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PODCAST

Marketecture: Get Smart. Fast.

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week"s most important news. Every Monday there"s an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv

business marketing

All Episodes

47:01

Episode 82: Mario Diez on the state of contextual...

Marketecture: Get Smart. Fast. ·

2024/07/26

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

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24:17

Emergency Pod: Google isn't getting rid of cookies...

Marketecture: Get Smart. Fast. ·

2024/07/22

Andrew Cassale from Index Exchange and Paul Bannister from Raptive help analyze today's shocking news.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

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19:12

Constant Contact: Email and marketing services for...

Marketecture: Get Smart. Fast. ·

2024/07/22

Stephanie Ting, the Chief Strategy Officer of Constant Contact, details the company's evolution and current offerings. Founded in 1995, Constant Contact aims to empower small businesses with tools to compete effectively against larger rivals. The company, now owned by Clear Lake Capital, offers a SaaS platform that includes email marketing, SMS marketing, social media management, contact management, SEO, and online ads. The company serves a broad range of industries, including nonprofits, service

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48:16

Episode 81: Joe Hirsch on bringing automation to ad ops

Marketecture: Get Smart. Fast. ·

2024/07/19

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

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19:21

Playwire: Helping publishers with every aspect of...

Marketecture: Get Smart. Fast. ·

2024/07/15

Playwire provides what they call a revenue amplification management platform (RAMP) for publishers. Their platform integrates various technologies and services, including ad serving, data management, and sales operations, to help publishers maximize their ad revenue and manage their business operations more efficiently. Playwire focuses on mid-tail to enterprise-level publishers, offering a combination of proprietary and third-party technologies to optimize ad delivery, prevent fraud, and ensure

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47:26

Episode 80: Danilo Tauro of Uber Eats gives trends...

Marketecture: Get Smart. Fast. ·

2024/07/12

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

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19:23

Permutive builds 1P targeting on device for speed and...

Marketecture: Get Smart. Fast. ·

2024/07/08

Permutive helps publishers and advertisers manage and utilize first-party data to address the challenges of a post-cookie, privacy-focused world. By processing data on the user's device, Permutive enables real-time audience segmentation and targeting regardless of privacy preferences. The platform supports publishers by providing tools to optimize ad revenue and audience engagement, while advertisers can use it to integrate their data for precise audience targeting and campaign activation

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23:20

Episode 79: Justify Your Existence Independence Day...

Marketecture: Get Smart. Fast. ·

2024/07/03

Three small-ish ad tech companies come on and try to Justify Their Existence. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

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21:17

tvScientific is bringing performance to CTV

Marketecture: Get Smart. Fast. ·

2024/07/01

Jason Fairchild, co-founder and CEO of tvScientific, discusses the company's focus on bringing performance-based advertising to television. tvScientific enables advertisers, particularly those accustomed to digital platforms like Google and Facebook, to buy and measure TV ads in a similar manner. The platform allows for precise targeting and outcome measurement, bridging the gap between ad exposure and advertiser-defined outcomes. tvScientific aims to optimize TV ad campaigns automatically, driving

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45:50

Episode 78: Rob Leathern's car is spying on him

Marketecture: Get Smart. Fast. ·

2024/06/28

Privacy and policy veteran Rob Leathern discusses how Google and Facebook approach various privacy problems and why his Toyota stole his data.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

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33:55

AppsFlyer: Mobile attribution across channels

Marketecture: Get Smart. Fast. ·

2024/06/24

Barak Witkowski, Chief Product Officer at AppsFlyer, explains that the company specializes in mobile measurement and marketing analytics, helping advertisers attribute business outcomes to their marketing efforts. Founded in 2012 and based in Tel Aviv, AppsFlyer has grown to 1,500 employees across 20 offices, serving over 100,000 apps. The platform provides a comprehensive view of marketing performance, cleaning ad fraud, and integrating various marketing data. Witkowski discusses the challenges of

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52:09

Episode 77: Gokul Rajaram on building AdSense and...

Marketecture: Get Smart. Fast. ·

2024/06/21

Gokul was the product lead on AdSense, the deal champion for buying DoubleClick, and the head of ad products for Facebook.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

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30:52

Wurl: Applovin's secret weapon in CTV

Marketecture: Get Smart. Fast. ·

2024/06/17

In an interview with Marketecture, Ron Gutman, CEO of Wurl, explains how the company facilitates content distribution and monetization for Connected TV (CTV) through its technology. Founded in 2017, Wurl initially focused on creating free ad-supported streaming TV (FAST) channels, and now works with various TV manufacturers and app platforms to distribute and monetize content globally. Wurl's acquisition by AppLovin has expanded its reach into performance marketing, allowing advertisers to target

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49:05

Episode 76: David Cohen on the IAB's future and...

Marketecture: Get Smart. Fast. ·

2024/06/14

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

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18:26

Semasio: Using non-cookie and contextual data in...

Marketecture: Get Smart. Fast. ·

2024/06/10

In an interview with Marketecture, Jeff Ragovin, CEO of Semasio, discusses the company's evolution and rebranding from Fyllo to Semasio. He highlights Semasio's global presence and its work with data modeling and distribution for programmatic advertising. The company leverages semantic AI technology to offer precise contextual advertising and audience targeting, even in highly regulated industries. Semasio integrates multiple ID systems and supports a wide range of languages and regions, providing

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40:05

Episode 75: AdTechGod and Jeremy Bloom join Marketecture

Marketecture: Get Smart. Fast. ·

2024/06/07

Big news this week as the Marketecture family expands.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

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15:08

IAB Tech Lab: OMSDK with Joe Ranzenbach

Marketecture: Get Smart. Fast. ·

2024/06/03

The interview with Joe Ranzenbach discusses the development and impact of the IAB Tech Lab's Open Measurement Software Development Kit (OMSDK). This standard, which emerged from the challenges of verifying ad viewability and preventing fraud in mobile app environments, provides a unified solution for ad verification. Initially developed by IAS and later adopted by the IAB Tech Lab, OMSDK simplifies the process by allowing a single SDK to execute various verification tags. This reduces the need for

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45:33

Episode 74: Kerel Cooper on reaching black audiences

Marketecture: Get Smart. Fast. ·

2024/05/31

Kerel Cooper is the President of Advertising for Group Black. He takes us through how they connect brands with African American audiences and the challenges in the space for buyers and sellers.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

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29:40

IAB Tech Lab: Ads.txt with Neal Richter

Marketecture: Get Smart. Fast. ·

2024/05/27

The interview with Neal Richter, Director of Science and Engineering at Amazon DSP, discusses the evolution and impact of IAB Tech Lab standards such as ads.txt, sellers.json, and SChain. These standards were developed to address issues of seller authentication and inventory misrepresentation in the digital advertising ecosystem. Ads.txt allows publishers to declare authorized sellers of their inventory, reducing fraudulent activities. Sellers.json provides a way for exchanges to list entities

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40:21

Episode 73: Josh Palau on pharma and in-housing

Marketecture: Get Smart. Fast. ·

2024/05/24

Josh Palau, the VP of Performance Media for Pfizer joins us for a discussion of how programmatic works for pharma marketing, as well as his general experience with in-housing.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

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379 results

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