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PODCAST

The CMO Podcast

vYve & Jim Stengel

Jim Stengel, formerCMOof the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry.This is not your typical marketingpodcast, this is a unique look at the thought process and motivation of theCMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim

business careers

All Episodes

00:52:10

The Creative Collisions Roundtable with the Black...

The CMO Podcast ·

2023/07/05

Creative – it’s what all individuals, teams and companies strive to be. Today, the podcast welcomes guests from The BECA Playbook and BECA, the Black Executive CMO Alliance. BECA provides a safe and trusted space for black marketing executives to share, learn, elevate, and pay it forward. Joining Jim for this Creative Collisions roundtable are BECA members, Julius Robinson of Marriott, Nadja Bellan-White of Vice Media – and Future Leaders from The BECA Playbook, Amanda Mitchell of AT&T, and

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00:58:53

Ken Favaro & Cait Lamberton | How Brand Building &...

The CMO Podcast ·

2023/06/28

Today’s episode is about one of the most difficult questions facing marketers today–how can brand building and performance marketing work better together? In the recently released May/June issue of the one-and-only Harvard Business Review, Jim collaborated with two other authors to write an article about how to maximize both brand and performance marketing. For this week's episode, Jim is joined by his co-authors of the Harvard Business Review story, Professor Cait Lamberton from the Wharton

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00:58:41

Margaret Molloy (Siegel + Gale) | How to Generate...

The CMO Podcast ·

2023/06/21

Today's guest on The CMO Podcast is Margaret Molloy, the Global Chief Marketing Officer at Siegel+Gale, one of the largest agencies focused on brand strategy, design, and brand experience. Siegel+Gale is part of Omnicom, one of the world’s largest marketing, media, and communications holding companies. A native of Ireland, Margaret grew up on a dairy farm as the eldest of six children, and graduated from the University of Ulster as a first-generation college graduate. Margaret later earned her MBA

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00:49:23

Nathaniel Ru (sweetgreen) | Expanding the Customer...

The CMO Podcast ·

2023/06/14

Today's guest on The CMO Podcast is Nathaniel Ru, Co-founder and Chief Brand Officer of sweetgreen, the fast-casual restaurant chain that serves creative, healthy salads. Fueled by the movement to reimagine fast food for a new era, sweetgreen's core values guide their actions and they aim to empower their customers, team members and partners to be a positive force on the food system. In 2007, Nathaniel founded the company in Washington, D.C., with two classmates from Georgetown University. Sixteen

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01:06:52

Anton Vincent (Mars Wrigley North America) | The...

The CMO Podcast ·

2023/06/07

Today's guest on The CMO Podcast is Anton Vincent, the President of Mars Wrigley North America. Anton oversees brands including M&Ms (Jim's favorite!), Skittles, Twix, Mars, 3 Musketeers, Snickers, Orbit and many more. At about 100 years old, Mars is one of the largest private companies in the world with sales of about $40 billion. Of course, Mars markets confection brands, but it also touts a variety of products and services for people and their pets. Anton has worked at Mars since 2019,

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01:01:47

Jay Livingston (Shake Shack) | How Storytelling is...

The CMO Podcast ·

2023/05/31

Jay Livingston is the the Chief Marketing Officer of Shake Shack. While we use the term "renaissance" man or woman too much, this week's guest truly fits the description. A graduate of Miami University in Oxford, Ohio, Jay's career has included a 20-year stint at Bank of America and two years at BARK, makers of BarkBox. He has now worked for more than four years at Shake Shack, a nearly-billion-dollar brand with locations in 19 countries. Jay also makes time for his "side hustles" - He is an

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00:44:06

Freddie Adenuga & Kaitlin Loomis (Kellogg School of...

The CMO Podcast ·

2023/05/24

This is the final episode of a three-part series inspired by the 2023 Marketing Leadership Summit at the Kellogg School at Northwestern. The Summit is an annual gathering organized by Kellogg faculty and executives from Egon Zehnder and McKinsey. For this special episode, Jim welcomes Freddy Adenuga and Kaitlin Loomis, two MBA students who attended the Leadership Summit and currently serve as co-presidents of the Kellogg Marketing Club. During this conversation, Jim, Kaitlin, and Freddy cover a

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00:51:40

Karuna Rawal & Martha Williams (Nature's Fynd & Egon...

The CMO Podcast ·

2023/05/17

Karuna Rawal is the Chief Revenue Officer and Chief Marketing Officer of Nature's Fynd and Martha Williams is a consultant with Egon Zehnder specializing in the retail and consumer sectors. This is the second installment of three episodes inspired by the 2023 Marketing Leadership Summit at the Kellogg School at Northwestern. The Summit is an annual gathering, organized by Kellogg faculty, with executives from Egon Zehnder and McKinsey. Nature's Fynd is a remarkable company that emerged from NASA

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00:51:19

Alison Lewis & Pree Rao (Kimberly-Clark & Egon...

The CMO Podcast ·

2023/05/10

Alison Lewis is the Chief Growth Officer of Kimberly-Clark and Pree Rao co-leads Egon Zehnder’s Global marketing and sales practice. Egon Zehnder is a top leadership advisory firm, which includes executive search. Kimberly-Clark is a leading consumer goods firm, with revenue of $20 billion with brands like: Huggies, Kleenex, Cottonelle, Kotex and Scott. Both guests bring rich career paths in the CPG industry, with Alison having previously worked at Kraft-Heinz, Coca-Cola, and Johnson &

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00:59:05

Dara Treseder (Autodesk) | Lead with Trust

The CMO Podcast ·

2023/05/03

Dara Treseder is the Chief Marketing Officer of Autodesk. The company’s tagline is “Make Anything,” and their software has made a significant impact on a number of industries, such as architecture, construction, media, entertainment, and manufacturing. Based in San Francisco, the company's revenue is north of $5 billion and growing. As the leader of worldwide marketing, brand, communications, demand generation, and education business teams at Autodesk, Dara sets the strategy and goals for building

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00:50:20

Marc Pritchard & Marchoe Northern (P&G) | Superiority...

The CMO Podcast ·

2023/04/26

As we wrap up Earth Month, Jim is joined by Marc Pritchard and Marchoe Northern of Procter & Gamble (P&G) to discuss their sustainability efforts. P&G is a 186-year-old renowned consumer goods company with $80 billions in sales. They host a portfolio of 25 billion-dollar brands, including Swiffer, Dawn, Pampers, Tide, and Oral-B. In recent years, P&G has taken a step further in their sustainable business practices by committing to achieving Net Zero Greenhouse Gas emissions by

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00:38:21

Office Hours: Sustainability | Nelson Kunkel...

The CMO Podcast ·

2023/04/19

Sustainability has become more than a buzzword. People recognize the urgent need to protect our planet, and businesses are no different. Deloitte has stood at the forefront for over 20 years, helping organizations make progress towards delivering sustainable values and reimagining they way the work. In this Office Hours episode, Jim is joined by Nelson Kunkel, the Chief Marketing Officer of Sustainability, Climate and Equity at Deloitte. He and Jim have a wide-ranging conversation about a CMO’s

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01:01:33

Paul Rivera (The SpringHill Company) | Brand First:...

The CMO Podcast ·

2023/04/12

Paul Rivera is the Chief Marketing Officer and Partner at The SpringHill Company, an entertainment development and production company founded by LeBron James and Maverick Carter. The company's mission is to inspire and empower individuals to achieve greatness, from creators to consumers. Paul assumed the role of CMO at SpringHill in 2020, bringing with him a wealth of experience in marketing and content creation. A New York City native, Paul played professional basketball in Puerto Rico before

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00:54:39

Samir Singh (Unilever, Personal Care) | The Power of...

The CMO Podcast ·

2023/04/05

Samir Singh is the Global Chief Marketing Officer of Unilever Personal Care, a $13 billion dollar business encompassing famous brands such as Dove, Axe, Lifebuoy and Pepsodent. Unilever is one of the largest and most influential multinational consumer goods companies with sales of about $60 billion dollars. Samir has been at Unilever for 25 years, and was appointed to his new role almost a year ago after serving as EVP for Global Skin Cleansing and Oral Care. In his earlier stint as the Global

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00:53:10

Andrea Sullivan (VaynerX) |Connecting Heartbeats in...

The CMO Podcast ·

2023/03/29

Andrea Sullivan is the Chief Marketing Officer for VaynerX, a dynamic media and communications company founded by Gary Vaynerchuk. VaynerX is the umbrella brand for nine companies in its portfolio – including Gallery Media Group, which produces The CMO Podcast. Andrea has worked on the VaynerX team for five years. A respected industry leader, she has served on the board of the Ad Council, the Ad Club of New York, the Miami Ad School, and the Creative Spirit. She is also a Professor of Branding at

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00:58:37

Melissa Waters (Upwork) | The Changing World of Work

The CMO Podcast ·

2023/03/22

Melissa Waters is the Chief Marketing Officer of Upwork, the world’s largest work marketplace. They connect businesses with independent talent – both freelance and full-time – in 180 countries. In 2022, Upwork’s talent community earned $3.8 billion in categories including app design, consulting, accounting, and creative services. But it's not just small businesses that benefit from Upwork; 30% of the Fortune 500 also use Upwork's platform. Melissa has worked as Upwork's CMO for about 16 months

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00:56:35

Jocelyn Johnson (Girl Scouts of the USA) | Learn,...

The CMO Podcast ·

2023/03/15

Jocelyn Johnson is the Chief Marketing Officer of the Girl Scouts of the USA. Girl Scouts sell about 200 million boxes of cookies—nearly $800 million worth—during each cookie season. But there's so much more to Girl Scouts than just cookies. Started in 1912 with 18 girls in Savannah, Georgia, Girl Scouts is now the largest leadership organization for girls in the world, with 2.6 million girl and adult members worldwide. Some famous alumni include Serena Williams, Katie Couric, and Hillary

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00:47:31

Angela Zepeda (Hyundai Motor America ) | A Leader...

The CMO Podcast ·

2023/03/08

Angela Zepeda is the Chief Marketing Officer of Hyundai Motor North America. Hyundai is a trending brand – it just finished a record 2022 in vehicle sales, following a record 2021. Hyundai Motor Company was founded in Korea in 1967, and has been in North America for 36 years. Angela is a pioneer as the first woman to join Hyundai’s C-suite and has worked as CMO for over three years. With more than 25 years of experience, Angela is an expert in online and digital marketing. She has built a career

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00:52:18

Michelle Taite (Mailchimp) | Leading a Brand Through...

The CMO Podcast ·

2023/03/01

Michelle Taite is the Chief Marketing Officer of Intuit’s Mailchimp. Mailchimp is an all-in-one marketing, automation and email platform for growing businesses, with a special focus on small and medium-size businesses. The company was founded in 2001 and has its roots in email marketing, but it has evolved to offer a far wider range of services. Intuit purchased Mailchimp in late 2021 for about $12 Billion, and the platform now joins other Intuit portfolio brands such as TurboTax, Quickbooks, Mint

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01:06:12

Super Bowl LVII Marketing Roundtable Discussion

The CMO Podcast ·

2023/02/22

It's the CMO Podcast's fourth annual Super Bowl Roundtable Discussion, where important marketers give their insights into the creation of their Super Bowl ads and the success of marketing for the big game. In short, this is the recap of the biggest marketing day of the year. In this episode Jim is joined by special co-host, Gary Vaynerchuk, Chairman of VaynerX & CEO at VaynerMedia. They talk to the marketers who made some of the most memorable ads of 2023's Super Bowl. Joining this year's

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