschtein, President of Consumer Products Division (CPD) for the North America Zone, L’Oreal, about branding an iconic brand, market strategy, product placement, use of AI, and more. Hosted on Acast. See acast.com/privacy for more information.

en

28:32

Katie Deighton, Reporter, The Wall Street Journal

Wharton Marketing Matters ·

2023/09/14

Wharton's Barbara Kahn and Dr. Americus Reed speak with Katie Deighton, a reporter, for the Wall Street Journal about marketing at Ikea, the branding strategies used by the NFL, and more. Hosted on Acast. See acast.com/privacy for more information.

en

24:15

Peter Adams, Sr. Reporter for Marketing Dive

Wharton Marketing Matters ·

2023/09/07

Wharton's Barbara Kahn and Dr. Americus Reed speak with Peter Adams, Sr. Reporter with Marketing Dive, about some of the top marketing stories of the week including: New York Fashion Week, Heineken teaming up with the gaming industry, the latest with JC Penny, and more. Hosted on Acast. See acast.com/privacy for more information.

en

26:24

Tina Mahal, Senior Vice President of Brand Marketing...

Wharton Marketing Matters ·

2023/08/03

Tina Mahal, Senior Vice President of Brand Marketing at PepsiCo Foods North America, joins Barbara Kahn and Dr. Americus Reed to talk about PepsiCo's Taste of Greatness marketing campaign. Hosted on Acast. See acast.com/privacy for more information.

en

26:42

Danielle Wiener-Bronner, Writer for CNN Business

Wharton Marketing Matters ·

2023/08/03

Danielle Wiener-Bronner, a writer for CNN Business, joins Barbara Kahn and Dr. Americus Reed to talk about marketing of the Barbie movie, Chic-fil-A's new restaurant concept, and Bud Light's marketing campaigns. Hosted on Acast. See acast.com/privacy for more information.

en

15:57

Emily Arkells, Vice President of Global Digital Brand...

Wharton Marketing Matters ·

2023/07/27

Emily Arkells, Vice President of Global Digital Brand Experience for Maybelline New York join Barbara Kahn and Dr. Americus Reed to talk about Maybelline's Virtual Loft and the digital shopping experience. Hosted on Acast. See acast.com/privacy for more information.

en

15:26

Lauren Sudworth, Head of Brand and Content at PhotoRoom

Wharton Marketing Matters ·

2023/07/27

Lauren Sudworth, Head of Brand and Content at PhotoRoom joins Barbara Kahn and Dr. Americus Reed to talk about AI photo editing, the digital photo landscape, the metaverse, and more! Hosted on Acast. See acast.com/privacy for more information.

en

23:26

Adrianne Pasquarelli, Special Projects Editor and...

Wharton Marketing Matters ·

2023/07/27

Adrianne Pasquarelli, Special Projects Editor and Senior Reporter at Ad Age joins Barbara Kahn and Dr. Americus Reed to talk about the renaming of Twitter, the massive success of the Barbie movie, Bud Light, and more! Hosted on Acast. See acast.com/privacy for more information.

en

23:06

Jake Bullock & Luke Anderson, Founders of CANN

Wharton Marketing Matters ·

2023/06/27

Jake Bullock and Luke Anderson, Founders of CANN, join Marketing Matters to talk about Pride, becoming the #1 selling THC infused beverage, Branding, Social Tonics, Celebrity Backers & more! Hosted on Acast. See acast.com/privacy for more information.

en

298 results

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