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PODCAST

Product Chats Podcast

Pragmatic Institute

Pragmatic Live’s Product Chat is a podcast focused on tackling the biggest challenges facing today‘s product management, product marketing, and other market and data-driven professionals with some of the best minds in the industry.

business management

All Episodes

24:18

Distribution Strategy

Product Chats Podcast ·

2022/09/16

This episode is an excellent conversation originally recorded in 2015. “Sales is a big part of distribution strategy, but we talk about distribution strategy differently at Pragmatic. Distribution strategy is how customers prefer to receive, use and buy your product” - Paul Young This episode features Pragmatic instructor Paul Young, who shares examples of distribution strategy and the different models around them. He discusses: Why distribution strategy can be innovative Indirect or direct

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38:13

Distribution Strategy’s Critical Role in Customer...

Product Chats Podcast ·

2022/09/09

"Distribution strategy is where you make it easy. You can build the greatest product in the world, but if people can’t find it and don’t know how to buy it, then it doesn’t matter what you built.” - Rich Nutinsky Distribution strategy is often under-appreciated in product management, but it plays a critical role in the product's success and overall customer experience. In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Pragmatic instructor

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01:00:24

A Thought-Exercise on Identifying Distinctive...

Product Chats Podcast ·

2022/09/02

“Distinctive Competencies are rarely a product feature because a distinctive competency isn't easily copied and product features. If you come out with a new product feature today, your competitor could copy that within a few months.” In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, and Pragmatic instructor Mark Stiving will lead the audience through an exercise to identify and apply distinctive competencies using some of the biggest brands in the

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01:04:10

How to Optimize Win/Loss Analysis and Increase Your...

Product Chats Podcast ·

2022/08/26

Win-loss analysis is a practice every company should be doing but not every company is doing it—at least not as effectively as they can be. Win-loss analysis can help your business in almost every facet—product strategy, marketing messaging, sales enablement, and more. Andrew Peterson, Co-Founder of Clozd, the leader in win-loss analysis, explains how to optimize your win-loss analysis program. Andrew has expert advice on the win-loss best practices to increase your win rate, whether it be

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26:43

If You Haven’t Enrolled in Foundations, Here’s Why...

Product Chats Podcast ·

2022/08/19

“I have taken the classes before and have used so many of the concepts from the Framework at the various companies I've worked at, but to be able to get in there, teach it to so many different groups, companies and people with diverse backgrounds—It just shows the power in The Framework and the Foundations class,” —Dan Corbin, Pragmatic Instructor In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Pragmatic instructor Dan Corbin about what

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38:51

Key Components of a Structured Win/Loss Program

Product Chats Podcast ·

2022/08/12

“It is essential to adopt a structured approach to collecting buyer insights. Now, if companies decide just to do an ad-hoc buyer interview or win-loss interview, and it's not a more structured process, then companies will end up relying on anecdotal information and never truly understanding the buyer” — Diana Igua In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews two experts from DoubleCheck Research —Diana Igua, director of marketing &

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37:03

Why CNN+ Is a Cautionary Tale for Product Teams

Product Chats Podcast ·

2022/08/05

“Interestingly, there doesn't seem to be a market to hire consultants, to tell executives that their idea is stupid.” - Paul Young What if you check all the pre-launch boxes and your product still flops? That’s what the CNN+ story feels like. But if we look a little closer, maybe the data was saying exactly what would happen, the team just didn’t listen. In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Pragmatic instructor Paul Young about

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54:56

How To Use Innovation And Proven Methodologies To...

Product Chats Podcast ·

2022/07/29

One of the largest struggles within product is articulating your organization’s unique abilities to deliver value to its market. But guess what, it’s also one of the most important! So how do you develop a successful path that combines innovation, proven methodology and sure-fire approaches to hone-in on the attributes and differentiators that set you apart from your competitors? We got you covered. Leon Stigter, Senior Technical PM at Amazon Web Services, covers topics on distinctive competencies

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41:52

What Makes a Competency Distinct?

Product Chats Podcast ·

2022/07/22

“Here’s how we define distinctive competencies: they are the unique attributes your organization has developed that allow you to deliver value into your market.” — Paul Young In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Pragmatic instructor Paul Young about distinctive competencies and how to avoid some of the biggest pitfalls when identifying them. They discuss: Distinctive competency as it relates to core competencies Examples of

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40:02

Defining Sprint, Release and Launch

Product Chats Podcast ·

2022/07/15

“We try to be pristine in our application of the definitions, and what it is we’re actually trying to accomplish can sometimes get lost in the shuffle” - Kirsten Butzow In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Kirsten Butzow, Senior VP, customer operations at Houghton Mifflin Harcourt They discuss: Sprints and how the market cares about usefulness and impact—not methodology Who is driving the release planning discussions How to

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33:25

23,0000 Members and Counting: The Resources You’ll...

Product Chats Podcast ·

2022/07/08

“It's been a really interesting time to see such a high degree of camaraderie and cheerleading in the community because everyone is working on leveling something up; they want to grow their team; they wanna grow their influence; they wanna grow their own skill level.” — Georgina Donahue, Director of Community at Pragmatic Institute In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Georgina Donahue, the director of community at Pragmatic

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54:50

Using Data Insights To Create Value-Driven Content...

Product Chats Podcast ·

2022/06/24

This episode was recorded during our recent Product Chat Webinar. Hear how should you approach your content endeavors, and where should you look to understand the best areas to focus your efforts and resources from Editorial and Metadata Leader at Netflix, Anjana Gopakumar.

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40:49

Strategies for Planning Content and Measuring Success

Product Chats Podcast ·

2022/06/17

“We look at what conversations have happened, what conversations are happening and then, we validate the article with keyword research and join the conversation with new ideas versus finding keywords and then trying to push a conversation no one is interested in having.” Content planning is just as much about listening as it is about producing. It’s about joining existing conversations with new ideas, not just publishing interesting thoughts. So, in this episode of Pragmatic Live, Rebecca

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30:10

What Successful Content Strategies Look Like in 2022

Product Chats Podcast ·

2022/06/10

“When your message is generic, instead of being for everyone, it turns into a piece of content for no one. So for me, specificity is always been really a key trait. To building that hero and then, also for me, is being real and genuine and authentic as I possibly can be." There was a time when content marketing was new and fresh and the competition was sparse. That day has come and gone, so how do we compete and engage with a strategy that everyone employs at some level? In this episode of

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34:01

Why Your Team Needs a Video Strategy

Product Chats Podcast ·

2022/06/03

“With video, whether you're using it for marketing or sales or just even information sharing, it's a human thing. You're building a human connection with someone. And what that serves to do is show your authenticity” - Ellen Grogan In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Ellen Grogan, director of product marketing at Brightcove and founding member of the Pragmatic Alumni Community. Ellen’s background is in broadcast journalism

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41:05

Understanding Use Cases and Creating Killer UX...

Product Chats Podcast ·

2022/05/27

This episode was recorded during our recent Product Chat Webinar. Join Mamuna Oladipo, MBA, VP of Product at Shopify for her discussion on understanding use cases, creating killer UX approaches and developing innovative strategies that span globally. You will hear insights on things like... Where to generate innovative and bold UX ideas How to delve into your users to understand patterns How to measure user efforts and KPI’s to pay attention to Ways to optimize UX experiences that increase both

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28:16

How to Apply Agile to Your Job Search

Product Chats Podcast ·

2022/05/20

Yes, Agile is typically associated with product and engineering teams, but the principles can be powerful when applied to the job search. In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Pragmatic’s newest instructor Dan Corbin about his unique approach to finding jobs in products. They discuss: The different stages of the job search Why an iterative approach can reduce feelings of failure How having a partner in the job search can help

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32:51

The Impact of Curiosity

Product Chats Podcast ·

2022/05/13

“The hardest part is looking at ourselves or looking at the way we're doing things and knowing whether or not it is the most effective way things could be done and remaining open to an alternative.” - David Bard In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews David Bard, product management and user experience leader. In his business, David focuses on coaching product teams from conception through execution and market launch to ensure

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29:24

Pricing Case Study: Why Disney Should Charge MORE for...

Product Chats Podcast ·

2022/05/06

This is part four of a four-part series with pricing expert and Pragmatic instructor Mark Stiving. Each new episode will feature a case study on current pricing trends. In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, and Mark discuss the immersive Star Wars experience that comes at a premium price. “This story is all about price segmentation. Disney doesn’t need to sell to everyone who comes to the park—just a few people.” - Mark Stiving They

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26:38

Pricing Case Study: The Housing Market Teaches Why...

Product Chats Podcast ·

2022/04/29

This is part three of a four-part series with pricing expert and Pragmatic instructor Mark Stiving. Each new episode will feature a case study on current pricing trends. In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, and Mark discuss the trends in the housing market. “The number one takeaway from this and to take away from every pricing situation is that we always put ourselves in the minds of our customers and try to figure out how are they making

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