x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The Cash-Based Practice Podcast

Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice. Though the host, Jarod Carter PT, DPT, MTC, and many interviewees are physical therapists, this information is applicable to most healthcare, fitness, and wellness-related businesses looking to decrease reliance on 3rd party payors, and increase cash-based revenue streams. We cover a huge number

business

All Episodes

15:09

CBP 161: How to sell packages in a cash-based practice

The Cash-Based Practice Podcast ·

2021/04/29

Offering discounted multi-treatment packages can be a great way to help fill your clinic’s schedule, and minimize drop-offs to maximize the raving fans you create for your practice. However, the higher price tag can scare off those who aren’t totally sold on the value of your services if you don’t frame the “ask” in a way that builds trust, addresses objections, and is timed perfectly. In this episode, I walk you through how to effectively sell packages to your patients, including the simple

en

54:23

CBP 160: How to Build a Cash Practice in a Small Town...

The Cash-Based Practice Podcast ·

2021/04/22

Ever think a cash-based practice won’t work in a rural area without “a lot of money”? Well, I’m especially proud to share this interview with cash practice owner Tammi Stewart, one of my Mastermind group members… Why? Because she started her practice right after her second child was born, in 2 niches that were completely new to her, and did it all in a small town where she just moved and had no established referral sources or patients following her from another practice! For as long as she can

en

07:20

CBP 159: Without this, you’re shooting your marketing...

The Cash-Based Practice Podcast ·

2021/04/15

In order to be able to attract your ideal customer, you need to define exactly who that is. This may sound self-evident, but so few businesses actually do it, it’s something I have to repeat quite often. Creating an ideal patient “avatar” should be one of the foundations of an effective marketing plan for any practice Further, in business, you’ll constantly need to make decisions that can have huge long-term impact and are often not easy to make. One of the easiest ways to take the guesswork out of

en

59:56

CBP 158: The secret to making Instagram pay big for a...

The Cash-Based Practice Podcast ·

2021/04/08

This week’s podcast features my conversation with Jorge Massano, one of my Mastermind group members. Jorge has been knocking it out of the park with social media marketing for his cash-based practice in Portugal, with individual Instagram posts sometimes resulting in as many as 5 new patients! Just a few months before the pandemic, Jorge went full time in his cash-based practice and one year later (even with all the Covid shutdowns) he has already hired 3 other clinicians … almost all fueled by his

en

13:22

CBP 157: Cash-Practice Tips for Hiring Contractors on...

The Cash-Based Practice Podcast ·

2021/04/01

Need help creating a compelling landing page or blog post? Maybe you’d like ongoing help from a virtual assistant, graphic designer, or website expert—but don’t know where to look. If the hassles of finding competent contracting help have led you to put off the search, it might be time for you to give Upwork and Fiverr a look. In this week’s episode, I explain my favorite strategies for hiring contractors using Upwork and Fiverr. I share my top tips for saving time and money as well as best

en

12:55

CBP 156: How to sell without sounding salesy

The Cash-Based Practice Podcast ·

2021/03/25

Do you secretly dread having to sell your services to prospective patients? If so, you’re not alone. This is one of the most-common complaints I hear from other cash-practice owners, which is a problem because it’s a necessary part of running any successful business. Fortunately, it’s possible to develop a comfort level with selling that will not only make those conversations less awkward, it will also improve your new-customer conversion rates. In this week’s episode, I explain exactly how to

en

01:01:05

CBP 155: How to fill your schedule with patients...

The Cash-Based Practice Podcast ·

2021/03/11

I’m so excited to share this inspiring interview with Greg Judice, one of my Mastermind group members. Since joining the group last year, he has created a vibrant network of referral partners, and his practice had its best year ever—despite the pandemic! During PT school, Greg became disillusioned by the harsh economic realities that overshadowed his dream of starting a private practice. So after graduation, he decided it was better to simply work in a corporate PT job. But that quickly led to

en

11:17

CBP 154: How to maximize word-of-mouth referrals for...

The Cash-Based Practice Podcast ·

2021/03/04

Word-of-mouth referrals can be one of the easiest, lowest-cost ways to attract new patients to a cash-based practice. While this form of marketing can often be considered quite passive, there are a number of fairly easy things you can do that will improve your results. By employing these tactics, you’ll enhance your online credibility, powerfully connect with your target customer, and dramatically increase your word-of-mouth referrals. In this podcast, I discuss specific strategies that will

en

59:25

CBP 153: Making a personal passion pay off in a...

The Cash-Based Practice Podcast ·

2021/02/25

After finishing PT school, Chris Johnson spent a decade working as a therapist for a New York hospital in their cutting-edge sports medicine program. During that time, he also made house calls on the side and discovered he could earn as much or more money as he did at his “regular” job—but with about 10% as much work. He eventually felt he could only reach his full potential as a therapist by going out on his own, which was daunting because of the costs associated with opening a practice in New York

en

16:33

CBP 152: The key traits of a successful cash-practice...

The Cash-Based Practice Podcast ·

2021/02/18

I’m often asked what is the key to success as an entrepreneur. Based on what I’ve observed in my own businesses as well as the many other practice owners I’ve coached in my Mastermind group, the main factor governing your results is always the perspective you apply as you begin. By mastering the right mindset, you can create a fulfilling opportunity to serve your patients instead of turning yourself into a stressed-out workaholic. In this week’s episode, I explain my own entrepreneurial background

en

23:28

CBP 150: How to improve the conversion rate for...

The Cash-Based Practice Podcast ·

2021/02/04

Are you struggling to turn initial phone calls into cash-paying customers? Do you cringe when a prospective patient asks if you take their insurance? Then you won’t want to miss this week’s podcast episode, where I share tried-and-true techniques for improving the initial phone call conversion rate for your cash-based practice. You’ll hear relevant marketing tips and actionable strategies for managing those first customer conversations, improving your value proposition, and shifting your perspective

en

01:06:47

CBP 149: Integrative pain care techniques - Results...

The Cash-Based Practice Podcast ·

2021/01/28

This week’s podcast guest is an integrative pain care specialist who had a 15-location private practice that was primarily cash-based... In New York City! The real estate costs of something like that alone make my eyes glaze over, but the fact that he and his business partners did it with very little insurance involvement takes it to a whole other level. Joe Tatta began his career as a traditional physical therapist 25 years ago. His first job was at a costly NYC in-patient rehab facility that

en

10:58

CBP 148: Plugging Profit Leaks Throughout the Patient...

The Cash-Based Practice Podcast ·

2021/01/21

In this episode, I explain how you can find opportunities for your practice throughout the patient lifecycle. This topic is critical because helping your existing patients fully heal their injuries and reach their goals is one of the easiest ways to improve your practice revenues. You’ll hear specific tips for how to find and plug profit leaks that are costing your business money, including strategies for minimizing drop-offs from the schedule. USEFUL INFORMATION: Check out our Cash-Based Practice

en

01:03:30

CBP 147: 2020 Year in Review and How to...

The Cash-Based Practice Podcast ·

2021/01/14

Welcome to 2021! This past year exposed a lot of the vulnerabilities in our businesses, but fortunately, many practices were able to mitigate the potential threats and weaknesses they faced. And some not only survived—they thrived! For my own cash-based practice in Austin, when it became apparent that gaining new customers would be far more difficult than usual, I focused more on optimizing the POC value of all current AND past clients as possible. And this strategy, along with many others, worked

en

46:12

CBP 146: How to build online communities that...

The Cash-Based Practice Podcast ·

2020/12/17

Jessica Campos is a brand-building consultant who has cracked the code on leveraging online communities to advertise your business. Her proven strategies for building a network of potential customers who trust you and your brand can lead directly to increased revenue for your practice. In this podcast, you’ll hear techniques for creating vibrant communities and how that can increase the impact of your advertising spend on Facebook. By applying her unique approach, you can build your own online

en

09:50

CBP 145: Key performance indicators to track for a...

The Cash-Based Practice Podcast ·

2020/12/10

In this episode, I explain the various key performance indicators (KPIs) that I suggest a cash-based practice owner should be focusing on. I’ll cover exactly which metrics are important to understand for each area of business as well as for practices at different developmental stages. You’ll also hear how to put all that data to use to improve your decision making. This “highlight” is taken from Q&A calls with my Mastermind Gold group—a highly interactive, supportive group where people who have tons

en

57:22

CBP 144: Cash-Based Physical Therapy for a Yoga...

The Cash-Based Practice Podcast ·

2020/12/03

After Jaimie Perkunas graduated from PT school, she took a job in an outpatient clinic. She gradually began adding some yoga elements into that traditional setting, and found it both effective for patients and interesting for her personally. Eventually, with lots of encouragement from her husband, she decided to open a side-hustle, home-based practice that officially combined yoga and physical therapy. After a year or two juggling both jobs, she was ready to quit her per diem work and focus on her

en

08:35

CBP 143: Is your mindset helping or hindering your...

The Cash-Based Practice Podcast ·

2020/11/19

In this episode, I delve into a topic that I think is absolutely critical to any successful cash-based practice, and that is your mindset. After working with hundreds of practice owners through the years, I have yet to find any who are able to create the practice of their dreams without the proper mindset. It’s a super fast listen that can help anyone who’s interested in running a practice to identify some of the subconscious blocks that can hold you back. You’ll also hear me mention the importance

en

56:45

CBP 142: Escaping Insurance Insanity through a Direct...

The Cash-Based Practice Podcast ·

2020/11/12

After medical school, Dr. Michael Kim worked for years in various conventional healthcare settings that made him worry about the growing negative influence insurance was having on patient care. As he became more disillusioned over time, he began looking for alternatives, which led him to the idea of direct primary care. After much investigation, he concluded the DPC practice model was a far more-satisfying way to practice medicine—providing financial sustainability and a positive work/life balance.

en

19:48

CBP 141: How to find the right candidates for your...

The Cash-Based Practice Podcast ·

2020/10/29

In this episode, I coach Jim Heafner on how to best manage the growth of his young cash-based practice as he approaches the moment when he’ll need to add his first PT. We discuss some of the fundamentals of hiring, including how to find great candidates and how you can structure a position to best meet the needs of your practice. You’ll also hear some specific techniques for making the whole process of hiring easier and more efficient. This “highlight” is from a full episode on growing a practice

en

301 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...