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PODCAST

The Law Firm Marketing Minute

Spotlight Marketing + Branding

The best podcast for law firm owners looking to grow their firms.We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm.If you get any value out of today"s episode, we simply ask that you share it with a friend!Thanks for listening!

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All Episodes

26:13

Best Of: How Lawyers Can Master YouTube feat. Jeff...

The Law Firm Marketing Minute ·

2025/05/05

Did you like this episode? Dislike it? 🚨 Lawyers are sleeping on YouTube — and it’s costing them serious business. In this “Best Of” episode, Jeff Hampton breaks down how he turned YouTube into a $2M+ client-generation machine without big budgets, fancy gear, or viral gimmicks. From long-form trust builders to short-form awareness plays, Jeff lays out exactly how solo and small firm lawyers can use video content to attract, convert, and retain ideal clients — even if you’ve never hit record

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28:33

Copywriting 101 for the Legal Marketers

The Law Firm Marketing Minute ·

2025/05/02

Did you like this episode? Dislike it? ✍️ Think copywriting is just about sounding professional? Think again. In this episode, Danny Decker and Eddie Dzialo join host Mike Pelletier to break down what legal marketers really need to know about writing persuasive copy. From overcoming lawyer-brain to learning how to sell with every sentence, this is your crash course in turning words into action—without losing your audience along the way. 📌 Key Takeaways: Why writing like a lawyer turns

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1:31

What Part of Your Copy ACTUALLY Matters?!

The Law Firm Marketing Minute ·

2025/05/01

Did you like this episode? Dislike it? 🧠 Think every word you write will be read? Think again. In this episode, Danny Decker and Eddie Dzialo join host Mike Pelletier to uncover the brutal truth about how people really consume your content. If your headlines don’t tell the full story, your message may never land. This conversation breaks down the psychology of skimming, why lawyers struggle with over-detailing, and how to make your copy hit—even when it's barely read. 📌 Key Takeaways: Why

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1:46

What is Stopping Your CTAs From Converting

The Law Firm Marketing Minute ·

2025/04/30

Did you like this episode? Dislike it? 🚀 Your "Contact Us" button isn't the problem—it's everything leading up to it that determines if a potential client clicks or bounces. In this episode, Danny Decker and Eddie Dzialo join host Mike Pelletier to reveal why most law firm CTAs fall flat—and how you can make yours irresistible. From connecting with emotional triggers to selling the transformation (not just the service), learn the key moves to make your CTAs client magnets instead of dead

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2:56

The Right Words Attract the Right Clients

The Law Firm Marketing Minute ·

2025/04/29

Did you like this episode? Dislike it? 💬 Great copy isn’t about clever wordplay—it’s about guiding potential clients from curiosity to conversion. In this episode, Mike Pelletier, Danny Decker, and Eddie Dzialo dive into the psychology behind persuasive copywriting and why the best marketers don’t create desire—they channel it. Learn how to use the right words to attract the right clients, without ever feeling like you're selling. 📌 Key Takeaways Desire already exists—your job is to direct

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1:50

Copywriting Isn’t Fluff – It’s Strategic Persuasion

The Law Firm Marketing Minute ·

2025/04/28

Did you like this episode? Dislike it? 🧠 Think copywriting is just filler? Think again. In this episode, Mike Pelletier sits down with Danny Decker and Eddie Dzialo to uncover how copywriting—when done right—isn’t about sounding clever, it’s about closing clients at scale. You’ll learn why writing like you talk builds trust, how to ditch the legalese, and why your firm’s growth depends on getting persuasive with your words. 📌 Key Takeaways Copywriting is salesmanship in writing—amplified to

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32:19

What Makes People Click (And Clients Call)

The Law Firm Marketing Minute ·

2025/04/25

Did you like this episode? Dislike it? 💡 What if the difference between getting ignored and getting a client came down to one emotion? In this episode, Mike and Eddie break down the emotional science behind why people take action—whether it's clicking a digital ad, booking a consultation, or choosing your firm over a competitor. Learn how empathy, repetition, and honest storytelling are the secret weapons in your small firm’s marketing arsenal. 📌 Key Takeaways 75% of failed launches have

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1:35

How to Turn Common Questions Into New Business

The Law Firm Marketing Minute ·

2025/04/24

Did you like this episode? Dislike it? 💡 You’re answering the same client questions day in and day out — so why not turn those answers into your best marketing asset? In this episode, Mike and Eddie reveal how small and solo law firms can attract new business. From quick-win strategies to smart positioning, they break down how to package your everyday knowledge into something that drives results. 📌 Key Takeaways: Why the most effective content comes from the questions you’re already ans...

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2:55

What’s the Most Powerful Marketing of All? This Is

The Law Firm Marketing Minute ·

2025/04/23

Did you like this episode? Dislike it? 🧠 Most lawyers chase ads, SEO, or slick websites — but they’re skipping the most powerful marketing tool of all: social proof. In this episode, Mike and Eddie break down why referrals, testimonials, and real client stories convert better than any clever campaign. From smashing the "lawyers can't be trusted" stigma to using video to show results, this convo gets real about how law firms can win hearts (and cases) by showcasing the receipts. 📌 Key

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1:47

One Simple Website Page That Can Turn Visitors Into...

The Law Firm Marketing Minute ·

2025/04/22

Did you like this episode? Dislike it? 💬 Most law firm websites boast credentials—but overlook the one page that actually builds trust. In this episode, Mike Pelletier and Eddie Dzialo dig into the subtle yet powerful section of your site that makes clients feel understood. It’s not about where you went to school—it’s about why you do what you do, and how to show it. 📌 Key Takeaways: Your story matters more than your accolades when building connection.Empathy on your website isn’t

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2:28

The Emotion That Built Empires—and Still Works in 2025

The Law Firm Marketing Minute ·

2025/04/21

Did you like this episode? Dislike it? 🧠 What if your marketing is failing not because of your strategy—but because you're ignoring one critical human element? In this episode, Mike Pelletier and Eddie Dzialo break down the emotional foundation that separates forgettable firms from unforgettable ones. With insights dating back to 1923 and failure rates that’ll make your jaw drop, this conversation reveals what most law firm owners still overlook in their messaging—and how to finally fix it.

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32:02

The Small Law Firm Hiring Masterclass feat. Brett...

The Law Firm Marketing Minute ·

2025/04/18

Did you like this episode? Dislike it? 🧠 Most small law firms are hiring wrong—and it’s holding them back. In this episode, Brett Trembly breaks down the proven hiring mindset and systems that helped him scale from solo to a team of 35+. From why you should hire people more experienced than you, to how to train, manage, and retain team members (even virtually), this is the no-fluff hiring playbook law firm owners have been waiting for. 📌 Key Takeaways: Why “cheap” hires usually cost you

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2:39

The Hire That Separates Struggling Firms from...

The Law Firm Marketing Minute ·

2025/04/17

Did you like this episode? Dislike it? 💸 Most law firm owners are stuck doing the one task that drains their time and delays their income—because they haven’t made this critical hire. In this episode, Brett Trembly explains why a full-time billing person isn’t a luxury—it’s a growth multiplier. From emotional detachment to consistency in collections, he lays out exactly why skipping this role is holding you back. 📌 Key Takeaways: Why “part-time billing” leads to part-time results.The pizza

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3:38

The Best Hiring Process You’ve Never Heard Of

The Law Firm Marketing Minute ·

2025/04/16

Did you like this episode? Dislike it? 🚀 Most law firms are hiring the wrong way—and it's costing them time, money, and sanity. In this episode, Brett Trembly reveals a hiring process that flips the script: repel 90% of applicants to find the perfect fit faster. No fluff, no resume worship—just real strategies that work. If you’re tired of staff who talk a good game but can’t deliver, this one's for you. 📌 Key Takeaways: Why your job ad should scare most applicants away.The resume myth

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1:59

How Your New Hires Can Become Nightmares

The Law Firm Marketing Minute ·

2025/04/15

Did you like this episode? Dislike it? 📞 Hiring new team members can feel like a leap of faith—but without the right training system, that leap can turn into a crash landing. In this episode, Brett Trembly joins Danny Decker to unpack the real reason so many hires don’t work out: it’s not about finding “the one”—it’s about building them into it. Learn why consistent feedback beats one-and-done orientation and how your own habits may be setting your staff up to fail. 📌 Key Takeaways Training

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2:33

Hire Someone Smarter Than You. Thank Me Later.

The Law Firm Marketing Minute ·

2025/04/14

Did you like this episode? Dislike it? 🚀 Are you still hiring based on who you can afford—not who can actually move the needle? In this powerful conversation, Brett Trembly shares the hiring mindset shift that helped him scale faster, make more money, and get his time back. From mentors to money fears, he breaks down why the smartest decision you can make is to not be the smartest person on your team. 📌 Key Takeaways: Why “cheap hires” often cost way more in the long run.How experienced

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26:19

What Law School Didn’t Teach Me About Scaling a Firm...

The Law Firm Marketing Minute ·

2025/04/11

Did you like this episode? Dislike it? 🎙️ What happens when you’re doing everything “right” but still stuck in survival mode? Brett Trembly opens up about his early struggles as a solo attorney, the mindset shift that changed everything, and the single hire that doubled his income and unlocked real growth. From sleepless nights to leading two thriving businesses, Brett shares the raw truth about what it really takes to scale a law firm—none of which was covered in law school. 📌 Key

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2:05

Why Every Small Firm Needs a Billing Assistant—ASAP

The Law Firm Marketing Minute ·

2025/04/10

Did you like this episode? Dislike it? 🧾 Are you still chasing down invoices, discounting your fees out of guilt, or retroactively guessing your billable hours? In this eye-opening episode, Brett Trembly explains how hiring a billing assistant changed everything for his law firm—and why it might be the smartest move a small firm owner can make. From underbilling to burnout, this conversation uncovers the real cost of doing it all yourself. 📌 Key Takeaways: Why delayed invoicing leads to

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1:02

This Successful Lawyer Will 'Never, Ever' Make This...

The Law Firm Marketing Minute ·

2025/04/09

Did you like this episode? Dislike it? 📧 Drowning in emails? Running in circles but getting nowhere? In this powerful episode, Brett Trembly—Trembly Law and Get Staffed Up—shares the one decision that transformed his productivity, freed his time, and helped him scale like never before. Host Danny Decker digs into why most lawyers are stuck on the hamster wheel and how a simple mindset shift (plus the right support) can change everything. 📌 Key Takeaways: Why answering emails might be the

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2:47

You Didn’t Build a Business—You Bought Yourself a Job

The Law Firm Marketing Minute ·

2025/04/08

Did you like this episode? Dislike it? 🚨 If your law firm shuts down when you take a vacation, you haven’t built a business—you’ve built a job. In this episode, Brett Trembly joins Danny Decker to unpack the mindset shift that took him from burnout to building a firm that runs without him. They explore how hustle culture traps lawyers into glorifying overwork, why “doing it all” is a path to nowhere, and what it really takes to create a law firm that grows beyond the founder. This is your

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1,004 results

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