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PODCAST

The Cash-Based Practice Podcast

Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice. Though the host, Jarod Carter PT, DPT, MTC, and many interviewees are physical therapists, this information is applicable to most healthcare, fitness, and wellness-related businesses looking to decrease reliance on 3rd party payors, and increase cash-based revenue streams. We cover a huge number

business

All Episodes

11:17

CBP 154: How to maximize word-of-mouth referrals for...

The Cash-Based Practice Podcast ·

2021/03/04

Word-of-mouth referrals can be one of the easiest, lowest-cost ways to attract new patients to a cash-based practice. While this form of marketing can often be considered quite passive, there are a number of fairly easy things you can do that will improve your results. By employing these tactics, you’ll enhance your online credibility, powerfully connect with your target customer, and dramatically increase your word-of-mouth referrals. In this podcast, I discuss specific strategies that will

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59:25

CBP 153: Making a personal passion pay off in a...

The Cash-Based Practice Podcast ·

2021/02/25

After finishing PT school, Chris Johnson spent a decade working as a therapist for a New York hospital in their cutting-edge sports medicine program. During that time, he also made house calls on the side and discovered he could earn as much or more money as he did at his “regular” job—but with about 10% as much work. He eventually felt he could only reach his full potential as a therapist by going out on his own, which was daunting because of the costs associated with opening a practice in New York

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16:33

CBP 152: The key traits of a successful cash-practice...

The Cash-Based Practice Podcast ·

2021/02/18

I’m often asked what is the key to success as an entrepreneur. Based on what I’ve observed in my own businesses as well as the many other practice owners I’ve coached in my Mastermind group, the main factor governing your results is always the perspective you apply as you begin. By mastering the right mindset, you can create a fulfilling opportunity to serve your patients instead of turning yourself into a stressed-out workaholic. In this week’s episode, I explain my own entrepreneurial background

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23:28

CBP 150: How to improve the conversion rate for...

The Cash-Based Practice Podcast ·

2021/02/04

Are you struggling to turn initial phone calls into cash-paying customers? Do you cringe when a prospective patient asks if you take their insurance? Then you won’t want to miss this week’s podcast episode, where I share tried-and-true techniques for improving the initial phone call conversion rate for your cash-based practice. You’ll hear relevant marketing tips and actionable strategies for managing those first customer conversations, improving your value proposition, and shifting your perspective

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01:06:47

CBP 149: Integrative pain care techniques - Results...

The Cash-Based Practice Podcast ·

2021/01/28

This week’s podcast guest is an integrative pain care specialist who had a 15-location private practice that was primarily cash-based... In New York City! The real estate costs of something like that alone make my eyes glaze over, but the fact that he and his business partners did it with very little insurance involvement takes it to a whole other level. Joe Tatta began his career as a traditional physical therapist 25 years ago. His first job was at a costly NYC in-patient rehab facility that

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10:58

CBP 148: Plugging Profit Leaks Throughout the Patient...

The Cash-Based Practice Podcast ·

2021/01/21

In this episode, I explain how you can find opportunities for your practice throughout the patient lifecycle. This topic is critical because helping your existing patients fully heal their injuries and reach their goals is one of the easiest ways to improve your practice revenues. You’ll hear specific tips for how to find and plug profit leaks that are costing your business money, including strategies for minimizing drop-offs from the schedule. USEFUL INFORMATION: Check out our Cash-Based Practice

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01:03:30

CBP 147: 2020 Year in Review and How to...

The Cash-Based Practice Podcast ·

2021/01/14

Welcome to 2021! This past year exposed a lot of the vulnerabilities in our businesses, but fortunately, many practices were able to mitigate the potential threats and weaknesses they faced. And some not only survived—they thrived! For my own cash-based practice in Austin, when it became apparent that gaining new customers would be far more difficult than usual, I focused more on optimizing the POC value of all current AND past clients as possible. And this strategy, along with many others, worked

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46:12

CBP 146: How to build online communities that...

The Cash-Based Practice Podcast ·

2020/12/17

Jessica Campos is a brand-building consultant who has cracked the code on leveraging online communities to advertise your business. Her proven strategies for building a network of potential customers who trust you and your brand can lead directly to increased revenue for your practice. In this podcast, you’ll hear techniques for creating vibrant communities and how that can increase the impact of your advertising spend on Facebook. By applying her unique approach, you can build your own online

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09:50

CBP 145: Key performance indicators to track for a...

The Cash-Based Practice Podcast ·

2020/12/10

In this episode, I explain the various key performance indicators (KPIs) that I suggest a cash-based practice owner should be focusing on. I’ll cover exactly which metrics are important to understand for each area of business as well as for practices at different developmental stages. You’ll also hear how to put all that data to use to improve your decision making. This “highlight” is taken from Q&A calls with my Mastermind Gold group—a highly interactive, supportive group where people who have tons

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57:22

CBP 144: Cash-Based Physical Therapy for a Yoga...

The Cash-Based Practice Podcast ·

2020/12/03

After Jaimie Perkunas graduated from PT school, she took a job in an outpatient clinic. She gradually began adding some yoga elements into that traditional setting, and found it both effective for patients and interesting for her personally. Eventually, with lots of encouragement from her husband, she decided to open a side-hustle, home-based practice that officially combined yoga and physical therapy. After a year or two juggling both jobs, she was ready to quit her per diem work and focus on her

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08:35

CBP 143: Is your mindset helping or hindering your...

The Cash-Based Practice Podcast ·

2020/11/19

In this episode, I delve into a topic that I think is absolutely critical to any successful cash-based practice, and that is your mindset. After working with hundreds of practice owners through the years, I have yet to find any who are able to create the practice of their dreams without the proper mindset. It’s a super fast listen that can help anyone who’s interested in running a practice to identify some of the subconscious blocks that can hold you back. You’ll also hear me mention the importance

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56:45

CBP 142: Escaping Insurance Insanity through a Direct...

The Cash-Based Practice Podcast ·

2020/11/12

After medical school, Dr. Michael Kim worked for years in various conventional healthcare settings that made him worry about the growing negative influence insurance was having on patient care. As he became more disillusioned over time, he began looking for alternatives, which led him to the idea of direct primary care. After much investigation, he concluded the DPC practice model was a far more-satisfying way to practice medicine—providing financial sustainability and a positive work/life balance.

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19:48

CBP 141: How to find the right candidates for your...

The Cash-Based Practice Podcast ·

2020/10/29

In this episode, I coach Jim Heafner on how to best manage the growth of his young cash-based practice as he approaches the moment when he’ll need to add his first PT. We discuss some of the fundamentals of hiring, including how to find great candidates and how you can structure a position to best meet the needs of your practice. You’ll also hear some specific techniques for making the whole process of hiring easier and more efficient. This “highlight” is from a full episode on growing a practice

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19:10

CBP 140: How to use an email newsletter to bring in...

The Cash-Based Practice Podcast ·

2020/10/22

In this episode, I discuss strategies to inexpensively market your cash-based practice using an emailed newsletter. You’ll hear how to decide what sort of messages your target audience will want to read, how to structure the content and produce it easily, and how to make sure your messages actually get received and read. This “highlight” is taken from Q&A calls with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to

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01:25:50

CBP 139: A marketing magician’s tricks to turn...

The Cash-Based Practice Podcast ·

2020/10/15

I am so freakin excited about this episode and this guest … I have been on this guy’s email list for over 2 years now, and he emails me every day! Yes, you read that correctly … not only have I not unsubscribed, but I genuinely look forward to his daily email. And over time, I’ve spent a pretty penny on his courses so that I can become a better marketer myself.Since he was a child, Dave Dee wanted to be a magician. But he grew up and settled for work in “practical” jobs, adding in magic shows when

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17:02

CBP 138: How to cultivate physician referrals for...

The Cash-Based Practice Podcast ·

2020/10/08

In this podcast, I share some strategies for cultivating your network of referring physicians. I explain how to navigate the initial conversation, including discussing your billing arrangements, how to establish rapport, and things you can do to increase the chances that any referrals you receive will convert. You’ll also hear some clever followup techniques that create ongoing touchpoints that will help establish you as a valued resource. This “highlight” is taken from Q&A calls with my Mastermind

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22:52

CBP 137: How to set up your cash-based practice for...

The Cash-Based Practice Podcast ·

2020/10/01

This highlights episode features a conversation I had with Gene Shirokobrod of UpDoc Media about how to position your practice for growth from the very start. We talk about the mindset, planning, and specific strategies that lay the groundwork that enables you to scale up your practice so it includes multiple clinicians and/or multiple locations. We discuss how to plan, hire, and manage with that future growth in mind so you can successfully scale up your practice when you’re ready—and build the

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53:14

CBP 136: Escaping a Broken System through Cash-Based...

The Cash-Based Practice Podcast ·

2020/09/24

After Dr. Morgan Camp finished his Medical residency, he accepted a position in a successful, cash-based functional medicine clinic where he got to work alongside experts in the field. He found early success and soon decided to open his own concierge medical practice which attracted a good number of high profile clients in the Bay Area. He built his practice over time with low risk by moonlighting in ER and urgent care as he grew his patient base. For a variety of reasons we discuss in this

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19:40

CBP 135: Compensation strategies that grow a winning...

The Cash-Based Practice Podcast ·

2020/09/17

As business around the country begins returning to normal, many practices are looking to hire new staff. With that in mind, this week’s podcast is focused on how to structure a position and compensation package so you can attract the right sort of candidate. I explain the legal, psychological, and strategic factors to consider in order to make sure your next hire is a good one! This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who

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57:50

CBP 134: The keys to patient-producing webinars for...

The Cash-Based Practice Podcast ·

2020/09/10

Earlier this year, Jordan Mather and his partner Will Boyd set out to discover why some of their clients' online workshops were generating so much more business than others. When they realized that difference came from my Online Patient Attraction System, they reached out to learn more. This week’s podcast was recorded during a Facebook Live in which Jordan conducted a ‘reverse-interview’ with me to explore what sets apart the webinars that really produce patients from those that simply inform. In

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294 results

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